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Shannon Correia
December 16, 2021
How to Nurture Leads With Email Marketing
Shannon Correia
December 15, 2021
The In’s and Out’s of Keyword Research
Toni Becker
December 14, 2021
Will I Get a Return on Investment Using the HubSpot CRM?
Digital transformation has changed the way we do business and Customer Relationship Management (CRM) platforms have completely shifted the sales, ...
Shannon Correia
December 13, 2021
Building a Luxury Brand
Branding is a vital part of any business. This is especially true for luxury labels. After all, the brand adds value (in more ways than one) to the ...
Toni Becker
December 12, 2021
What Are the Benefits of the HubSpot Sales Hub Enterprise?
Businesses of all industries are seeing the benefits of process automation and the sales sector is no exception. Customer Relationship Management ...
Kirsten Delcie
December 11, 2021
How Did Social Media Become the New Way to Recruit Top Talent?
If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
Shannon Correia
December 10, 2021
Tips on How to Master Social Media Advertising
Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well ...
Kirsten Delcie
December 09, 2021
What are the Digital Tools & Technology You Need to Implement in Your Business?
By now, any and every business owner should be aware of how much the business landscape is changing and shifting in favour of digitalisation. This, ...
Toni Becker
December 08, 2021
Social Media Marketing for Beginners: TikTok
Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
Shannon Correia
December 07, 2021
How Paid Advertising has Evolved: Making Successful Ad Campaigns
Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
Toni Becker
December 06, 2021
Beginners Guide to Social Media: LinkedIn
There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
Shannon Correia
December 05, 2021
How High Performing Emails Increase ROI
Email marketing remains to be one of the most effective tools for digital marketers. Checking emails is a daily habit for millions around the world, ...
Toni Becker
December 04, 2021
What Is the HubSpot Operations Hub Enterprise?
In order for your business to grow better, it needs to run better. The problem is that as businesses scale, processes and systems begin to break ...
Shannon Correia
December 03, 2021
The Client Lifecycle: How to Effectively Manage Your Clients
Business circles often speak of the consumer lifecycle, but for B2B business and service industry providers, the client lifecycle takes center stage. ...
Shannon Correia
December 02, 2021
Google Ads Deep Dive: How to Improve Ad Performance
Google is the world’s most used search engine, so it comes as no surprise that Google Ads have become an essential part of digital advertising. With ...
Shannon Correia
December 01, 2021
Getting Creative With Ad Copy
Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
Shannon Correia
November 30, 2021
Targeting Tips for Google Ads
Marketers can no longer hope for sufficient organic traffic. Advertising is required to ensure your ad is seen by audiences - and importantly, seen ...
Kirsten Delcie
November 29, 2021
What is AR Shopping and How Can it Help Your eCommerce Store?
Believe it or not, eCommerce has been around since the mid-1990s and has been on a steady growth incline ever since. Just before the infamous dot-com ...
Toni Becker
November 28, 2021
What Does the Google Third-Party Cookies Phase-out Mean for Marketing?
In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
Toni Becker
November 27, 2021
What Is the Metaverse and How Will It Change the Way We Work?
Unless you have been living under a rock, you know that Facebook changed its name to “Meta.” This change is an indication of the company’s intention ...
Shannon Correia
November 26, 2021
Is the 4 Day Work Week Really a Good Idea?
There’s been lots of talk recently about the 4 day work week. The question is - can this really work? In this article, we’ll be exploring this ...
Toni Becker
November 25, 2021
Prepare for These eCommerce Trends in 2022
As the digital space grows and evolves, 2022 is set to introduce change in the eCommerce industry. From artificial intelligence to smarter automation ...
Shannon Correia
November 24, 2021
Does Black Friday and Cyber Monday Still Matter?
Consumer culture is deeply entrenched in society. Multiple components work together to keep it well oiled like a machine. This time of year sees ...
Shannon Correia
November 23, 2021
Total Rewards Strategy: The Future of Workplace Benefits
Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
Toni Becker
November 22, 2021
What is Lead Scoring and Why is it Important?
If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
Toni Becker
November 20, 2021
What are the Search Engine Optimization Best Practices for 2022?
Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
Shannon Correia
November 19, 2021
Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation
Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
Shannon Correia
November 18, 2021
Content Marketing Strategy Planning for 2022
Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
Toni Becker
November 17, 2021
HubSpot Versus Salesforce for Lead Generation
Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
Shannon Correia
November 16, 2021
How Video Fits in With Content Marketing
Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
Toni Becker
November 15, 2021
I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?
If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
Kirsten Delcie
November 14, 2021
Why Is Employer Branding Important for Recruitment?
The current job market is an extremely competitive place that sees businesses across all industries and sectors competing against each other to ...
Toni Becker
November 13, 2021
Is Social Media Ad Spend Worth It?
If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
Shannon Correia
November 12, 2021
Is Business Growth Realistic in 2022?
Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
Shannon Correia
November 11, 2021
I Want to Grow My Business. Where Do I Begin?
Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
Shannon Correia
November 10, 2021
What Is the Future Consumer Like?
Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
Shannon Correia
November 09, 2021
I Need More Sales. Here are 25 Ways to Seize the Opportunity
Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
Shannon Correia
November 08, 2021
eCommerce in Dubai: How to Maximize Revenue With Marketing
eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
Toni Becker
November 07, 2021
Are Blogs Still Important in 2022?
We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
Shannon Correia
November 06, 2021
What Does a Lead Generator Do?
Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
Toni Becker
November 05, 2021
How Do I Use a CRM for Lead Generation and Lead Management?
Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
Shannon Correia
November 04, 2021
I Want More Revenue. Does that Mean I Need a RevOps Strategy?
Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
Shannon Correia
November 03, 2021
6 Steps to Rebrand
In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
Shannon Correia
November 02, 2021
You Can't Buy Your Brand's Reputation, but You Will Pay For It
A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...