authorShannon Correia dateNovember 03, 2021

6 Steps to Rebrand

In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
authorShannon Correia dateNovember 02, 2021

You Can't Buy Your Brand's Reputation, but You Will Pay For It

A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
authorShannon Correia dateNovember 01, 2021

I Want to Increase My Sales. Does That Mean I Need More Advertising?

The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
authorShannon Correia dateOctober 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
authorShannon Correia dateOctober 30, 2021

Can Video Help with Business Growth?

The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
authorKirsten Delcie dateOctober 29, 2021

Why Is eCommerce Advertising in Arabic an Absolute Must?

Did you know that even though it is the 4th most used language online, less than 1% of the internet’s content is in Arabic? And those websites that ...
authorKirsten Delcie dateOctober 28, 2021

I Need More Leads. Where Can I Find Them and How Do I Get Them?

If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
authorToni Becker dateOctober 27, 2021

I Want to Improve My Sales. What Digital Tools Can I Use?

We live in the digital age and digital transformation is quickly changing the way we do business. As we head into 2022 it is important to consider ...
authorKirsten Delcie dateOctober 26, 2021

Does Content Marketing Matter? Here’s How Content Can Increase Sales

The phrase “content is king” exists for a reason. Content marketing has become an essential pillar of success for all modern brands – no matter the ...
authorShannon Correia dateOctober 25, 2021

How Much Does an eCommerce Store Cost to Run?

So, you’ve decided to run your very own eCommerce store. Congratulations! Now let’s get to the serious stuff - your budget. While having an online ...
authorShannon Correia dateOctober 24, 2021

Which eCommerce Platform is Best for Your Business?

As eCommerce continues to grow, there are numerous businesses looking to start or expand in the online retail space. With that comes a very important ...
authorShannon Correia dateOctober 23, 2021

Employer Branding for Remote Businesses

What is your business like as an employer? It’s one thing to build a company culture at a traditional-style office or brick-and-mortar establishment. ...
authorShannon Correia dateOctober 22, 2021

Digital Marketing Strategy for New Businesses in the Middle East

Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
authorShannon Correia dateOctober 21, 2021

9 Types of Paid Online Advertizing that Work

Paid advertising is almost certainly part of every marketer’s digital marketing strategy. It helps give a brand or business an extra push to bridge ...
authorToni Becker dateOctober 20, 2021

Beginners Guide to Social Media Marketing: Instagram

Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
authorShannon Correia dateOctober 19, 2021

The New Rules for a Winning SEO Strategy

Search engine optimization is in a constant state of flux, with no clear-cut rules to follow. Marketers have been keeping their eye on changes that ...
authorShannon Correia dateOctober 18, 2021

Digital Marketing Strategy for B2Bs

Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
authorToni Becker dateOctober 17, 2021

Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts

When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
authorShannon Correia dateOctober 16, 2021

How Long Does it Take SEO to Work?

Optimizing content is one of the best techniques in a marketer's toolbox. As with content marketing in general, a pertinent question is: how long ...
authorToni Becker dateOctober 15, 2021

Social Media Meets eCommerce

We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
authorShannon Correia dateOctober 14, 2021

Guide to PR for Automotive Businesses

Public relations is an external but all-important element that builds brand perceptions. It is especially important for the automotive business since ...
authorShannon Correia dateOctober 13, 2021

Content Marketing for the Education Industry

Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
authorToni Becker dateOctober 12, 2021

TikTok Meets Shopify

TikTok has finally taken the leap into the eCommerce space. This has been a trend across social media platforms, with Facebook and Instagram shopping ...
authorShannon Correia dateOctober 11, 2021

How Much does Photography Cost in Dubai?

If you need photography services in Dubai, you’re probably curious about how much it’ll cost. In this article, we’ll be exploring what you can expect ...
authorShannon Correia dateOctober 10, 2021

Lead Generation vs ABM: Which Approach is Best for My Business?

So, you know all about the importance of leads, from generation to conversion. But is this the best strategy for your business? The alternative ...
authorShannon Correia dateOctober 09, 2021

Disadvantages of Doing Business in the Middle East

Expanding your business in Middle Eastern markets can be highly rewarding. However, success in the region is no easy feat. In this article, we’ll be ...
authorToni Becker dateOctober 08, 2021

Video Marketing Tips for Beginners

Digital marketing trends are constantly changing. With marketing technologies, social media platforms and search engine algorithms advancing every ...
authorShannon Correia dateOctober 07, 2021

How Much Content Does My Business Need?

Content can be defined in simple terms as information presented via an electronic medium like a website. It is the message your business shares with ...
authorShannon Correia dateOctober 06, 2021

Creative Ways to Repurpose Content

There are so many things you can do with content. Repurposing it is not a lazy tactic, but rather a strategic way of stretching your content so that ...
authorToni Becker dateOctober 05, 2021

Are Virtual Events Here to Stay?

Virtual events have provided a lifeline for companies and individuals since the COVID-19 pandemic outbreak in 2020. Since the pandemic began and ...
authorShannon Correia dateOctober 04, 2021

Drew Binsky on the Travel Influencer Economy

While you may think content creators have reached a plateau, think again. Drew Binsky is an American creator and video maker who has tapped into the ...
authorToni Becker dateOctober 03, 2021

How To Use TikTok To Grow your Brand

TikTok has taken the world by storm and since its launch in 2018, has become one of the most popular social media apps on the market. The platform ...
authorToni Becker dateOctober 02, 2021

Guide to SEO: Off Page Optimization

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorShannon Correia dateOctober 01, 2021

Branding for Hospitality Businesses

Hospitality is an exciting industry to be in, especially when it comes to branding. In this article, we’ll be taking you through the key factors your ...
authorShannon Correia dateSeptember 30, 2021

The Beijing Ban and Other Disadvantages of Cryptocurrencies

Beijing recently implemented a ban that left cryptocurrency exchanges in a scramble to drop Chinese clients. It is a ban on all cryptocurrency ...
authorShannon Correia dateSeptember 29, 2021

How to Create a Digital Online Magazine

It’s easier than ever to create your very own online magazine. Magazines are a great way to share content collectively and comprehensively. Whether ...
authorShannon Correia dateSeptember 28, 2021

Disadvantages of Online Events

The world is a different place, and while many businesses adapted to hosting online events, many are now considering whether this should be an ...
authorToni Becker dateSeptember 27, 2021

HubSpot or Salesforce for Real Estate businesses? Which is better?

Customer Relationship Management, also referred to as CRM, refers to technologies, strategies and tools that are used by businesses for developing, ...
authorShannon Correia dateSeptember 26, 2021

Tools for an Effective RevOps Strategy

By now, you know how important a RevOps strategy can be for business growth. However, it needs to be applied thoroughly and holistically if you are ...
authorToni Becker dateSeptember 25, 2021

Guide to SEO: The Importance of Content Creation

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorToni Becker dateSeptember 24, 2021

HubSpot Marketing in 2022 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
authorToni Becker dateSeptember 23, 2021

Guide to SEO: On-page Optimization

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
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