Growth Agency in the UAE, UK, USA & AUS

5 Things You Need When Launching Your Brand on Social Media

Written by Amit Vyas | March 15, 2015

 

Launching a brand on social media in Dubai is a way for you to reach new customers and those who are genuinely interested in your brand, products and services. Social media marketing in Dubai is just as important as implementing it in any country. Ensuring you are able to utilize social media is essential for most business models today, whether you are running an existing company or looking to launch a start up of your own. 


Understand Your Audience

Before building a brand on social media, it is imperative to get to know your audience and the demographic you want to reach with your business. Having an understanding of your audience's demographic includes knowing their age, gender and location, which is a way to ensure you are appealing to the right group when creating new updates, sharing news and promoting products or services to those who follow you.

Choose the Right Networks

Not all social media networks are right for every brand. Determining the best social networks that are right for your company is possible by better understanding your target market and the niche you are looking to fit in with as a business. Some of the most popular social networking communities for brands include: Facebook, Twitter, Pinterest, Tumblr, Instagram and Vine.

Connect With Your Community

In order to achieve and maintain success as a brand, it is necessary to connect with your community while building a name and image for yourself professionally. Connecting with your community is possible by directly speaking to followers, asking and answering questions while also sharing goods and giving away products or services.

Create an Email List Using Social Media

Social media is the best location to begin building an email list for your brand. Directing followers to your email list has never been easier than with a few clicks to share links and information on how to register and sign up as a member of the newsletter themselves.

Update With Consistency

Whether you are working with a professional social media company or if you are managing your networks alone, updating with consistency is key to maintaining your appeal to current and potential customers. Updating at the most popular times of day for using social media is a way to expand your reach while helping you to maximize promotion of all of your posts.

Understanding the importance of social media management is a way to move forward with the right social media marketing plan whether you are hiring a social media company or choosing to market your business on your own. Using social media management properly is a way for you to ensure you are outperforming competitors while leaving your mark in any field or industry you desire.