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Nexa
August 08, 2024
Chatbots and virtual assistants: Improving..
Nexa
August 01, 2024
The role of cognitive biases in digital marketing..
Nexa
July 25, 2024
The role of cognitive biases in digital marketing - part 1
Understanding consumer behavior within the context of digital marketing is little different to understanding human nature in general. Psychological ...
Nexa
June 27, 2024
Digital brand builders on the rise as performance-only marketing falls
Change is the only constant in the digital marketing world and right now, a major shift is underway. Performance-only marketing, a practice that has ...
Nexa
June 20, 2024
The impact of machine learning on digital marketing optimization
The digital marketing landscape has experienced a transformative evolution over the past decade. Central to this transformation is the advent of ...
Nexa
June 20, 2024
Blockchain technology in eCommerce: Benefits, challenges, and real-world applications
Blockchain technology is emerging as a transformative force in the ever-evolving digital commerce landscape. From securing transactions to enhancing ...
Nexa
June 13, 2024
Tracking the future: Life beyond the death of the cookie
The death of the cookie, a fundamental pillar of the digital marketing industry, has been delayed – for the second time. However, intelligent ...
Nexa
June 13, 2024
Measuring success: Key performance indicators for digital marketing
Picture investing all your effort into crafting social media updates, email promotions, and website enhancements while needing to be more ...
Nexa
June 06, 2024
The future of SEO: Predictions for the next decade
Search engine optimization (SEO) is an ever-evolving field that consistently adapts to new technologies, changing search engine algorithms, and the ...
Nexa
May 30, 2024
Optimizing social media profiles for SEO benefits
Nexa
May 30, 2024
Emerging technologies in digital marketing: VR and AR in 2024
Nexa
May 17, 2024
The Impact of Machine Learning on Digital Marketing Optimization
Nexa
May 15, 2024
How to conduct effective keyword research in a competitive niche
Effective keyword research is critical in the digital marketplace, where competition and the race for visibility are fierce. It’s the backbone of any ...
Andre van Wyk
May 14, 2024
Measuring Success: Key Performance Indicators for Digital Marketing
Picture investing all your effort into crafting social media updates, email promotions and website enhancements yet remaining clueless about their ...
Andre van Wyk
May 11, 2024
SEO myths debunked: What no longer works in 2024
Search Engine Optimization (SEO) has long been an essential part of digital marketing, but as algorithms evolve and user preferences change, so do ...
Andre van Wyk
May 08, 2024
The potential impact of a TikTok ban on digital marketing
Over the years, the Internet's ceaseless, rapid growth has seen several major social media giants emerge. In the last decade, TikTok has emerged as a ...
Amit Vyas
April 04, 2024
Supercharge your marketing with the new HubSpot Content Hub
HubSpot has recently unveiled its latest innovation in digital marketing tools: the Content Hub. This transformative platform represents a ...
Rita Belhamra
March 29, 2024
Mastering the Digital Realm with a Robust Content Strategy
In the vast expanse of the digital landscape, where information inundates every corner and attention spans waver, content stands as the beacon ...
Rita Belhamra
March 19, 2024
Elevating Your Brand with Masterful Campaign Strategy
In the dynamic and competitive digital arena of today, distinguishing your brand amidst the content deluge is both challenging and imperative. Our ...
Rita Belhamra
March 14, 2024
Unlocking Growth with Strategic Market Studies
In today's rapidly evolving business landscape, staying ahead of the curve is essential for success. Strategic Market Studies provide invaluable ...
Rita Belhamra
March 11, 2024
The Essential Guide to Internal Branding Consultancy by NEXA
In today's dynamic business environment, fostering a cohesive and motivated workplace is paramount to success. At the core of this endeavor lies ...
Rita Belhamra
March 06, 2024
Unlocking Success with Strategic Go-to-Market Plans
In the digital age, where competition is fierce and consumer attention spans are short, having a well-defined go-to-market (GTM) strategy is more ...
Rita Belhamra
March 06, 2024
Embracing Digital Marketing Strategies for Business Growth
In the digital age, a robust digital marketing strategy is not just an option; it's a necessity for businesses aiming for growth and success. At ...
Caryn Oram
November 29, 2023
B2B buyer personas: A guide to creating targeted marketing strategies
In B2B marketing, the concept of a customer persona is pivotal. It's more than a marketing tool; it's a compass that directs every aspect of your ...
Nexa
November 27, 2023
Decentralised Finance (DeFi): How crypto is revolutionising the financial industry
The financial industry, a cornerstone of global economic stability and growth, is currently experiencing a paradigm shift. This transformation is ...
Nexa
November 22, 2023
Why you should consider webinars for lead generation
In the fiercely competitive world of digital marketing, understanding and mastering the nuances of lead generation is crucial for any business ...
Nexa
November 20, 2023
Leveraging HubSpot’s social media tools for business growth
Today, social media has become an essential platform for businesses aiming to expand their reach and connect with their target audience. With the ...
Nexa
November 15, 2023
Exploring account-based marketing as a B2B strategy
When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative ...
Nexa
November 13, 2023
Effective eCommerce marketing strategies for small businesses
In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a ...
Nexa
November 08, 2023
GPT-3.5 and GPT-4: Which ChatGPT to use for your business needs
Since its launch in November of 2022, ChatGPT has taken the world by storm, becoming an indispensable tool for businesses across various industries. ...
Nexa
November 06, 2023
The art of effective email campaigns: How to craft high-conversion content that sells
Despite the vast array of digital marketing channels we have available to us today, email marketing campaigns continue to be a vital component of our ...
Nexa
October 30, 2023
Understanding the impact of AI on eCommerce
While Artificial Intelligence (AI) has been a part of the technological landscape for many years, in recent months it has rapidly transformed the way ...
Nexa
October 23, 2023
Choosing the best eCommerce platform for your business
In recent years, the retail sector has been rapidly transformed by eCommerce. Today, online shopping is a highly versatile and ubiquitous method of ...
Nexa
October 16, 2023
The impact of social media on B2B marketing
In recent years, the advent and proliferation of social media have profoundly transformed the landscape of marketing and networking, ushering in a ...
Nexa
October 09, 2023
Why your business should leverage LinkedIn for B2B marketing
In our digital age, the way businesses interact and connect has transformed significantly. Gone are the days of telephone and fax communication, and ...
Nexa
October 02, 2023
Introducing Canvas, Zapier's new AI-powered flowchart tool
Zapier, a leader in the automation platform industry, has once again made headlines with the introduction of its newest offering: Canvas. This ...
Nexa
September 25, 2023
Generative AI is driving a new era of design in architecture
The realm of architecture has always been a fusion of art and science. With the advent of technology, this fusion has taken on a new dimension, with ...
Nexa
September 18, 2023
NEXA guide to digital marketing for schools (updated for 2025)
Updated: October 2024 In 2025, an effective digital marketing strategy for schools is essential to your chances of success as an institution. The ...
Nexa
September 04, 2023
Why you should start a podcast for your business
In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user ...
Nexa
August 28, 2023
The benefits of video marketing in 2024
In the dynamic world of digital marketing, finding innovative ways to capture audience attention is an ongoing challenge for businesses. Video ...
Nexa
August 21, 2023
A comprehensive guide to email marketing in 2024
In the vast realm of digital marketing, email marketing stands out as one of the most enduring and effective tools. Born from the simple act of ...
Nexa
August 14, 2023
The Best New Social Media Platforms for 2023
Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You ...
Nexa
August 01, 2023
Introducing Threads, Meta's answer to Twitter
Image: Instagram
Toni Becker
July 27, 2023
How long does it take for SEO to work in 2023?
Updated 2023. As a digital marketing agency, one of the questions we are asked is, “how long will it take for my website to rank online?” The answer ...