Toni Becker
April 20, 2022
How Cryptocurrency is Supporting the Ukraine in..
Shannon Correia
April 18, 2022
Is It too Late to Start a Podcast?
Shannon Correia
April 13, 2022
Everything You Need to Know About Semantic Search
Anyone involved in sharing content online, whether it’s developers, content writers, or marketers, are familiar with Search Engine Optimisation and ...
Toni Becker
April 11, 2022
How AI is Transforming Creativity in the Business World?
We live in the digital age, an age of disruption and constant change. Everything around us is continually transforming and the business and marketing ...
Shannon Correia
April 04, 2022
A Google Analytics Crash Course
When it comes to digital marketing and tracking the online performance of your digital storefront, one of the most powerful tools you can use is ...
Toni Becker
March 30, 2022
What Is the Difference Between Web 3.0 and the Metaverse?
There are few things in life that are certain, and in the digital age, there is one more certainty we can add to that list: the internet will always ...
Shannon Correia
March 28, 2022
Brands in the Metaverse: The Best Case Studies So Far
All kinds of brands are making waves in the metaverse. While the metaverse is still in its early days, businesses are entering the space to build ...
Shannon Correia
March 24, 2022
How Much Does It Cost a Company to Be in the Metaverse?
With more and more companies entering into the Metaverse, a commonly asked question is: how much does it cost? In this article, we’ll be looking at ...
Shannon Correia
March 21, 2022
Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media
What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
Toni Becker
March 16, 2022
Meta Launches Facebook Video Reels to All Users
We are overwhelmed with digital media from the moment we wake up to the second we close our eyes. With social media platforms bombarding us with ...
Toni Becker
March 14, 2022
What Digital Marketing Tactics Should I Use for my Startup?
The most effective way to grow your startup is to follow a thorough and forward thinking digital marketing strategy. Growing a startup is a massive ...
Shannon Correia
March 09, 2022
Writing for Content Creation: The Value of Skill and Creativity
Every other person today with a phone and online presence is a self-proclaimed content creator. Content extends to many realms, and one of the ...
Shannon Correia
March 07, 2022
Using a Tech Stack for Successful Content Marketing
If content is king of the digital world, digital technology is its crowning glory. With so many tools at the fingertips of marketing teams, the ...
Toni Becker
March 02, 2022
What is Marketing Operations and Why does your Organization Need it?
Marketing Operations is a term that is used to describe the function of the marketing team or marketing organization. This includes people, process ...
Toni Becker
February 28, 2022
Is Pay-Per-Click Marketing Still Relevant in 2022?
Digital marketing is always evolving and you have probably questioned whether or not certain go-to tactics are even still relevant. Pay-Per-Click ...
Toni Becker
February 23, 2022
Why First-party Data Should Be a Priority in 2022
With privacy concerns and regulatory laws being enforced across the globe, digital marketers are dealing with the loss of third-party cookies which ...
Toni Becker
February 21, 2022
What to Consider When Taking a Content First Approach to SEO
One of the greatest Search Engine Optimization (SEO) mistakes a marketer can make is ignoring the importance of content creation. A lot of businesses ...
Toni Becker
February 16, 2022
Facebook Ads Manager Updates to Know in 2022
Facebook Ads Manager updates usually happen in the blink of an eye and one day, marketers will wake up having to relearn everything they once knew ...
Toni Becker
February 14, 2022
Why Should I Align My Marketing, Sales and Service Departments?
Departmental silos reduce overall organizational collaboration and inhibit growth while fragmenting your customer service experience. Today, it is ...
Shannon Correia
February 11, 2022
How to Grow Your Following on Substack, Where Email Marketing Meets Blogging
Have you heard about Substack? It's a platform for writers and readers in a culmination of blog-meets-email-marketing. In this article, we’ll be ...
Shannon Correia
February 07, 2022
Understanding Consumer Psychology from a Marketing Perspective
Let’s discuss the intricacies of navigating consumer psychology. By attaining this type of in-depth knowledge about your audiences, your ability to ...
Shannon Correia
February 04, 2022
How to Master Social Commerce
In today’s world, this, that, and the other is happening online. Just a few years ago we were speaking about the rise of eCommerce, and now online ...
Shannon Correia
January 31, 2022
The Most Successful Brands on TikTok
You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
Shannon Correia
January 28, 2022
Is Instagram Dead? Instagram in the Spotlight
Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
Toni Becker
January 24, 2022
What is Visual Commerce and Why Should I Use This for My eCommerce Business?
With the rise of digital and mobile technology alongside visual platforms such as Pinterest, Instagram, and Snapchat, consumers have become ...
Toni Becker
January 21, 2022
What Are the Website Design Trends to Look Out for in 2022?
As we head into 2022, it’s time to take a look at the website design trends that are set to dominate the year. Some of these styles may be familiar ...
Toni Becker
January 19, 2022
Practical Digital Marketing Recommendations You Need to Implement for 2022
As we head into 2022, marketers the world over are scrambling to keep up with the latest marketing technology and trends while meeting budgets at the ...
Shannon Correia
January 17, 2022
Improve SEO with a Localisation Strategy for the Middle East
If you’re looking to do business in the Middle East, there are a couple of things you need to know. Okay, a lot of things you need to know. In this ...
Shannon Correia
January 14, 2022
How Consumer Data is Changing the Customer Experience
Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
Shannon Correia
January 12, 2022
How to Create Content for Online Voice Searches
Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
Shannon Correia
January 07, 2022
Buying into NFT Trade: Is It a Fad or Worthwhile Investment?
By now you would have heard about non-fungible tokens. With so much talk around the concept as a whole and the true value it holds, investors may be ...
Toni Becker
January 05, 2022
Everything You Need to Know About Growth Marketing
In the past few years, growth marketing has skyrocketed across the globe. In fact, over the last 5 years, interest in growth marketing has doubled in ...
Shannon Correia
January 01, 2022
Update Your SEO Strategy With the Upcoming SEO Trends
SEO continues to be a driving force for marketers the world over. In this article, we’ll be going over the all-important upcoming trends so that you ...
Toni Becker
December 31, 2021
Social Media Marketing Trends to Look Out For in 2022
Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
Shannon Correia
December 30, 2021
How to Generate Leads on Facebook
Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
Toni Becker
December 29, 2021
Data Suggests that TikTok has Surpassed Google as the Most Popular Website of 2021
TikTok, the short video sharing social media platform, is the fastest growing platform in the digital space. Today, this powerhouse of media is ...
Shannon Correia
December 28, 2021
Do Marketing and Sales Funnels Still Matter in 2022?
Funnels are a tale as old as time when it comes to the marketing and sales processes. With changes to the way business is done, one may be wondering: ...
Toni Becker
December 27, 2021
Does My Website Need a Chatbot?
Today, automation plays a role across all industries and across all departments. CRMs such as HubSpot provide automation across marketing, sales, ...
Shannon Correia
December 26, 2021
The Key to Effective Lead Management
Marketers and sales teams work with leads on the daily. While lead generation and management are crucial aspects to focus on, they need to be well ...
Toni Becker
December 25, 2021
What Is a Content Management System and How Will It Benefit My Business?
When it comes to digital marketing, there are a lot of acronyms to get used to. You have probably heard of SEO, CRM, SEM and SERP, and today, CMS is ...
Toni Becker
December 24, 2021
How Do I Use Video Marketing for My Business in 2022?
Today, video is without a doubt the most popular choice for consuming content. Why do you think TikTok took off as quickly as it did? Why do you ...
Shannon Correia
December 23, 2021
The Role of Content in Inbound Marketing
It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
Toni Becker
December 22, 2021
What is Digital Growth Marketing and Why Is It Important?
The term “growth marketing” has been doing the rounds over the last 2 years, but what does it actually mean? Growth marketing is about attracting, ...
Shannon Correia
December 21, 2021
Here's How AI Affects and Benefits Marketing
In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...