authorShannon Correia dateNovember 23, 2021

Total Rewards Strategy: The Future of Workplace Benefits

Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
authorToni Becker dateNovember 22, 2021

What is Lead Scoring and Why is it Important?

If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
authorToni Becker dateNovember 20, 2021

What are the Search Engine Optimization Best Practices for 2022?

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorShannon Correia dateNovember 19, 2021

Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation

Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
authorShannon Correia dateNovember 18, 2021

Content Marketing Strategy Planning for 2022

Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
authorToni Becker dateNovember 17, 2021

HubSpot Versus Salesforce for Lead Generation

Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
authorShannon Correia dateNovember 16, 2021

How Video Fits in With Content Marketing

Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
authorToni Becker dateNovember 15, 2021

I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?

If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
authorKirsten Delcie dateNovember 14, 2021

Why Is Employer Branding Important for Recruitment?

The current job market is an extremely competitive place that sees businesses across all industries and sectors competing against each other to ...
authorToni Becker dateNovember 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
authorShannon Correia dateNovember 12, 2021

Is Business Growth Realistic in 2022?

Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
authorShannon Correia dateNovember 11, 2021

I Want to Grow My Business. Where Do I Begin?

Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
authorShannon Correia dateNovember 10, 2021

What Is the Future Consumer Like?

Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
authorShannon Correia dateNovember 09, 2021

I Need More Sales. Here are 25 Ways to Seize the Opportunity

Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
authorShannon Correia dateNovember 08, 2021

eCommerce in Dubai: How to Maximize Revenue With Marketing

eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
authorToni Becker dateNovember 07, 2021

Are Blogs Still Important in 2022?

We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
authorShannon Correia dateNovember 06, 2021

What Does a Lead Generator Do?

Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
authorToni Becker dateNovember 05, 2021

How Do I Use a CRM for Lead Generation and Lead Management?

Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
authorShannon Correia dateNovember 04, 2021

I Want More Revenue. Does that Mean I Need a RevOps Strategy?

Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
authorShannon Correia dateNovember 03, 2021

6 Steps to Rebrand

In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
authorShannon Correia dateNovember 02, 2021

You Can't Buy Your Brand's Reputation, but You Will Pay For It

A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
authorShannon Correia dateNovember 01, 2021

I Want to Increase My Sales. Does That Mean I Need More Advertising?

The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
authorShannon Correia dateOctober 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
authorShannon Correia dateOctober 30, 2021

Can Video Help with Business Growth?

The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
authorKirsten Delcie dateOctober 29, 2021

Why Is eCommerce Advertising in Arabic an Absolute Must?

Did you know that even though it is the 4th most used language online, less than 1% of the internet’s content is in Arabic? And those websites that ...
authorKirsten Delcie dateOctober 28, 2021

I Need More Leads. Where Can I Find Them and How Do I Get Them?

If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
authorToni Becker dateOctober 27, 2021

I Want to Improve My Sales. What Digital Tools Can I Use?

We live in the digital age and digital transformation is quickly changing the way we do business. As we head into 2022 it is important to consider ...
authorKirsten Delcie dateOctober 26, 2021

Does Content Marketing Matter? Here’s How Content Can Increase Sales

The phrase “content is king” exists for a reason. Content marketing has become an essential pillar of success for all modern brands – no matter the ...
authorShannon Correia dateOctober 25, 2021

How Much Does an eCommerce Store Cost to Run?

So, you’ve decided to run your very own eCommerce store. Congratulations! Now let’s get to the serious stuff - your budget. While having an online ...
authorShannon Correia dateOctober 24, 2021

Which eCommerce Platform is Best for Your Business?

As eCommerce continues to grow, there are numerous businesses looking to start or expand in the online retail space. With that comes a very important ...
authorShannon Correia dateOctober 23, 2021

Employer Branding for Remote Businesses

What is your business like as an employer? It’s one thing to build a company culture at a traditional-style office or brick-and-mortar establishment. ...
authorShannon Correia dateOctober 22, 2021

Digital Marketing Strategy for New Businesses in the Middle East

Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
authorShannon Correia dateOctober 21, 2021

9 Types of Paid Online Advertizing that Work

Paid advertising is almost certainly part of every marketer’s digital marketing strategy. It helps give a brand or business an extra push to bridge ...
authorToni Becker dateOctober 20, 2021

Beginners Guide to Social Media Marketing: Instagram

Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
authorShannon Correia dateOctober 19, 2021

The New Rules for a Winning SEO Strategy

Search engine optimization is in a constant state of flux, with no clear-cut rules to follow. Marketers have been keeping their eye on changes that ...
authorShannon Correia dateOctober 18, 2021

Digital Marketing Strategy for B2Bs

Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
authorToni Becker dateOctober 17, 2021

Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts

When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
authorShannon Correia dateOctober 16, 2021

How Long Does it Take SEO to Work?

Optimizing content is one of the best techniques in a marketer's toolbox. As with content marketing in general, a pertinent question is: how long ...
authorToni Becker dateOctober 15, 2021

Social Media Meets eCommerce

We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
authorShannon Correia dateOctober 14, 2021

Guide to PR for Automotive Businesses

Public relations is an external but all-important element that builds brand perceptions. It is especially important for the automotive business since ...
authorShannon Correia dateOctober 13, 2021

Content Marketing for the Education Industry

Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
authorToni Becker dateOctober 12, 2021

TikTok Meets Shopify

TikTok has finally taken the leap into the eCommerce space. This has been a trend across social media platforms, with Facebook and Instagram shopping ...
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