authorCaryn Oram dateFebruary 20, 2023

Best practices to secure your data privacy

In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
authorCaryn Oram dateFebruary 13, 2023

D2C in 2023: What is it and where is it going?

The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
authorCaryn Oram dateFebruary 08, 2023

The Role of Data in Digital Marketing in 2023

At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
authorCaryn Oram dateFebruary 06, 2023

AI in the Metaverse: How it Could Break the Language Barrier

The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
authorCaryn Oram dateFebruary 01, 2023

The best cryptocurrency payment gateways for your business

As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
authorCaryn Oram dateJanuary 30, 2023

Business Strategies for the Economic Slowdown in 2023

Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated:
authorCaryn Oram dateJanuary 25, 2023

The Importance of Content in ChatGPT

There has been a huge buzz around ChatGPT, the new AI technology that answers complex questions conversationally with an uncannily human flair. What ...
authorCaryn Oram dateJanuary 23, 2023 is a new AI search engine, but what about mistakes, data accuracy, and SEO?

There are several alternatives to Google when it comes to search engines, and is one of the latest additions to that selection. Originally ...
authorCaryn Oram dateJanuary 18, 2023

Maruti Suzuki goes virtual with new metaverse showroom

Maruti Suzuki, a leading car manufacturer in India, has officially launched ArenaVerse, the virtual reality showroom in which consumers can ...
authorCaryn Oram dateJanuary 16, 2023

What is Google Analytics 4? Comparing GA4 to Universal Analytics

Google Analytics 4 is the new generation of the website tracking software Google Analytics, a free service used to track engagement and traffic on ...
authorCaryn Oram dateJanuary 09, 2023

5 Uses Cases for Businesses in the Metaverse

While the metaverse and its potential uses are still new and, in some cases, relatively unchartered, businesses are beginning to realise that it ...
authorCaryn Oram dateJanuary 04, 2023

10 Digital Marketing Trends for 2023

As digital marketing expands and takes up more space in the marketing arena in general, it’s vital for businesses to stay on top of predicted trends ...
authorToni Becker dateJanuary 02, 2023

The Importance of Building a Community for your NFT Project

As a subset of blockchain technology and a power part of the Web3 space, NFTs are on a significant growth trajectory. Individuals are able to mint ...
authorCaryn Oram dateDecember 29, 2022

How can NFTs be used at events & exhibitions?

NFTs (Non-Fungible Tokens) are just one of the latest developments Web3 has brought to the tech world. As they steadily integrate and become a ...
authorCaryn Oram dateDecember 29, 2022

Should your business accept cryptocurrency payments? What are the risks?

Recent weeks in particular have shown the unpredictable nature of the cryptocurrency market. The crash of FTX sent shockwaves through the crypto ...
authorCaryn Oram dateDecember 26, 2022

Why use NFTs in your B2B business?

NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
authorCaryn Oram dateDecember 22, 2022

What is ChatGPT?

The tech world is abuzz with the release of a new AI chatbot, ChatGPT. The new technology has been developed by US-based research company, OpenAI. ...
authorToni Becker dateSeptember 19, 2022

What is a Web3 Artist?

Throughout history, artists have had a tough time dealing with middlemen and corporations profiting from their talent and hard work. Now, the ...
authorNexa dateSeptember 14, 2022

Snapchat’s AR Functionalities are Being Tested on NFTs

Snapchat remains a widely popular social media app among millions of users, especially in the Middle Eastern region. After a long history of being a ...
authorToni Becker dateSeptember 12, 2022

The Creator Economy and the Rise of Web3

You have probably heard of the creator economy by now. But what exactly is it?
authorNexa dateSeptember 07, 2022

Unpacking Dubai’s Metaverse Strategy

Dubai has revealed its metaverse strategy, hot on the heels of Shanghai who announced a 5-year governmental plan that seeks to support blockchains, ...
authorNexa dateSeptember 05, 2022

With Web3 Still in Development, Is Web2.5 the Answer?

With excitement and palpable anticipation for Web3 and all its promises, the real world of today is still a far way from reaching it. That is because ...
authorToni Becker dateAugust 31, 2022

Digital Marketing Updates: August 2022

We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent ...
authorNexa dateAugust 31, 2022

Everything You Need to Know About ERC Smart Contracts

In the simplest of terms, ERC-721 is a standard interface for NFTs. These can also be referred to as deeds. In this article, we’ll be taking a look ...
authorToni Becker dateAugust 29, 2022

How NFTs are Changing the Music Industry

Non-Fungible Tokens (NFTs) are unique cryptographic tokens that exist on blockchain technology, meaning they cannot be replicated. NFTs represent ...
authorShannon Correia dateAugust 24, 2022

Shanghai Announces 5-Year Plan with Blockchain, Metaverse, NFTs and Web 3!

The municipal government of Shanghai recently announced its 5 year plan. A trio of technology that is future-focused made the cut, namely: ...
authorToni Becker dateAugust 22, 2022

How to Create an NFT Project for your Business

Web 3.0 is revolutionizing the way businesses operate by providing a more personalized web, greater data searchability and the elimination of ...
authorToni Becker dateAugust 17, 2022

The Growth of NFTs in the UAE: Stats & Facts

Non-Fungible Tokens statistics suggest NFTs are one of the most exciting trends to hit the Web 3.0 landscape. Last year, NFT sales reached $25 ...
authorToni Becker dateAugust 15, 2022

Why the Latest Evolution of the Internet is Focused on Data Privacy

The internet is changing and the online world is heading toward a decentralized internet known as Web 3.0.
authorShannon Correia dateAugust 10, 2022

From M-Class Planets to the Metaverse

The term 'metaverse' sounds like it comes right out of a science fiction movie. When you begin exploring what it’s all about, that notion becomes ...
authorShannon Correia dateAugust 08, 2022

4 Noteworthy Mega Trends in the Advertising World

PwC has published their annual Global Entertainment & Media Outlook 2022–2026. It contains a five-year forecast for consumer and advertising ...
authorShannon Correia dateAugust 03, 2022

What Sets Sustainability Apart From Greenwashing?

It’s become the norm for almost every company out there to commit to being sustainable. Sustainability is an elusive word holding much promise and ...
authorShannon Correia dateAugust 01, 2022

What Does Rising Inflation Rates Mean for Businesses?

Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
authorToni Becker dateJuly 27, 2022

PlayStation Virtual Reality 2 to be Launched in 2023

Sony PlayStation is a console that has become a part of the modern person's life, whether it plays a contentious role in your relationship or you ...
authorToni Becker dateJuly 25, 2022

Meta Updates its Privacy Policy for Posts on Facebook

Over the past few months, millions of Facebook and Instagram users have received notifications informing them of Meta’s updated Privacy Policies.
authorShannon Correia dateJuly 20, 2022

Extending Expiring Copyrights with NFTs: Secure Your Copyright

There are a vast array of digital assets that fall under the NFT umbrella. As blockchain technology continues to evolve and strengthen its role in ...
authorAmit Vyas dateJuly 18, 2022

Should We Worry When Crypto Crashes?

Cryptocurrency is ever-evolving. In recent times, we’ve seen widespread crashes, with the market remaining low and unclear. That said, all stocks ...
authorToni Becker dateJuly 11, 2022

Celebrities Who Have Launched NFTs

About 2 years ago, a force began to make its way through the digital sphere and a new era was ushered in - the era of the Non-Fungible Token, ...
authorShannon Correia dateJuly 06, 2022

The Difference Between Standard and Premium Land in the Metaverse

As interest in the metaverse continues to grow, so too is land in these virtual spaces. The metaverse is said to be the digital future that will ...
authorToni Becker dateJuly 04, 2022

Instagram and NFT Integration: What Does this Mean?

With a user base of one billion people and a strong focus on aesthetics and art, the world has been waiting for Instagram to begin expanding into the ...