authorToni Becker dateJanuary 19, 2022

Practical Digital Marketing Recommendations You Need to Implement for 2022

As we head into 2022, marketers the world over are scrambling to keep up with the latest marketing technology and trends while meeting budgets at the ...
authorShannon Correia dateJanuary 17, 2022

Improve SEO with a Localisation Strategy for the Middle East

If you’re looking to do business in the Middle East, there are a couple of things you need to know. Okay, a lot of things you need to know. In this ...
authorShannon Correia dateJanuary 14, 2022

How Consumer Data is Changing the Customer Experience

Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
authorShannon Correia dateJanuary 12, 2022

How to Create Content for Online Voice Searches

Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
authorShannon Correia dateJanuary 07, 2022

Buying into NFT Trade: Is It a Fad or Worthwhile Investment?

By now you would have heard about non-fungible tokens. With so much talk around the concept as a whole and the true value it holds, investors may be ...
authorToni Becker dateJanuary 05, 2022

Everything You Need to Know About Growth Marketing

In the past few years, growth marketing has skyrocketed across the globe. In fact, over the last 5 years, interest in growth marketing has doubled in ...
authorShannon Correia dateJanuary 01, 2022

Update Your SEO Strategy With the Upcoming SEO Trends

SEO continues to be a driving force for marketers the world over. In this article, we’ll be going over the all-important upcoming trends so that you ...
authorToni Becker dateDecember 31, 2021

Social Media Marketing Trends to Look Out For in 2022

Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
authorShannon Correia dateDecember 30, 2021

How to Generate Leads on Facebook

Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
authorToni Becker dateDecember 29, 2021

Data Suggests that TikTok has Surpassed Google as the Most Popular Website of 2021

TikTok, the short video sharing social media platform, is the fastest growing platform in the digital space. Today, this powerhouse of media is ...
authorShannon Correia dateDecember 28, 2021

Do Marketing and Sales Funnels Still Matter in 2022?

Funnels are a tale as old as time when it comes to the marketing and sales processes. With changes to the way business is done, one may be wondering: ...
authorToni Becker dateDecember 27, 2021

Does My Website Need a Chatbot?

Today, automation plays a role across all industries and across all departments. CRMs such as HubSpot provide automation across marketing, sales, ...
authorShannon Correia dateDecember 26, 2021

The Key to Effective Lead Management

Marketers and sales teams work with leads on the daily. While lead generation and management are crucial aspects to focus on, they need to be well ...
authorToni Becker dateDecember 25, 2021

What Is a Content Management System and How Will It Benefit My Business?

When it comes to digital marketing, there are a lot of acronyms to get used to. You have probably heard of SEO, CRM, SEM and SERP, and today, CMS is ...
authorToni Becker dateDecember 24, 2021

How Do I Use Video Marketing for My Business in 2022?

Today, video is without a doubt the most popular choice for consuming content. Why do you think TikTok took off as quickly as it did? Why do you ...
authorShannon Correia dateDecember 23, 2021

The Role of Content in Inbound Marketing

It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
authorToni Becker dateDecember 22, 2021

What is Digital Growth Marketing and Why Is It Important?

The term “growth marketing” has been doing the rounds over the last 2 years, but what does it actually mean? Growth marketing is about attracting, ...
authorShannon Correia dateDecember 21, 2021

Here's How AI Affects and Benefits Marketing

In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...
authorToni Becker dateDecember 20, 2021

How Can I Better My Lead Generation Efforts in 2022?

Before we dive into how you can better your lead generation efforts for 2022, let’s begin by defining a lead. 
authorShannon Correia dateDecember 19, 2021

Improve Your Email Marketing by Optimizing It

Email marketing remains one of the most prominent elements of digital marketing. With no signs of this slowing down, and marketers should set their ...
authorToni Becker dateDecember 18, 2021

What to Expect From CRMs in 2022

Customer Relationship Management (CRM) platforms are a fundamental digital tool for businesses that want to strategically manage interactions with ...
authorShannon Correia dateDecember 17, 2021

Let’s Recap the Essentials of SEO

Search engine optimization - on the face of it, it may sound like another marketing buzzword. The truth is, SEO is an invaluable aspect of digital ...
authorShannon Correia dateDecember 16, 2021

How to Nurture Leads With Email Marketing

Email marketing remains one of the top-performing elements of digital marketing. By communicating with audiences directly via their inbox, you can ...
authorShannon Correia dateDecember 15, 2021

The In’s and Out’s of Keyword Research

Keywords are just that: words that are key. Key to being found on the internet, that is. Without search, finding specific content online would be ...
authorToni Becker dateDecember 14, 2021

Will I Get a Return on Investment Using the HubSpot CRM?

Digital transformation has changed the way we do business and Customer Relationship Management (CRM) platforms have completely shifted the sales, ...
authorShannon Correia dateDecember 13, 2021

Building a Luxury Brand

Branding is a vital part of any business. This is especially true for luxury labels. After all, the brand adds value (in more ways than one) to the ...
authorToni Becker dateDecember 12, 2021

What Are the Benefits of the HubSpot Sales Hub Enterprise?

Businesses of all industries are seeing the benefits of process automation and the sales sector is no exception. Customer Relationship Management ...
authorKirsten Delcie dateDecember 11, 2021

How Did Social Media Become the New Way to Recruit Top Talent?

If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
authorShannon Correia dateDecember 10, 2021

Tips on How to Master Social Media Advertising

Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well ...
authorKirsten Delcie dateDecember 09, 2021

What are the Digital Tools & Technology You Need to Implement in Your Business?

By now, any and every business owner should be aware of how much the business landscape is changing and shifting in favour of digitalisation. This, ...
authorToni Becker dateDecember 08, 2021

Social Media Marketing for Beginners: TikTok

Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
authorShannon Correia dateDecember 07, 2021

How Paid Advertising has Evolved: Making Successful Ad Campaigns

Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
authorToni Becker dateDecember 06, 2021

Beginners Guide to Social Media: LinkedIn

There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
authorShannon Correia dateDecember 05, 2021

How High Performing Emails Increase ROI

Email marketing remains to be one of the most effective tools for digital marketers. Checking emails is a daily habit for millions around the world, ...
authorToni Becker dateDecember 04, 2021

What Is the HubSpot Operations Hub Enterprise?

In order for your business to grow better, it needs to run better. The problem is that as businesses scale, processes and systems begin to break ...
authorShannon Correia dateDecember 03, 2021

The Client Lifecycle: How to Effectively Manage Your Clients

Business circles often speak of the consumer lifecycle, but for B2B business and service industry providers, the client lifecycle takes center stage. ...
authorShannon Correia dateDecember 02, 2021

Google Ads Deep Dive: How to Improve Ad Performance

Google is the world’s most used search engine, so it comes as no surprise that Google Ads have become an essential part of digital advertising. With ...
authorShannon Correia dateDecember 01, 2021

Getting Creative With Ad Copy

Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
authorShannon Correia dateNovember 30, 2021

Targeting Tips for Google Ads

Marketers can no longer hope for sufficient organic traffic. Advertising is required to ensure your ad is seen by audiences - and importantly, seen ...
authorKirsten Delcie dateNovember 29, 2021

What is AR Shopping and How Can it Help Your eCommerce Store?

Believe it or not, eCommerce has been around since the mid-1990s and has been on a steady growth incline ever since. Just before the infamous dot-com ...
authorToni Becker dateNovember 28, 2021

What Does the Google Third-Party Cookies Phase-out Mean for Marketing?

In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
authorToni Becker dateNovember 27, 2021

What Is the Metaverse and How Will It Change the Way We Work?

Unless you have been living under a rock, you know that Facebook changed its name to “Meta.” This change is an indication of the company’s intention ...
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