authorNexa dateMay 19, 2023

Bard, Bing, and other alternatives to ChatGPT

ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has ...
authorShannon Correia dateMay 14, 2023

Is there HubSpot in Saudi Arabia?

Updated on 14 May 2023 Businesses the world over make use of customer relationship management (CRM) systems and Saudi Arabia is no different. With ...
authorCaryn Oram dateMay 08, 2023

Generative AI: What is Lucy?

Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By ...
authorSaraa Khan dateMay 01, 2023

Has your business tried ChatGPT yet? Here's why you should

Consider a world where customer requests are answered 24/7 with lightning-fast speed, without the need for a human agent. This world isn’t too far ...
authorSaraa Khan dateApril 24, 2023

Reality and hype: Why we shouldn't worry about AI replacing our jobs

AI isn't the job killer we thought it was. In fact, human-AI collaboration is the key to unlocking a more productive and fulfilling future of work. ...
authorSaraa Khan dateApril 17, 2023

Moving with the times: How businesses should prepare for a world of AI, Web3, the metaverse, and VR

The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking ...
authorNexa dateApril 10, 2023

Email marketing trends for 2023

Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each ...
authorNexa dateApril 03, 2023

Five of the best AI tools for your business

Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource ...
authorCaryn Oram dateMarch 27, 2023

10 Tools and Strategies for Preventing NFT Theft

NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an ...
authorNexa dateMarch 22, 2023

How will AI impact SEO?

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
authorCaryn Oram dateMarch 15, 2023

How to reach customers in an ad-saturated digital world

In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
authorCaryn Oram dateFebruary 27, 2023

How is Web3 impacting digital marketing?

At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
authorCaryn Oram dateFebruary 27, 2023

What is Mastodon and how can your business use it?

The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
authorCaryn Oram dateFebruary 20, 2023

Best practices to secure your data privacy

In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
authorCaryn Oram dateFebruary 13, 2023

D2C in 2023: What is it and where is it going?

The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
authorCaryn Oram dateFebruary 08, 2023

The Role of Data in Digital Marketing in 2023

At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
authorCaryn Oram dateFebruary 06, 2023

AI in the Metaverse: How it Could Break the Language Barrier

The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
authorCaryn Oram dateFebruary 01, 2023

The best cryptocurrency payment gateways for your business

As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
authorCaryn Oram dateJanuary 30, 2023

Business Strategies for the Economic Slowdown in 2023

Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated:
authorCaryn Oram dateJanuary 25, 2023

The Importance of Content in ChatGPT

There has been a huge buzz around ChatGPT, the new AI technology that answers complex questions conversationally with an uncannily human flair. What ...
authorCaryn Oram dateJanuary 23, 2023

You.com is a new AI search engine, but what about mistakes, data accuracy, and SEO?

There are several alternatives to Google when it comes to search engines, and You.com is one of the latest additions to that selection. Originally ...
authorCaryn Oram dateJanuary 18, 2023

Maruti Suzuki goes virtual with new metaverse showroom

Maruti Suzuki, a leading car manufacturer in India, has officially launched ArenaVerse, the virtual reality showroom in which consumers can ...
authorCaryn Oram dateJanuary 16, 2023

What is Google Analytics 4? Comparing GA4 to Universal Analytics

Google Analytics 4 is the new generation of the website tracking software Google Analytics, a free service used to track engagement and traffic on ...
authorCaryn Oram dateJanuary 09, 2023

5 Uses Cases for Businesses in the Metaverse

While the metaverse and its potential uses are still new and, in some cases, relatively unchartered, businesses are beginning to realise that it ...
authorCaryn Oram dateJanuary 04, 2023

10 Digital Marketing Trends for 2023

As digital marketing expands and takes up more space in the marketing arena in general, it’s vital for businesses to stay on top of predicted trends ...
authorToni Becker dateJanuary 02, 2023

The Importance of Building a Community for your NFT Project

As a subset of blockchain technology and a power part of the Web3 space, NFTs are on a significant growth trajectory. Individuals are able to mint ...
authorCaryn Oram dateDecember 29, 2022

How can NFTs be used at events & exhibitions?

NFTs (Non-Fungible Tokens) are just one of the latest developments Web3 has brought to the tech world. As they steadily integrate and become a ...
authorCaryn Oram dateDecember 29, 2022

Should your business accept cryptocurrency payments? What are the risks?

Recent weeks in particular have shown the unpredictable nature of the cryptocurrency market. The crash of FTX sent shockwaves through the crypto ...
authorCaryn Oram dateDecember 26, 2022

Why use NFTs in your B2B business?

NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
authorCaryn Oram dateDecember 22, 2022

What is ChatGPT?

The tech world is abuzz with the release of a new AI chatbot, ChatGPT. The new technology has been developed by US-based research company, OpenAI. ...
authorToni Becker dateSeptember 19, 2022

What is a Web3 Artist?

Throughout history, artists have had a tough time dealing with middlemen and corporations profiting from their talent and hard work. Now, the ...
authorNexa dateSeptember 14, 2022

Snapchat’s AR Functionalities are Being Tested on NFTs

Snapchat remains a widely popular social media app among millions of users, especially in the Middle Eastern region. After a long history of being a ...
authorToni Becker dateSeptember 12, 2022

The Creator Economy and the Rise of Web3

You have probably heard of the creator economy by now. But what exactly is it?
authorNexa dateSeptember 07, 2022

Unpacking Dubai’s Metaverse Strategy

Dubai has revealed its metaverse strategy, hot on the heels of Shanghai who announced a 5-year governmental plan that seeks to support blockchains, ...
authorNexa dateSeptember 05, 2022

With Web3 Still in Development, Is Web2.5 the Answer?

With excitement and palpable anticipation for Web3 and all its promises, the real world of today is still a far way from reaching it. That is because ...
authorToni Becker dateAugust 31, 2022

Digital Marketing Updates: August 2022

We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent ...
authorNexa dateAugust 31, 2022

Everything You Need to Know About ERC Smart Contracts

In the simplest of terms, ERC-721 is a standard interface for NFTs. These can also be referred to as deeds. In this article, we’ll be taking a look ...
authorToni Becker dateAugust 29, 2022

How NFTs are Changing the Music Industry

Non-Fungible Tokens (NFTs) are unique cryptographic tokens that exist on blockchain technology, meaning they cannot be replicated. NFTs represent ...
authorShannon Correia dateAugust 24, 2022

Shanghai Announces 5-Year Plan with Blockchain, Metaverse, NFTs and Web 3!

The municipal government of Shanghai recently announced its 5 year plan. A trio of technology that is future-focused made the cut, namely: ...
authorToni Becker dateAugust 22, 2022

How to Create an NFT Project for your Business

Web 3.0 is revolutionizing the way businesses operate by providing a more personalized web, greater data searchability and the elimination of ...
authorToni Becker dateAugust 17, 2022

The Growth of NFTs in the UAE: Stats & Facts

Non-Fungible Tokens statistics suggest NFTs are one of the most exciting trends to hit the Web 3.0 landscape. Last year, NFT sales reached $25 ...
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