Toni Becker
November 25, 2021
Prepare for These eCommerce Trends in 2022
Shannon Correia
November 24, 2021
Does Black Friday and Cyber Monday Still Matter?
Shannon Correia
November 23, 2021
Total Rewards Strategy: The Future of Workplace Benefits
Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
Toni Becker
November 22, 2021
What is Lead Scoring and Why is it Important?
If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
Toni Becker
November 20, 2021
What are the Search Engine Optimization Best Practices for 2022?
Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
Shannon Correia
November 19, 2021
Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation
Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
Shannon Correia
November 18, 2021
Content Marketing Strategy Planning for 2022
Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
Toni Becker
November 17, 2021
HubSpot Versus Salesforce for Lead Generation
Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
Shannon Correia
November 16, 2021
How Video Fits in With Content Marketing
Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
Toni Becker
November 15, 2021
I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?
If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
Kirsten Delcie
November 14, 2021
Why Is Employer Branding Important for Recruitment?
The current job market is an extremely competitive place that sees businesses across all industries and sectors competing against each other to ...
Toni Becker
November 13, 2021
Is Social Media Ad Spend Worth It?
If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
Shannon Correia
November 12, 2021
Is Business Growth Realistic in 2022?
Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
Shannon Correia
November 11, 2021
I Want to Grow My Business. Where Do I Begin?
Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
Shannon Correia
November 10, 2021
What Is the Future Consumer Like?
Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
Shannon Correia
November 09, 2021
I Need More Sales. Here are 25 Ways to Seize the Opportunity
Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
Shannon Correia
November 08, 2021
eCommerce in Dubai: How to Maximize Revenue With Marketing
eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
Toni Becker
November 07, 2021
Are Blogs Still Important in 2022?
We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
Shannon Correia
November 06, 2021
What Does a Lead Generator Do?
Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
Toni Becker
November 05, 2021
How Do I Use a CRM for Lead Generation and Lead Management?
Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
Shannon Correia
November 04, 2021
I Want More Revenue. Does that Mean I Need a RevOps Strategy?
Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
Shannon Correia
November 03, 2021
6 Steps to Rebrand
In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
Shannon Correia
November 02, 2021
You Can't Buy Your Brand's Reputation, but You Will Pay For It
A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
Shannon Correia
November 01, 2021
I Want to Increase My Sales. Does That Mean I Need More Advertising?
The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
Shannon Correia
October 31, 2021
You Can’t Plan to Go Viral, but You Can Prepare to Go Viral
Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
Shannon Correia
October 30, 2021
Can Video Help with Business Growth?
The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
Kirsten Delcie
October 29, 2021
Why Is eCommerce Advertising in Arabic an Absolute Must?
Did you know that even though it is the 4th most used language online, less than 1% of the internet’s content is in Arabic? And those websites that ...
Kirsten Delcie
October 28, 2021
I Need More Leads. Where Can I Find Them and How Do I Get Them?
If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
Toni Becker
October 27, 2021
I Want to Improve My Sales. What Digital Tools Can I Use?
We live in the digital age and digital transformation is quickly changing the way we do business. As we head into 2022 it is important to consider ...
Kirsten Delcie
October 26, 2021
Does Content Marketing Matter? Here’s How Content Can Increase Sales
The phrase “content is king” exists for a reason. Content marketing has become an essential pillar of success for all modern brands – no matter the ...
Shannon Correia
October 25, 2021
How Much Does an eCommerce Store Cost to Run?
So, you’ve decided to run your very own eCommerce store. Congratulations! Now let’s get to the serious stuff - your budget. While having an online ...
Shannon Correia
October 24, 2021
Which eCommerce Platform is Best for Your Business?
As eCommerce continues to grow, there are numerous businesses looking to start or expand in the online retail space. With that comes a very important ...
Shannon Correia
October 23, 2021
Employer Branding for Remote Businesses
What is your business like as an employer? It’s one thing to build a company culture at a traditional-style office or brick-and-mortar establishment. ...
Shannon Correia
October 22, 2021
Digital Marketing Strategy for New Businesses in the Middle East
Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
Shannon Correia
October 21, 2021
9 Types of Paid Online Advertizing that Work
Paid advertising is almost certainly part of every marketer’s digital marketing strategy. It helps give a brand or business an extra push to bridge ...
Toni Becker
October 20, 2021
Beginners Guide to Social Media Marketing: Instagram
Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
Shannon Correia
October 19, 2021
The New Rules for a Winning SEO Strategy
Search engine optimization is in a constant state of flux, with no clear-cut rules to follow. Marketers have been keeping their eye on changes that ...
Shannon Correia
October 18, 2021
Digital Marketing Strategy for B2Bs
Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
Toni Becker
October 17, 2021
Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts
When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
Shannon Correia
October 16, 2021
How Long Does it Take SEO to Work?
Optimizing content is one of the best techniques in a marketer's toolbox. As with content marketing in general, a pertinent question is: how long ...
Toni Becker
October 15, 2021
Social Media Meets eCommerce
We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
Shannon Correia
October 14, 2021
Guide to PR for Automotive Businesses
Public relations is an external but all-important element that builds brand perceptions. It is especially important for the automotive business since ...
Shannon Correia
October 13, 2021
Content Marketing for the Education Industry
Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
Toni Becker
October 12, 2021
TikTok Meets Shopify
TikTok has finally taken the leap into the eCommerce space. This has been a trend across social media platforms, with Facebook and Instagram shopping ...