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    Marketing Transformation
    Digital Marketing Strategy , Digital Marketing 2021 , Digital Transformation , Marketing Transformation
    Toni Becker February 18, 2021

    Marketing Transformation in the Digital Era

    Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
    business strategy
    Shannon Correia February 17, 2021

    What Type of Consultant is Right for my Business?

    A consultant can be just what your business needs. The question is, which type is right for your needs? There is a range of different consultants on ...
    business strategy
    Shannon Correia February 16, 2021

    How to Work with Your Business Consultant to Create a Productive Relationship

    Apart from knowing which consultant your business needs to work with, finding the right fit in terms of the one you can work with to create a ...
    Working at Nexa
    Jamy-Lee Mansfield February 15, 2021

    A Writer’s Quest to Overcome Writer’s Block

    Even the most seasoned writers experience writer’s block. Let’s face it: there is nothing worse than not being able to put the pedal to the metal and ...
    Why your business needs to consider hiring a marketing and sales consultant to assist your internal departments for maximum success
    business strategy , Sales Strategy , Digital Transformation
    Shannon Correia February 14, 2021

    Why do I need a Sales and Marketing Consultant if I have a Marketing Team?

    Would you need to hire a sales and marketing consultant if you have a marketing team?  
    Digital Marketing Strategy , business strategy , Sales Strategy
    Shannon Correia February 13, 2021

    How is a Sales and Marketing Consultant Different From a Business Consultant?

    With so many consultants offering their services to businesses, you may be wondering which one you need: those that deal with sales and marketing ...
    Digital Transformation
    Digital Marketing Strategy , HubSpot Sales, CRM & Marketing , CRM , Digital Marketing 2021 , Digital Transformation
    Toni Becker February 12, 2021

    Digital Transformation for Small and Mid Sized Businesses

    Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
    business strategy
    Shannon Correia February 11, 2021

    What are the Benefits of Working with Sales and Marketing Consultants?

    Consultants provide professional services to businesses so that they can reach their goals. One of the most highly sought after types of consultants ...
    Digital Transformation
    Digital Marketing Strategy , HubSpot Sales, CRM & Marketing , Lead Generation Strategy , customer relationship management , Digital Transformation
    Toni Becker February 10, 2021

    Why Digital Transformation is Key for Businesses in 2021

    If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
    business strategy
    Shannon Correia February 09, 2021

    What Does a Business Growth Consultant Do?

    If you’d like to grow your business and aren’t sure where to start, it may be time to find a business growth consultant to work with. In this ...
    Expo 2020 Dubai
    expo 2020 dubai , Dubai Expo , Expo Dubai 2020
    Toni Becker February 08, 2021

    How Social Media Marketing can Drive Visitors to your Expo 2020 Dubai stand

    The Expo 2020 Dubai was originally scheduled to take place from 20 October 2020 - 10 April 2021, however due to the COVID-19 pandemic, the ...
    business strategy
    Shannon Correia February 07, 2021

    Looking for a Business Consultant - Here’s What you Need to Know

    There comes a time when a business needs an outside expert to come on board. With so many people claiming to be the consultant you need, finding the ...
    Expo 2020 Dubai
    Toni Becker February 06, 2021

    Exhibiting at Dubai Expo 2020 (2021)? Marketing services to drive awareness for your stand.

    The Expo 2020 (2021) Dubai is set to be a world showcase of human achievement. From 1 October 2021 to 31 March 2022, innovation will take center ...
    UAE and Israel
    Toni Becker February 05, 2021

    How can UAE companies take advantage of opportunities in Israel

    On 28 August 2020, the UAE President Sheikh Khalifa Bin Zayed Al Nahyan abolished the ban on business and trade between the UAE and Israel that had ...
    E-Commerce , ecommerce , E-Commerce Marketing
    Shannon Correia February 04, 2021

    Top 10 apps that integrate with Shopify and why you need to use them for your eStore

    Shopify is one of the world's leading eCommerce platforms. It equips anyone to sell, market, and manage an online store with access to assistance and ...
    12 Tips to help you drive sign-ups and registrations for your Webinars
    Digital Marketing Strategy , webinar
    Shannon Correia February 03, 2021

    12 Tips to help you drive sign-ups and registrations for your Webinars

    Webinars have risen in popularity significantly in the last year. It is a highly valuable form of marketing, with signups producing qualified leads ...
    A guide to seven of the best lead nurturing strategies when using HubSpot created by one of HubSpot's most experienced partners, Nexa.
    HubSpot Sales, CRM & Marketing , Lead Generation Strategy
    Shannon Correia February 02, 2021

    The 7 Best Lead Nurturing Strategies Using HubSpot

    HubSpot has earned its reputation as being one of the best CRM systems on the market. Using the inbound methodology, businesses who use this platform ...
    Mobile Application
    Shannon Correia February 01, 2021

    App Marketing: Top 10 Tips to Drive App Downloads

    App stores are home to an abundance of mobile application that are available for download. But many apps are lost, given the plethora of apps ...
    Social Media News
    Shannon Correia January 31, 2021

    New Social Media App: All You Need to Know About Clubhouse

    There's a new, super-exclusive app on the market set to change the social media landscape. Let's take a deep dive into all we know about this new ...
    Educational businesses stand to gain with using a CRM. But CRM is best for for education businesses? Which CRM can help schools & universities the most?
    School / Education Marketing
    Shannon Correia January 30, 2021

    What is the Best CRM for Educational Businesses?

    Educational businesses stand to gain a multitude of benefits with a CRM system in place. When it comes to our clients, we only recommend the best. ...
    Content Marketing & Strategy , video production
    Shannon Correia January 29, 2021

    Content Creation - Hiring in-House Versus Partnering With an Agency

    All marketers require content production for effective marketing and campaigns. But what is the most efficient way for a business to create an ...
    ecommerce , E-Commerce Marketing
    Shannon Correia January 28, 2021

    Top 10 WooCommerce Plugins for Your eCommerce Store

    Do you have an e-commerce store on WooCommerce? Read on to learn about the top 10 must have plugins for your site. With many options available to ...
    Prospect Lead Scoring
    Lead Generation Strategy , Lead Scoring , Prospect Lead Scoring
    Toni Becker January 27, 2021

    How can I identify a good lead versus a poor quality lead using data?

    Did you know that sales representatives only spend a third of their time actually selling? This means that they are spending a large amount of time ...
    ecommerce
    Shannon Correia January 26, 2021

    eCommerce Marketing: Increasing Your Brand Awareness

    Increasing brand awareness for an eCommerce store is best achieved with digital marketing. In this article, we're sharing all of how you can do this, ...
    Expo 2020 Dubai
    Digital Marketing Strategy , expo 2020 dubai , Dubai Expo , Expo Dubai 2020
    Toni Becker January 25, 2021

    Dubai Expo Website Design: Why you need a Expo website to target visitors

    A world showcase of human achievement will take place in Dubai from 1 October 2021, and over a 6 month period, innovation and inspiration will have a ...
    video production
    Shannon Correia January 24, 2021

    Video Content Trends for 2021

    Creating videos is a non-negotiable part of marketing mixes in 2021. The number of video content available online continues to grow and prove its ...
    learning management system , Working at Nexa
    Shannon Correia January 23, 2021

    How to Bring Learning Culture into your Company (like we did)

    If you asked someone to complete this sentence: "Knowledge is … " They'd most likely respond with "power," and for a good reason.  The age-old saying ...
    Sales , Business Strategy Post Covid
    Shannon Correia January 22, 2021

    How to Increase Sales in a Pandemic

    With the repercussions of the COVID-19 pandemic ongoing, many businesses worldwide have found themselves in precarious positions. With a looming ...
    Martech Middle East
    HubSpot Sales, CRM & Marketing , Marketing Technology
    Toni Becker January 21, 2021

    The Top 10 Marketing Technology Companies in the Middle East

    The economic model of Middle Eastern countries was built on the basis of oil wealth however, in recent years the focus has shifted from hydrocarbons ...
    business strategy , Business Strategy Post Covid
    Shannon Correia January 20, 2021

    If Pandemics are Here to Stay, What is the Best Long Term Strategy for Businesses?

    The COVID-19 pandemic has presented the world with ongoing challenges. While the future remains uncertain, businesses are having to come up with ...
    Content Marketing & Strategy , Inbound Marketing , marketing budget
    Shannon Correia January 19, 2021

    How to Create Content Marketing on a Shoestring Budget

    Content marketing is a necessary element of any marketer's toolkit. However, it can be costly to produce and manage, and during trying times, the ...
    Sales , Sales Strategy
    Shannon Correia January 18, 2021

    Effective Sales Strategies in a Pandemic

    As the world continues to find ways to forge on in light of the COVID-19 pandemic, many businesses seek effective sales strategies to implement. ...
    Here's our 2021 eCommerce Launch Top 10 Tips Checklist for new eCommerce Businesses. Follow these tips to get your store on the road to success
    E-Commerce , E-commerce Websites , E-Commerce Marketing
    Shannon Correia January 17, 2021

    eCommerce Launch: 10 Tips to Get Started the Right Way

    Are you getting ready to launch an eCommerce business? Make sure your business gets off to the right start so that you can achieve the highest ...
    Expo 2020 Dubai
    Digital Marketing 2021 , Digital PR , Dubai Expo , Expo Dubai 2020
    Toni Becker January 16, 2021

    Expo 2020 (2021) in Dubai - What is it?

    The Expo 2020 (2021) Dubai is set to be the world's largest expo since 1851, and if you are an expo-aficionado, tech lover, knowledge seeker or ...
    Expo Dubai 2020
    Dubai Expo , Expo Dubai 2020 , Dubai Marketing
    Toni Becker January 15, 2021

    How to find a specialist Dubai Expo 2020 (2021) marketing agency

    The World Expo 2020 was set to be held in Dubai from October 2020 however, due to the rise of the COVID-19 pandemic, the Expo 2020 Dubai has been ...
    Expo Dubai 2020 Marketing and Pavillion Promotion
    Digital Marketing 2021 , Dubai Expo , Expo Dubai 2020
    Toni Becker January 14, 2021

    How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)

    From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
    Social Media News
    Shannon Correia January 13, 2021

    What Sets Clubhouse Apart From Other Social Media Apps

    There's a new social media app causing a stir. If you haven't heard, it's probably because nobody's invited you yet, and that's the only way to get ...
    eCommerce Marketing Strategy
    E-Commerce , E-commerce Websites , E-Commerce Marketing
    Shannon Correia January 12, 2021

    How to Raise Awareness for a New eCommerce Platform

    Now that your eCommerce store has launched, you need a marketing strategy that'll help raise awareness. Since there will have been marketing for the ...
    Expo 2020 Dubai
    Digital Marketing Strategy , Expo Dubai 2020 , Dubai Marketing , Events Marketing
    Toni Becker January 11, 2021

    How to market your business during Expo 2020 (2021) in Dubai

    The Dubai 2020 (2021) Expo is a unique event and its uniqueness is what’s driving business owners, forward-thinkers, innovators and knowledge seekers ...
    Prospect Lead Scoring
    Lead Generation Strategy , Prospect Lead Scoring , Lead Generation
    Toni Becker January 09, 2021

    What is Prospect Lead Scoring?

    We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
    Expo 2020 Dubai
    Digital Marketing 2021 , Expo Dubai 2020 , Dubai Marketing
    Toni Becker January 08, 2021

    Will the Expo 2020 (2021) Dubai Still Go Ahead?

    “2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
    employer branding , Remote Working 2021 , Real Story , Working at Nexa
    Toni Becker January 08, 2021

    Remote Working Tips, From A Remote Worker

    I have spent my entire career in an office and grew accustomed to working in a loud environment, constantly surrounded by people, and inundated with ...
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