authorShannon Correia dateApril 13, 2022

Everything You Need to Know About Semantic Search

Anyone involved in sharing content online, whether it’s developers, content writers, or marketers, are familiar with Search Engine Optimisation and ...
authorToni Becker dateApril 11, 2022

How AI is Transforming Creativity in the Business World?

We live in the digital age, an age of disruption and constant change. Everything around us is continually transforming and the business and marketing ...
authorShannon Correia dateApril 04, 2022

A Google Analytics Crash Course

When it comes to digital marketing and tracking the online performance of your digital storefront, one of the most powerful tools you can use is ...
authorToni Becker dateMarch 30, 2022

What Is the Difference Between Web 3.0 and the Metaverse?

There are few things in life that are certain, and in the digital age, there is one more certainty we can add to that list: the internet will always ...
authorShannon Correia dateMarch 28, 2022

Brands in the Metaverse: The Best Case Studies So Far

All kinds of brands are making waves in the metaverse. While the metaverse is still in its early days, businesses are entering the space to build ...
authorShannon Correia dateMarch 24, 2022

How Much Does It Cost a Company to Be in the Metaverse?

With more and more companies entering into the Metaverse, a commonly asked question is: how much does it cost? In this article, we’ll be looking at ...
authorShannon Correia dateMarch 21, 2022

Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media

What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
authorToni Becker dateMarch 16, 2022

Meta Launches Facebook Video Reels to All Users

We are overwhelmed with digital media from the moment we wake up to the second we close our eyes. With social media platforms bombarding us with ...
authorToni Becker dateMarch 14, 2022

What Digital Marketing Tactics Should I Use for my Startup?

The most effective way to grow your startup is to follow a thorough and forward thinking digital marketing strategy. Growing a startup is a massive ...
authorShannon Correia dateMarch 09, 2022

Writing for Content Creation: The Value of Skill and Creativity

Every other person today with a phone and online presence is a self-proclaimed content creator. Content extends to many realms, and one of the ...
authorShannon Correia dateMarch 07, 2022

Using a Tech Stack for Successful Content Marketing

If content is king of the digital world, digital technology is its crowning glory. With so many tools at the fingertips of marketing teams, the ...
authorToni Becker dateMarch 02, 2022

What is Marketing Operations and Why does your Organization Need it?

Marketing Operations is a term that is used to describe the function of the marketing team or marketing organization. This includes people, process ...
authorToni Becker dateFebruary 28, 2022

Is Pay-Per-Click Marketing Still Relevant in 2022?

Digital marketing is always evolving and you have probably questioned whether or not certain go-to tactics are even still relevant. Pay-Per-Click ...
authorToni Becker dateFebruary 23, 2022

Why First-party Data Should Be a Priority in 2022

With privacy concerns and regulatory laws being enforced across the globe, digital marketers are dealing with the loss of third-party cookies which ...
authorToni Becker dateFebruary 21, 2022

What to Consider When Taking a Content First Approach to SEO

One of the greatest Search Engine Optimization (SEO) mistakes a marketer can make is ignoring the importance of content creation. A lot of businesses ...
authorToni Becker dateFebruary 16, 2022

Facebook Ads Manager Updates to Know in 2022

Facebook Ads Manager updates usually happen in the blink of an eye and one day, marketers will wake up having to relearn everything they once knew ...
authorToni Becker dateFebruary 14, 2022

Why Should I Align My Marketing, Sales and Service Departments?

Departmental silos reduce overall organizational collaboration and inhibit growth while fragmenting your customer service experience. Today, it is ...
authorShannon Correia dateFebruary 11, 2022

How to Grow Your Following on Substack, Where Email Marketing Meets Blogging

Have you heard about Substack? It's a platform for writers and readers in a culmination of blog-meets-email-marketing. In this article, we’ll be ...
authorShannon Correia dateFebruary 07, 2022

Understanding Consumer Psychology from a Marketing Perspective

Let’s discuss the intricacies of navigating consumer psychology. By attaining this type of in-depth knowledge about your audiences, your ability to ...
authorShannon Correia dateFebruary 04, 2022

How to Master Social Commerce

In today’s world, this, that, and the other is happening online. Just a few years ago we were speaking about the rise of eCommerce, and now online ...
authorShannon Correia dateJanuary 31, 2022

The Most Successful Brands on TikTok

You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
authorShannon Correia dateJanuary 28, 2022

Is Instagram Dead? Instagram in the Spotlight

Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
authorToni Becker dateJanuary 24, 2022

What is Visual Commerce and Why Should I Use This for My eCommerce Business?

With the rise of digital and mobile technology alongside visual platforms such as Pinterest, Instagram, and Snapchat, consumers have become ...
authorToni Becker dateJanuary 21, 2022

What Are the Website Design Trends to Look Out for in 2022?

As we head into 2022, it’s time to take a look at the website design trends that are set to dominate the year. Some of these styles may be familiar ...
authorToni Becker dateJanuary 19, 2022

Practical Digital Marketing Recommendations You Need to Implement for 2022

As we head into 2022, marketers the world over are scrambling to keep up with the latest marketing technology and trends while meeting budgets at the ...
authorShannon Correia dateJanuary 17, 2022

Improve SEO with a Localisation Strategy for the Middle East

If you’re looking to do business in the Middle East, there are a couple of things you need to know. Okay, a lot of things you need to know. In this ...
authorShannon Correia dateJanuary 14, 2022

How Consumer Data is Changing the Customer Experience

Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
authorShannon Correia dateJanuary 12, 2022

How to Create Content for Online Voice Searches

Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
authorShannon Correia dateJanuary 07, 2022

Buying into NFT Trade: Is It a Fad or Worthwhile Investment?

By now you would have heard about non-fungible tokens. With so much talk around the concept as a whole and the true value it holds, investors may be ...
authorToni Becker dateJanuary 05, 2022

Everything You Need to Know About Growth Marketing

In the past few years, growth marketing has skyrocketed across the globe. In fact, over the last 5 years, interest in growth marketing has doubled in ...
authorShannon Correia dateJanuary 01, 2022

Update Your SEO Strategy With the Upcoming SEO Trends

SEO continues to be a driving force for marketers the world over. In this article, we’ll be going over the all-important upcoming trends so that you ...
authorToni Becker dateDecember 31, 2021

Social Media Marketing Trends to Look Out For in 2022

Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
authorShannon Correia dateDecember 30, 2021

How to Generate Leads on Facebook

Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
authorToni Becker dateDecember 29, 2021

Data Suggests that TikTok has Surpassed Google as the Most Popular Website of 2021

TikTok, the short video sharing social media platform, is the fastest growing platform in the digital space. Today, this powerhouse of media is ...
authorShannon Correia dateDecember 28, 2021

Do Marketing and Sales Funnels Still Matter in 2022?

Funnels are a tale as old as time when it comes to the marketing and sales processes. With changes to the way business is done, one may be wondering: ...
authorToni Becker dateDecember 27, 2021

Does My Website Need a Chatbot?

Today, automation plays a role across all industries and across all departments. CRMs such as HubSpot provide automation across marketing, sales, ...
authorShannon Correia dateDecember 26, 2021

The Key to Effective Lead Management

Marketers and sales teams work with leads on the daily. While lead generation and management are crucial aspects to focus on, they need to be well ...
authorToni Becker dateDecember 25, 2021

What Is a Content Management System and How Will It Benefit My Business?

When it comes to digital marketing, there are a lot of acronyms to get used to. You have probably heard of SEO, CRM, SEM and SERP, and today, CMS is ...
authorToni Becker dateDecember 24, 2021

How Do I Use Video Marketing for My Business in 2022?

Today, video is without a doubt the most popular choice for consuming content. Why do you think TikTok took off as quickly as it did? Why do you ...
authorShannon Correia dateDecember 23, 2021

The Role of Content in Inbound Marketing

It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
authorToni Becker dateDecember 22, 2021

What is Digital Growth Marketing and Why Is It Important?

The term “growth marketing” has been doing the rounds over the last 2 years, but what does it actually mean? Growth marketing is about attracting, ...
authorShannon Correia dateDecember 21, 2021

Here's How AI Affects and Benefits Marketing

In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...
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