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Posts about
Social Media Strategy
Nexa
November 20, 2023
Leveraging HubSpot’s social media tools for..
Shannon Correia
April 27, 2022
How to Design an Integrated Social Media..
Shannon Correia
March 21, 2022
Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media
What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
Toni Becker
February 16, 2022
Facebook Ads Manager Updates to Know in 2022
Facebook Ads Manager updates usually happen in the blink of an eye and one day, marketers will wake up having to relearn everything they once knew ...
Shannon Correia
February 04, 2022
How to Master Social Commerce
In today’s world, this, that, and the other is happening online. Just a few years ago we were speaking about the rise of eCommerce, and now online ...
Shannon Correia
January 31, 2022
The Most Successful Brands on TikTok
You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
Shannon Correia
January 28, 2022
Is Instagram Dead? Instagram in the Spotlight
Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
Toni Becker
December 31, 2021
Social Media Marketing Trends to Look Out For in 2022
Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
Kirsten Delcie
December 11, 2021
How Did Social Media Become the New Way to Recruit Top Talent?
If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
Toni Becker
December 08, 2021
Social Media Marketing for Beginners: TikTok
Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
Toni Becker
November 13, 2021
Is Social Media Ad Spend Worth It?
If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
Shannon Correia
October 31, 2021
You Can’t Plan to Go Viral, but You Can Prepare to Go Viral
Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
Toni Becker
October 17, 2021
Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts
When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
Shannon Correia
September 22, 2021
Social Media Strategy for Businesses in 2022
Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
Shannon Correia
August 10, 2021
How to Grow Your Social Media Followers in 2022... Without a Budget
As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
Shannon Correia
August 08, 2021
How to Use Instagram Stories to Build Your Audience
One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Toni Becker
August 01, 2021
Social Media Use in 2022: Stats and Insights
Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020 and this rolled into 2022. With social ...
Toni Becker
July 30, 2021
Does Real-Time Marketing Work On Social Media?
Real-time marketing refers to a brand reacting to a customer, lead or event in real or near real-time. To put it simply, this is marketing that is ...
Toni Becker
July 26, 2021
Social Media Influencers in 2022 - The Latest Evolution
Influencers. Either you love them or you loathe them - or you want to be them. At the end of the day, no matter your thoughts, marketers need them. ...
Toni Becker
July 03, 2021
Amplifying Your Social Media Content in 2022
A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were first ...
Toni Becker
May 17, 2021
How to Integrate HubSpot in Your Social Media Strategy?
By now we all know that social media plays a vital role in connecting brands with their target audience and developing relationships with them. The ...
Toni Becker
April 01, 2021
Social Media Marketing Tips for Selling Real Estate
We live in the online age and Real Estate Marketing has had to adjust to this digital transformation. Real Estate was once an industry dependent on ...
Shannon Correia
December 23, 2020
Social Media Management Abu Dhabi - Getting Started
From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia
December 15, 2020
Social Media Abu Dhabi - Targeting the UAE Capital's Residents
If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Shannon Correia
December 13, 2020
Social Media for Financial Services - doing it the right way
The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Toni Becker
November 09, 2020
Digital Marketing in 2022 - Tactics to fast-track your business' recovery
2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
Toni Becker
October 27, 2020
11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2022
Digital marketing for the hospitality and hotel industry has never been easy, and since the global pandemic of 2020, the hotel industry has become ...
Toni Becker
September 11, 2020
How much does it cost to run Arabic campaigns on Social Media?
Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
Toni Becker
August 09, 2020
How to Create a Digital Marketing Strategy
When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Toni Becker
August 04, 2020
LinkedIn Advertising in Dubai - The Do's and The Don'ts
LinkedIn continues to expand as a social media network and as of 2020, it has 700 million active users, making it one of the world's most popular ...
Toni Becker
August 03, 2020
How much does Lead Generation Cost in Dubai?
Today's most successful businesses are consistently seeking methods for improving their marketing strategies in order to increase their audience ...
Shannon Correia
July 28, 2020
Social Media for Automotive Companies
One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
Shannon Correia
July 27, 2020
Patient Marketing: Social Media for Healthcare Businesses
With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present. But for ...
Shannon Correia
July 25, 2020
How can I market my business on TikTok?
TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
Toni Becker
July 22, 2020
Sales Lead Generation using Snapchat
Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
Toni Becker
July 16, 2020
What is more important - SEO or Social Media?
At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence. The ...
Shannon Correia
June 30, 2020
Social Media Marketing for Luxury Brands
At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
Andrew Thomas
August 30, 2016
How to Use Instagram Stories for Business in Dubai and Abu Dhabi
So Instagram had a HUGE update a few weeks ago for those of you who missed it. They launched an update to the platform that also introduced a new ...
Dan Cross
January 04, 2016
In Case of Emergency: Social Media Contingency Plans
The eve of 2016 brought in the usual sights of celebrations and firework displays, but something very unusual happened in Downtown Dubai, a hub for ...![5 Questions to Test Your Social Media Agency [Updated for 2023]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/pulling_your_hair_out.png?length=300&name=pulling_your_hair_out.png)
Amit Vyas
July 02, 2015
5 Questions to Test Your Social Media Agency [Updated for 2023]
We're often asked to audit the social media performance for companies in Dubai. At times, companies are looking for a 3rd party to verify and ...
Amit Vyas
July 01, 2015
Social Media for Small Businesses in Dubai: 5 (NEW) Success Tips for SME's
If you're a small business owner or the founder or co-founder of a SME, it's likely that you have a limited marketing budget. In the past, this would ...![Social Media Marketing Management in Dubai, Abu Dhabi or Doha: How Much Should Your Company Pay? [Updated 2022]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/social_media_currency.png?length=300&name=social_media_currency.png)
Amit Vyas
June 28, 2015
Social Media Marketing Management in Dubai, Abu Dhabi or Doha: How Much Should Your Company Pay? [Updated 2022]
One of the most popular questions that our agency receives from new prospects is: "How much do you charge for Social Media Marketing Management?" ...
Kaavya M
June 27, 2015
Which one of these top 5 social networking personas are you?
If you think there’s no such thing as a digital persona, think again. Two years ago, MasterCard conducted a quantitative research in 9 markets and ...![The Cost of Social Media Marketing in Dubai, Abu Dhabi and Doha [Updated 2023]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/Copy_of_11.16.2014.png?length=300&name=Copy_of_11.16.2014.png)
Amit Vyas
June 27, 2015
The Cost of Social Media Marketing in Dubai, Abu Dhabi and Doha [Updated 2023]
The majority of marketers will attest to the importance of social media marketing for businesses. This has been an increasing trend as the world ...