Shannon Correia August 08, 2021

How to Use Instagram Stories to Build Your Audience

One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Toni Becker August 01, 2021

Social Media Use in 2021: Stats and Insights

Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020. With social distancing regulations in ...
Toni Becker July 30, 2021

Does Real-Time Marketing Work On Social Media?

Real-time marketing refers to a brand reacting to a customer, lead or event in real or near real-time. To put it simply, this is marketing that is ...
Toni Becker July 26, 2021

Social Media Influencers in 2021 - The Latest Evolution

Influencers. Either you love them or you loathe them - or you want to be them. At the end of the day, no matter your thoughts, marketers need them. ...
Toni Becker July 03, 2021

Amplifying Your Social Media Content in 2021 (Updated for 2022)

  A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were ...
Toni Becker May 17, 2021

How to Integrate HubSpot in Your Social Media Strategy?

By now we all know that social media plays a vital role in connecting brands with their target audience and developing relationships with them. The ...
Toni Becker April 01, 2021

Social Media Marketing Tips for Selling Real Estate

We live in the online age and Real Estate Marketing has had to adjust to this digital  transformation. Real Estate was once an industry dependent on ...
Shannon Correia December 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia December 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Shannon Correia December 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Toni Becker November 09, 2020

Digital Marketing in 2022 - Tactics to fast-track your business' recovery

2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
Toni Becker October 27, 2020

11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2021

Digital marketing for the hospitality and hotel industry has never been easy, and now with the COVID-19 pandemic having affected every sector across ...
Toni Becker September 11, 2020

How much does it cost to run Arabic campaigns on Social Media?

Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
Toni Becker August 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Toni Becker August 04, 2020

LinkedIn Advertising in Dubai - The Do's and The Don'ts

LinkedIn continues to expand as a social media network and as of 2020, it has 700 million active users, making it one of the world's most popular ...
Toni Becker August 03, 2020

How much does Lead Generation Cost in Dubai?

Today's most successful businesses are consistently seeking methods for improving their marketing strategies in order to increase their audience ...
Shannon Correia July 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
Shannon Correia July 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present.  But for ...
Shannon Correia July 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
Toni Becker July 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
Toni Becker July 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
Shannon Correia June 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
Andrew Thomas August 30, 2016

How to Use Instagram Stories for Business in Dubai and Abu Dhabi

So Instagram had a HUGE update a few weeks ago for those of you who missed it.  They launched an update to the platform that also introduced a new ...
Dan Cross January 04, 2016

In Case of Emergency: Social Media Contingency Plans

The eve of 2016 brought in the usual sights of celebrations and firework displays, but something very unusual happened in Downtown Dubai, a hub for ...
Amit Vyas July 02, 2015

Concerned about your Social Media Agency in Dubai: 5 questions to test their knowledge and ease your fears - UPDATED FOR 2021

Updated for 2021 We're often asked to audit the social media performance for companies in Dubai.  At times, companies are looking for a 3rd party to ...
Amit Vyas July 01, 2015

Social Media for Small Businesses in Dubai: 5 (NEW) Success Tips for SME's

If you're a small business owner or the founder or co-founder of a SME, it's likely that you have a limited marketing budget.  In the past, this ...
Amit Vyas June 28, 2015

Social Media Marketing Management in Dubai, Abu Dhabi or Doha: How Much Should Your Company Pay? [Updated 2021]

One of the most popular questions that our agency receives from new prospects is: "How much do you charge for Social Media Marketing Management?" ...
Kaavya M June 27, 2015

Which one of these top 5 social networking personas are you?

If you think there’s no such thing as a digital persona, think again. Two years ago, MasterCard conducted a quantitative research in 9 markets and ...
Amit Vyas June 27, 2015

The Cost of Social Media Marketing in Dubai, Abu Dhabi and Doha [Updated 2021]

The majority of marketers will attest to the importance of social media marketing for businesses.  This has been an increasing trend as the world ...
Amit Vyas June 09, 2015

Social Media for B2B Companies in 2015 (and beyond)

Social Media has been around for over a decade, but many businesses still haven't worked out how to leverage this ever-growing media.  This is ...
Amit Vyas May 30, 2015

Why Social Media Marketing is the Best (and Worst) Industry in the World?

When was the last time you met somebody, whether it be a Company, a Freelancer or even a Freelancer masquarading as a Company who described ...

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