Posts about

Social Media Strategy

authorToni Becker dateFebruary 16, 2022

Facebook Ads Manager Updates to Know in 2022

Facebook Ads Manager updates usually happen in the blink of an eye and one day, marketers will wake up having to relearn everything they once knew ...
authorShannon Correia dateFebruary 04, 2022

How to Master Social Commerce

In today’s world, this, that, and the other is happening online. Just a few years ago we were speaking about the rise of eCommerce, and now online ...
authorShannon Correia dateJanuary 31, 2022

The Most Successful Brands on TikTok

You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
authorShannon Correia dateJanuary 28, 2022

Is Instagram Dead? Instagram in the Spotlight

Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
authorToni Becker dateDecember 31, 2021

Social Media Marketing Trends to Look Out For in 2022

Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
authorKirsten Delcie dateDecember 11, 2021

How Did Social Media Become the New Way to Recruit Top Talent?

If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
authorToni Becker dateDecember 08, 2021

Social Media Marketing for Beginners: TikTok

Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
authorToni Becker dateNovember 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
authorShannon Correia dateOctober 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
authorToni Becker dateOctober 17, 2021

Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts

When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
authorShannon Correia dateSeptember 22, 2021

Social Media Strategy for Businesses in 2022

Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
authorShannon Correia dateAugust 10, 2021

How to Grow Your Social Media Followers in 2022... Without a Budget

As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
authorShannon Correia dateAugust 08, 2021

How to Use Instagram Stories to Build Your Audience

One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
authorToni Becker dateAugust 01, 2021

Social Media Use in 2022: Stats and Insights

Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020 and this rolled into 2022. With social ...
authorToni Becker dateJuly 30, 2021

Does Real-Time Marketing Work On Social Media?

Real-time marketing refers to a brand reacting to a customer, lead or event in real or near real-time. To put it simply, this is marketing that is ...
authorToni Becker dateJuly 26, 2021

Social Media Influencers in 2022 - The Latest Evolution

Influencers. Either you love them or you loathe them - or you want to be them. At the end of the day, no matter your thoughts, marketers need them. ...
authorToni Becker dateJuly 03, 2021

Amplifying Your Social Media Content in 2022

A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were first ...
authorToni Becker dateMay 17, 2021

How to Integrate HubSpot in Your Social Media Strategy?

By now we all know that social media plays a vital role in connecting brands with their target audience and developing relationships with them. The ...
authorToni Becker dateApril 01, 2021

Social Media Marketing Tips for Selling Real Estate

We live in the online age and Real Estate Marketing has had to adjust to this digital  transformation. Real Estate was once an industry dependent on ...
authorShannon Correia dateDecember 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
authorShannon Correia dateDecember 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
authorShannon Correia dateDecember 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
authorToni Becker dateNovember 09, 2020

Digital Marketing in 2022 - Tactics to fast-track your business' recovery

2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
authorToni Becker dateOctober 27, 2020

11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2022

Digital marketing for the hospitality and hotel industry has never been easy, and since the global pandemic of 2020, the hotel industry has become ...
authorToni Becker dateSeptember 11, 2020

How much does it cost to run Arabic campaigns on Social Media?

Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
authorToni Becker dateAugust 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
authorToni Becker dateAugust 04, 2020

LinkedIn Advertising in Dubai - The Do's and The Don'ts

LinkedIn continues to expand as a social media network and as of 2020, it has 700 million active users, making it one of the world's most popular ...
authorToni Becker dateAugust 03, 2020

How much does Lead Generation Cost in Dubai?

Today's most successful businesses are consistently seeking methods for improving their marketing strategies in order to increase their audience ...
authorShannon Correia dateJuly 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
authorShannon Correia dateJuly 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present.  But for ...
authorShannon Correia dateJuly 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
authorToni Becker dateJuly 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
authorToni Becker dateJuly 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
authorShannon Correia dateJune 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
authorAndrew Thomas dateAugust 30, 2016

How to Use Instagram Stories for Business in Dubai and Abu Dhabi

So Instagram had a HUGE update a few weeks ago for those of you who missed it.  They launched an update to the platform that also introduced a new ...
authorDan Cross dateJanuary 04, 2016

In Case of Emergency: Social Media Contingency Plans

The eve of 2016 brought in the usual sights of celebrations and firework displays, but something very unusual happened in Downtown Dubai, a hub for ...
authorAmit Vyas dateJuly 02, 2015

5 Questions to Test Your Social Media Agency [Updated for 2022]

We're often asked to audit the social media performance for companies in Dubai.  At times, companies are looking for a 3rd party to verify and ...
authorAmit Vyas dateJuly 01, 2015

Social Media for Small Businesses in Dubai: 5 (NEW) Success Tips for SME's

If you're a small business owner or the founder or co-founder of a SME, it's likely that you have a limited marketing budget.  In the past, this ...
authorAmit Vyas dateJune 28, 2015

Social Media Marketing Management in Dubai, Abu Dhabi or Doha: How Much Should Your Company Pay? [Updated 2022]

One of the most popular questions that our agency receives from new prospects is: "How much do you charge for Social Media Marketing Management?" ...
authorKaavya M dateJune 27, 2015

Which one of these top 5 social networking personas are you?

If you think there’s no such thing as a digital persona, think again. Two years ago, MasterCard conducted a quantitative research in 9 markets and ...
authorAmit Vyas dateJune 27, 2015

The Cost of Social Media Marketing in Dubai, Abu Dhabi and Doha [Updated 2022]

The majority of marketers will attest to the importance of social media marketing for businesses.  This has been an increasing trend as the world ...
authorAmit Vyas dateJune 09, 2015

Social Media for B2B Companies in 2015 (and beyond)

Social Media has been around for over a decade, but many businesses still haven't worked out how to leverage this ever-growing media.  This is ...
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