Toni Becker February 26, 2021

Digital Transformation and the Education Industry

The world is digitizing at a rapid pace and this evolution has had a significant impact on all business sectors. Digital transformation is now ...
Toni Becker February 21, 2021

Customer Service Transformation in the Digital Era

Until recently, customer service was viewed as a menial and time-consuming task that businesses needed to check-off, and not much emphasis or ...
Toni Becker February 20, 2021

Sales Transformation in the Digital Era

“Digital Transformation” is the buzz term making the rounds in business circles however, this is not just a passing fad, digital transformation is ...
Toni Becker February 12, 2021

Digital Transformation for Small and Mid Sized Businesses

Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
Toni Becker February 10, 2021

Why Digital Transformation is Key for Businesses in 2021

If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
Shannon Correia February 02, 2021

The 7 Best Lead Nurturing Strategies Using HubSpot

HubSpot has earned its reputation as being one of the best CRM systems on the market. Using the inbound methodology, businesses who use this platform ...
Toni Becker January 21, 2021

The Top 10 Marketing Technology Companies in the Middle East

The economic model of Middle Eastern countries was built on the basis of oil wealth however, in recent years the focus has shifted from hydrocarbons ...
Toni Becker January 03, 2021

Marketing Automation Services in Dubai

Marketing automation is technology that is used to manage all marketing processes and multi functional campaigns across a variety of channels. This ...
Toni Becker December 09, 2020

The Effect of Digital Marketing on Sales

According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
Toni Becker December 08, 2020

B2B Sales Pipeline:  How to grow yours using Digital Marketing & Telesales

Sales processes continue to shift, change and evolve as the digital landscape continues to develop. The entire customer journey has been forever ...
Toni Becker December 06, 2020

Is HubSpot Effective for Real Estate?

Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
Toni Becker December 04, 2020

What is the best CRM for large businesses in Dubai?

Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
Toni Becker December 03, 2020

Beating the OTAs in 2021 - why hotels must start now

The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
Toni Becker December 01, 2020

SaaS Marketing in Dubai - What you need to know

Dubai is one of the most technologically advanced cities in the world, and Software as a Service (Saas) businesses are beginning to make their mark ...
Toni Becker November 25, 2020

Marketing Automation Tools in 2021 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
Toni Becker November 19, 2020

What is the best CRM for hotels in 2021?

The hospitality industry took a major hit in 2020, and hotel marketers need to embrace new technologies if they want to acquire more guests and make ...
Toni Becker November 17, 2020

How much does a CRM cost in Dubai?

If you are a business owner or a marketing professional, you have heard the term “Customer Relationship Management or CRM.”  But what is a CRM, what ...
Toni Becker November 15, 2020

CRM implementation in Dubai: How to get started

Businesses around the world are investing in Customer Relationship Management (CRM) solutions as this advanced software offers a streamlined and ...
Toni Becker November 13, 2020

10 Productivity Tools for 2021 to Support the Work from Home Movement

With the COVID-19 pandemic altering everything we have become accustomed to, from business processes to social interactions, 2020 has been a year of ...
Toni Becker November 10, 2020

What is the easiest CRM to use in the UAE?

CRM or “Customer Relationship Management” is one of the most widely used terms in business at the moment, but what is it and why is it important to ...
Toni Becker November 08, 2020

Can I use HubSpot for my E-commerce shop?

In order for your e-commerce business to grow, you need to understand your target market and get to know your customers.  It's therefore vital for ...
Toni Becker November 06, 2020

What is the best CRM for Dubai businesses in 2021?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
Toni Becker November 03, 2020

Real Estate Marketing Strategy for 2021

Real estate professionals - are you ready for 2021?  2020 has been a difficult year for everyone, particularly those in the real estate industry, and ...
Toni Becker November 01, 2020

B2B Marketing & Sales in 2021 with Account Based Marketing

Account Based Marketing, also referred to as ABM, is a business to business marketing strategy that focuses its resources on a set of key accounts ...
Toni Becker October 13, 2020

HubSpot Marketing in 2021 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
Toni Becker October 12, 2020

How to Create a Strong Sales Strategy in Dubai

Lead generation and sales is without a doubt, the lifeblood of any business and sales success is dependent on a businesses strategy, sales process ...
Toni Becker October 08, 2020

Sales Strategies for 2021 - The Importance of CRM

2020 has been a difficult year for most businesses and the thought of making sales and reaching targets in the new year has left many feeling anxious ...
Toni Becker October 05, 2020

Email Marketing Makes a Big Comeback in 2020!

These days, email marketing is often considered quaint compared to the sophisticated and advanced ways we engage on the internet these days, but the ...
Shannon Correia September 20, 2020

Does HubSpot work for Automotive companies?

For software that houses the marketing, sales and customer service, look no further than the HubSpot platform. With all of these functions ...
Shannon Correia September 19, 2020

Does HubSpot work for luxury brands?

HubSpot is software that helps businesses grow. It is based on marketing, sales and customer service - making it a great platform for luxury brands ...
Shannon Correia September 15, 2020

Does HubSpot work for Healthcare businesses?

To answer this question simply: Yes.  In fact, HubSpot has a track record of working for an array of businesses, healthcare-based included. So, what ...
Shannon Correia September 12, 2020

Does HubSpot work for Schools, Universities & Education Institutes?

HubSpot is an all in one growth platform. It provides businesses with software that can help your entire team provide a seamless experience to ...
Shannon Correia September 11, 2020

Does HubSpot work for corporate businesses?

Almost every business has three very distinct business functions that help the business to survive, grow and establish itself in its industry.  The ...
Toni Becker September 07, 2020

Do HubSpot and Salesforce do the same thing?

For all modern day businesses, it is vital to have a Customer Relationship Management (CRM) software, as this kind of platform helps sales and ...
Toni Becker September 06, 2020

What is the Easiest Marketing Automation Platform to use for Small Teams?

Almost all marketers have heard about HubSpot and know it to be an Inbound Marketing platform, but what they may not know is that HubSpot is the ...
Toni Becker September 02, 2020

HubSpot or Salesforce - what CRM, Sales & Marketing software is best for a mid-sized or enterprise business?

Customer Relationship Management, also known as CRM, is a platform or software that businesses use to manage interactions with clients and potential ...
Toni Becker August 31, 2020

Is HubSpot good for Real Estate companies?

As the digital age has progressed and evolved, inbound marketing has become a vital part of the Real Estate industry because they are able to reach ...
Toni Becker August 30, 2020

Do I need to have a CRM for my business?

Customer Relationship Management refers to a software system that businesses use to manage strategic interactions with potential and current ...
Toni Becker August 29, 2020

Should my company use HubSpot?

HubSpot is an inbound marketing and sales suite of software designed to assist businesses in attracting potential clients, converting leads, closing ...
Toni Becker August 28, 2020

5 months into COVID-19: What have we really learnt about our businesses?

The COVID-19 crisis is far from over as it continues to unfold, shift and change every day, but one thing is clear, your business needs to build ...
Toni Becker August 27, 2020

B2B Post Covid Recovery - How to Rebuild your Business the Right Way

Leaders of B2B companies are contemplating the recovery plan for their businesses in the post-covid era, but the virus has introduced unprecedented ...
Toni Becker July 07, 2020

Sales Lead Generation using HubSpot

HubSpot is a developer and marketer software product that has been designed for inbound marketing, sales and customer service. By using HubSpot, you ...

Comments