Posts about

Lead Generation Strategy

authorToni Becker dateDecember 20, 2021

How Can I Better My Lead Generation Efforts in 2022?

Before we dive into how you can better your lead generation efforts for 2022, let’s begin by defining a lead. 
authorToni Becker dateNovember 22, 2021

What is Lead Scoring and Why is it Important?

If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
authorToni Becker dateNovember 17, 2021

HubSpot Versus Salesforce for Lead Generation

Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
authorKirsten Delcie dateOctober 28, 2021

I Need More Leads. Where Can I Find Them and How Do I Get Them?

If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
authorShannon Correia dateOctober 10, 2021

Lead Generation vs ABM: Which Approach is Best for My Business?

So, you know all about the importance of leads, from generation to conversion. But is this the best strategy for your business? The alternative ...
authorToni Becker dateSeptember 04, 2021

What is the best CRM for Dubai businesses in 2022?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
authorToni Becker dateAugust 23, 2021

WhatsApp - The Future of Lead Generation?

We all know what WhatsApp is; it’s a part of our day-to-day lives. In fact, you have probably looked at your WhatsApp messages well over 10 times ...
authorToni Becker dateAugust 19, 2021

What Is Call Tracking and How Does it Work?

When you hear the term “call tracking” you probably think of contact centers tracking communication between reps and leads. While this is a form of ...
authorToni Becker dateAugust 13, 2021

What is Call Tracking and Lead Scoring?

Lead generation is the lifeblood of any business and it is vital that businesses, no matter their size, understand where their highest quality leads ...
authorShannon Correia dateJuly 25, 2021

Call-to-Action: How to Create One in 2022 With Examples

Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
authorToni Becker dateJune 26, 2021

First-Party Data Generation Strategy for Sustainable Business Growth

Analyzing and processing prospect and lead data can be overwhelming and stressful. It's often made worse by the fact that the data collected isn’t ...
authorToni Becker dateJune 15, 2021

Why Should Companies Focus on Building First Party Data?

Max Levchin, the co-founder of PayPal said, “The world is now awash in data and we can see consumers in a lot clearer ways." You see, today, ...
authorToni Becker dateJune 14, 2021

What Is First-Party Data and Why Is This Important For Your Business?

2021 is all about data and the customer data landscape is an important topic of discussion right now. Today, customers expect content to be ...
authorToni Becker dateMarch 14, 2021

What is the best way to generate real estate leads?

Qualified Sales Leads form the foundation for any real estate company because without consistent, high-quality leads, your brokerage is essentially ...
authorToni Becker dateFebruary 23, 2021

Finding Investors for Off-Plan Real Estate in the Digital Age

The real estate industry is tough and highly saturated, making it difficult to find investors for emerging off-plan properties and to sell these ...
authorToni Becker dateFebruary 10, 2021

Why Digital Transformation is Key for Businesses in 2022

If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
authorShannon Correia dateFebruary 02, 2021

The 7 Best Lead Nurturing Strategies Using HubSpot

HubSpot has earned its reputation as being one of the best CRM systems on the market. Using the inbound methodology, businesses who use this platform ...
authorToni Becker dateJanuary 27, 2021

How can I identify a good lead versus a poor quality lead using data?

Did you know that sales representatives only spend a third of their time actually selling? This means that they are spending a large amount of time ...
authorToni Becker dateJanuary 09, 2021

What is Prospect Lead Scoring?

We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
authorShannon Correia dateDecember 26, 2020

Do I need a Learning Management System to train employees?

Learning Management Systems (LMS) are the modern way for businesses to train employees and conduct their onboarding processes. It is a framework that ...
authorShannon Correia dateDecember 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
authorToni Becker dateDecember 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
authorToni Becker dateDecember 12, 2020

Email Marketing in 2022 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
authorToni Becker dateDecember 09, 2020

The Effect of Digital Marketing on Sales

According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
authorToni Becker dateDecember 06, 2020

Is HubSpot Effective for Real Estate?

Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
authorToni Becker dateDecember 05, 2020

B2B Lead Generation & SEO - How one leads to the other

Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
authorToni Becker dateNovember 08, 2020

Can I use HubSpot for my E-commerce shop?

In order for your e-commerce business to grow, you need to understand your target market and get to know your customers.  It's therefore vital for ...
authorToni Becker dateNovember 02, 2020

What tools should I use with a limited marketing budget in 2021?

2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
authorToni Becker dateNovember 01, 2020

B2B Marketing & Sales in 2022 with Account Based Marketing

Account Based Marketing, also referred to as ABM, is a business to business marketing strategy that focuses its resources on a set of key accounts ...
authorToni Becker dateOctober 20, 2020

How can I increase traffic to my website?

If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
authorToni Becker dateOctober 12, 2020

How to Create a Strong Sales Strategy in Dubai

Lead generation and sales is without a doubt, the lifeblood of any business and sales success is dependent on a businesses strategy, sales process ...
authorToni Becker dateOctober 06, 2020

Sales Strategy for B2B Companies in 2022 - It's time for ABM

Account Based Marketing, often referred to as ABM, is a business growth strategy that focuses on targeting high-quality leads and accounts and is the ...
authorToni Becker dateOctober 05, 2020

How to Create a Marketing Budget for 2022 - The Steps to Success

Due to the challenges the world was faced with in 2020 and 2021, almost all businesses are feeling the pressure to boost their digital marketing ...
authorShannon Correia dateSeptember 09, 2020

What are the best ways of generating sales leads in the Middle East

If you're a B2B company and looking to conduct business in the Middle East, there’s a good chance you’re in search of sales leads. In today’s ...
authorToni Becker dateSeptember 08, 2020

Should I run an Arabic PPC Lead Generation campaign?

The Arabic language is the 4th most used language on the internet and the need for targeting the Arabic consumer is growing at a rapid rate. With ...
authorToni Becker dateSeptember 07, 2020

Do HubSpot and Salesforce do the same thing?

For all modern day businesses, it is vital to have a Customer Relationship Management (CRM) software, as this kind of platform helps sales and ...
authorToni Becker dateSeptember 06, 2020

What is the Easiest Marketing Automation Platform to use for Small Teams?

Almost all marketers have heard about HubSpot and know it to be an Inbound Marketing platform, but what they may not know is that HubSpot is the ...
authorToni Becker dateSeptember 02, 2020

HubSpot or Salesforce - what CRM, Sales & Marketing software is best for a mid-sized or enterprise business?

Customer Relationship Management, also known as CRM, is a platform or software that businesses use to manage interactions with clients and potential ...
authorToni Becker dateAugust 29, 2020

Should my company use HubSpot?

HubSpot is an inbound marketing and sales suite of software designed to assist businesses in attracting potential clients, converting leads, closing ...
authorToni Becker dateAugust 21, 2020

Business Strategy Post COVID-19: Laying the Foundations Now

The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
authorShannon Correia dateAugust 15, 2020

Are Webinars Effective for Lead Generation?

Webinars are known to be one of the best ways to generate leads. They are highly effective and powerful in their ability to attract and pre-qualify ...
authorToni Becker dateAugust 11, 2020

What does a LinkedIn Marketing & Advertising Agency do?

LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
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