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Posts about
Lead Generation Strategy
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
Shannon Correia
December 30, 2021
How to Generate Leads on Facebook
Shannon Correia
December 26, 2021
The Key to Effective Lead Management
Marketers and sales teams work with leads on the daily. While lead generation and management are crucial aspects to focus on, they need to be well ...
Toni Becker
December 20, 2021
How Can I Better My Lead Generation Efforts in 2022?
Before we dive into how you can better your lead generation efforts for 2022, let’s begin by defining a lead.
Toni Becker
November 22, 2021
What is Lead Scoring and Why is it Important?
If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
Toni Becker
November 17, 2021
HubSpot Versus Salesforce for Lead Generation
Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
Kirsten Delcie
October 28, 2021
I Need More Leads. Where Can I Find Them and How Do I Get Them?
If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
Shannon Correia
October 10, 2021
Lead Generation vs ABM: Which Approach is Best for My Business?
So, you know all about the importance of leads, from generation to conversion. But is this the best strategy for your business? The alternative ...
Toni Becker
September 04, 2021
What is the best CRM for Dubai businesses in 2022?
The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
Toni Becker
August 23, 2021
WhatsApp - The Future of Lead Generation?
We all know what WhatsApp is; it’s a part of our day-to-day lives. In fact, you have probably looked at your WhatsApp messages well over 10 times ...
Toni Becker
August 19, 2021
What Is Call Tracking and How Does it Work?
When you hear the term “call tracking” you probably think of contact centers tracking communication between reps and leads. While this is a form of ...
Toni Becker
August 13, 2021
What is Call Tracking and Lead Scoring?
Lead generation is the lifeblood of any business and it is vital that businesses, no matter their size, understand where their highest quality leads ...
Shannon Correia
July 25, 2021
Call-to-Action: How to Create One in 2022 With Examples
Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
Toni Becker
June 26, 2021
First-Party Data Generation Strategy for Sustainable Business Growth
Analyzing and processing prospect and lead data can be overwhelming and stressful. It's often made worse by the fact that the data collected isn’t ...
Toni Becker
June 15, 2021
Why Should Companies Focus on Building First Party Data?
Max Levchin, the co-founder of PayPal said, “The world is now awash in data and we can see consumers in a lot clearer ways." You see, today, ...
Toni Becker
June 14, 2021
What Is First-Party Data and Why Is This Important For Your Business?
2021 is all about data and the customer data landscape is an important topic of discussion right now. Today, customers expect content to be ...
Toni Becker
March 14, 2021
What is the best way to generate real estate leads?
Qualified Sales Leads form the foundation for any real estate company because without consistent, high-quality leads, your brokerage is essentially ...
Toni Becker
February 23, 2021
Finding Investors for Off-Plan Real Estate in the Digital Age
The real estate industry is tough and highly saturated, making it difficult to find investors for emerging off-plan properties and to sell these ...
Toni Becker
February 10, 2021
Why Digital Transformation is Key for Businesses in 2022
If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
Shannon Correia
February 02, 2021
The 7 Best Lead Nurturing Strategies Using HubSpot
HubSpot has earned its reputation as being one of the best CRM systems on the market. Using the inbound methodology, businesses who use this platform ...
Toni Becker
January 27, 2021
How can I identify a good lead versus a poor quality lead using data?
Did you know that sales representatives only spend a third of their time actually selling? This means that they are spending a large amount of time ...
Toni Becker
January 09, 2021
What is Prospect Lead Scoring?
We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
Shannon Correia
December 26, 2020
Do I need a Learning Management System to train employees?
Learning Management Systems (LMS) are the modern way for businesses to train employees and conduct their onboarding processes. It is a framework that ...
Shannon Correia
December 16, 2020
Social Media Lead Generation: Best Practices and Tips
Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...![B2B Healthcare Digital Marketing Strategies [updated for 2025]](https://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/shutterstock_1169699962.jpg?length=300&name=shutterstock_1169699962.jpg)
Toni Becker
December 13, 2020
B2B Healthcare Digital Marketing Strategies [updated for 2025]
Updated: October 2024 Healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit ...
Toni Becker
December 12, 2020
Email Marketing in 2022 - 10 Top tips
Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker
December 09, 2020
The Effect of Digital Marketing on Sales
According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
Toni Becker
December 06, 2020
Is HubSpot Effective for Real Estate?
Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
Toni Becker
December 05, 2020
B2B Lead Generation & SEO - How one leads to the other
Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
Toni Becker
November 08, 2020
Can I use HubSpot for my E-commerce shop?
In order for your e-commerce business to grow, you need to understand your target market and get to know your customers. It's therefore vital for ...
Toni Becker
November 02, 2020
What tools should I use with a limited marketing budget in 2021?
2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
Toni Becker
November 01, 2020
B2B Marketing & Sales in 2023 with Account Based Marketing
Updated 2023. Account Based Marketing, also referred to as ABM, is a business-to-business marketing strategy that focuses its resources on a set of ...
Toni Becker
October 20, 2020
How can I increase traffic to my website?
If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
Toni Becker
October 12, 2020
How to Create a Strong Sales Strategy in Dubai
Lead generation and sales is without a doubt, the lifeblood of any business and sales success is dependent on a businesses strategy, sales process ...
Toni Becker
October 06, 2020
Sales Strategy for B2B Companies in 2023 - It's time for ABM
Account Based Marketing, often referred to as ABM, is a business growth strategy that focuses on targeting high-quality leads and accounts and is the ...
Toni Becker
October 05, 2020
How to Create a Marketing Budget for 2023 - The Steps to Success
Updated 2023. Due to the various challenges the world has faced throughout 2020 through 2022, almost all businesses are feeling the pressure to boost ...
Shannon Correia
September 09, 2020
What are the best ways of generating sales leads in the Middle East
If you're a B2B company and looking to conduct business in the Middle East, there’s a good chance you’re in search of sales leads. In today’s ...
Toni Becker
September 08, 2020
Should I run an Arabic PPC Lead Generation campaign?
The Arabic language is the 4th most used language on the internet and the need for targeting the Arabic consumer is growing at a rapid rate. With ...
Toni Becker
September 07, 2020
Do HubSpot and Salesforce do the same thing?
For all modern day businesses, it is vital to have a Customer Relationship Management (CRM) software, as this kind of platform helps sales and ...
Toni Becker
September 06, 2020
What is the Easiest Marketing Automation Platform to use for Small Teams?
Almost all marketers have heard about HubSpot and know it to be an Inbound Marketing platform, but what they may not know is that HubSpot is the ...
Toni Becker
September 02, 2020
HubSpot or Salesforce - what CRM, Sales & Marketing software is best for a mid-sized or enterprise business?
Customer Relationship Management, also known as CRM, is a platform or software that businesses use to manage interactions with clients and potential ...
Toni Becker
August 29, 2020
Should my company use HubSpot?
HubSpot is an inbound marketing and sales suite of software designed to assist businesses in attracting potential clients, converting leads, closing ...
Toni Becker
August 21, 2020
Business Strategy Post COVID-19: Laying the Foundations Now
The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
Shannon Correia
August 15, 2020
Are Webinars Effective for Lead Generation?
Webinars are known to be one of the best ways to generate leads. They are highly effective and powerful in their ability to attract and pre-qualify ...