Toni Becker August 23, 2021

WhatsApp - The Future of Lead Generation?

We all know what WhatsApp is; it’s a part of our day-to-day lives. In fact, you have probably looked at your WhatsApp messages well over 10 times ...
Toni Becker August 19, 2021

What Is Call Tracking and How Does it Work?

When you hear the term “call tracking” you probably think of contact centers tracking communication between reps and leads. While this is a form of ...
Toni Becker August 13, 2021

What is Call Tracking and Lead Scoring?

Lead generation is the lifeblood of any business and it is vital that businesses, no matter their size, understand where their highest quality leads ...
Shannon Correia July 25, 2021

Call-to-Action: How to Create One in 2022 With Examples

Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
Toni Becker June 26, 2021

First-Party Data Generation Strategy for Sustainable Business Growth

Analyzing and processing prospect and lead data can be overwhelming and stressful. It's often made worse by the fact that the data collected isn’t ...
Toni Becker June 15, 2021

Why Should Companies Focus on Building First Party Data?

Max Levchin, the co-founder of PayPal said, “The world is now awash in data and we can see consumers in a lot clearer ways." You see, today, ...
Toni Becker June 14, 2021

What Is First-Party Data and Why Is This Important For Your Business?

2021 is all about data and the customer data landscape is an important topic of discussion right now. Today, customers expect content to be ...
Toni Becker March 14, 2021

What is the best way to generate real estate leads?

Qualified Sales Leads form the foundation for any real estate company because without consistent, high-quality leads, your brokerage is essentially ...
Toni Becker February 23, 2021

Finding Investors for Off-Plan Real Estate in the Digital Age

The real estate industry is tough and highly saturated, making it difficult to find investors for emerging off-plan properties and to sell these ...
Toni Becker February 10, 2021

Why Digital Transformation is Key for Businesses in 2021

If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
Shannon Correia February 02, 2021

The 7 Best Lead Nurturing Strategies Using HubSpot

HubSpot has earned its reputation as being one of the best CRM systems on the market. Using the inbound methodology, businesses who use this platform ...
Toni Becker January 27, 2021

How can I identify a good lead versus a poor quality lead using data?

Did you know that sales representatives only spend a third of their time actually selling? This means that they are spending a large amount of time ...
Toni Becker January 09, 2021

What is Prospect Lead Scoring?

We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
Shannon Correia December 26, 2020

Do I need a Learning Management System to train employees?

Learning Management Systems (LMS) are the modern way for businesses to train employees and conduct their onboarding processes. It is a framework that ...
Shannon Correia December 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
Toni Becker December 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
Toni Becker December 12, 2020

Email Marketing in 2022 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker December 09, 2020

The Effect of Digital Marketing on Sales

According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
Toni Becker December 06, 2020

Is HubSpot Effective for Real Estate?

Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
Toni Becker December 05, 2020

B2B Lead Generation & SEO - How one leads to the other

Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
Toni Becker November 08, 2020

Can I use HubSpot for my E-commerce shop?

In order for your e-commerce business to grow, you need to understand your target market and get to know your customers.  It's therefore vital for ...
Toni Becker November 02, 2020

What tools should I use with a limited marketing budget in 2021?

2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
Toni Becker November 01, 2020

B2B Marketing & Sales in 2021 with Account Based Marketing

Account Based Marketing, also referred to as ABM, is a business to business marketing strategy that focuses its resources on a set of key accounts ...
Toni Becker October 20, 2020

How can I increase traffic to my website?

If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
Toni Becker October 12, 2020

How to Create a Strong Sales Strategy in Dubai

Lead generation and sales is without a doubt, the lifeblood of any business and sales success is dependent on a businesses strategy, sales process ...
Toni Becker October 06, 2020

Sales Strategy for B2B Companies in 2021 - It's time for ABM

Account Based Marketing, often referred to as ABM, is a business growth strategy that focuses on targeting high-quality leads and accounts and is the ...
Toni Becker October 05, 2020

How to Create a Marketing Budget for 2021 - The Steps to Success

Due to the challenges the world was faced with in 2020, almost all businesses are feeling the pressure to boost their digital marketing efforts in ...
Shannon Correia September 09, 2020

What are the best ways of generating sales leads in the Middle East

If you're a B2B company and looking to conduct business in the Middle East, there’s a good chance you’re in search of sales leads. In today’s ...
Toni Becker September 08, 2020

Should I run an Arabic PPC Lead Generation campaign?

The Arabic language is the 4th most used language on the internet and the need for targeting the Arabic consumer is growing at a rapid rate. With ...
Toni Becker September 07, 2020

Do HubSpot and Salesforce do the same thing?

For all modern day businesses, it is vital to have a Customer Relationship Management (CRM) software, as this kind of platform helps sales and ...
Toni Becker September 06, 2020

What is the Easiest Marketing Automation Platform to use for Small Teams?

Almost all marketers have heard about HubSpot and know it to be an Inbound Marketing platform, but what they may not know is that HubSpot is the ...
Toni Becker September 02, 2020

HubSpot or Salesforce - what CRM, Sales & Marketing software is best for a mid-sized or enterprise business?

Customer Relationship Management, also known as CRM, is a platform or software that businesses use to manage interactions with clients and potential ...
Toni Becker August 29, 2020

Should my company use HubSpot?

HubSpot is an inbound marketing and sales suite of software designed to assist businesses in attracting potential clients, converting leads, closing ...
Toni Becker August 21, 2020

Business Strategy Post COVID-19: Laying the Foundations Now

The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
Shannon Correia August 15, 2020

Are Webinars Effective for Lead Generation?

Webinars are known to be one of the best ways to generate leads. They are highly effective and powerful in their ability to attract and pre-qualify ...
Toni Becker August 11, 2020

What does a LinkedIn Marketing & Advertising Agency do?

LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
Shannon Correia August 08, 2020

Lead Generation using Telesales and Call Centres

Here's how you can generate high quality leads by working with call centres who are experts in telesales.
Toni Becker August 03, 2020

How much does Lead Generation Cost in Dubai?

Today's most successful businesses are consistently seeking methods for improving their marketing strategies in order to increase their audience ...
Toni Becker July 29, 2020

Search Engine Visibility: What is it & why is it important for your business?

What happens when you search for your company’s name online in a search engine? What happens if you search for a specific service or product related ...
Toni Becker July 25, 2020

Digital Marketing for Sales Lead Generation

With ever advancing online technology, the era of digitalisation is upon us and it has moulded the way we do business, specifically in regards to ...
Toni Becker July 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
Shannon Correia July 18, 2020

Social Media for Lead Generation

Lead generation is a term used to describe a simple concept: information shared by a potential customer with the consent and expectation of receiving ...

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