Posts about

Digital Marketing

authorShannon Correia dateOctober 18, 2021

Digital Marketing Strategy for B2Bs

Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
authorToni Becker dateSeptember 24, 2021

HubSpot Marketing in 2022 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
authorShannon Correia dateSeptember 21, 2021

Fad, Trend, or Movement: Is Disruptive Marketing Still Relevant?

Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
authorShannon Correia dateSeptember 07, 2021

Content Marketing in 2022 - Recession-proof Marketing

Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
authorShannon Correia dateJune 07, 2021

How Businesses Can Use Video Marketing?

Most marketers will tell you that video content is a must-have in your marketing strategy. It is a versatile medium and one that has proven its worth ...
authorShannon Correia dateMay 16, 2021

Interview Questions & Answers for a Digital Marketing Specialist

It’s time to get ready for your interview for the role of digital marketing specialist. In 2021, it is a critical role for businesses. These are the ...
authorShannon Correia dateNovember 28, 2020

Digital Marketing Packages in Dubai: What should it include?

In today's digitally-led world, Digital marketing can be the difference between success and failure for a business. Most businesses do not have the ...
authorShannon Correia dateNovember 27, 2020

Digital PR in 2022 - Why This Should be Your Company's New Focus

Digital PR should be your company's focus in 2022 because it improves your business's awareness, ranking and online credibility. Those are three ...
authorToni Becker dateNovember 25, 2020

Marketing Automation Tools in 2022 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
authorShannon Correia dateNovember 22, 2020

What is better - PR or Digital Marketing?

authorToni Becker dateOctober 20, 2020

How can I increase traffic to my website?

If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
authorToni Becker dateOctober 15, 2020

Education Marketing in 2022 - How to drive student growth

The education sector comes with tough competition and is more competitive than it has ever been before and because of the amount of choice available, ...
authorToni Becker dateOctober 05, 2020

How to Create a Marketing Budget for 2022 - The Steps to Success

Due to the challenges the world was faced with in 2020 and 2021, almost all businesses are feeling the pressure to boost their digital marketing ...
authorToni Becker dateOctober 03, 2020

Creating a Marketing Budget for 2022 - How to get started

Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
authorToni Becker dateOctober 01, 2020

Digital Marketing Strategy in 2022

Since 2020,  many businesses have cut back on their marketing efforts, while others have swiftly adapted, becoming more agile and coming up with ...
authorShannon Correia dateSeptember 22, 2020

Creative ideas for online events and conferences

Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
authorShannon Correia dateSeptember 21, 2020

Are virtual conferences and events more effective than in person events?

Virtual conferences and events can be effective, but are they - and will they ever be - as effective as events in person? In this article, we’re ...
authorShannon Correia dateSeptember 21, 2020

What’s involved in making a virtual conference or event successful?

The success of an online event or conference can have significant results for your business, whether that's in terms of awareness, revenue, lead ...
authorShannon Correia dateSeptember 20, 2020

How do virtual conferences and events work?

With more and more of the world having to move their events and conferences online, you may be wondering exactly what is required for you to host ...
authorShannon Correia dateSeptember 06, 2020

How can I market my business to UAE and Saudi Arabian consumers?

The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...
authorShannon Correia dateSeptember 06, 2020

Targeting GCC-Based Customers Online

Are you looking to target audiences in the GCC? With exponential growth rates in ecommerce in these countries, there are several opportunities for ...
authorShannon Correia dateSeptember 05, 2020

How to Create a Demand Generation Strategy

Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
authorToni Becker dateAugust 21, 2020

Business Strategy Post COVID-19: Laying the Foundations Now

The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
authorToni Becker dateAugust 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
authorShannon Correia dateAugust 07, 2020

Digital Marketing + Telesales = Success

It isn’t always a case of ‘out with the old, in with the new.’  In fact, a combination of traditional and digital marketing can result in a boost to ...
authorToni Becker dateAugust 05, 2020

Should I Hire a SEO Agency for my Business?

If you are a business owner you have definitely heard about Search Engine Optimisation (SEO), one of the most traditional forms of digital ...
authorShannon Correia dateJuly 26, 2020

How to market your business using online channels

Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
authorToni Becker dateJuly 25, 2020

The Transformation of Marketing in 2022

The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
authorToni Becker dateJuly 23, 2020

What is the best way to market E-Commerce websites to maximize sales?

The e-commerce market is continually growing, with more and more people choosing to shop online. According to statistics, 67% of millennial's and 56% ...
authorToni Becker dateJuly 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
authorShannon Correia dateJuly 15, 2020

How to Grow Your Business with Digital Marketing

Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
authorToni Becker dateJuly 13, 2020

What is SEO?

SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
authorShannon Correia dateJuly 12, 2020

How A Webinar Can Grow Your Business

A key component of your business’ digital marketing strategy should be the creation and hosting of  Webinars.  These online seminars are versatile ...
authorToni Becker dateJuly 10, 2020

Lead Generation & Social Media Tips for Luxury Brands

As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
authorToni Becker dateJuly 09, 2020

Sales Lead Generation Process:  How to get the most out of your campaigns

Sales Leads typically originate from people who become customers and ambassadors of your brand, and this is the lifeblood of any business. Marketers ...
authorToni Becker dateJuly 09, 2020

B2B Lead Generation Tips

Business-to-business (B2B) sales leads are often highly sought after by both marketers and salespeople due to the high revenue amount that a 'good' ...
authorToni Becker dateJuly 09, 2020

Sales Lead Generation Strategies for 2022

No matter your business, no matter your industry, you need to generate leads and sales opportunities.  Lead generation is the lifeblood of business ...
authorToni Becker dateJuly 02, 2020

Sales Lead Generation: Maximising your return from digital marketing

Today’s consumer is in charge of what they want to see and when they want to see it. Because of this, marketers need to drastically alter the way ...
authorShannon Correia dateJuly 01, 2020

Online Marketing for your Business: How to get started

Online marketing is the practice of promoting the products and/or services of a business through online or digital channels that rely on internet ...
authorToni Becker dateJune 30, 2020

Sales Lead Generation Campaigns: How to Get Started

The way consumers purchase products and services has completely shifted due to the digital age. Customers are no longer simply attracted to “in your ...
authorAmit Vyas dateMay 11, 2019

Animated Explainer Video Production in Dubai:  Why you should consider creating one for your business

Marketing and technology are converging at an incredible pace and with this, customer expectations are increasing.  As customers today, we expect ...
Whatsapp