Shannon Correia November 28, 2020

Digital Marketing Packages in Dubai: What should it include?

In today's digitally-led world, Digital marketing can be the difference between success and failure for a business. Most businesses do not have the ...
Shannon Correia November 27, 2020

Digital PR in 2021 - why this should be your company's new focus

Digital PR should be your company's focus in 2021 because it improves your business's awareness, ranking and online credibility. Those are three ...
Toni Becker November 25, 2020

Marketing Automation Tools in 2021 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
Shannon Correia November 22, 2020

What is better - PR or Digital Marketing?

Toni Becker October 20, 2020

How can I increase traffic to my website?

If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
Toni Becker October 15, 2020

Education Marketing in 2021 - How to drive student growth

The education sector comes with tough competition and is more competitive than it has ever been before and because of the amount of choice available, ...
Toni Becker October 13, 2020

HubSpot Marketing in 2021 - How to take advantage of HubSpot for your business

In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
Toni Becker October 05, 2020

How to Create a Marketing Budget for 2021 - The Steps to Success

Due to the challenges the world was faced with in 2020, almost all businesses are feeling the pressure to boost their digital marketing efforts in ...
Toni Becker October 03, 2020

Creating a Marketing Budget for 2021 - How to get started

Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
Toni Becker October 01, 2020

Digital Marketing Strategy in 2021

A global crisis has the power to completely paralyse a marketing strategy or galvanise it to flourish. With the COVID-19 crisis of 2020, we have seen ...
Shannon Correia September 22, 2020

Creative ideas for online events and conferences

Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
Shannon Correia September 21, 2020

Are virtual conferences and events more effective than in person events?

Virtual conferences and events can be effective, but are they - and will they ever be - as effective as events in person? In this article, we’re ...
Shannon Correia September 21, 2020

What’s involved in making a virtual conference or event successful?

The success of an online event or conference can have significant results for your business, whether that's in terms of awareness, revenue, lead ...
Shannon Correia September 20, 2020

How do virtual conferences and events work?

With more and more of the world having to move their events and conferences online, you may be wondering exactly what is required for you to host ...
Shannon Correia September 06, 2020

How can I market my business to UAE and Saudi Arabian consumers?

The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...
Shannon Correia September 06, 2020

Targeting GCC-Based Customers Online

Are you looking to target audiences in the GCC? With exponential growth rates in ecommerce in these countries, there are several opportunities for ...
Shannon Correia September 05, 2020

How to Create a Demand Generation Strategy

Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
Toni Becker August 21, 2020

Business Strategy Post COVID-19: Laying the Foundations Now

The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
Toni Becker August 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Shannon Correia August 07, 2020

Digital Marketing + Telesales = Success

It isn’t always a case of ‘out with the old, in with the new.’  In fact, a combination of traditional and digital marketing can result in a boost to ...
Toni Becker August 05, 2020

Should I Hire a SEO Agency for my Business?

If you are a business owner you have definitely heard about Search Engine Optimisation (SEO), one of the most traditional forms of digital ...
Shannon Correia July 26, 2020

How to market your business using online channels

Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
Toni Becker July 25, 2020

The Transformation of Marketing in 2020

The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
Toni Becker July 23, 2020

What is the best way to market E-Commerce websites to maximize sales?

The e-commerce market is continually growing, with more and more people choosing to shop online. According to statistics, 67% of millennial's and 56% ...
Toni Becker July 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
Shannon Correia July 15, 2020

How to Grow Your Business with Digital Marketing

Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
Toni Becker July 13, 2020

What is SEO?

SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
Shannon Correia July 12, 2020

How A Webinar Can Grow Your Business

A key component of your business’ digital marketing strategy should be the creation and hosting of  Webinars.  These online seminars are versatile ...
Toni Becker July 10, 2020

Lead Generation & Social Media Tips for Luxury Brands

As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
Toni Becker July 09, 2020

Sales Lead Generation Process:  How to get the most out of your campaigns

Sales Leads typically originate from people who become customers and ambassadors of your brand, and this is the lifeblood of any business. Marketers ...
Toni Becker July 09, 2020

B2B Lead Generation Tips

Business-to-business (B2B) sales leads are often highly sought after by both marketers and salespeople due to the high revenue amount that a 'good' ...
Toni Becker July 09, 2020

Sales Lead Generation Strategies for 2020

No matter your business, no matter your industry, you need to generate leads and sales opportunities.  Lead generation is the lifeblood of business ...
Toni Becker July 02, 2020

Sales Lead Generation: Maximising your return from digital marketing

Today’s consumer is in charge of what they want to see and when they want to see it. Because of this, marketers need to drastically alter the way ...
Shannon Correia July 01, 2020

Online Marketing for your Business: How to get started

Online marketing is the practice of promoting the products and/or services of a business through online or digital channels that rely on internet ...
Toni Becker June 30, 2020

Sales Lead Generation Campaigns: How to Get Started

The way consumers purchase products and services has completely shifted due to the digital age. Customers are no longer simply attracted to “in your ...
Amit Vyas May 11, 2019

Animated Explainer Video Production in Dubai:  Why you should consider creating one for your business

Marketing and technology are converging at an incredible pace and with this, customer expectations are increasing.  As customers today, we expect ...
Amit Vyas May 02, 2019

Account Based Marketing: The fastest, most cost effective way for B2B businesses to generate leads

You may recently have come across the term "Account Based Marketing" (ABM) and wondered what it was. Alternatively, you may already have mastered the ...
Amit Vyas February 11, 2018

10 Effective Hotel Digital Marketing Strategies: UPDATED FOR 2021

Updated for 2021 Also check out our latest article: Beating the OTAs in 2021 - why hotels must start now Digital marketing for hotels and the ...
Nexa September 04, 2017

We're proud to officially be HubSpot's number one partner in the GCC and Asia!

It was recently announced that Nexa had become a HubSpot Platinum Partner, which was earned after delivering high sales and marketing performance by ...
Marie Hoffman September 15, 2016

What is HubSpot? Understanding the Marketing Automation Platform

Are you looking at using HubSpot to run inbound campaigns? Are you an agency guiding clients on their digital marketing strategies? Already using ...
Marie Hoffman June 24, 2016

The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network

Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing?  Already a HubSpot customer ...

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