At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent ...
Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
Most marketers will tell you that video content is a must-have in your marketing strategy. It is a versatile medium and one that has proven its worth ...
It’s time to get ready for your interview for the role of digital marketing specialist. In 2021, it is a critical role for businesses. These are the ...
In today's digitally-led world, Digital marketing can be the difference between success and failure for a business. Most businesses do not have the ...
Updated 2023. Due to the various challenges the world has faced throughout 2020 through 2022, almost all businesses are feeling the pressure to boost ...
Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
2023 updated. Since 2020, many businesses have cut back on their marketing efforts, while others have swiftly adapted, becoming more agile and coming ...
Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...
Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
It isn’t always a case of ‘out with the old, in with the new.’ In fact, a combination of traditional and digital marketing can result in a boost to ...
If you are a business owner you have definitely heard about Search Engine Optimisation (SEO), one of the most traditional forms of digital marketing. ...
Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
The e-commerce market is continually growing, with more and more people choosing to shop online. According to statistics, 67% of millennial's and 56% ...
Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
A key component of your business’ digital marketing strategy should be the creation and hosting of Webinars. These online seminars are versatile and ...