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Posts about
Digital Marketing
Nexa
August 08, 2024
Chatbots and virtual assistants: Improving..
Nexa
August 01, 2024
The role of cognitive biases in digital marketing..
Nexa
July 25, 2024
The role of cognitive biases in digital marketing - part 1
Understanding consumer behavior within the context of digital marketing is little different to understanding human nature in general. Psychological ...
Nexa
June 27, 2024
Digital brand builders on the rise as performance-only marketing falls
Change is the only constant in the digital marketing world and right now, a major shift is underway. Performance-only marketing, a practice that has ...
Nexa
June 20, 2024
The impact of machine learning on digital marketing optimization
The digital marketing landscape has experienced a transformative evolution over the past decade. Central to this transformation is the advent of ...
Nexa
June 13, 2024
Tracking the future: Life beyond the death of the cookie
The death of the cookie, a fundamental pillar of the digital marketing industry, has been delayed – for the second time. However, intelligent ...
Nexa
June 13, 2024
Measuring success: Key performance indicators for digital marketing
Picture investing all your effort into crafting social media updates, email promotions, and website enhancements while needing to be more ...
Nexa
June 06, 2024
The future of SEO: Predictions for the next decade
Search engine optimization (SEO) is an ever-evolving field that consistently adapts to new technologies, changing search engine algorithms, and the ...
Nexa
May 30, 2024
Optimizing social media profiles for SEO benefits
Nexa
May 30, 2024
Emerging technologies in digital marketing: VR and AR in 2024
Nexa
May 15, 2024
How to conduct effective keyword research in a competitive niche
Effective keyword research is critical in the digital marketplace, where competition and the race for visibility are fierce. It’s the backbone of any ...
Andre van Wyk
May 14, 2024
Measuring Success: Key Performance Indicators for Digital Marketing
Picture investing all your effort into crafting social media updates, email promotions and website enhancements yet remaining clueless about their ...
Andre van Wyk
May 08, 2024
The potential impact of a TikTok ban on digital marketing
Over the years, the Internet's ceaseless, rapid growth has seen several major social media giants emerge. In the last decade, TikTok has emerged as a ...
Nexa
March 22, 2023
How will AI impact SEO?
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
Caryn Oram
March 15, 2023
How to reach customers in an ad-saturated digital world
In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
Caryn Oram
February 27, 2023
How is Web3 impacting digital marketing?
At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
Caryn Oram
February 27, 2023
What is Mastodon and how can your business use it?
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
Caryn Oram
February 13, 2023
D2C in 2023: What is it and where is it going?
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
Caryn Oram
December 26, 2022
Why use NFTs in your B2B business?
NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
Toni Becker
August 31, 2022
Digital Marketing Updates: August 2022
We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent ...
Shannon Correia
August 01, 2022
What Does Rising Inflation Rates Mean for Businesses?
Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
Shannon Correia
October 18, 2021
Digital Marketing Strategy for B2Bs
Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
Toni Becker
September 24, 2021
HubSpot Marketing in 2023 - How to take advantage of HubSpot for your business
In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
Shannon Correia
September 21, 2021
Fad, Trend, or Movement: Is Disruptive Marketing Still Relevant?
Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
Shannon Correia
September 07, 2021
Content Marketing in 2023 - Recession-proof Marketing
Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
Shannon Correia
June 07, 2021
How Businesses Can Use Video Marketing?
Most marketers will tell you that video content is a must-have in your marketing strategy. It is a versatile medium and one that has proven its worth ...
Shannon Correia
May 16, 2021
Interview Questions & Answers for a Digital Marketing Specialist
It’s time to get ready for your interview for the role of digital marketing specialist. In 2021, it is a critical role for businesses. These are the ...
Shannon Correia
December 24, 2020
Is Digital PR the same as Digital Marketing?
Shannon Correia
November 28, 2020
Digital Marketing Packages in Dubai: What should it include?
In today's digitally-led world, Digital marketing can be the difference between success and failure for a business. Most businesses do not have the ...
Shannon Correia
November 27, 2020
Digital PR in 2022 - Why This Should be Your Company's New Focus
Digital PR should be your company's focus in 2022 because it improves your business's awareness, ranking and online credibility. Those are three ...
Toni Becker
November 25, 2020
Marketing Automation Tools in 2022 - The best tools for businesses
Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...Shannon Correia
November 22, 2020
What is better - PR or Digital Marketing?
Shannon Correia
October 25, 2020
What Is the Best Way to Market My Business in 2023?
The facts are straightforward: the way to market your business in 2023 is online through digital channels. This article shares the current state ...
Toni Becker
October 20, 2020
How can I increase traffic to my website?
If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
Toni Becker
October 15, 2020
Education Marketing in 2023 - How to drive student growth
Updated 2023.
Toni Becker
October 05, 2020
How to Create a Marketing Budget for 2023 - The Steps to Success
Updated 2023. Due to the various challenges the world has faced throughout 2020 through 2022, almost all businesses are feeling the pressure to boost ...
Toni Becker
October 03, 2020
Creating a Marketing Budget for 2023 - How to get started
Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
Toni Becker
October 01, 2020
Digital Marketing Strategy in 2023
2023 updated. Since 2020, many businesses have cut back on their marketing efforts, while others have swiftly adapted, becoming more agile and coming ...
Shannon Correia
September 22, 2020
Creative ideas for online events and conferences
Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
Shannon Correia
September 21, 2020
Are virtual conferences and events more effective than in person events?
Virtual conferences and events can be effective, but are they - and will they ever be - as effective as events in person? In this article, we’re ...
Shannon Correia
September 21, 2020
What’s involved in making a virtual conference or event successful?
The success of an online event or conference can have significant results for your business, whether that's in terms of awareness, revenue, lead ...
Shannon Correia
September 20, 2020
How do virtual conferences and events work?
With more and more of the world having to move their events and conferences online, you may be wondering exactly what is required for you to host ...
Shannon Correia
September 06, 2020
How can I market my business to UAE and Saudi Arabian consumers?
The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...