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Posts about
Digital Marketing
Caryn Oram
March 15, 2023
How to reach customers in an ad-saturated digital..
Caryn Oram
February 27, 2023
How is Web3 impacting digital marketing?
Caryn Oram
February 27, 2023
What is Mastodon and how can your business use it?
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
Caryn Oram
February 13, 2023
D2C in 2023: What is it and where is it going?
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
Caryn Oram
December 26, 2022
Why use NFTs in your B2B business?
NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
Toni Becker
August 31, 2022
Digital Marketing Updates: August 2022
We live in the digital world, a place where new trends pop up, new platforms are launched and new algorithms are developed every day. This consistent ...
Shannon Correia
August 01, 2022
What Does Rising Inflation Rates Mean for Businesses?
Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
Shannon Correia
October 18, 2021
Digital Marketing Strategy for B2Bs
Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
Toni Becker
September 24, 2021
HubSpot Marketing in 2022 - How to take advantage of HubSpot for your business
In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
Shannon Correia
September 21, 2021
Fad, Trend, or Movement: Is Disruptive Marketing Still Relevant?
Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
Shannon Correia
September 07, 2021
Content Marketing in 2022 - Recession-proof Marketing
Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
Shannon Correia
June 07, 2021
How Businesses Can Use Video Marketing?
Most marketers will tell you that video content is a must-have in your marketing strategy. It is a versatile medium and one that has proven its worth ...
Shannon Correia
May 16, 2021
Interview Questions & Answers for a Digital Marketing Specialist
It’s time to get ready for your interview for the role of digital marketing specialist. In 2021, it is a critical role for businesses. These are the ...
Shannon Correia
December 24, 2020
Is Digital PR the same as Digital Marketing?
Shannon Correia
November 28, 2020
Digital Marketing Packages in Dubai: What should it include?
In today's digitally-led world, Digital marketing can be the difference between success and failure for a business. Most businesses do not have the ...
Shannon Correia
November 27, 2020
Digital PR in 2022 - Why This Should be Your Company's New Focus
Digital PR should be your company's focus in 2022 because it improves your business's awareness, ranking and online credibility. Those are three ...
Toni Becker
November 25, 2020
Marketing Automation Tools in 2022 - The best tools for businesses
Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...Shannon Correia
November 22, 2020
What is better - PR or Digital Marketing?
Toni Becker
October 20, 2020
How can I increase traffic to my website?
If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
Toni Becker
October 15, 2020
Education Marketing in 2022 - How to drive student growth
The education sector comes with tough competition and is more competitive than it has ever been before and because of the amount of choice available, ...
Toni Becker
October 05, 2020
How to Create a Marketing Budget for 2022 - The Steps to Success
Due to the challenges the world was faced with in 2020 and 2021, almost all businesses are feeling the pressure to boost their digital marketing ...
Toni Becker
October 03, 2020
Creating a Marketing Budget for 2022 - How to get started
Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
Toni Becker
October 01, 2020
Digital Marketing Strategy in 2022
Since 2020, many businesses have cut back on their marketing efforts, while others have swiftly adapted, becoming more agile and coming up with ...
Shannon Correia
September 22, 2020
Creative ideas for online events and conferences
Virtual events are everywhere these days - there are probably several online events you could be watching or participating right at this very moment. ...
Shannon Correia
September 21, 2020
Are virtual conferences and events more effective than in person events?
Virtual conferences and events can be effective, but are they - and will they ever be - as effective as events in person? In this article, we’re ...
Shannon Correia
September 21, 2020
What’s involved in making a virtual conference or event successful?
The success of an online event or conference can have significant results for your business, whether that's in terms of awareness, revenue, lead ...
Shannon Correia
September 20, 2020
How do virtual conferences and events work?
With more and more of the world having to move their events and conferences online, you may be wondering exactly what is required for you to host ...
Shannon Correia
September 06, 2020
How can I market my business to UAE and Saudi Arabian consumers?
The UAE and Saudi Arabia are two of the main countries driving business opportunities in the GCC. Tap into these emerging markets with guidance from ...
Shannon Correia
September 06, 2020
Targeting GCC-Based Customers Online
Are you looking to target audiences in the GCC? With exponential growth rates in ecommerce in these countries, there are several opportunities for ...
Shannon Correia
September 05, 2020
How to Create a Demand Generation Strategy
Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
Toni Becker
August 21, 2020
Business Strategy Post COVID-19: Laying the Foundations Now
The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
Toni Becker
August 09, 2020
How to Create a Digital Marketing Strategy
When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Shannon Correia
August 07, 2020
Digital Marketing + Telesales = Success
It isn’t always a case of ‘out with the old, in with the new.’ In fact, a combination of traditional and digital marketing can result in a boost to ...
Toni Becker
August 05, 2020
Should I Hire a SEO Agency for my Business?
If you are a business owner you have definitely heard about Search Engine Optimisation (SEO), one of the most traditional forms of digital ...
Shannon Correia
July 26, 2020
How to market your business using online channels
Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
Toni Becker
July 25, 2020
The Transformation of Marketing in 2022
The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
Toni Becker
July 23, 2020
What is the best way to market E-Commerce websites to maximize sales?
The e-commerce market is continually growing, with more and more people choosing to shop online. According to statistics, 67% of millennial's and 56% ...
Toni Becker
July 16, 2020
What is more important - SEO or Social Media?
At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence. The ...
Shannon Correia
July 15, 2020
How to Grow Your Business with Digital Marketing
Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
Toni Becker
July 13, 2020
What is SEO?
SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
Shannon Correia
July 12, 2020
How A Webinar Can Grow Your Business
A key component of your business’ digital marketing strategy should be the creation and hosting of Webinars. These online seminars are versatile ...
Toni Becker
July 10, 2020
Lead Generation & Social Media Tips for Luxury Brands
As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
Toni Becker
July 09, 2020
Sales Lead Generation Process: How to get the most out of your campaigns
Sales Leads typically originate from people who become customers and ambassadors of your brand, and this is the lifeblood of any business. Marketers ...