Posts about

Digital Marketing (2)

authorToni Becker dateJuly 09, 2020

B2B Lead Generation Tips

Business-to-business (B2B) sales leads are often highly sought after by both marketers and salespeople due to the high revenue amount that a 'good' ...
authorToni Becker dateJuly 09, 2020

Sales Lead Generation Strategies for 2023

Updated 2023. No matter your business, no matter your industry, you need to generate leads and sales opportunities. Lead generation is the lifeblood ...
authorToni Becker dateJuly 02, 2020

Sales Lead Generation: Maximising your return from digital marketing

Today’s consumer is in charge of what they want to see and when they want to see it. Because of this, marketers need to drastically alter the way ...
authorShannon Correia dateJuly 01, 2020

Online Marketing for your Business: How to get started

Online marketing is the practice of promoting the products and/or services of a business through online or digital channels that rely on internet ...
authorToni Becker dateJune 30, 2020

Sales Lead Generation Campaigns: How to Get Started

The way consumers purchase products and services has completely shifted due to the digital age. Customers are no longer simply attracted to “in your ...
authorAmit Vyas dateMay 11, 2019

Animated Explainer Video Production in Dubai:  Why you should consider creating one for your business

Marketing and technology are converging at an incredible pace and with this, customer expectations are increasing. As customers today, we expect much ...
authorAmit Vyas dateMay 02, 2019

Account Based Marketing: The fastest, most cost effective way for B2B businesses to generate leads

You may recently have come across the term "Account Based Marketing" (ABM) and wondered what it was. Alternatively, you may already have mastered the ...
authorAmit Vyas dateFebruary 11, 2018

10 Effective Digital Marketing Strategies for Hotels [Updated for 2023]

Updated for 2023 Digital marketing for hotels and the hospitality industry, in general, isn't easy. Constantly increasing competition, not just from ...
authorNexa dateSeptember 04, 2017

We're proud to officially be HubSpot's number one partner in the GCC and Asia!

It was recently announced that Nexa had become a HubSpot Platinum Partner, which was earned after delivering high sales and marketing performance by ...
authorMarie Hoffman dateSeptember 15, 2016

What is HubSpot? Understanding the Marketing Automation Platform

Are you looking at using HubSpot to run inbound campaigns? Are you an agency guiding clients on their digital marketing strategies? Already using ...
authorMarie Hoffman dateJune 24, 2016

The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network

Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing? Already a HubSpot customer ...
authorBilal Maasarani dateMay 08, 2016

What skills do you need for a job in social media?

Why should a company need to hire for their digital marketing? What skills and tools should you possess before you apply? Everyone can post a picture ...
authorJack Pascoe dateMay 04, 2016

Digital Marketing vs. Traditional Marketing: What You Should Know

The last five years has brought huge forward strides in digital marketing. Traditionally paper-based household newspapers and magazine companies are ...
authorRavi Vyas dateMay 02, 2016

How to Get the Most Out of Your Digital Agency

Whether you're already under a retainer with a digital marketing agency or looking to sign a contract with a new one, chances are you'll ask ...
authorSam Keillor dateMarch 20, 2016

What is the best way to market my business in Dubai? UPDATED FOR 2021

Why use digital marketing to market your business? Updated for 2021 In the business world, in times of struggle and success (particularly after the ...
authorBen Goodman dateOctober 15, 2015

The Strange Questions Every Digital Marketing Agency Should Be Asking...

Whether you are a customer or an agency you should be asked or asking these questions? BANT is a methodology that protects our most valuable ...
authorBen Goodman dateOctober 15, 2015

Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]

It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
authorAndrew Thomas dateJuly 20, 2015

How has direct marketing changed?

I remember when I first came to Dubai back in 2000…. something. After leaving the island of smiles, otherwise know as Bahrain, I was excited to be in ...
authorAmit Vyas dateJune 30, 2015

Social Media Agency Wars in Dubai: PR Agency vs. Digital Agency [Updated 2023]

This might be seen to be the most biased article that I have ever written, after all, I'm the CEO of a digital marketing agency arguing that agencies ...
authorSam Keillor dateJune 28, 2015

Dubai, Abu Dhabi or Doha based company? What does SEO, PPC and SEM mean? - UPDATED FOR 2021

Updated for 2021 So you have your new website. It looks awesome, it translates your brand throughout and offers great user experience. But there’s ...
authorAmit Vyas dateJune 06, 2015

How to select the right Content Marketing Agency for your business

Content Marketing has been around for years, but previously, the types of businesses that implemented it tended to be large businesses with vast ...
authorAmit Vyas dateJune 02, 2015

What Does a Digital Marketing Agency Do? Ask Me Again in 6 months [Updated for 2023]

Digital marketing is an ever-changing phenomenon that quite frankly drives me nuts! As the CEO of a Digital Marketing Agency, it's virtually ...
authorAmit Vyas dateMay 30, 2015

Why Social Media Marketing is the Best (and Worst) Industry in the World?

When was the last time you met somebody, whether it be a Company, a Freelancer or even a Freelancer masquarading as a Company who described ...
authorAmit Vyas dateMay 24, 2015

The Direct Booking Conundrum for Hotels

[Updated for 2022] Over the last 10 years or so, websites such as Expedia, Booking.com and other online travel agencies (OTAs) have provided a ...
authorAmit Vyas dateMay 24, 2015

Why Content Marketing is the Jose Mourinho of Digital Marketing

As Chelsea Football Club prepare themselves for the presentation of the Barclays Premier League trophy this weekend, their manager Jose Mourinho will ...
authorYasmin Batugal dateFebruary 24, 2015

How to Create a Compelling B2B Social Media Strategy for the UAE Market [Updated 2023]

Given the ever changing world of social media, I find many businesses struggle to find the perfect formula to market their brands online and generate ...
authorAmit Vyas dateFebruary 15, 2015

Three Ways to Outsmart Your Competitors Online

Law is a competitive business, and not many attorneys know to market themselves to the best advantage. This point can be painful to solo lawyers or ...
authorAmit Vyas dateFebruary 12, 2015

Have a tight budget for online marketing? Learn what to prioritize

Today's online marketing platforms have enabled businesses to delve into a multitude of avenues for marketing and promoting their products and/or ...
authorAmit Vyas dateFebruary 10, 2015

Why business owners need to seize online marketing opportunities

There are many reasons why today's businesses should switch their current marketing strategies to utilizing content marketing if they aren't already. ...
authorAmit Vyas dateFebruary 04, 2015

Benefits of Outsourcing Your Digital Marketing

Digital marketing should be the cornerstone of your advertising, regardless of the type of business you own. From designing advertising graphics and ...
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