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Posts about
Digital Marketing (2)
Shannon Correia
September 06, 2020
Targeting GCC-Based Customers Online
Shannon Correia
September 05, 2020
How to Create a Demand Generation Strategy
Toni Becker
August 21, 2020
Business Strategy Post COVID-19: Laying the Foundations Now
The COVID-19 pandemic has devastated the world, impacting lives, businesses and jobs, and grinding the global economy almost to a complete halt. This ...
Toni Becker
August 09, 2020
How to Create a Digital Marketing Strategy
When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Shannon Correia
August 07, 2020
Digital Marketing + Telesales = Success
It isn’t always a case of ‘out with the old, in with the new.’ In fact, a combination of traditional and digital marketing can result in a boost to ...
Toni Becker
August 05, 2020
Should I Hire a SEO Agency for my Business?
If you are a business owner you have definitely heard about Search Engine Optimisation (SEO), one of the most traditional forms of digital marketing. ...
Shannon Correia
July 26, 2020
How to market your business using online channels
Most businesses today know all too well that it is imperative for them to be present and visible online. It is a major aspect of a marketing strategy ...
Toni Becker
July 25, 2020
The Transformation of Marketing in 2022
The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
Toni Becker
July 23, 2020
What is the best way to market E-Commerce websites to maximize sales?
The e-commerce market is continually growing, with more and more people choosing to shop online. According to statistics, 67% of millennial's and 56% ...
Toni Becker
July 16, 2020
What is more important - SEO or Social Media?
At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence. The ...
Shannon Correia
July 15, 2020
How to Grow Your Business with Digital Marketing
Digital marketing presents a myriad of opportunities for business growth. By understanding the benefits of this avenue and knowing how to implement ...
Toni Becker
July 13, 2020
What is SEO?
SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
Shannon Correia
July 12, 2020
How A Webinar Can Grow Your Business
A key component of your business’ digital marketing strategy should be the creation and hosting of Webinars. These online seminars are versatile and ...
Toni Becker
July 10, 2020
Lead Generation & Social Media Tips for Luxury Brands
As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
Toni Becker
July 09, 2020
Sales Lead Generation Process: How to get the most out of your campaigns
Sales Leads typically originate from people who become customers and ambassadors of your brand, and this is the lifeblood of any business. Marketers ...
Toni Becker
July 09, 2020
B2B Lead Generation Tips
Business-to-business (B2B) sales leads are often highly sought after by both marketers and salespeople due to the high revenue amount that a 'good' ...
Toni Becker
July 09, 2020
Sales Lead Generation Strategies for 2023
Updated 2023. No matter your business, no matter your industry, you need to generate leads and sales opportunities. Lead generation is the lifeblood ...
Toni Becker
July 02, 2020
Sales Lead Generation: Maximising your return from digital marketing
Today’s consumer is in charge of what they want to see and when they want to see it. Because of this, marketers need to drastically alter the way ...
Shannon Correia
July 01, 2020
Online Marketing for your Business: How to get started
Online marketing is the practice of promoting the products and/or services of a business through online or digital channels that rely on internet ...
Toni Becker
June 30, 2020
Sales Lead Generation Campaigns: How to Get Started
The way consumers purchase products and services has completely shifted due to the digital age. Customers are no longer simply attracted to “in your ...
Amit Vyas
May 11, 2019
Animated Explainer Video Production in Dubai: Why you should consider creating one for your business
Marketing and technology are converging at an incredible pace and with this, customer expectations are increasing. As customers today, we expect much ...
Amit Vyas
May 02, 2019
Account Based Marketing: The fastest, most cost effective way for B2B businesses to generate leads
You may recently have come across the term "Account Based Marketing" (ABM) and wondered what it was. Alternatively, you may already have mastered the ...![10 effective digital marketing strategy for hotel industry [updated for 2025]](https://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/shutterstock_2414192075.jpg?length=300&name=shutterstock_2414192075.jpg)
Amit Vyas
February 11, 2018
10 effective digital marketing strategy for hotel industry [updated for 2025]
Updated: February 2025
Nexa
September 04, 2017
We're proud to officially be HubSpot's number one partner in the GCC and Asia!
It was recently announced that Nexa had become a HubSpot Platinum Partner, which was earned after delivering high sales and marketing performance by ...
Marie Hoffman
September 15, 2016
What is HubSpot? Understanding the Marketing Automation Platform
Are you looking at using HubSpot to run inbound campaigns? Are you an agency guiding clients on their digital marketing strategies? Already using ...
Marie Hoffman
June 24, 2016
The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network
Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing? Already a HubSpot customer ...
Bilal Maasarani
May 08, 2016
What skills do you need for a job in social media?
Why should a company need to hire for their digital marketing? What skills and tools should you possess before you apply? Everyone can post a picture ...
Jack Pascoe
May 04, 2016
Digital Marketing vs. Traditional Marketing: What You Should Know
The last five years has brought huge forward strides in digital marketing. Traditionally paper-based household newspapers and magazine companies are ...
Ravi Vyas
May 02, 2016
How to Get the Most Out of Your Digital Agency
Whether you're already under a retainer with a digital marketing agency or looking to sign a contract with a new one, chances are you'll ask ...
Sam Keillor
March 20, 2016
What is the best way to market my business in Dubai? UPDATED FOR 2021
Why use digital marketing to market your business? Updated for 2021 In the business world, in times of struggle and success (particularly after the ...
Ben Goodman
October 15, 2015
The Strange Questions Every Digital Marketing Agency Should Be Asking...
Whether you are a customer or an agency you should be asked or asking these questions? BANT is a methodology that protects our most valuable ...![Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/Customer_questions.png?length=300&name=Customer_questions.png)
Ben Goodman
October 15, 2015
Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]
It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...Andrew Thomas
July 20, 2015
How has direct marketing changed?
I remember when I first came to Dubai back in 2000…. something. After leaving the island of smiles, otherwise know as Bahrain, I was excited to be in ...![Social Media Agency Wars in Dubai: PR Agency vs. Digital Agency [Updated 2023]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/social_media_pr_agency_digital_agency.png?length=300&name=social_media_pr_agency_digital_agency.png)
Amit Vyas
June 30, 2015
Social Media Agency Wars in Dubai: PR Agency vs. Digital Agency [Updated 2023]
This might be seen to be the most biased article that I have ever written, after all, I'm the CEO of a digital marketing agency arguing that agencies ...
Sam Keillor
June 28, 2015
Dubai, Abu Dhabi or Doha based company? What does SEO, PPC and SEM mean? - UPDATED FOR 2021
Updated for 2021 So you have your new website. It looks awesome, it translates your brand throughout and offers great user experience. But there’s ...
Amit Vyas
June 06, 2015
How to select the right Content Marketing Agency for your business
Content Marketing has been around for years, but previously, the types of businesses that implemented it tended to be large businesses with vast ...![What Does a Digital Marketing Agency Do? Ask Me Again in 6 months [Updated for 2023]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/digital_marketing.png?length=300&name=digital_marketing.png)
Amit Vyas
June 02, 2015
What Does a Digital Marketing Agency Do? Ask Me Again in 6 months [Updated for 2023]
Digital marketing is an ever-changing phenomenon that quite frankly drives me nuts! As the CEO of a Digital Marketing Agency, it's virtually ...
Amit Vyas
May 30, 2015
Why Social Media Marketing is the Best (and Worst) Industry in the World?
When was the last time you met somebody, whether it be a Company, a Freelancer or even a Freelancer masquarading as a Company who described ...
Amit Vyas
May 24, 2015
The Direct Booking Conundrum for Hotels
[Updated for 2022] Over the last 10 years or so, websites such as Expedia, Booking.com and other online travel agencies (OTAs) have provided a ...Amit Vyas
May 24, 2015
Why Content Marketing is the Jose Mourinho of Digital Marketing
As Chelsea Football Club prepare themselves for the presentation of the Barclays Premier League trophy this weekend, their manager Jose Mourinho will ...![How to Create a Compelling B2B Social Media Strategy for the UAE Market [Updated 2023]](https://blog.digitalnexa.com/hs-fs/hub/445465/file-2511567311-jpg/Business_MiddleEast.jpg?length=300&name=Business_MiddleEast.jpg)
Yasmin Batugal
February 24, 2015
How to Create a Compelling B2B Social Media Strategy for the UAE Market [Updated 2023]
Given the ever changing world of social media, I find many businesses struggle to find the perfect formula to market their brands online and generate ...Amit Vyas
February 15, 2015
Three Ways to Outsmart Your Competitors Online
Law is a competitive business, and not many attorneys know to market themselves to the best advantage. This point can be painful to solo lawyers or ...Amit Vyas
February 12, 2015
Have a tight budget for online marketing? Learn what to prioritize
Today's online marketing platforms have enabled businesses to delve into a multitude of avenues for marketing and promoting their products and/or ...
Amit Vyas
February 10, 2015
Why business owners need to seize online marketing opportunities
There are many reasons why today's businesses should switch their current marketing strategies to utilizing content marketing if they aren't already. ...