authorNexa dateNovember 22, 2023

Why you should consider webinars for lead generation

In the fiercely competitive world of digital marketing, understanding and mastering the nuances of lead generation is crucial for any business ...
authorNexa dateNovember 20, 2023

Leveraging HubSpot’s social media tools for business growth

Today, social media has become an essential platform for businesses aiming to expand their reach and connect with their target audience. With the ...
authorNexa dateNovember 15, 2023

Exploring account-based marketing as a B2B strategy

When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative ...
authorNexa dateNovember 13, 2023

Effective eCommerce marketing strategies for small businesses

In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a ...
authorNexa dateNovember 08, 2023

GPT-3.5 and GPT-4: Which ChatGPT to use for your business needs

Since its launch in November of 2022, ChatGPT has taken the world by storm, becoming an indispensable tool for businesses across various industries. ...
authorNexa dateNovember 06, 2023

The art of effective email campaigns: How to craft high-conversion content that sells

Despite the vast array of digital marketing channels we have available to us today, email marketing campaigns continue to be a vital component of our ...
authorNexa dateOctober 30, 2023

Understanding the impact of AI on eCommerce

While Artificial Intelligence (AI) has been a part of the technological landscape for many years, in recent months it has rapidly transformed the way ...
authorNexa dateOctober 23, 2023

Choosing the best eCommerce platform for your business

In recent years, the retail sector has been rapidly transformed by eCommerce. Today, online shopping is a highly versatile and ubiquitous method of ...
authorNexa dateOctober 16, 2023

The impact of social media on B2B marketing

In recent years, the advent and proliferation of social media have profoundly transformed the landscape of marketing and networking, ushering in a ...
authorNexa dateOctober 09, 2023

Why your business should leverage LinkedIn for B2B marketing

In our digital age, the way businesses interact and connect has transformed significantly. Gone are the days of telephone and fax communication, and ...
authorNexa dateOctober 02, 2023

Introducing Canvas, Zapier's new AI-powered flowchart tool

Zapier, a leader in the automation platform industry, has once again made headlines with the introduction of its newest offering: Canvas. This ...
authorNexa dateSeptember 25, 2023

Generative AI is driving a new era of design in architecture

The realm of architecture has always been a fusion of art and science. With the advent of technology, this fusion has taken on a new dimension, with ...
authorNexa dateSeptember 18, 2023

The importance of digital marketing for schools

In the contemporary digital era, the mechanisms through which we communicate, acquire knowledge, and disseminate information have undergone a major ...
authorNexa dateSeptember 04, 2023

Why you should start a podcast for your business

In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user ...
authorNexa dateAugust 28, 2023

The benefits of video marketing in 2024

In the dynamic world of digital marketing, finding innovative ways to capture audience attention is an ongoing challenge for businesses. Video ...
authorNexa dateAugust 21, 2023

A comprehensive guide to email marketing in 2024

In the vast realm of digital marketing, email marketing stands out as one of the most enduring and effective tools. Born from the simple act of ...
authorNexa dateAugust 14, 2023

The Best New Social Media Platforms for 2023

Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You ...
authorNexa dateAugust 01, 2023

Introducing Threads, Meta's answer to Twitter

Image: Instagram
authorToni Becker dateJuly 27, 2023

How long does it take for SEO to work in 2023?

Updated 2023. As a digital marketing agency, one of the questions we are asked is, “how long will it take for my website to rank online?” The answer ...
authorNexa dateJuly 24, 2023

China's evolving crypto stance and why it matters

In recent years, China has been known for its strict stance on cryptocurrency. In 2017, the Chinese government banned cryptocurrency exchanges and ...
authorNexa dateJuly 18, 2023

GA4 updates & the continued importance of analytics in digital marketing

In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the ...
authorNexa dateJune 08, 2023

Google launches free AI courses

As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, ...
authorNexa dateJune 02, 2023

Shiba Inu has released SHIB: The Metaverse

Shiba Inu's developers have recently announced the launch of SHIB: The Metaverse, which will steadily open by the end of 2023 as an ongoing project. ...
authorCaryn Oram dateMay 25, 2023

Will China Become a Metaverse Leader in 2023?

The metaverse is still a major talking point in the tech industry, especially as new developments unfold around the implementation of AR and VR in ...
authorNexa dateMay 19, 2023

Bard, Bing, and other alternatives to ChatGPT

ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has ...
authorShannon Correia dateMay 14, 2023

Is there HubSpot in Saudi Arabia?

Updated on 14 May 2023 Businesses the world over make use of customer relationship management (CRM) systems and Saudi Arabia is no different. With ...
authorCaryn Oram dateMay 08, 2023

Generative AI: What is Lucy?

Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By ...
authorSaraa Khan dateMay 01, 2023

Has your business tried ChatGPT yet? Here's why you should

Consider a world where customer requests are answered 24/7 with lightning-fast speed, without the need for a human agent. This world isn’t too far ...
authorSaraa Khan dateApril 24, 2023

Reality and hype: Why we shouldn't worry about AI replacing our jobs

AI isn't the job killer we thought it was. In fact, human-AI collaboration is the key to unlocking a more productive and fulfilling future of work. ...
authorSaraa Khan dateApril 17, 2023

Moving with the times: How businesses should prepare for a world of AI, Web3, the metaverse, and VR

The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking ...
authorNexa dateApril 10, 2023

Email marketing trends for 2023

Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each ...
authorNexa dateApril 03, 2023

Five of the best AI tools for your business

Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource ...
authorCaryn Oram dateMarch 27, 2023

10 Tools and Strategies for Preventing NFT Theft

NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an ...
authorNexa dateMarch 22, 2023

How will AI impact SEO?

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
authorCaryn Oram dateMarch 15, 2023

How to reach customers in an ad-saturated digital world

In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
authorCaryn Oram dateFebruary 27, 2023

How is Web3 impacting digital marketing?

At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
authorCaryn Oram dateFebruary 27, 2023

What is Mastodon and how can your business use it?

The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
authorCaryn Oram dateFebruary 20, 2023

Best practices to secure your data privacy

In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
authorCaryn Oram dateFebruary 13, 2023

D2C in 2023: What is it and where is it going?

The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
authorCaryn Oram dateFebruary 08, 2023

The Role of Data in Digital Marketing in 2023

At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
authorCaryn Oram dateFebruary 06, 2023

AI in the Metaverse: How it Could Break the Language Barrier

The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
authorCaryn Oram dateFebruary 01, 2023

The best cryptocurrency payment gateways for your business

As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
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