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    Expo Dubai 2020
    Dubai Expo, Expo Dubai 2020, Dubai Marketing
    Toni Becker January 15, 2021

    How to find a specialist Dubai Expo 2020 (2021) marketing agency

    The World Expo 2020 was set to be held in Dubai from October 2020 however, due to the rise of the COVID-19 pandemic, the Expo 2020 Dubai has been ...
    Expo Dubai 2020 Marketing and Pavillion Promotion
    Digital Marketing 2021, Dubai Expo, Expo Dubai 2020
    Toni Becker January 14, 2021

    How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)

    From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
    Social Media News
    Shannon Correia January 13, 2021

    What Sets Clubhouse Apart From Other Social Media Apps

    There's a new social media app causing a stir. If you haven't heard, it's probably because nobody's invited you yet, and that's the only way to get ...
    eCommerce Marketing Strategy
    E-Commerce, E-commerce Websites, E-Commerce Marketing
    Shannon Correia January 12, 2021

    How to Raise Awareness for a New eCommerce Platform

    Now that your eCommerce store has launched, you need a marketing strategy that'll help raise awareness. Since there will have been marketing for the ...
    Expo 2020 Dubai
    Digital Marketing Strategy, Expo Dubai 2020, Dubai Marketing, Events Marketing
    Toni Becker January 11, 2021

    How to market your business during Expo 2020 (2021) in Dubai

    The Dubai 2020 (2021) Expo is a unique event and its uniqueness is what’s driving business owners, forward-thinkers, innovators and knowledge seekers ...
    Prospect Lead Scoring
    Lead Generation Strategy, Prospect Lead Scoring, Lead Generation
    Toni Becker January 09, 2021

    What is Prospect Lead Scoring?

    We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
    Expo 2020 Dubai
    Digital Marketing 2021, Expo Dubai 2020, Dubai Marketing
    Toni Becker January 08, 2021

    Will the Expo 2020 (2021) Dubai Still Go Ahead?

    “2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
    employer branding, Remote Working 2021, Real Story, Working at Nexa
    Toni Becker January 08, 2021

    Remote Working Tips, From A Remote Worker

    I have spent my entire career in an office and grew accustomed to working in a loud environment, constantly surrounded by people, and inundated with ...
    employer branding, Remote Working 2021, Real Story, Working at Nexa
    Shannon Correia January 07, 2021

    New Year Resolutions For The Workplace

    Businesses the world over are looking for ways to move into 2021 with positivity after a tumultuous year. Resolutions are often made at this time of ...
    employer branding, Remote Working 2021, Real Story, Working at Nexa
    Nidhi Sharma January 06, 2021

    Tips For Stepping Into An Internship

    Every current college student or fresh graduate understands the importance of an internship. Working out in the real world is so different than what ...
    employer branding, Remote Working 2021, Real Story, Working at Nexa
    Shannon Correia January 06, 2021

    All Dressed Up With Nowhere To Go

    I'm no stranger to working from home. In fact, it's been my modus operandi as a writer for quite some time. Writing in itself is a solitary activity, ...
    clubhouse app review
    Social Media Marketing, Digital Marketing Strategy, Social Media News, Clubhouse
    Amit Vyas January 05, 2021

    My First Impression of Clubhouse: The Latest Social Media App

    Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
    Marketing Automation Services
    Email Marketing, HubSpot Sales, CRM & Marketing, marketing automation
    Toni Becker January 03, 2021

    Marketing Automation Services in Dubai

    Marketing automation is technology that is used to manage all marketing processes and multi functional campaigns across a variety of channels. This ...
    video production
    Shannon Correia January 01, 2021

    The Future of Video Content is Shoppable Entertainment

    The future of e-commerce is changing as the lines between shopping and entertainment are blurred. Businesses can utilize video as a media source for ...
    video production
    Shannon Correia December 30, 2020

    Developing a Video Strategy in 2021

    With video being all the rage for marketing in 2021, it is imperative to have a video marketing strategy in place. This guide will ensure that your ...
    Award-winning digital marketing for Arbor school
    School / Education Marketing
    Shannon Correia December 28, 2020

    Digital Marketing for Schools - Award-Winning Case Study

    Marketing a school has become a modern-day necessity for educational institutions to thrive. It is a way of communicating with your desired audience ...
    Lead Generation Strategy
    Shannon Correia December 26, 2020

    Do I need a Learning Management System to train employees?

    Learning Management Systems (LMS) are the modern way for businesses to train employees and conduct their onboarding processes. It is a framework that ...
    Arabic Digital Marketing
    Search Visibility & SEO, Arabic SEO, Arabic Website, Arabic Digital Marketing
    Toni Becker December 25, 2020

    Is it important to have Arabic Digital Marketing?

    As millions of people across the world use the internet every day to learn, communicate, work, shop and engage, digital marketing in the MENA region ...
    Digital Marketing, PR
    Shannon Correia December 24, 2020

    Is Digital PR the same as Digital Marketing?

    Social Media Marketing, Social Media Strategy
    Shannon Correia December 23, 2020

    Social Media Management Abu Dhabi - Getting Started

    From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
    The top 5 Digital PR Agencies in Dubai
    PR, Digital PR
    Shannon Correia December 22, 2020

    The Top 5 Digital PR Agencies in Dubai

    When people ask who the best Digital PR agency is in Dubai, it's easy to huff and say 'Nexa', but we're not into these types of cliches.  We're proud ...
    Hotels & Hospitality Marketing, Digital Marketing 2021
    Shannon Correia December 21, 2020

    HubSpot for Hotels in 2021 - The Best CRM

    The best CRM for hotels in 2021 is HubSpot, and in this article, we'll be exploring all its credentials for this aspect of the hospitality industry. ...
    SEO is vital for Abu Dhabi businesses looking to grow their business or increase conversions through their website. Abu Dhabi SEO will get your website ranking
    Search Engine Optimization (SEO), Search Visibility & SEO, Search Engine Ownership (New SEO)
    Toni Becker December 20, 2020

    SEO Abu Dhabi - How to market your website in the UAE's capital

    Abu Dhabi is one of the fastest growing economies in the world and has quickly become one of the biggest business hubs on the planet. With its ...
    In this article, we'll be sharing the best ways to market your business in Abu Dhabi on social media, and how it differs to its sister city Dubai.
    Social Media Marketing
    Shannon Correia December 19, 2020

    Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

    Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
    Medical Equipment Digital Marketing and lead generation
    Content Marketing & Strategy, Account Based Marketing (ABM), Healthcare Marketing, medical marketing
    Toni Becker December 18, 2020

    B2B Medical Equipment Marketing: The Best Approach for Lead Generation

    Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
    School / Education Marketing
    Shannon Correia December 17, 2020

    Account-Based Marketing to Target Schools: Why it Works

    Account-based marketing (ABM) is the coordination of personalised marketing, sales development and customer concentration to drive engagement and ...
    A guide featuring the tips and best practices needed for an effective lead generation strategy via social media, which will boost your performance and grow your business.
    Social Media Marketing, Lead Generation Strategy
    Shannon Correia December 16, 2020

    Social Media Lead Generation: Best Practices and Tips

    Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
    Social Media in Abu Dhabi
    Social Media Marketing, Social Media Strategy
    Shannon Correia December 15, 2020

    Social Media Abu Dhabi - Targeting the UAE Capital's Residents

    If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
    Arabic Social Media
    Social Media Marketing, Arabic Website, Arabic Digital Marketing, Arabic Social Media
    Toni Becker December 14, 2020

    Should I create an Arabic Social Media Lead Generation Campaign?

    Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
    Social Media Marketing, Social Media Strategy
    Shannon Correia December 13, 2020

    Social Media for Financial Services - doing it the right way

    The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
    B2B Healthcare Marketing
    Lead Generation Strategy, Account Based Marketing (ABM), customer relationship management, Digital Marketing 2021, Healthcare Marketing, Hospital Marketing
    Toni Becker December 13, 2020

    Healthcare B2B Marketing - The best approaches

    As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
    Email Marketing 2021
    Email Marketing, Digital Marketing Strategy, Lead Generation Strategy, Digital Marketing 2021
    Toni Becker December 12, 2020

    Email Marketing in 2021 - 10 Top tips

    Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
    Social Media Lead Generation
    Toni Becker December 11, 2020

    Lead Generation through Social Media - How to untap high value leads

    Social media is one of the most popular online activities and its penetration across all regions increases every day. According to Statista, in 2020, ...
    Here is Nexa's FREE award-winning digital marketing strategy for schools. Tips and techniques needed to drive more admissions for your school!
    School / Education Marketing
    Shannon Correia December 10, 2020

    Free Award-Winning Digital Marketing Strategy for Schools

    Nexa is a digital marketing agency based in Dubai. We have created award-winning strategies for schools. In this article, we're sharing that formula ...
    Digital Marketing Sales
    Digital Marketing Strategy, HubSpot Sales, CRM & Marketing, Sales, Lead Generation Strategy
    Toni Becker December 09, 2020

    The Effect of Digital Marketing on Sales

    According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
    B2B Sales Pipeline
    B2B Marketing / Comms, HubSpot Sales, CRM & Marketing, Sales, Telesales
    Toni Becker December 08, 2020

    B2B Sales Pipeline:  How to grow yours using Digital Marketing & Telesales

    Sales processes continue to shift, change and evolve as the digital landscape continues to develop. The entire customer journey has been forever ...
    A guide on how to market your school online to attract new students. From tips to methodology, here's how you can increase your schools enrollment figures.
    School / Education Marketing
    Shannon Correia December 07, 2020

    Online Marketing for Schools - How to Attract New Students

    Private Schools are educational institutions, though they operate as businesses. They are therefore required to market themselves online to attract ...
    HubSpot for Real Estate - Here are the benefits of inbound marketing and HubSpot for Real Estate developers and agencies when it comes to lead generation and digital marketing.
    HubSpot Sales, CRM & Marketing, Lead Generation Strategy, Real Estate, Real Estate Marketing
    Toni Becker December 06, 2020

    Is HubSpot Effective for Real Estate?

    Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
    B2B SEO and Lead Generation
    Search Engine Optimization (SEO), Lead Generation Strategy, Search Engine Ownership (New SEO)
    Toni Becker December 05, 2020

    B2B Lead Generation & SEO - How one leads to the other

    Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
    CRM Dubai Businesses
    HubSpot Sales, CRM & Marketing, Sales, CRM, customer relationship management, Digital Marketing 2021
    Toni Becker December 04, 2020

    What is the best CRM for large businesses in Dubai?

    Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
    Hotel Marketing 2021 how to beat the OTAs
    HubSpot Sales, CRM & Marketing, Hotels & Hospitality Marketing, Digital Marketing 2021
    Toni Becker December 03, 2020

    Beating the OTAs in 2021 - why hotels must start now

    The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
    Marketing your business in Arabic in the MENA region is a no brainer. It requires its digital marketing strategy for success. Here's how...
    Arabic SEO, Arabic Website, Arabic Digital Marketing
    Shannon Correia December 03, 2020

    Why marketing your business in Arabic is a no brainer

    If you’re targeting an Arabic speaking market, marketing your business in Arabic is a no brainer. This goes beyond simple translations - it requires ...
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