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Nexa
November 27, 2023
Decentralised Finance (DeFi): How crypto is..
Nexa
November 22, 2023
Why you should consider webinars for lead..
Nexa
November 20, 2023
Leveraging HubSpot’s social media tools for business growth
Today, social media has become an essential platform for businesses aiming to expand their reach and connect with their target audience. With the ...
Nexa
November 15, 2023
Exploring account-based marketing as a B2B strategy
When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative ...
Nexa
November 13, 2023
Effective eCommerce marketing strategies for small businesses
In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a ...
Nexa
November 08, 2023
GPT-3.5 and GPT-4: Which ChatGPT to use for your business needs
Since its launch in November of 2022, ChatGPT has taken the world by storm, becoming an indispensable tool for businesses across various industries. ...
Nexa
November 06, 2023
The art of effective email campaigns: How to craft high-conversion content that sells
Despite the vast array of digital marketing channels we have available to us today, email marketing campaigns continue to be a vital component of our ...
Nexa
October 30, 2023
Understanding the impact of AI on eCommerce
While Artificial Intelligence (AI) has been a part of the technological landscape for many years, in recent months it has rapidly transformed the way ...
Nexa
October 23, 2023
Choosing the best eCommerce platform for your business
In recent years, the retail sector has been rapidly transformed by eCommerce. Today, online shopping is a highly versatile and ubiquitous method of ...
Nexa
October 16, 2023
The impact of social media on B2B marketing
In recent years, the advent and proliferation of social media have profoundly transformed the landscape of marketing and networking, ushering in a ...
Nexa
October 09, 2023
Why your business should leverage LinkedIn for B2B marketing
In our digital age, the way businesses interact and connect has transformed significantly. Gone are the days of telephone and fax communication, and ...
Nexa
October 02, 2023
Introducing Canvas, Zapier's new AI-powered flowchart tool
Zapier, a leader in the automation platform industry, has once again made headlines with the introduction of its newest offering: Canvas. This ...
Nexa
September 25, 2023
Generative AI is driving a new era of design in architecture
The realm of architecture has always been a fusion of art and science. With the advent of technology, this fusion has taken on a new dimension, with ...
Nexa
September 18, 2023
The importance of digital marketing for schools
In the contemporary digital era, the mechanisms through which we communicate, acquire knowledge, and disseminate information have undergone a major ...
Nexa
September 04, 2023
Why you should start a podcast for your business
In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user ...
Nexa
August 28, 2023
The benefits of video marketing in 2024
In the dynamic world of digital marketing, finding innovative ways to capture audience attention is an ongoing challenge for businesses. Video ...
Nexa
August 21, 2023
A comprehensive guide to email marketing in 2024
In the vast realm of digital marketing, email marketing stands out as one of the most enduring and effective tools. Born from the simple act of ...
Nexa
August 14, 2023
The Best New Social Media Platforms for 2023
Marketers know all too well that there are a handful of powerful social media platforms to which their energy and efforts need to be directed. You ...
Nexa
August 01, 2023
Introducing Threads, Meta's answer to Twitter
Image: Instagram
Toni Becker
July 27, 2023
How long does it take for SEO to work in 2023?
Updated 2023. As a digital marketing agency, one of the questions we are asked is, “how long will it take for my website to rank online?” The answer ...
Nexa
July 24, 2023
China's evolving crypto stance and why it matters
In recent years, China has been known for its strict stance on cryptocurrency. In 2017, the Chinese government banned cryptocurrency exchanges and ...
Nexa
July 18, 2023
GA4 updates & the continued importance of analytics in digital marketing
In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the ...
Nexa
June 08, 2023
Google launches free AI courses
As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, ...
Nexa
June 02, 2023
Shiba Inu has released SHIB: The Metaverse
Shiba Inu's developers have recently announced the launch of SHIB: The Metaverse, which will steadily open by the end of 2023 as an ongoing project. ...
Caryn Oram
May 25, 2023
Will China Become a Metaverse Leader in 2023?
The metaverse is still a major talking point in the tech industry, especially as new developments unfold around the implementation of AR and VR in ...
Nexa
May 19, 2023
Bard, Bing, and other alternatives to ChatGPT
ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has ...
Shannon Correia
May 14, 2023
Is there HubSpot in Saudi Arabia?
Updated on 14 May 2023 Businesses the world over make use of customer relationship management (CRM) systems and Saudi Arabia is no different. With ...
Caryn Oram
May 08, 2023
Generative AI: What is Lucy?
Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By ...
Saraa Khan
May 01, 2023
Has your business tried ChatGPT yet? Here's why you should
Consider a world where customer requests are answered 24/7 with lightning-fast speed, without the need for a human agent. This world isn’t too far ...
Saraa Khan
April 24, 2023
Reality and hype: Why we shouldn't worry about AI replacing our jobs
AI isn't the job killer we thought it was. In fact, human-AI collaboration is the key to unlocking a more productive and fulfilling future of work. ...
Saraa Khan
April 17, 2023
Moving with the times: How businesses should prepare for a world of AI, Web3, the metaverse, and VR
The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking ...
Nexa
April 10, 2023
Email marketing trends for 2023
Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each ...
Nexa
April 03, 2023
Five of the best AI tools for your business
Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource ...
Caryn Oram
March 27, 2023
10 Tools and Strategies for Preventing NFT Theft
NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an ...
Nexa
March 22, 2023
How will AI impact SEO?
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
Caryn Oram
March 15, 2023
How to reach customers in an ad-saturated digital world
In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
Caryn Oram
February 27, 2023
How is Web3 impacting digital marketing?
At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
Caryn Oram
February 27, 2023
What is Mastodon and how can your business use it?
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
Caryn Oram
February 20, 2023
Best practices to secure your data privacy
In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
Caryn Oram
February 13, 2023
D2C in 2023: What is it and where is it going?
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
Caryn Oram
February 06, 2023
AI in the Metaverse: How it Could Break the Language Barrier
The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
Caryn Oram
February 01, 2023
The best cryptocurrency payment gateways for your business
As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
Caryn Oram
January 30, 2023
Business Strategies for the Economic Slowdown in 2023
Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated: