Shannon Correia September 15, 2021

School Marketing in 2022 - How to Attract Students and Keep Them

Private schools across the world have faced unprecedented challenges due to the COVID-19 pandemic and the need to protect children and their families ...
Toni Becker September 14, 2021

How to Build a MarTech Stack for Your Business

Marketing technology, commonly referred to as MarTech, is a range of software solutions that are used by marketing teams to support business ...
Toni Becker September 13, 2021

The Evolution of Digital Content Creation: Then and Now

“Content is king.” This is a sentence you will have heard numerous times in the business and marketing world, and there is a reason for this. Content ...
Shannon Correia September 12, 2021

Video Advertising Trends for 2022

Video is arguably the best medium for advertising in 2022. Businesses are sharing vlogs to advertise and taking advantage of the fact that you can ...
Toni Becker September 11, 2021

Metrics Are the New Wizard of Oz

Guest Post by James Piecowye Any time we talk about the effectiveness of digital tools such as webpages, socials, podcasts, video and more, one of ...
Shannon Correia September 10, 2021

What Is the Best CRM for Schools in 2022?

The best CRM for schools in 2022 is HubSpot - that is the straightforward answer. In this article, we’re going to be unpacking all of the reasons ...
Shannon Correia September 09, 2021

Video Production in 2022 - Now Is the Time to Create B2B Video Content

Video has topped the ranks in terms of the best marketing content for the past couple of years. It is going nowhere but up in 2022 - the talk is no ...
Shannon Correia September 08, 2021

B2B Marketing in 2022 - Tips, Tactics and More

In 2022, businesses should be moving out of their recovery phases and looking to accelerate growth. During 2020 and 2021, many B2Bs took it upon ...
Shannon Correia September 07, 2021

Content Marketing in 2022 - Recession-proof Marketing

Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
Shannon Correia September 06, 2021

Healthcare Marketing in 2022 - Finding Buyers

Healthcare is a rapidly growing industry, with technology being the driving force behind this growth. With such growth comes the requirement of ...
Shannon Correia September 05, 2021

Travel Marketing In 2022

COVID-19 has impacted the world in many ways, with tourism being one of the most affected industries. We’re unpacking what this means for the travel ...
Toni Becker September 04, 2021

What is the best CRM for Dubai businesses in 2022?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
Shannon Correia September 03, 2021

The 3 Essential Laws of Psychology Every Marketer Should Use

Guest post by Sam Bedall, Editorial Manager, at Cognition. Learn how to develop a winning brand, design a high-converting website or cultivate a ...
Shannon Correia September 02, 2021

Q&A With Luke Summerfield From Hubspot: The Future of Websites

Luke Summerfield is a Product Go-to-Market Lead at HubSpot working in the Product Leadership Team for CMS Hub. We spoke with him to find out about ...
Toni Becker September 01, 2021

The Latest Social Media Monitoring Capabilities

Social media is a part of our daily lives. Social media stretches far and wide, breaks down borders and connects the world. This modern online tool ...
Toni Becker August 31, 2021

How Sales Call Tracking & CRM Integration Can Help UAE & KSA Sell Better

Call tracking refers to the process of identifying how callers or leads found your business. Sales teams and marketers are able to use call tracking ...
Toni Becker August 30, 2021

Sales Call Tracking in Dubai - Why This Is a Must for Businesses

Business Bay has reported that there are 17,893 operating companies in Dubai in 2021. The emirates region fosters an innovations-based business ...
Shannon Correia August 29, 2021

How to Implement RevOps in 3 Steps

Revenue Operations (RevOps) seeks to drive revenue strategically through a collective and coordinated effort by the sales, marketing, and customer ...
Shannon Correia August 28, 2021

What is the Difference Between RevOps and SalesOps?

Revenue is absolutely critical for business success. Businesses of today are looking at it as more than just an end; they are considering the means ...
Shannon Correia August 27, 2021

How to Improve Call Tracking and Marketing Analytics With AI

AI empowers marketers with data and top-of-the-line analytical capabilities. With this, they’re able to improve call tracking. The question is, how ...
Toni Becker August 26, 2021

How Much Does Stripe Charge for Credit Card Payments in the UAE?

Stripe is a global technology company that builds economic infrastructure for the internet. The business primarily offers payment processing software ...
Toni Becker August 25, 2021

What types of video production can you use for marketing?

There is a misconception that all online videos are the same. That is: they all cost the same, have similar outcomes, and provide the same kind of ...
Toni Becker August 24, 2021

Professional Photography for Your Expo 2020 Stand

A global showcase of human achievement will take place in Dubai from 1 October 2021, and over this 6 month period, innovation and inspiration will ...
Shannon Correia August 24, 2021

How to Optimize Your Glassdoor Page?

Glassdoor is a highly effective recruitment platform where employers engage with candidates. As with all content that lives online, it is important ...
Toni Becker August 23, 2021

WhatsApp - The Future of Lead Generation?

We all know what WhatsApp is; it’s a part of our day-to-day lives. In fact, you have probably looked at your WhatsApp messages well over 10 times ...
Shannon Correia August 22, 2021

A Winning Real Time Marketing Strategy

Let’s talk about real time marketing. The concept is sweeping marketing teams the world over because it speaks to being active and present in the ...
Toni Becker August 21, 2021

5 Types of Sales Collateral for Your Business

Sales collateral, also referred to as marketing collateral, is a set of resources and tools that give your team the opportunity to nurture ...
Shannon Correia August 20, 2021

The 15 Best Social Media Influencers in Dubai

The influencer industry is worth billions of dollars. From the micro to mid and mega influencers, these social media platforms users have the ...
Toni Becker August 19, 2021

What Is Call Tracking and How Does it Work?

When you hear the term “call tracking” you probably think of contact centers tracking communication between reps and leads. While this is a form of ...
Shannon Correia August 16, 2021

How to Make, Buy and Sell NFTs?

Ready to dive into the world of NFTs? In this article, we’ll be discussing these digital creatives, which are especially relevant in the market of ...
Shannon Correia August 15, 2021

How to Use WhatsApp to Generate More Interest and Leads

WhatsApp profiles for businesses offer a number of features that increase the lines of communication between customers and businesses. This helps in ...
Shannon Correia August 14, 2021

How to Use WhatsApp for Business: Tips and Tools

WhatsApp’s move towards becoming more business-friendly has made direct communication with your audience easy and effective. In this article, we’ll ...
Toni Becker August 13, 2021

What is Call Tracking and Lead Scoring?

Lead generation is the lifeblood of any business and it is vital that businesses, no matter their size, understand where their highest quality leads ...
Toni Becker August 12, 2021

Why Does Your Website Need WhatsApp Integration?

We all know what WhatsApp is, and there is a high probability that you have opened and closed your WhatsApp several times before you came across this ...
Toni Becker August 11, 2021

Revenue Operations Guide: How RevOps Drive Growth

Every business strives for revenue growth, but the word “revenue” never really made it into operational roles or job titles. That is, until now. ...
Shannon Correia August 10, 2021

How to Grow Your Social Media Followers in 2022... Without a Budget

As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
Toni Becker August 09, 2021

Getting Started with WhatsApp Business

Today, WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users. In fact, the monthly WhatsApp user is higher than that ...
Shannon Correia August 08, 2021

How to Use Instagram Stories to Build Your Audience

One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Toni Becker August 07, 2021

Getting Started with Revenue Operations

Thanks to automation, personalization and machine learning in the digital era, business owners have been equipped with more efficient and streamlined ...
Toni Becker August 06, 2021

Confused About NFTs? Here’s All You Need to Know

You’ve probably heard the acronym NFT thrown around alot lately. Whether you are an avid fan of digital art, sports enthusiast, brand advocate, ...
Shannon Correia August 05, 2021

5 Call to Action Examples That Make Customers Click in 2022

A Call to Action (CTA) is an all-important prompt for audiences to take the next step in their consumer journey. Marketers in 2022 are faced with the ...
Shannon Correia August 04, 2021

Top 17 Benefits of Facebook Advertising

Advertising on social media platforms is a highly effective way to reach and engage with your audiences online. Facebook advertising is the OG space ...

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