Toni Becker January 15, 2021

How to find a specialist Dubai Expo 2020 (2021) marketing agency

The World Expo 2020 was set to be held in Dubai from October 2020 however, due to the rise of the COVID-19 pandemic, the Expo 2020 Dubai has been ...
Toni Becker January 14, 2021

How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)

From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
Shannon Correia January 13, 2021

What Sets Clubhouse Apart From Other Social Media Apps

There's a new social media app causing a stir. If you haven't heard, it's probably because nobody's invited you yet, and that's the only way to get ...
Shannon Correia January 12, 2021

How to Raise Awareness for a New eCommerce Platform

Now that your eCommerce store has launched, you need a marketing strategy that'll help raise awareness. Since there will have been marketing for the ...
Toni Becker January 11, 2021

How to market your business during Expo 2020 (2021) in Dubai

The Dubai 2020 (2021) Expo is a unique event and its uniqueness is what’s driving business owners, forward-thinkers, innovators and knowledge seekers ...
Toni Becker January 09, 2021

What is Prospect Lead Scoring?

We all know that lead generation is the lifeblood of any business however, you need to make sure that you are generating leads of the highest quality ...
Toni Becker January 08, 2021

Will the Expo 2020 (2021) Dubai Still Go Ahead?

“2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
Toni Becker January 08, 2021

Remote Working Tips, From A Remote Worker

I have spent my entire career in an office and grew accustomed to working in a loud environment, constantly surrounded by people, and inundated with ...
Shannon Correia January 07, 2021

New Year Resolutions For The Workplace

Businesses the world over are looking for ways to move into 2021 with positivity after a tumultuous year. Resolutions are often made at this time of ...
Nidhi Sharma January 06, 2021

Tips For Stepping Into An Internship

Every current college student or fresh graduate understands the importance of an internship. Working out in the real world is so different than what ...
Shannon Correia January 06, 2021

All Dressed Up With Nowhere To Go

I'm no stranger to working from home. In fact, it's been my modus operandi as a writer for quite some time. Writing in itself is a solitary activity, ...
Amit Vyas January 05, 2021

My First Impression of Clubhouse: The Latest Social Media App

Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
Toni Becker January 03, 2021

Marketing Automation Services in Dubai

Marketing automation is technology that is used to manage all marketing processes and multi functional campaigns across a variety of channels. This ...
Shannon Correia January 01, 2021

The Future of Video Content is Shoppable Entertainment

The future of e-commerce is changing as the lines between shopping and entertainment are blurred. Businesses can utilize video as a media source for ...
Shannon Correia December 30, 2020

Developing a Video Strategy in 2021

With video being all the rage for marketing in 2021, it is imperative to have a video marketing strategy in place. This guide will ensure that your ...
Shannon Correia December 28, 2020

Digital Marketing for Schools - Award-Winning Case Study

Marketing a school has become a modern-day necessity for educational institutions to thrive. It is a way of communicating with your desired audience ...
Shannon Correia December 26, 2020

Do I need a Learning Management System to train employees?

Learning Management Systems (LMS) are the modern way for businesses to train employees and conduct their onboarding processes. It is a framework that ...
Toni Becker December 25, 2020

Is it important to have Arabic Digital Marketing?

As millions of people across the world use the internet every day to learn, communicate, work, shop and engage, digital marketing in the MENA region ...
Shannon Correia December 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia December 22, 2020

The Top 5 Digital PR Agencies in Dubai

When people ask who the best Digital PR agency is in Dubai, it's easy to huff and say 'Nexa', but we're not into these types of cliches.  We're proud ...
Shannon Correia December 21, 2020

HubSpot for Hotels in 2021 - The Best CRM

The best CRM for hotels in 2021 is HubSpot, and in this article, we'll be exploring all its credentials for this aspect of the hospitality industry. ...
Toni Becker December 20, 2020

SEO Abu Dhabi - How to market your website in the UAE's capital

Abu Dhabi is one of the fastest growing economies in the world and has quickly become one of the biggest business hubs on the planet. With its ...
Shannon Correia December 19, 2020

Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
Toni Becker December 18, 2020

B2B Medical Equipment Marketing: The Best Approach for Lead Generation

Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
Shannon Correia December 17, 2020

Account-Based Marketing to Target Schools: Why it Works

Account-based marketing (ABM) is the coordination of personalised marketing, sales development and customer concentration to drive engagement and ...
Shannon Correia December 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
Shannon Correia December 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Toni Becker December 14, 2020

Should I create an Arabic Social Media Lead Generation Campaign?

Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
Shannon Correia December 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Toni Becker December 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
Toni Becker December 12, 2020

Email Marketing in 2021 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker December 11, 2020

Lead Generation through Social Media - How to untap high value leads

Social media is one of the most popular online activities and its penetration across all regions increases every day. According to Statista, in 2020, ...
Shannon Correia December 10, 2020

Free Award-Winning Digital Marketing Strategy for Schools

Nexa is a digital marketing agency based in Dubai. We have created award-winning strategies for schools. In this article, we're sharing that formula ...
Toni Becker December 09, 2020

The Effect of Digital Marketing on Sales

According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
Toni Becker December 08, 2020

B2B Sales Pipeline:  How to grow yours using Digital Marketing & Telesales

Sales processes continue to shift, change and evolve as the digital landscape continues to develop. The entire customer journey has been forever ...
Shannon Correia December 07, 2020

Online Marketing for Schools - How to Attract New Students

Private Schools are educational institutions, though they operate as businesses. They are therefore required to market themselves online to attract ...
Toni Becker December 06, 2020

Is HubSpot Effective for Real Estate?

Inbound marketing is the latest digital marketing tactic and is designed to draw the consumer to your business as opposed to pushing your business ...
Toni Becker December 05, 2020

B2B Lead Generation & SEO - How one leads to the other

Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search ...
Toni Becker December 04, 2020

What is the best CRM for large businesses in Dubai?

Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
Toni Becker December 03, 2020

Beating the OTAs in 2021 - why hotels must start now

The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
Shannon Correia December 03, 2020

Why marketing your business in Arabic is a no brainer

If you’re targeting an Arabic speaking market, marketing your business in Arabic is a no brainer. This goes beyond simple translations - it requires ...

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