Kirsten Delcie November 29, 2021

What is AR Shopping and How Can it Help Your eCommerce Store?

Believe it or not, eCommerce has been around since the mid-1990s and has been on a steady growth incline ever since. Just before the infamous dot-com ...
Toni Becker November 28, 2021

What Does the Google Third-Party Cookies Phase-out Mean for Marketing?

In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
Toni Becker November 27, 2021

What Is the Metaverse and How Will It Change the Way We Work?

Unless you have been living under a rock, you know that Facebook changed its name to “Meta.” This change is an indication of the company’s intention ...
Shannon Correia November 26, 2021

Is the 4 Day Work Week Really a Good Idea?

There’s been lots of talk recently about the 4 day work week. The question is - can this really work? In this article, we’ll be exploring this ...
Toni Becker November 25, 2021

Prepare for These eCommerce Trends in 2022

As the digital space grows and evolves, 2022 is set to introduce change in the eCommerce industry. From artificial intelligence to smarter automation ...
Shannon Correia November 24, 2021

Does Black Friday and Cyber Monday Still Matter?

Consumer culture is deeply entrenched in society. Multiple components work together to keep it well oiled like a machine. This time of year sees ...
Shannon Correia November 23, 2021

Total Rewards Strategy: The Future of Workplace Benefits

Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
Toni Becker November 22, 2021

What is Lead Scoring and Why is it Important?

If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
Toni Becker November 20, 2021

What are the Search Engine Optimization Best Practices for 2022?

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
Shannon Correia November 19, 2021

Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation

Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
Shannon Correia November 18, 2021

Content Marketing Strategy Planning for 2022

Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
Toni Becker November 17, 2021

HubSpot Versus Salesforce for Lead Generation

Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
Shannon Correia November 16, 2021

How Video Fits in With Content Marketing

Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
Toni Becker November 15, 2021

I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?

If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
Kirsten Delcie November 14, 2021

Why Is Employer Branding Important for Recruitment?

The current job market is an extremely competitive place that sees businesses across all industries and sectors competing against each other to ...
Toni Becker November 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
Shannon Correia November 12, 2021

Is Business Growth Realistic in 2022?

Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
Shannon Correia November 11, 2021

I Want to Grow My Business. Where Do I Begin?

Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
Shannon Correia November 10, 2021

What Is the Future Consumer Like?

Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
Shannon Correia November 09, 2021

I Need More Sales. Here are 25 Ways to Seize the Opportunity

Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
Shannon Correia November 08, 2021

eCommerce in Dubai: How to Maximize Revenue With Marketing

eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
Toni Becker November 07, 2021

Are Blogs Still Important in 2022?

We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
Shannon Correia November 06, 2021

What Does a Lead Generator Do?

Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
Toni Becker November 05, 2021

How Do I Use a CRM for Lead Generation and Lead Management?

Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
Shannon Correia November 04, 2021

I Want More Revenue. Does that Mean I Need a RevOps Strategy?

Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
Shannon Correia November 03, 2021

6 Steps to Rebrand

In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
Shannon Correia November 02, 2021

You Can't Buy Your Brand's Reputation, but You Will Pay For It

A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
Shannon Correia November 01, 2021

I Want to Increase My Sales. Does That Mean I Need More Advertising?

The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
Shannon Correia October 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
Shannon Correia October 30, 2021

Can Video Help with Business Growth?

The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
Kirsten Delcie October 29, 2021

Why Is eCommerce Advertising in Arabic an Absolute Must?

Did you know that even though it is the 4th most used language online, less than 1% of the internet’s content is in Arabic? And those websites that ...
Kirsten Delcie October 28, 2021

I Need More Leads. Where Can I Find Them and How Do I Get Them?

If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
Toni Becker October 27, 2021

I Want to Improve My Sales. What Digital Tools Can I Use?

We live in the digital age and digital transformation is quickly changing the way we do business. As we head into 2022 it is important to consider ...
Kirsten Delcie October 26, 2021

Does Content Marketing Matter? Here’s How Content Can Increase Sales

The phrase “content is king” exists for a reason. Content marketing has become an essential pillar of success for all modern brands – no matter the ...
Shannon Correia October 25, 2021

How Much Does an eCommerce Store Cost to Run?

So, you’ve decided to run your very own eCommerce store. Congratulations! Now let’s get to the serious stuff - your budget. While having an online ...
Shannon Correia October 24, 2021

Which eCommerce Platform is Best for Your Business?

As eCommerce continues to grow, there are numerous businesses looking to start or expand in the online retail space. With that comes a very important ...
Shannon Correia October 23, 2021

Employer Branding for Remote Businesses

What is your business like as an employer? It’s one thing to build a company culture at a traditional-style office or brick-and-mortar establishment. ...
Shannon Correia October 22, 2021

Digital Marketing Strategy for New Businesses in the Middle East

Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
Shannon Correia October 21, 2021

9 Types of Paid Online Advertizing that Work

Paid advertising is almost certainly part of every marketer’s digital marketing strategy. It helps give a brand or business an extra push to bridge ...
Toni Becker October 20, 2021

Beginners Guide to Social Media Marketing: Instagram

Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
Shannon Correia October 19, 2021

The New Rules for a Winning SEO Strategy

Search engine optimization is in a constant state of flux, with no clear-cut rules to follow. Marketers have been keeping their eye on changes that ...
Shannon Correia October 18, 2021

Digital Marketing Strategy for B2Bs

Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...

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