%20(1).png?width=2701&height=607&name=BRC_NEXA_LOGO_BLACK%20%26%20VIOLET%20(1)%20(1).png "BRC_NEXA_LOGO_BLACK & VIOLET (1) (1)"){kind=logo}
%20(1).png?width=2701&height=607&name=BRC_NEXA_LOGO_WHITE%20(2)%20(1).png "BRC_NEXA_LOGO_WHITE (2) (1)"){kind=logo}
Nexa
August 14, 2023
The Best New Social Media Platforms for 2023
Nexa
August 01, 2023
Introducing Threads, Meta's answer to Twitter
Toni Becker
July 27, 2023
How long does it take for SEO to work in 2023?
Updated 2023. As a digital marketing agency, one of the questions we are asked is, “how long will it take for my website to rank online?” The answer ...
Nexa
July 24, 2023
China's evolving crypto stance and why it matters
In recent years, China has been known for its strict stance on cryptocurrency. In 2017, the Chinese government banned cryptocurrency exchanges and ...
Nexa
July 18, 2023
GA4 updates & the continued importance of analytics in digital marketing
In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the ...
Nexa
June 08, 2023
Google launches free AI courses
As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, ...
Nexa
June 02, 2023
Shiba Inu has released SHIB: The Metaverse
Shiba Inu's developers have recently announced the launch of SHIB: The Metaverse, which will steadily open by the end of 2023 as an ongoing project. ...
Caryn Oram
May 25, 2023
Will China Become a Metaverse Leader in 2023?
The metaverse is still a major talking point in the tech industry, especially as new developments unfold around the implementation of AR and VR in ...
Nexa
May 19, 2023
Bard, Bing, and other alternatives to ChatGPT
ChatGPT, as we know, has launched the use of AI tools into the spotlight in a whole new way. With over 100 million users, the platform has ...
Shannon Correia
May 14, 2023
Is there HubSpot in Saudi Arabia?
Updated on 14 May 2023 Businesses the world over make use of customer relationship management (CRM) systems and Saudi Arabia is no different. With ...
Caryn Oram
May 08, 2023
Generative AI: What is Lucy?
Artificial intelligence in the workplace is not a new phenomenon, the tools at our disposal just keep improving and offering wider possibilities. By ...
Saraa Khan
May 01, 2023
Has your business tried ChatGPT yet? Here's why you should
Consider a world where customer requests are answered 24/7 with lightning-fast speed, without the need for a human agent. This world isn’t too far ...
Saraa Khan
April 24, 2023
Reality and hype: Why we shouldn't worry about AI replacing our jobs
AI isn't the job killer we thought it was. In fact, human-AI collaboration is the key to unlocking a more productive and fulfilling future of work. ...
Saraa Khan
April 17, 2023
Moving with the times: How businesses should prepare for a world of AI, Web3, the metaverse, and VR
The business world is changing fast, and new technologies like artificial intelligence (AI), Web3, the metaverse, and virtual reality are shaking ...
Nexa
April 10, 2023
Email marketing trends for 2023
Email marketing has been a mainstay in marketing for years. However, it is a constantly evolving landscape, with new trends emerging with each ...
Nexa
April 03, 2023
Five of the best AI tools for your business
Since ChatGPT took the world by storm late last year, many businesses have been beginning to recognise the value of adding AI tools to their resource ...
Caryn Oram
March 27, 2023
10 Tools and Strategies for Preventing NFT Theft
NFTs have become a mainstay in the world of Web3, as a fun and exciting form of online interaction, engagement, and digital marketing and an ...
Nexa
March 22, 2023
How will AI impact SEO?
Search engine optimization (SEO) is an essential part of any digital marketing strategy. It refers to the process of optimizing a website's content ...
Caryn Oram
March 15, 2023
How to reach customers in an ad-saturated digital world
In today's digital arena, more and more people are online than ever before. It's well-established that the consumer now has access to more ...
Caryn Oram
February 27, 2023
How is Web3 impacting digital marketing?
At NEXA, we have geared ourselves towards Web3, evolving what we do and how we do it. Web3 is the next "generation" of the internet, so to speak, and ...
Caryn Oram
February 27, 2023
What is Mastodon and how can your business use it?
The rise of Web3 and the metaverse has swept through the digital arena, reaching all avenues. Increasingly, online users are seeking to move away ...
Caryn Oram
February 20, 2023
Best practices to secure your data privacy
In our digital world, the need to protect one's online data has never become more apparent. Despite our many years of engagement with the internet, ...
Caryn Oram
February 13, 2023
D2C in 2023: What is it and where is it going?
The direct-to-consumer (D2C) business model has experienced a steady rise for several years now, and this trend appears likely to continue in 2023. ...
Caryn Oram
February 08, 2023
The Role of Data in Digital Marketing in 2023
At NEXA, we firmly believe in the power of data processing and optimisation. In the age of digital "everything", data is currency. In recent years, ...
Caryn Oram
February 06, 2023
AI in the Metaverse: How it Could Break the Language Barrier
The nature of the metaverse means that anyone can access it from anywhere, all of us entering the same environment regardless of where we are ...
Caryn Oram
February 01, 2023
The best cryptocurrency payment gateways for your business
As we know, cryptocurrency won't be going anywhere anytime soon, with Bitcoin experiencing its best month in a decade this January. At the moment, ...
Caryn Oram
January 30, 2023
Business Strategies for the Economic Slowdown in 2023
Many economists have forewarned that a world recession in 2023 is highly probable. In a September 2022 report, the World Bank stated:
Caryn Oram
January 25, 2023
The Importance of Content in ChatGPT
There has been a huge buzz around ChatGPT, the new AI technology that answers complex questions conversationally with an uncannily human flair. What ...
Caryn Oram
January 23, 2023
You.com is a new AI search engine, but what about mistakes, data accuracy, and SEO?
There are several alternatives to Google when it comes to search engines, and You.com is one of the latest additions to that selection. Originally ...
Caryn Oram
January 18, 2023
Maruti Suzuki goes virtual with new metaverse showroom
Maruti Suzuki, a leading car manufacturer in India, has officially launched ArenaVerse, the virtual reality showroom in which consumers can ...
Caryn Oram
January 16, 2023
What is Google Analytics 4? Comparing GA4 to Universal Analytics
Google Analytics 4 is the new generation of the website tracking software Google Analytics, a free service used to track engagement and traffic on ...
Caryn Oram
January 11, 2023
HubSpot's New Features for 2023
Caryn Oram
January 09, 2023
5 Uses Cases for Businesses in the Metaverse
While the metaverse and its potential uses are still new and, in some cases, relatively unchartered, businesses are beginning to realise that it ...
Caryn Oram
January 04, 2023
10 Digital Marketing Trends for 2023
As digital marketing expands and takes up more space in the marketing arena in general, it’s vital for businesses to stay on top of predicted trends ...
Toni Becker
January 02, 2023
The Importance of Building a Community for your NFT Project
As a subset of blockchain technology and a power part of the Web3 space, NFTs are on a significant growth trajectory. Individuals are able to mint ...
Caryn Oram
December 29, 2022
How can NFTs be used at events & exhibitions?
NFTs (Non-Fungible Tokens) are just one of the latest developments Web3 has brought to the tech world. As they steadily integrate and become a ...
Caryn Oram
December 29, 2022
Should your business accept cryptocurrency payments? What are the risks?
Recent weeks in particular have shown the unpredictable nature of the cryptocurrency market. The crash of FTX sent shockwaves through the crypto ...
Caryn Oram
December 26, 2022
Why use NFTs in your B2B business?
NFT (Non-Fungible Token) is one of the most recent buzzwords in the digital scene. As we move into a new internet era, understanding Web3 technology ...
Caryn Oram
December 22, 2022
What is ChatGPT?
The tech world is abuzz with the release of a new AI chatbot, ChatGPT. The new technology has been developed by US-based research company, OpenAI. ...
Toni Becker
September 19, 2022
What is a Web3 Artist?
Throughout history, artists have had a tough time dealing with middlemen and corporations profiting from their talent and hard work. Now, the ...
Nexa
September 14, 2022
Snapchat’s AR Functionalities are Being Tested on NFTs
Snapchat remains a widely popular social media app among millions of users, especially in the Middle Eastern region. After a long history of being a ...
Toni Becker
September 12, 2022
The Creator Economy and the Rise of Web3
You have probably heard of the creator economy by now. But what exactly is it?
Nexa
September 07, 2022
Unpacking Dubai’s Metaverse Strategy
Dubai has revealed its metaverse strategy, hot on the heels of Shanghai who announced a 5-year governmental plan that seeks to support blockchains, ...
Nexa
September 05, 2022
With Web3 Still in Development, Is Web2.5 the Answer?
With excitement and palpable anticipation for Web3 and all its promises, the real world of today is still a far way from reaching it. That is because ...