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    Public Relations,
    Shannon Correia October 14, 2021

    Guide to PR for Automotive Businesses

    Public relations is an external but all-important element that builds brand perceptions. It is especially important for the automotive business since ...
    Content Marketing & Strategy , School / Education Marketing
    Shannon Correia October 13, 2021

    Content Marketing for the Education Industry

    Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
    Toni Becker October 12, 2021

    TikTok Meets Shopify

    TikTok has finally taken the leap into the eCommerce space. This has been a trend across social media platforms, with Facebook and Instagram shopping ...
    Photography
    Shannon Correia October 11, 2021

    How Much does Photography Cost in Dubai?

    If you need photography services in Dubai, you’re probably curious about how much it’ll cost. In this article, we’ll be exploring what you can expect ...
    Lead Generation Strategy , Account Based Marketing (ABM) , Lead Generation
    Shannon Correia October 10, 2021

    Lead Generation vs ABM: Which Approach is Best for My Business?

    So, you know all about the importance of leads, from generation to conversion. But is this the best strategy for your business? The alternative ...
    Business Growth
    Shannon Correia October 09, 2021

    Disadvantages of Doing Business in the Middle East

    Expanding your business in Middle Eastern markets can be highly rewarding. However, success in the region is no easy feat. In this article, we’ll be ...
    video production , Video Marketing
    Toni Becker October 08, 2021

    Video Marketing Tips for Beginners

    Digital marketing trends are constantly changing. With marketing technologies, social media platforms and search engine algorithms advancing every ...
    Content Marketing & Strategy
    Shannon Correia October 07, 2021

    How Much Content Does My Business Need?

    Content can be defined in simple terms as information presented via an electronic medium like a website. It is the message your business shares with ...
    Content Marketing & Strategy , content marketing
    Shannon Correia October 06, 2021

    Creative Ways to Repurpose Content

    There are so many things you can do with content. Repurposing it is not a lazy tactic, but rather a strategic way of stretching your content so that ...
    Events Marketing
    Toni Becker October 05, 2021

    Are Virtual Events Here to Stay?

    Virtual events have provided a lifeline for companies and individuals since the COVID-19 pandemic outbreak in 2020. Since the pandemic began and ...
    Influencer Marketing
    Shannon Correia October 04, 2021

    Drew Binsky on the Travel Influencer Economy

    While you may think content creators have reached a plateau, think again. Drew Binsky is an American creator and video maker who has tapped into the ...
    Social Media Marketing
    Toni Becker October 03, 2021

    How To Use TikTok To Grow your Brand

    TikTok has taken the world by storm and since its launch in 2018, has become one of the most popular social media apps on the market. The platform ...
    Search Engine Optimization (SEO)
    Toni Becker October 02, 2021

    Guide to SEO: Off Page Optimization

    Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
    Hotels & Hospitality Marketing , Hospital Marketing
    Shannon Correia October 01, 2021

    Branding for Hospitality Businesses

    Hospitality is an exciting industry to be in, especially when it comes to branding. In this article, we’ll be taking you through the key factors your ...
    Digital Transformation , Cryptocurrency
    Shannon Correia September 30, 2021

    The Beijing Ban and Other Disadvantages of Cryptocurrencies

    Beijing recently implemented a ban that left cryptocurrency exchanges in a scramble to drop Chinese clients. It is a ban on all cryptocurrency ...
    Content Marketing & Strategy
    Shannon Correia September 29, 2021

    How to Create a Digital Online Magazine

    It’s easier than ever to create your very own online magazine. Magazines are a great way to share content collectively and comprehensively. Whether ...
    Events Marketing
    Shannon Correia September 28, 2021

    Disadvantages of Online Events

    The world is a different place, and while many businesses adapted to hosting online events, many are now considering whether this should be an ...
    Real Estate Marketing
    HubSpot Sales, CRM & Marketing , Real Estate Marketing
    Toni Becker September 27, 2021

    HubSpot or Salesforce for Real Estate businesses? Which is better?

    Customer Relationship Management, also referred to as CRM, refers to technologies, strategies and tools that are used by businesses for developing, ...
    Revenue Operations
    Shannon Correia September 26, 2021

    Tools for an Effective RevOps Strategy

    By now, you know how important a RevOps strategy can be for business growth. However, it needs to be applied thoroughly and holistically if you are ...
    Search Engine Optimization (SEO) , Content Marketing & Strategy
    Toni Becker September 25, 2021

    Guide to SEO: The Importance of Content Creation

    Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
    HubSpot Digital Marketing in 2021
    Digital Marketing , HubSpot Sales, CRM & Marketing , CRM , customer relationship management , Digital Marketing 2022
    Toni Becker September 24, 2021

    HubSpot Marketing in 2022 - How to take advantage of HubSpot for your business

    In 2006, HubSpot launched software designed to assist organisations implement and successfully execute their inbound marketing strategies. Fast ...
    Search Engine Optimization (SEO) , Search Engine Ownership (New SEO)
    Toni Becker September 23, 2021

    Guide to SEO: On-page Optimization

    Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
    Social Media Marketing , Social Media Strategy , 2022 Trends
    Shannon Correia September 22, 2021

    Social Media Strategy for Businesses in 2022

    Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
    Digital Marketing
    Shannon Correia September 21, 2021

    Fad, Trend, or Movement: Is Disruptive Marketing Still Relevant?

    Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
    Social Media News
    Toni Becker September 19, 2021

    Gen-Z Versus Millennials: The Hilarious Social Media War

    Do you wear your hair in a middle path or slightly to the side? Do you still wear skinny jeans? There has been a year-long battle raging on social ...
    Digital Marketing Strategy , 2022 Trends
    Shannon Correia September 18, 2021

    Marketing Predictions for 2022

    Marketing in 2022 is going to be epic. Here's a look at the key predictions that will help your business to thrive. In what remains uncertain times ...
    Real Estate Marketing
    Toni Becker September 17, 2021

    Real Estate Marketing: Then and Now

    We live in the digital age and with marketing technology ever-evolving, businesses from all industries are evolving too. The real estate industry is ...
    School / Education Marketing
    Shannon Correia September 16, 2021

    HubSpot for Schools - The New Way to Drive Admissions in 2022

    Once upon a time, school's didn't need to worry about driving admissions. They had a surplus of students looking to be accommodated with waiting ...
    School / Education Marketing
    Shannon Correia September 15, 2021

    School Marketing in 2022 - How to Attract Students and Keep Them

    Private schools across the world have faced unprecedented challenges due to the COVID-19 pandemic and the need to protect children and their families ...
    Marketing Technology
    Toni Becker September 14, 2021

    How to Build a MarTech Stack for Your Business

    Marketing technology, commonly referred to as MarTech, is a range of software solutions that are used by marketing teams to support business ...
    content marketing
    Toni Becker September 13, 2021

    The Evolution of Digital Content Creation: Then and Now

    “Content is king.” This is a sentence you will have heard numerous times in the business and marketing world, and there is a reason for this. Content ...
    video production , 2022 Trends
    Shannon Correia September 12, 2021

    Video Advertising Trends for 2022

    Video is arguably the best medium for advertising in 2022. Businesses are sharing vlogs to advertise and taking advantage of the fact that you can ...
    Podcasting
    Toni Becker September 11, 2021

    Metrics Are the New Wizard of Oz

    Guest Post by James Piecowye Any time we talk about the effectiveness of digital tools such as webpages, socials, podcasts, video and more, one of ...
    What is the best CRM for Schools in 2022?
    School / Education Marketing
    Shannon Correia September 10, 2021

    What Is the Best CRM for Schools in 2022?

    The best CRM for schools in 2022 is HubSpot - that is the straightforward answer. In this article, we’re going to be unpacking all of the reasons ...
    Video Production in 2021
    video production , Digital Marketing 2022
    Shannon Correia September 09, 2021

    Video Production in 2022 - Now Is the Time to Create B2B Video Content

    Video has topped the ranks in terms of the best marketing content for the past couple of years. It is going nowhere but up in 2022 - the talk is no ...
    Here are the tips b2b marketing in 2021 tips and tactics to help your B2B navigate its way towards a state of growth in 2021, from the new landscape to strategy and marketing trends.
    B2B Marketing / Comms , Digital Marketing 2022
    Shannon Correia September 08, 2021

    B2B Marketing in 2022 - Tips, Tactics and More

    In 2022, businesses should be moving out of their recovery phases and looking to accelerate growth. During 2020 and 2021, many B2Bs took it upon ...
    Digital Marketing
    Shannon Correia September 07, 2021

    Content Marketing in 2022 - Recession-proof Marketing

    Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
    Healthcare Marketing is adapting to the vast growth & changes occurring within the industry. With COVID-19, companies need digital marketing more than ever
    Digital Marketing 2022 , Healthcare Marketing
    Shannon Correia September 06, 2021

    Healthcare Marketing in 2022 - Finding Buyers

    Healthcare is a rapidly growing industry, with technology being the driving force behind this growth. With such growth comes the requirement of ...
    hotel and tourism marketing for 2022
    Digital Marketing 2022
    Shannon Correia September 05, 2021

    Travel Marketing In 2022

    COVID-19 has impacted the world in many ways, with tourism being one of the most affected industries. We’re unpacking what this means for the travel ...
    With a strong CRM, Dubai businesses can scale their marketing & sales efforts to drive growth. But what is the best CRM for Dubai businesses in 2021?
    HubSpot Sales, CRM & Marketing , Inbound Marketing , Lead Generation Strategy , CRM , Digital Marketing 2022
    Toni Becker September 04, 2021

    What is the best CRM for Dubai businesses in 2022?

    The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
    Digital Marketing Strategy
    Shannon Correia September 03, 2021

    The 3 Essential Laws of Psychology Every Marketer Should Use

    Guest post by Sam Bedall, Editorial Manager, at Cognition. Learn how to develop a winning brand, design a high-converting website or cultivate a ...
    Shannon Correia September 02, 2021

    Q&A With Luke Summerfield From Hubspot: The Future of Websites

    Luke Summerfield is a Product Go-to-Market Lead at HubSpot working in the Product Leadership Team for CMS Hub. We spoke with him to find out about ...
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