Posts about

Account Based Marketing (ABM)

authorToni Becker dateDecember 18, 2020

B2B Medical Equipment Marketing: The Best Approach for Lead Generation

Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
authorToni Becker dateDecember 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
authorToni Becker dateNovember 09, 2020

Digital Marketing in 2022 - Tactics to fast-track your business' recovery

2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
authorToni Becker dateOctober 06, 2020

Sales Strategy for B2B Companies in 2023 - It's time for ABM

Account Based Marketing, often referred to as ABM, is a business growth strategy that focuses on targeting high-quality leads and accounts and is the ...
authorToni Becker dateAugust 27, 2020

B2B Post Covid Recovery - How to Rebuild your Business the Right Way

Leaders of B2B companies are contemplating the recovery plan for their businesses in the post-covid era, but the virus has introduced unprecedented ...
authorToni Becker dateJuly 25, 2020

The Transformation of Marketing in 2022

The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
authorToni Becker dateJuly 09, 2020

Sales Lead Generation Strategies for 2023

Updated 2023. No matter your business, no matter your industry, you need to generate leads and sales opportunities. Lead generation is the lifeblood ...
authorAmit Vyas dateMay 02, 2019

Account Based Marketing: The fastest, most cost effective way for B2B businesses to generate leads

You may recently have come across the term "Account Based Marketing" (ABM) and wondered what it was. Alternatively, you may already have mastered the ...