%20(1).png?width=2701&height=607&name=BRC_NEXA_LOGO_BLACK%20%26%20VIOLET%20(1)%20(1).png "BRC_NEXA_LOGO_BLACK & VIOLET (1) (1)"){kind=logo}
%20(1).png?width=2701&height=607&name=BRC_NEXA_LOGO_WHITE%20(2)%20(1).png "BRC_NEXA_LOGO_WHITE (2) (1)"){kind=logo}
Posts about
Account Based Marketing (ABM)
Nexa
November 15, 2023
Exploring account-based marketing as a B2B..
Shannon Correia
October 10, 2021
Lead Generation vs ABM: Which Approach is Best..
Toni Becker
December 18, 2020
B2B Medical Equipment Marketing: The Best Approach for Lead Generation
Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...![B2B Healthcare Digital Marketing Strategies [updated for 2025]](https://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/shutterstock_1169699962.jpg?length=300&name=shutterstock_1169699962.jpg)
Toni Becker
December 13, 2020
B2B Healthcare Digital Marketing Strategies [updated for 2025]
Updated: October 2024 Healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit ...
Toni Becker
November 09, 2020
Digital Marketing in 2022 - Tactics to fast-track your business' recovery
2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
Toni Becker
October 06, 2020
Sales Strategy for B2B Companies in 2023 - It's time for ABM
Account Based Marketing, often referred to as ABM, is a business growth strategy that focuses on targeting high-quality leads and accounts and is the ...
Toni Becker
August 27, 2020
B2B Post Covid Recovery - How to Rebuild your Business the Right Way
Leaders of B2B companies are contemplating the recovery plan for their businesses in the post-covid era, but the virus has introduced unprecedented ...
Toni Becker
July 25, 2020
The Transformation of Marketing in 2022
The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
Toni Becker
July 09, 2020
Sales Lead Generation Strategies for 2023
Updated 2023. No matter your business, no matter your industry, you need to generate leads and sales opportunities. Lead generation is the lifeblood ...
Amit Vyas
May 02, 2019
Account Based Marketing: The fastest, most cost effective way for B2B businesses to generate leads
You may recently have come across the term "Account Based Marketing" (ABM) and wondered what it was. Alternatively, you may already have mastered the ...