Shannon Correia September 08, 2021

B2B Marketing in 2022 - Tips, Tactics and More

In 2022, businesses should be moving out of their recovery phases and looking to accelerate growth. During 2020 and 2021, many B2Bs took it upon ...
Shannon Correia September 06, 2021

Healthcare Marketing in 2022 - Finding Buyers

Healthcare is a rapidly growing industry, with technology being the driving force behind this growth. With such growth comes the requirement of ...
Shannon Correia September 05, 2021

Travel Marketing In 2022

COVID-19 has impacted the world in many ways, with tourism being one of the most affected industries. We’re unpacking what this means for the travel ...
Toni Becker September 04, 2021

What is the best CRM for Dubai businesses in 2022?

The city of Dubai is known for its luxury, cosmopolitan lifestyle and it never fails to astonish tourists, residents and business people alike. The ...
Toni Becker August 12, 2021

Why Does Your Website Need WhatsApp Integration?

We all know what WhatsApp is, and there is a high probability that you have opened and closed your WhatsApp several times before you came across this ...
Shannon Correia August 03, 2021

12 Types of Marketing Collateral You Need in 2022

Marketing collateral refers to all of the content you create and use to communicate with audiences. It needs to be part of the strategy. In this ...
Toni Becker June 23, 2021

Top Video Lead Generation Strategies in 2022

As we head into 2022, video marketing is more important than ever as it can help improve your lead generation efforts at every stage in the buyer’s ...
Toni Becker May 09, 2021

What are the Top Growth Strategies for Startups in 2022?

In an era when business competition is extensive and new businesses are born every day, strategic marketing is vital for startup business success. ...
Toni Becker April 21, 2021

HubSpot for Real Estate - The New Way to Generate Leads and Make Sales

The impact of COVID-19 on the real estate business is vast. Due to lock-down, self quarantine and social distancing across the world, in-person ...
Toni Becker March 31, 2021

2021 Q1 Review: What Have We Learnt So Far This Year About Digital Marketing?

The ongoing Covid-19 pandemic has changed the way businesses operate. We’ve witnessed more businesses move online and many employees continue to work ...
Toni Becker March 07, 2021

10 of the Best Real Estate Marketing Strategies

The outbreak of COVID-19 has greatly affected the real estate industry, and as social distancing regulations become the norm and individuals think ...
Toni Becker March 05, 2021

Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing

If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...
Toni Becker February 28, 2021

Digital Transformation and the Healthcare Industry

In 2020, the healthcare industry was forever changed. With the outbreak of Covid-19, healthcare workers were on the frontline, putting their lives at ...
Toni Becker February 26, 2021

Digital Transformation and the Education Industry

The world is digitizing at a rapid pace and this evolution has had a significant impact on all business sectors. Digital transformation is now ...
Toni Becker February 21, 2021

Customer Service Transformation in the Digital Era

Until recently, customer service was viewed as a menial and time-consuming task that businesses needed to check-off, and not much emphasis or ...
Toni Becker February 18, 2021

Marketing Transformation in the Digital Era

Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
Toni Becker February 12, 2021

Digital Transformation for Small and Mid Sized Businesses

Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
Toni Becker January 16, 2021

Expo 2020 (2021) in Dubai - What is it?

The Expo 2020 (2021) Dubai is set to be the world's largest expo since 1851, and if you are an expo-aficionado, tech lover, knowledge seeker or ...
Toni Becker January 14, 2021

How to Promote your Country Pavilion at Dubai's Expo 2020 (2021)

From 1 October 2021 to 31 March 2022, a world showcase of human achievement will take place in Dubai. Originally set to take off in October 2020, the ...
Toni Becker January 08, 2021

Will the Expo 2020 (2021) Dubai Still Go Ahead?

“2020.” These 4 numbers ring out in our collective consciousness and trigger anxiety and fear. So much changed in 2020 and the world had to adjust to ...
Shannon Correia December 21, 2020

HubSpot for Hotels In 2022 - The Best CRM

The best CRM for hotels in 2022 is HubSpot, and in this article, we'll be exploring all its credentials for this aspect of the hospitality industry. ...
Toni Becker December 13, 2020

Healthcare B2B Marketing - The best approaches

As of 2020, healthcare marketing has become more important than ever before as the COVID-19 pandemic has left many people scared to visit hospitals ...
Toni Becker December 12, 2020

Email Marketing in 2022 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
Toni Becker December 04, 2020

What is the best CRM for large businesses in Dubai?

Customer Relationship Management (CRM) software has become the most sought-after strategic business tool for developing, retaining and acquiring ...
Toni Becker December 03, 2020

Beating the OTAs in 2022 - why hotels must start now

The only way to describe the relationship between Online Travel Agencies (OTAs) and hotels is as “frenemies.” OTAs offer a steady source of hotel ...
Toni Becker December 01, 2020

SaaS Marketing in Dubai - What you need to know

Dubai is one of the most technologically advanced cities in the world, and Software as a Service (Saas) businesses are beginning to make their mark ...
Shannon Correia November 27, 2020

Digital PR in 2022 - Why This Should be Your Company's New Focus

Digital PR should be your company's focus in 2022 because it improves your business's awareness, ranking and online credibility. Those are three ...
Toni Becker November 26, 2020

How much does Digital PR Cost?

Traditional Public Relations (PR) is a marketing tactic that focuses on creating brand awareness for a business while dealing with reputation and ...
Toni Becker November 25, 2020

Marketing Automation Tools in 2022 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
Toni Becker November 19, 2020

What is the best CRM for hotels in 2021?

The hospitality industry took a major hit in 2020, and hotel marketers need to embrace new technologies if they want to acquire more guests and make ...
Toni Becker November 18, 2020

Digital PR or Digital Marketing? What's the difference?

We live in the digital age, and businesses and industries have had to evolve and adapt to the changes that have come with the new online ...
Toni Becker November 17, 2020

How much does a CRM cost in Dubai?

If you are a business owner or a marketing professional, you have heard the term “Customer Relationship Management or CRM.”  But what is a CRM, what ...
Toni Becker November 14, 2020

What is Digital PR?

Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
Toni Becker November 13, 2020

10 Productivity Tools for 2022 to Support the Work from Home Movement

With the COVID-19 pandemic altering everything we have become accustomed to, from business processes to social interactions, 2020 and 2021 have been ...
Shannon Correia November 12, 2020

2022 Marketing Plan - How to Get Started

This article is all about how to get started with a successful marketing plan for the year 2022. We're unpacking it in a step-by-step guide, which ...
Toni Becker November 02, 2020

What tools should I use with a limited marketing budget in 2021?

2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
Toni Becker October 27, 2020

11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2021

Digital marketing for the hospitality and hotel industry has never been easy, and now with the COVID-19 pandemic having affected every sector across ...
Shannon Correia October 26, 2020

Private School Digital Marketing in 2022 - Lead Generation & CRM

Private schools across the world have faced unprecedented challenges due to the COVID-19 pandemic and the need to protect children and their families ...
Shannon Correia October 25, 2020

What is the best way to market my business in 2021

The facts are straightforward: the way to market your business in 2021 is online through digital channels. This article shares the current state ...
Toni Becker October 24, 2020

Hospital Marketing in 2021 - What private hospitals need to do to attract patients

In March 2020 the world was forever changed as the COVID-19 pandemic spread quickly and without warning across the globe. Hospitals were at the ...
Shannon Correia October 23, 2020

Marketing Predictions for 2021 - Digital is changing

In this article, we’re delving into marketing predictions in the digital realm. We could go so far as to call this a ‘what to expect’ article because ...
Toni Becker October 15, 2020

Education Marketing in 2022 - How to drive student growth

The education sector comes with tough competition and is more competitive than it has ever been before and because of the amount of choice available, ...

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