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Posts about
Digital Marketing Strategy
Andre van Wyk
May 14, 2024
Measuring Success: Key Performance Indicators for..
Nexa
November 22, 2023
Why you should consider webinars for lead..
Nexa
November 15, 2023
Exploring account-based marketing as a B2B strategy
When it comes to B2B marketing, strategies and trends are constantly shifting and evolving, and businesses must continuously seek out innovative ...
Nexa
November 13, 2023
Effective eCommerce marketing strategies for small businesses
In our online, technologically-powered world, the importance of digital marketing for small businesses cannot be overstated. Digital marketing is a ...
Nexa
September 18, 2023
NEXA guide to digital marketing for schools (updated for 2025)
Updated: October 2024 In 2025, an effective digital marketing strategy for schools is essential to your chances of success as an institution. The ...
Nexa
September 04, 2023
Why you should start a podcast for your business
In today's dynamic digital world, the ways in which we consume and share content are constantly being redefined. As technology advances and user ...
Nexa
August 21, 2023
A comprehensive guide to email marketing in 2024
In the vast realm of digital marketing, email marketing stands out as one of the most enduring and effective tools. Born from the simple act of ...
Nexa
July 18, 2023
GA4 updates & the continued importance of analytics in digital marketing
In just eight days, Google's Universal Analytics will cease to exist, with Google Analytics 4 officially taking over as the analytics tool of the ...
Shannon Correia
August 03, 2022
What Sets Sustainability Apart From Greenwashing?
It’s become the norm for almost every company out there to commit to being sustainable. Sustainability is an elusive word holding much promise and ...
Toni Becker
April 11, 2022
How AI is Transforming Creativity in the Business World?
We live in the digital age, an age of disruption and constant change. Everything around us is continually transforming and the business and marketing ...
Shannon Correia
April 04, 2022
A Google Analytics Crash Course
When it comes to digital marketing and tracking the online performance of your digital storefront, one of the most powerful tools you can use is ...
Toni Becker
March 14, 2022
What Digital Marketing Tactics Should I Use for my Startup?
The most effective way to grow your startup is to follow a thorough and forward thinking digital marketing strategy. Growing a startup is a massive ...
Toni Becker
February 28, 2022
Is Pay-Per-Click Marketing Still Relevant in 2022?
Digital marketing is always evolving and you have probably questioned whether or not certain go-to tactics are even still relevant. Pay-Per-Click ...
Toni Becker
February 23, 2022
Why First-party Data Should Be a Priority in 2022
With privacy concerns and regulatory laws being enforced across the globe, digital marketers are dealing with the loss of third-party cookies which ...
Shannon Correia
February 07, 2022
Understanding Consumer Psychology from a Marketing Perspective
Let’s discuss the intricacies of navigating consumer psychology. By attaining this type of in-depth knowledge about your audiences, your ability to ...
Toni Becker
January 19, 2022
Practical Digital Marketing Recommendations You Need to Implement for 2022
As we head into 2022, marketers the world over are scrambling to keep up with the latest marketing technology and trends while meeting budgets at the ...
Shannon Correia
January 14, 2022
How Consumer Data is Changing the Customer Experience
Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
Shannon Correia
January 12, 2022
How to Create Content for Online Voice Searches
Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
Toni Becker
January 05, 2022
Everything You Need to Know About Growth Marketing
In the past few years, growth marketing has skyrocketed across the globe. In fact, over the last 5 years, interest in growth marketing has doubled in ...
Toni Becker
December 22, 2021
What is Digital Growth Marketing and Why Is It Important?
The term “growth marketing” has been doing the rounds over the last 2 years, but what does it actually mean? Growth marketing is about attracting, ...
Shannon Correia
December 21, 2021
Here's How AI Affects and Benefits Marketing
In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...
Shannon Correia
December 07, 2021
How Paid Advertising has Evolved: Making Successful Ad Campaigns
Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
Toni Becker
November 28, 2021
What Does the Google Third-Party Cookies Phase-out Mean for Marketing?
In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
Toni Becker
November 15, 2021
I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?
If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
Shannon Correia
November 08, 2021
eCommerce in Dubai: How to Maximize Revenue With Marketing
eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
Shannon Correia
November 03, 2021
6 Steps to Rebrand
In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
Shannon Correia
November 02, 2021
You Can't Buy Your Brand's Reputation, but You Will Pay For It
A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
Shannon Correia
October 22, 2021
Digital Marketing Strategy for New Businesses in the Middle East
Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
Shannon Correia
September 18, 2021
Marketing Predictions for 2022
Marketing in 2022 is going to be epic. Here's a look at the key predictions that will help your business to thrive. In what remains uncertain times ...
Shannon Correia
September 03, 2021
The 3 Essential Laws of Psychology Every Marketer Should Use
Guest post by Sam Bedall, Editorial Manager, at Cognition. Learn how to develop a winning brand, design a high-converting website or cultivate a ...
Shannon Correia
August 22, 2021
A Winning Real Time Marketing Strategy
Let’s talk about real time marketing. The concept is sweeping marketing teams the world over because it speaks to being active and present in the ...
Toni Becker
August 09, 2021
Getting Started with WhatsApp Business
Today, WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users. In fact, the monthly WhatsApp user is higher than that ...
Toni Becker
August 06, 2021
Confused About NFTs? Here’s All You Need to Know
You’ve probably heard the acronym NFT thrown around alot lately. Whether you are an avid fan of digital art, sports enthusiast, brand advocate, ...
Shannon Correia
August 05, 2021
5 Call to Action Examples That Make Customers Click in 2022
A Call to Action (CTA) is an all-important prompt for audiences to take the next step in their consumer journey. Marketers in 2022 are faced with the ...
Toni Becker
August 02, 2021
Digital Audits: Your Complete Guide
Before we dive into why and how you should implement digital audits for your business, let’s take a look at what a digital marketing audit actually ...
Shannon Correia
July 25, 2021
Call-to-Action: How to Create One in 2022 With Examples
Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
Toni Becker
July 22, 2021
Marketing Collateral: What, Why, Types and Tools!
In the business world, marketing collateral refers to the collection of media used to support the sale of a service or product. Traditionally, ...
Toni Becker
June 09, 2021
What Do You Need to Start a Podcast?
If you have found yourself here, you are interested in starting your very own podcast. Much like social media and blogging, podcasts have now changed ...
Toni Becker
June 08, 2021
The Best Business Podcasts in Dubai
Today, many businesses are looking for new ways to engage their audience, create community and build trust. This is because the modern day consumer ...
Shannon Correia
May 27, 2021
How Digital Strategies Support Top Cryptocurrency Projects?
Digital strategies can help all sorts of businesses and projects grow by increasing their reach and viability in the market. That is also true for ...
Toni Becker
April 21, 2021
HubSpot for Real Estate - The New Way to Generate Leads and Make Sales in 2022
The impact of 2020 on the real estate business was vast. Due to lock-down, self quarantine and social distancing across the world, in-person selling ...
Toni Becker
March 31, 2021
2021 Q1 Review: What Have We Learnt So Far This Year About Digital Marketing?
The ongoing Covid-19 pandemic has changed the way businesses operate. We’ve witnessed more businesses move online and many employees continue to work ...
Shannon Correia
March 09, 2021
Is Digital Marketing a Good Tactic for Saudi Arabian Audiences?
Digital marketing is more than a good tactic for businesses to use, especially for Saudi Arabian audiences. If this is your target audience, this ...
Toni Becker
March 05, 2021
Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing
If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...