Posts about

Digital Marketing Strategy

authorShannon Correia dateApril 04, 2022

A Google Analytics Crash Course

When it comes to digital marketing and tracking the online performance of your digital storefront, one of the most powerful tools you can use is ...
authorToni Becker dateMarch 14, 2022

What Digital Marketing Tactics Should I Use for my Startup?

The most effective way to grow your startup is to follow a thorough and forward thinking digital marketing strategy. Growing a startup is a massive ...
authorToni Becker dateFebruary 28, 2022

Is Pay-Per-Click Marketing Still Relevant in 2022?

Digital marketing is always evolving and you have probably questioned whether or not certain go-to tactics are even still relevant. Pay-Per-Click ...
authorToni Becker dateFebruary 23, 2022

Why First-party Data Should Be a Priority in 2022

With privacy concerns and regulatory laws being enforced across the globe, digital marketers are dealing with the loss of third-party cookies which ...
authorShannon Correia dateFebruary 07, 2022

Understanding Consumer Psychology from a Marketing Perspective

Let’s discuss the intricacies of navigating consumer psychology. By attaining this type of in-depth knowledge about your audiences, your ability to ...
authorToni Becker dateJanuary 19, 2022

Practical Digital Marketing Recommendations You Need to Implement for 2022

As we head into 2022, marketers the world over are scrambling to keep up with the latest marketing technology and trends while meeting budgets at the ...
authorShannon Correia dateJanuary 14, 2022

How Consumer Data is Changing the Customer Experience

Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
authorShannon Correia dateJanuary 12, 2022

How to Create Content for Online Voice Searches

Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
authorToni Becker dateJanuary 05, 2022

Everything You Need to Know About Growth Marketing

In the past few years, growth marketing has skyrocketed across the globe. In fact, over the last 5 years, interest in growth marketing has doubled in ...
authorToni Becker dateDecember 22, 2021

What is Digital Growth Marketing and Why Is It Important?

The term “growth marketing” has been doing the rounds over the last 2 years, but what does it actually mean? Growth marketing is about attracting, ...
authorShannon Correia dateDecember 21, 2021

Here's How AI Affects and Benefits Marketing

In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...
authorShannon Correia dateDecember 07, 2021

How Paid Advertising has Evolved: Making Successful Ad Campaigns

Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
authorToni Becker dateNovember 28, 2021

What Does the Google Third-Party Cookies Phase-out Mean for Marketing?

In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
authorToni Becker dateNovember 15, 2021

I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?

If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
authorShannon Correia dateNovember 08, 2021

eCommerce in Dubai: How to Maximize Revenue With Marketing

eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
authorShannon Correia dateNovember 03, 2021

6 Steps to Rebrand

In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
authorShannon Correia dateNovember 02, 2021

You Can't Buy Your Brand's Reputation, but You Will Pay For It

A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
authorShannon Correia dateOctober 22, 2021

Digital Marketing Strategy for New Businesses in the Middle East

Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
authorShannon Correia dateSeptember 18, 2021

Marketing Predictions for 2022

Marketing in 2022 is going to be epic. Here's a look at the key predictions that will help your business to thrive. In what remains uncertain times ...
authorShannon Correia dateSeptember 03, 2021

The 3 Essential Laws of Psychology Every Marketer Should Use

Guest post by Sam Bedall, Editorial Manager, at Cognition. Learn how to develop a winning brand, design a high-converting website or cultivate a ...
authorShannon Correia dateAugust 22, 2021

A Winning Real Time Marketing Strategy

Let’s talk about real time marketing. The concept is sweeping marketing teams the world over because it speaks to being active and present in the ...
authorToni Becker dateAugust 09, 2021

Getting Started with WhatsApp Business

Today, WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users. In fact, the monthly WhatsApp user is higher than that ...
authorToni Becker dateAugust 06, 2021

Confused About NFTs? Here’s All You Need to Know

You’ve probably heard the acronym NFT thrown around alot lately. Whether you are an avid fan of digital art, sports enthusiast, brand advocate, ...
authorShannon Correia dateAugust 05, 2021

5 Call to Action Examples That Make Customers Click in 2022

A Call to Action (CTA) is an all-important prompt for audiences to take the next step in their consumer journey. Marketers in 2022 are faced with the ...
authorToni Becker dateAugust 02, 2021

Digital Audits: Your Complete Guide

Before we dive into why and how you should implement digital audits for your business, let’s take a look at what a digital marketing audit actually ...
authorShannon Correia dateJuly 25, 2021

Call-to-Action: How to Create One in 2022 With Examples

Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
authorToni Becker dateJuly 22, 2021

Marketing Collateral: What, Why, Types and Tools!

In the business world, marketing collateral refers to the collection of media used to support the sale of a service or product. Traditionally, ...
authorToni Becker dateJune 09, 2021

What Do You Need to Start a Podcast?

If you have found yourself here, you are interested in starting your very own podcast. Much like social media and blogging, podcasts have now changed ...
authorToni Becker dateJune 08, 2021

The Best Business Podcasts in Dubai

Today, many businesses are looking for new ways to engage their audience, create community and build trust. This is because the modern day consumer ...
authorShannon Correia dateMay 27, 2021

How Digital Strategies Support Top Cryptocurrency Projects?

Digital strategies can help all sorts of businesses and projects grow by increasing their reach and viability in the market. That is also true for ...
authorToni Becker dateApril 21, 2021

HubSpot for Real Estate - The New Way to Generate Leads and Make Sales in 2022

The impact of 2020 on the real estate business was vast. Due to lock-down, self quarantine and social distancing across the world, in-person selling ...
authorToni Becker dateMarch 31, 2021

2021 Q1 Review: What Have We Learnt So Far This Year About Digital Marketing?

The ongoing Covid-19 pandemic has changed the way businesses operate. We’ve witnessed more businesses move online and many employees continue to work ...
authorShannon Correia dateMarch 09, 2021

Is Digital Marketing a Good Tactic for Saudi Arabian Audiences?

Digital marketing is more than a good tactic for businesses to use, especially for Saudi Arabian audiences. If this is your target audience, this ...
authorToni Becker dateMarch 05, 2021

Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing

If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...
authorShannon Correia dateMarch 04, 2021

What is the Best Way to Market my Business in Saudi Arabia?

One of the best ways to reach your Saudi Arabian market is through digital marketing. It holds its spot due to the many benefits of this method, met ...
authorToni Becker dateMarch 02, 2021

Digital Transformation for Client Acquisition in the Financial Services Industry

“Digital Transformation” is a phrase echoed from boardroom to boardroom across the globe. But what is digital transformation, and how can it help ...
authorToni Becker dateFebruary 20, 2021

Sales Transformation in the Digital Era

“Digital Transformation” is the buzz term making the rounds in business circles however, this is not just a passing fad, digital transformation is ...
authorToni Becker dateFebruary 18, 2021

Marketing Transformation in the Digital Era

Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
authorShannon Correia dateFebruary 13, 2021

How is a Sales and Marketing Consultant Different From a Business Consultant?

With so many consultants offering their services to businesses, you may be wondering which one you need: those that deal with sales and marketing ...
authorToni Becker dateFebruary 12, 2021

Digital Transformation for Small and Mid Sized Businesses

Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
authorToni Becker dateFebruary 10, 2021

Why Digital Transformation is Key for Businesses in 2022

If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
authorShannon Correia dateFebruary 03, 2021

12 Tips to Help You Drive Sign-ups and Registrations for Your Webinars

Webinars have risen in popularity significantly in the last year. It is a highly valuable form of marketing, with signups producing qualified leads ...
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