Posts about

Digital Marketing Strategy (2)

authorToni Becker dateFebruary 20, 2021

Sales Transformation in the Digital Era

“Digital Transformation” is the buzz term making the rounds in business circles however, this is not just a passing fad, digital transformation is ...
authorToni Becker dateFebruary 18, 2021

Marketing Transformation in the Digital Era

Digital Transformation is essential for business growth in 2021, but what exactly is it and can it actually transform your business? Digital ...
authorShannon Correia dateFebruary 13, 2021

How is a Sales and Marketing Consultant Different From a Business Consultant?

With so many consultants offering their services to businesses, you may be wondering which one you need: those that deal with sales and marketing ...
authorToni Becker dateFebruary 12, 2021

Digital Transformation for Small and Mid Sized Businesses

Todays’ digitised world has resulted in the age of the consumer. Thanks to online accessibility and the world wide web, consumers have more power ...
authorToni Becker dateFebruary 10, 2021

Why Digital Transformation is Key for Businesses in 2022

If you are a business owner or work in the marketing or sales space, you will have heard of “digital transformation.” This is not just a buzz term ...
authorShannon Correia dateFebruary 03, 2021

12 Tips to Help You Drive Sign-ups and Registrations for Your Webinars

Webinars have risen in popularity significantly in the last year. It is a highly valuable form of marketing, with signups producing qualified leads ...
authorToni Becker dateJanuary 25, 2021

Dubai Expo Website Design: Why you need a Expo website to target visitors

A world showcase of human achievement will take place in Dubai from 1 October 2021, and over a 6 month period, innovation and inspiration will have a ...
authorToni Becker dateJanuary 11, 2021

How to market your business during Expo 2020 (2021) in Dubai

The Dubai 2020 (2021) Expo is a unique event and its uniqueness is what’s driving business owners, forward-thinkers, innovators and knowledge seekers ...
authorAmit Vyas dateJanuary 05, 2021

My First Impression of Clubhouse: The Latest Social Media App

Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
authorToni Becker dateDecember 12, 2020

Email Marketing in 2022 - 10 Top tips

Everyone knows about email marketing, a marketing tactic that has been around since the dawn of the internet. In fact, the first mass email campaign ...
authorToni Becker dateDecember 09, 2020

The Effect of Digital Marketing on Sales

According to Google, businesses that incorporate digital marketing strategy into their business plans, have 2.8 x higher revenue growth expectancy ...
authorToni Becker dateDecember 01, 2020

SaaS Marketing in Dubai - What you need to know

Dubai is one of the most technologically advanced cities in the world, and Software as a Service (Saas) businesses are beginning to make their mark ...
authorToni Becker dateNovember 25, 2020

Marketing Automation Tools in 2022 - The best tools for businesses

Marketing Automation and Customer Relationship Management (CRM) was first developed in the 1980s, and believe it or not, the first CRM is actually ...
authorToni Becker dateNovember 18, 2020

Digital PR or Digital Marketing? What's the difference?

We live in the digital age, and businesses and industries have had to evolve and adapt to the changes that have come with the new online ...
authorToni Becker dateNovember 15, 2020

CRM implementation in Dubai: How to get started

Businesses around the world are investing in Customer Relationship Management (CRM) solutions as this advanced software offers a streamlined and ...
authorShannon Correia dateNovember 12, 2020

2022 Marketing Plan - How to Get Started

This article is all about how to get started with a successful marketing plan for the year 2022. We're unpacking it in a step-by-step guide, which ...
authorToni Becker dateNovember 09, 2020

Digital Marketing in 2022 - Tactics to fast-track your business' recovery

2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
authorToni Becker dateNovember 03, 2020

Real Estate Marketing Strategy for 2022

Real estate professionals - are you ready for 2022? 2020 was a difficult year for the real estate industry, 2021 came with renewed hope and 2022 is ...
authorToni Becker dateNovember 02, 2020

What tools should I use with a limited marketing budget in 2021?

2020 has been a tough year for everyone, and with the rise of COVID-19 across the globe, the world economy has taken a significant knock. However, if ...
authorToni Becker dateOctober 27, 2020

11 Effective Hotel Digital Marketing Strategies to Get More Bookings in 2022

Digital marketing for the hospitality and hotel industry has never been easy, and since the global pandemic of 2020, the hotel industry has become ...
authorToni Becker dateOctober 24, 2020

Hospital Marketing in 2022 - What private hospitals need to do to attract patients

In March 2020 the world was forever changed as the COVID-19 pandemic spread quickly and without warning across the globe. Hospitals were at the ...
authorToni Becker dateOctober 20, 2020

How can I increase traffic to my website?

If you have a website and your target market is not finding it, what is the point of having one? For B2B and B2C businesses, website traffic is an ...
authorToni Becker dateOctober 08, 2020

Sales Strategies for 2023 - The Importance of CRM

Updated 2023. Since 2020, there has been a significant decline in morale regarding the evolution of sales. Contrary to popular belief, the future of ...
authorToni Becker dateOctober 06, 2020

How can I grow my business in 2022 (despite the challenges)?

Most of us were looking forward to 2020, I mean, there is something about heading into a new decade that conjures feelings of hope and motivation, ...
authorToni Becker dateOctober 05, 2020

How to Create a Marketing Budget for 2023 - The Steps to Success

Updated 2023. Due to the various challenges the world has faced throughout 2020 through 2022, almost all businesses are feeling the pressure to boost ...
authorToni Becker dateOctober 03, 2020

Creating a Marketing Budget for 2023 - How to get started

Your marketing budget refers to the money that is invested in your marketing efforts, and where it will be funneled to allow your marketing team to ...
authorToni Becker dateOctober 01, 2020

Digital Marketing Strategy in 2023

2023 updated. Since 2020, many businesses have cut back on their marketing efforts, while others have swiftly adapted, becoming more agile and coming ...
authorShannon Correia dateSeptember 05, 2020

What does a Demand Generation Agency do?

It may sound simplistic, but a Demand Generation Agency handles marketing in line with a demand generation approach. That is to say, they market your ...
authorShannon Correia dateSeptember 05, 2020

How to Create a Demand Generation Strategy

Marketing is in a constant state of flux and with that comes new approaches and terms. An example of this is demand generation, which encompasses the ...
authorShannon Correia dateSeptember 04, 2020

Digital Marketing for B2B Healthcare

Global B2B healthcare is expected to have a revenue of over $526 billion by 2025. This industry is growing rapidly, with B2B healthcare businesses ...
authorToni Becker dateAugust 31, 2020

Is HubSpot good for Real Estate companies?

As the digital age has progressed and evolved, inbound marketing has become a vital part of the Real Estate industry because they are able to reach ...
authorToni Becker dateAugust 30, 2020

Do I need to have a CRM for my business?

Customer Relationship Management refers to a software system that businesses use to manage strategic interactions with potential and current ...
authorToni Becker dateAugust 29, 2020

Should my company use HubSpot?

HubSpot is an inbound marketing and sales suite of software designed to assist businesses in attracting potential clients, converting leads, closing ...
authorToni Becker dateAugust 27, 2020

B2B Post Covid Recovery - How to Rebuild your Business the Right Way

Leaders of B2B companies are contemplating the recovery plan for their businesses in the post-covid era, but the virus has introduced unprecedented ...
authorToni Becker dateAugust 12, 2020

The Best Type of Content and Images for E-Commerce Websites

Regardless of what products or services you sell on your e-commerce site, a powerful content marketing strategy is the best way to market your ...
authorToni Becker dateAugust 10, 2020

Creating a Corporate Blog? How to Get Started

Did you know that companies that have a blog receive 97% more inbound links than businesses that do not use this tactic? This means that all of these ...
authorToni Becker dateAugust 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
authorToni Becker dateJuly 29, 2020

Search Engine Visibility: What is it & why is it important for your business?

What happens when you search for your company’s name online in a search engine? What happens if you search for a specific service or product related ...
authorToni Becker dateJuly 28, 2020

What’s more important, SEO or Google Advertising?

Adwords and Search Engine Optimisation are the primary components of Search Engine Marketing (SEM) and these tools are some of the most valuable ...
authorToni Becker dateJuly 28, 2020

What is Search Engine Ownership?

Search Engine Optimisation (SEO) is defined as the “process of growing the quality and quantity of website traffic by increasing the visibility of a ...
authorToni Becker dateJuly 27, 2020

Is having good search results an asset for my business?

When you are online and searching for something you need, do you ever go past the first page of the search results? Probably not. You want ...
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