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    Medical Equipment Digital Marketing and lead generation
    Content Marketing & Strategy , Account Based Marketing (ABM) , Healthcare Marketing , medical marketing
    Toni Becker December 18, 2020

    B2B Medical Equipment Marketing: The Best Approach for Lead Generation

    Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
    Content marketing is an essential method for marketers. Here's how to post articles on 3rd party websites including advertorial articles & guest publishing
    Content Marketing & Strategy , content marketing
    Shannon Correia November 30, 2020

    How can I publish articles on other websites?

    Content is one of the best ways to go about marketing your business online. This is because the distribution of articles leads to acquisitions and ...
    Digital PR
    Content Marketing & Strategy , PR , content marketing , Digital PR
    Toni Becker November 29, 2020

    What are the benefits of publishing content on other websites?

    Traditional PR has been the leader in brand awareness, reputation management, and crisis control for decades. Businesses and brands the world over ...
    Digital Marketing in 2021 and tactics for businesses
    Social Media Strategy , Content Marketing & Strategy , Digital Marketing Strategy , Account Based Marketing (ABM)
    Toni Becker November 09, 2020

    Digital Marketing in 2021 - Tactics to fast-track your business' recovery

    2020 has been a difficult year, and no business has been left untouched. While some have flourished, the majority haven't been so fortunate. As much ...
    Content marketing is a long term investment that requires time and costs for production and distribution. Here's how to calculate the tangible and intangible ROI for your business.
    Content Marketing & Strategy , content marketing
    Shannon Correia October 11, 2020

    How do you measure the ROI of content?

    Money matters, particularly when it comes to doing business. During tough business environments, spending decisions, particularly when it comes to ...
    Content marketing is an essential for most businesses in the digital space, hence it can take up a large part of your marketing budget. Here are the ways to work out the costs involved.
    Content Marketing & Strategy , content marketing
    Shannon Correia October 10, 2020

    How much does content marketing cost?

    Content marketing is an umbrella term for one of the most widely used marketing techniques today. It’s essential for most businesses in the digital ...
    Content management is an integral part of a business’s marketing, but it is also the most difficult. Should your business be outsourcing this function?
    Content Marketing & Strategy , content marketing
    Shannon Correia September 27, 2020

    Should you Outsource Content Marketing for your Business?

    Content management is an integral part of a business’s digital and inbound marketing, but it is also the most difficult part requiring multiple ...
    Here's a comprehensive overview of content marketing, one of the primary marketing techniques used by B2B businesses in 2020. Content Marketing works!
    Content Marketing & Strategy , B2B Marketing / Comms , content marketing
    Shannon Correia September 26, 2020

    Content Marketing for B2B Companies

    Content marketing is one of the primary marketing techniques used by B2B focused companies - and for good reason.  In this article, we’re looking at ...
    Website content forms a key part of your digital marketing. To reap all of the benefits of all that high quality content has to offer, you’ll need to conduct a website audit, develop a strategy and follow best practices.
    Content Marketing & Strategy , content marketing
    Shannon Correia September 23, 2020

    How can I create content for my website?

    “Content is king” is a phrase you must’ve heard time and time again. But what does it mean for your website? In this article, we’re taking you ...
    Corporate BloggingCorporate blogs nurture loyal customers, helping create a personal and engaging relationship with your customers. But where do you begin?
    Content Marketing & Strategy , Digital Marketing Strategy , corporate blogging , blogging , content marketing
    Toni Becker August 10, 2020

    Creating a Corporate Blog? How to Get Started

    Did you know that companies that have a blog receive 97% more inbound links than businesses that do not use this tactic? This means that all of these ...
    This article shows you how to create a digital marketing strategy from SEO & Social Media to Website Marketing & Emails. Get started with your strategy.
    Search Engine Optimization (SEO) , Digital Marketing , Social Media Strategy , Content Marketing & Strategy , Digital Marketing Strategy
    Toni Becker August 09, 2020

    How to Create a Digital Marketing Strategy

    When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
    Looking to create a powerful content marketing strategy or campaign but unsure of where to begin? Take a look at these 10 steps!
    Content Marketing & Strategy
    Toni Becker August 06, 2020

    How to Create a Content Marketing Strategy

    Today, we all have information at our fingertips and whatever information we require, we can search for it and obtain what we need within seconds.  ...
    Digital Marketing Transformation in 2020
    Social Media Marketing , Digital Marketing , Content Marketing & Strategy , Digital Marketing Strategy , Account Based Marketing (ABM)
    Toni Becker July 25, 2020

    The Transformation of Marketing in 2020

    The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
    Search Engine Optimisation
    Search Engine Optimization (SEO) , Digital Marketing , Content Marketing & Strategy , Digital Marketing Strategy
    Toni Becker July 13, 2020

    What is SEO?

    SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
    social media luxury brands
    Social Media Marketing , Social Media Strategy , Content Marketing & Strategy
    Shannon Correia June 30, 2020

    Social Media Marketing for Luxury Brands

    At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
    OGraph-187445-edited
    Content Marketing & Strategy , Inbound Marketing
    Zara Fazili September 15, 2018

    My first time at Inbound

    A 14 hour long flight for a work trip does not sound fun unless you are an enthusiastic marketer attending one of the biggest marketing conferences ...
    Screen Shot 2018-09-14 at 17.03.09
    Content Marketing & Strategy , HubSpot Sales, CRM & Marketing , marketing automation , small business , Inbound Marketing , Sales , Lead Generation Strategy
    Andrew Thomas September 15, 2018

    Top Five Takeaways from Inbound 2018

    This time last week I had just finished a 4 day Marathon, well, not a running one but content one! This time last week I had just finished a 4 day ...
    Digital Marketing , Content Marketing & Strategy , HubSpot Sales, CRM & Marketing , Inbound Marketing
    Marie Hoffman June 24, 2016

    The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network

    Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing?  Already a HubSpot customer ...
    Search Engine Optimization (SEO) , Content Marketing & Strategy
    Gaurav Achipalya March 21, 2016

    How to Create SEO optimised content for your website in Dubai

    While building content might seem a pretty straight forward task, creating SEO optimised content for your website requires following a proven ...
    Content Marketing & Strategy
    Ben Goodman October 15, 2015

    Content marketing in Dubai, Abu Dhabi and the UAE: 4 steps to success

    Content Marketing in Dubai, Abu Dhabi and the UAE could be YOUR company's next big play! These are the 4 steps to get your customers crying out for ...
    Digital Marketing , Content Marketing & Strategy
    Ben Goodman October 15, 2015

    Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]

    It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
    Content Marketing & Strategy , Inbound Marketing
    Ben Goodman October 15, 2015

    5 takeaways from Inbound 15: What it means for content marketing in dubai

    Dubai to Boston for the World's biggest Content Marketing conference So at the beginning of September three of the Nexa team and I boarded the ...
    Content Marketing & Strategy
    Ben Goodman October 13, 2015

    Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2021]

    Many people ask me questions about Content Marketing and its impact on businesses in Dubai and Abu Dhabi. I'm also regularly asked "Does Content ...
    Content Marketing & Strategy
    Ben Goodman October 13, 2015

    Sales Leads in Dubai: 2 questions to ask your Marketing Team

    Is your business ready for the revolution? Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it ...
    Content Marketing & Strategy
    Ben Goodman October 09, 2015

    Best Content Marketing Company Dubai: 5 questions to ask your agency

    While Content Marketing in Dubai is a fairly new phenomenon, it's certainly not a new form of marketing strategy. The concept of Inbound or Content ...
    B2B Marketing Communications: The best modern strategy tips for business success includes Account Based Marketing (ABM). Its cheaper, faster & more effective
    Content Marketing & Strategy , B2B Marketing / Comms
    Amit Vyas June 19, 2015

    B2B Marketing Communications: The Best Modern Strategy for Success [Updated 2021]

    Whether you're a business located in London, New York or Dubai, the way in which you communicate with your customers or prospective customers will ...
    Content Marketing & Strategy , HubSpot Sales, CRM & Marketing
    Amit Vyas June 18, 2015

    Why every smart company in Dubai, Abu Dhabi and the UAE should be using Hubspot

    If you are a B2B company located in the UAE, whether that be in Abu Dhabi, Dubai or Sharjah, you should be thinking about using a marketing platform ...
    Content Marketing & Strategy
    Amit Vyas June 17, 2015

    Dubai based business? Why Content Marketing will change your business forever

    There are times in your life that you simply never forget.  In our personal lives we're filled with moments such as these throughout our childhood ...
    Digital Marketing , Content Marketing & Strategy , Digital Marketing Strategy
    Amit Vyas June 06, 2015

    How to select the right Content Marketing Agency for your business

    Content Marketing has been around for years, but previously, the types of businesses that implemented it tended to be large businesses with vast ...
    Digital Marketing , Marketing , Content Marketing & Strategy , Digital Marketing Strategy
    Amit Vyas May 24, 2015

    Why Content Marketing is the Jose Mourinho of Digital Marketing

    As Chelsea Football Club prepare themselves for the presentation of the Barclays Premier League trophy this weekend, their manager Jose Mourinho will ...
    Content Marketing & Strategy
    Amit Vyas May 22, 2015

    How To Make Your Sales Team Love You!

    As a business owner, I understand the roles that I need to play within the organization in order to make things work.  And believe me when I tell you ...
    Content Marketing & Strategy
    Yasmin Batugal-Gonzales January 27, 2015

    How to Find Your Brand’s Tone of Voice Online

      When it comes to creating content for your company’s website and social media, I cannot stress enough the impact of having the right tone of voice ...
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