Toni Becker December 18, 2020

B2B Medical Equipment Marketing: The Best Approach for Lead Generation

Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
Shannon Correia November 30, 2020

How can I publish articles on other websites?

Content is one of the best ways to go about marketing your business online. This is because the distribution of articles leads to acquisitions and ...
Toni Becker November 29, 2020

What are the benefits of publishing content on other websites?

Traditional PR has been the leader in brand awareness, reputation management, and crisis control for decades. Businesses and brands the world over ...
Toni Becker November 09, 2020

Digital Marketing in 2021 - Tactics to fast-track your business' recovery

2020 has been a difficult year, and no business has been left untouched. While some have flourished, the majority haven't been so fortunate. As much ...
Shannon Correia October 11, 2020

How do you measure the ROI of content?

Money matters, particularly when it comes to doing business. During tough business environments, spending decisions, particularly when it comes to ...
Shannon Correia October 10, 2020

How much does content marketing cost?

Content marketing is an umbrella term for one of the most widely used marketing techniques today. It’s essential for most businesses in the digital ...
Shannon Correia September 27, 2020

Should you Outsource Content Marketing for your Business?

Content management is an integral part of a business’s digital and inbound marketing, but it is also the most difficult part requiring multiple ...
Shannon Correia September 26, 2020

Content Marketing for B2B Companies

Content marketing is one of the primary marketing techniques used by B2B focused companies - and for good reason.  In this article, we’re looking at ...
Shannon Correia September 23, 2020

How can I create content for my website?

“Content is king” is a phrase you must’ve heard time and time again. But what does it mean for your website? In this article, we’re taking you ...
Toni Becker August 10, 2020

Creating a Corporate Blog? How to Get Started

Did you know that companies that have a blog receive 97% more inbound links than businesses that do not use this tactic? This means that all of these ...
Toni Becker August 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Toni Becker August 06, 2020

How to Create a Content Marketing Strategy

Today, we all have information at our fingertips and whatever information we require, we can search for it and obtain what we need within seconds.  ...
Toni Becker July 25, 2020

The Transformation of Marketing in 2020

The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
Toni Becker July 13, 2020

What is SEO?

SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
Shannon Correia June 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
Zara Fazili September 15, 2018

My first time at Inbound

A 14 hour long flight for a work trip does not sound fun unless you are an enthusiastic marketer attending one of the biggest marketing conferences ...
Andrew Thomas September 15, 2018

Top Five Takeaways from Inbound 2018

This time last week I had just finished a 4 day Marathon, well, not a running one but content one! This time last week I had just finished a 4 day ...
Marie Hoffman June 24, 2016

The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network

Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing?  Already a HubSpot customer ...
Gaurav Achipalya March 21, 2016

How to Create SEO optimised content for your website in Dubai

While building content might seem a pretty straight forward task, creating SEO optimised content for your website requires following a proven ...
Ben Goodman October 15, 2015

Content marketing in Dubai, Abu Dhabi and the UAE: 4 steps to success

Content Marketing in Dubai, Abu Dhabi and the UAE could be YOUR company's next big play! These are the 4 steps to get your customers crying out for ...
Ben Goodman October 15, 2015

Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]

It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
Ben Goodman October 15, 2015

5 takeaways from Inbound 15: What it means for content marketing in dubai

Dubai to Boston for the World's biggest Content Marketing conference So at the beginning of September three of the Nexa team and I boarded the ...
Ben Goodman October 13, 2015

Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2021]

Many people ask me questions about Content Marketing and its impact on businesses in Dubai and Abu Dhabi. I'm also regularly asked "Does Content ...
Ben Goodman October 13, 2015

Sales Leads in Dubai: 2 questions to ask your Marketing Team

Is your business ready for the revolution? Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it ...
Ben Goodman October 09, 2015

Best Content Marketing Company Dubai: 5 questions to ask your agency

While Content Marketing in Dubai is a fairly new phenomenon, it's certainly not a new form of marketing strategy. The concept of Inbound or Content ...
Amit Vyas June 19, 2015

B2B Marketing Communications: The Best Modern Strategy for Success [Updated 2021]

Whether you're a business located in London, New York or Dubai, the way in which you communicate with your customers or prospective customers will ...
Amit Vyas June 18, 2015

Why every smart company in Dubai, Abu Dhabi and the UAE should be using Hubspot

If you are a B2B company located in the UAE, whether that be in Abu Dhabi, Dubai or Sharjah, you should be thinking about using a marketing platform ...
Amit Vyas June 17, 2015

Dubai based business? Why Content Marketing will change your business forever

There are times in your life that you simply never forget.  In our personal lives we're filled with moments such as these throughout our childhood ...
Amit Vyas June 06, 2015

How to select the right Content Marketing Agency for your business

Content Marketing has been around for years, but previously, the types of businesses that implemented it tended to be large businesses with vast ...
Amit Vyas May 24, 2015

Why Content Marketing is the Jose Mourinho of Digital Marketing

As Chelsea Football Club prepare themselves for the presentation of the Barclays Premier League trophy this weekend, their manager Jose Mourinho will ...
Amit Vyas May 22, 2015

How To Make Your Sales Team Love You!

As a business owner, I understand the roles that I need to play within the organization in order to make things work.  And believe me when I tell you ...
Yasmin Batugal-Gonzales January 27, 2015

How to Find Your Brand’s Tone of Voice Online

  When it comes to creating content for your company’s website and social media, I cannot stress enough the impact of having the right tone of voice ...

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