Posts about
Content Marketing & Strategy
Shannon Correia
May 02, 2022
How to Improve Content by Making It Interactive
Shannon Correia
March 09, 2022
Writing for Content Creation: The Value of Skill..
Shannon Correia
March 07, 2022
Using a Tech Stack for Successful Content Marketing
If content is king of the digital world, digital technology is its crowning glory. With so many tools at the fingertips of marketing teams, the ...
Toni Becker
February 21, 2022
What to Consider When Taking a Content First Approach to SEO
One of the greatest Search Engine Optimization (SEO) mistakes a marketer can make is ignoring the importance of content creation. A lot of businesses ...
Toni Becker
December 25, 2021
What Is a Content Management System and How Will It Benefit My Business?
When it comes to digital marketing, there are a lot of acronyms to get used to. You have probably heard of SEO, CRM, SEM and SERP, and today, CMS is ...
Shannon Correia
December 23, 2021
The Role of Content in Inbound Marketing
It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
Shannon Correia
December 01, 2021
Getting Creative With Ad Copy
Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
Shannon Correia
November 18, 2021
Content Marketing Strategy Planning for 2022
Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
Shannon Correia
November 16, 2021
How Video Fits in With Content Marketing
Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
Toni Becker
November 07, 2021
Are Blogs Still Important in 2022?
We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
Shannon Correia
October 13, 2021
Content Marketing for the Education Industry
Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
Shannon Correia
October 07, 2021
How Much Content Does My Business Need?
Content can be defined in simple terms as information presented via an electronic medium like a website. It is the message your business shares with ...
Shannon Correia
October 06, 2021
Creative Ways to Repurpose Content
There are so many things you can do with content. Repurposing it is not a lazy tactic, but rather a strategic way of stretching your content so that ...
Shannon Correia
September 29, 2021
How to Create a Digital Online Magazine
It’s easier than ever to create your very own online magazine. Magazines are a great way to share content collectively and comprehensively. Whether ...
Toni Becker
September 25, 2021
Guide to SEO: The Importance of Content Creation
Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
Shannon Correia
January 29, 2021
Content Creation - Hiring in-House Versus Partnering With an Agency
All marketers require content production for effective marketing and campaigns. But what is the most efficient way for a business to create an ...
Shannon Correia
January 19, 2021
How to Create Content Marketing on a Shoestring Budget
Content marketing is a necessary element of any marketer's toolkit. However, it can be costly to produce and manage, and during trying times, the ...
Toni Becker
December 18, 2020
B2B Medical Equipment Marketing: The Best Approach for Lead Generation
Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
Shannon Correia
November 30, 2020
How can I publish articles on other websites?
Content is one of the best ways to go about marketing your business online. This is because the distribution of articles leads to acquisitions and ...
Toni Becker
November 29, 2020
What are the benefits of publishing content on other websites?
Traditional PR has been the leader in brand awareness, reputation management, and crisis control for decades. Businesses and brands the world over ...
Toni Becker
November 09, 2020
Digital Marketing in 2022 - Tactics to fast-track your business' recovery
2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
Shannon Correia
October 11, 2020
How do you measure the ROI of content?
Money matters, particularly when it comes to doing business. During tough business environments, spending decisions, particularly when it comes to ...
Shannon Correia
October 10, 2020
How much does content marketing cost?
Content marketing is an umbrella term for one of the most widely used marketing techniques today. It’s essential for most businesses in the digital ...
Shannon Correia
September 27, 2020
Should you Outsource Content Marketing for your Business?
Content management is an integral part of a business’s digital and inbound marketing, but it is also the most difficult part requiring multiple ...
Shannon Correia
September 26, 2020
Content Marketing for B2B Companies
Content marketing is one of the primary marketing techniques used by B2B focused companies - and for good reason. In this article, we’re looking at ...
Shannon Correia
September 23, 2020
How can I create content for my website?
“Content is king” is a phrase you must’ve heard time and time again. But what does it mean for your website? In this article, we’re taking you ...
Toni Becker
August 10, 2020
Creating a Corporate Blog? How to Get Started
Did you know that companies that have a blog receive 97% more inbound links than businesses that do not use this tactic? This means that all of these ...
Toni Becker
August 09, 2020
How to Create a Digital Marketing Strategy
When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
Toni Becker
August 06, 2020
How to Create a Content Marketing Strategy
Today, we all have information at our fingertips and whatever information we require, we can search for it and obtain what we need within seconds. ...
Toni Becker
July 25, 2020
The Transformation of Marketing in 2022
The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
Toni Becker
July 13, 2020
What is SEO?
SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
Shannon Correia
June 30, 2020
Social Media Marketing for Luxury Brands
At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
Zara Fazili
September 15, 2018
My first time at Inbound
A 14 hour long flight for a work trip does not sound fun unless you are an enthusiastic marketer attending one of the biggest marketing conferences ...
Andrew Thomas
September 15, 2018
Top Five Takeaways from Inbound 2018
This time last week I had just finished a 4 day Marathon, well, not a running one but content one! This time last week I had just finished a 4 day ...
Marie Hoffman
June 24, 2016
The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network
Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing? Already a HubSpot customer ...
Gaurav Achipalya
March 21, 2016
How to Create SEO optimised content for your website in Dubai
While building content might seem a pretty straight forward task, creating SEO optimised content for your website requires following a proven ...
Ben Goodman
October 15, 2015
Content marketing in Dubai, Abu Dhabi and the UAE: 4 steps to success
Content Marketing in Dubai, Abu Dhabi and the UAE could be YOUR company's next big play! These are the 4 steps to get your customers crying out for ...![Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/Customer_questions.png?length=300&name=Customer_questions.png)
Ben Goodman
October 15, 2015
Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]
It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
Ben Goodman
October 15, 2015
5 takeaways from Inbound 15: What it means for content marketing in dubai
Dubai to Boston for the World's biggest Content Marketing conference So at the beginning of September three of the Nexa team and I boarded the ...![Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2021]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/Content_Marketing.png?length=300&name=Content_Marketing.png)
Ben Goodman
October 13, 2015
Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2021]
Many people ask me questions about Content Marketing and its impact on businesses in Dubai and Abu Dhabi. I'm also regularly asked "Does Content ...
Ben Goodman
October 13, 2015
Sales Leads in Dubai: 2 questions to ask your Marketing Team
Is your business ready for the revolution? Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it ...
Ben Goodman
October 09, 2015
Best Content Marketing Company Dubai: 5 questions to ask your agency
While Content Marketing in Dubai is a fairly new phenomenon, it's certainly not a new form of marketing strategy. The concept of Inbound or Content ...![B2B Marketing Communications: The Best Modern Strategy for Success [Updated 2022]](http://445465.fs1.hubspotusercontent-na1.net/hub/445465/hubfs/b2b.jpg?length=300&name=b2b.jpg)
Amit Vyas
June 19, 2015
B2B Marketing Communications: The Best Modern Strategy for Success [Updated 2022]
Whether you're a business located in London, New York or Dubai, the way in which you communicate with your customers or prospective customers will ...
Amit Vyas
June 18, 2015
Why every smart company in Dubai, Abu Dhabi and the UAE should be using Hubspot
If you are a B2B company located in the UAE, whether that be in Abu Dhabi, Dubai or Sharjah, you should be thinking about using a marketing platform ...