Posts about

Content Marketing & Strategy

authorShannon Correia dateMarch 07, 2022

Using a Tech Stack for Successful Content Marketing

If content is king of the digital world, digital technology is its crowning glory. With so many tools at the fingertips of marketing teams, the ...
authorToni Becker dateFebruary 21, 2022

What to Consider When Taking a Content First Approach to SEO

One of the greatest Search Engine Optimization (SEO) mistakes a marketer can make is ignoring the importance of content creation. A lot of businesses ...
authorToni Becker dateDecember 25, 2021

What Is a Content Management System and How Will It Benefit My Business?

When it comes to digital marketing, there are a lot of acronyms to get used to. You have probably heard of SEO, CRM, SEM and SERP, and today, CMS is ...
authorShannon Correia dateDecember 23, 2021

The Role of Content in Inbound Marketing

It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
authorShannon Correia dateDecember 01, 2021

Getting Creative With Ad Copy

Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
authorShannon Correia dateNovember 18, 2021

Content Marketing Strategy Planning for 2022

Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
authorShannon Correia dateNovember 16, 2021

How Video Fits in With Content Marketing

Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
authorToni Becker dateNovember 07, 2021

Are Blogs Still Important in 2022?

We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
authorShannon Correia dateOctober 13, 2021

Content Marketing for the Education Industry

Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
authorShannon Correia dateOctober 07, 2021

How Much Content Does My Business Need?

Content can be defined in simple terms as information presented via an electronic medium like a website. It is the message your business shares with ...
authorShannon Correia dateOctober 06, 2021

Creative Ways to Repurpose Content

There are so many things you can do with content. Repurposing it is not a lazy tactic, but rather a strategic way of stretching your content so that ...
authorShannon Correia dateSeptember 29, 2021

How to Create a Digital Online Magazine

It’s easier than ever to create your very own online magazine. Magazines are a great way to share content collectively and comprehensively. Whether ...
authorToni Becker dateSeptember 25, 2021

Guide to SEO: The Importance of Content Creation

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorShannon Correia dateJanuary 29, 2021

Content Creation - Hiring in-House Versus Partnering With an Agency

All marketers require content production for effective marketing and campaigns. But what is the most efficient way for a business to create an ...
authorShannon Correia dateJanuary 19, 2021

How to Create Content Marketing on a Shoestring Budget

Content marketing is a necessary element of any marketer's toolkit. However, it can be costly to produce and manage, and during trying times, the ...
authorToni Becker dateDecember 18, 2020

B2B Medical Equipment Marketing: The Best Approach for Lead Generation

Every medical equipment company, whether a small medical device company or a large firm, needs a B2B marketing strategy to gain leads and convert ...
authorShannon Correia dateNovember 30, 2020

How can I publish articles on other websites?

Content is one of the best ways to go about marketing your business online. This is because the distribution of articles leads to acquisitions and ...
authorToni Becker dateNovember 29, 2020

What are the benefits of publishing content on other websites?

Traditional PR has been the leader in brand awareness, reputation management, and crisis control for decades. Businesses and brands the world over ...
authorToni Becker dateNovember 09, 2020

Digital Marketing in 2022 - Tactics to fast-track your business' recovery

2021 has been a difficult year, and businesses trying to recover from the impact of 2020. While some have flourished, some are still crawling their ...
authorShannon Correia dateOctober 11, 2020

How do you measure the ROI of content?

Money matters, particularly when it comes to doing business. During tough business environments, spending decisions, particularly when it comes to ...
authorShannon Correia dateOctober 10, 2020

How much does content marketing cost?

Content marketing is an umbrella term for one of the most widely used marketing techniques today. It’s essential for most businesses in the digital ...
authorShannon Correia dateSeptember 27, 2020

Should you Outsource Content Marketing for your Business?

Content management is an integral part of a business’s digital and inbound marketing, but it is also the most difficult part requiring multiple ...
authorShannon Correia dateSeptember 26, 2020

Content Marketing for B2B Companies

Content marketing is one of the primary marketing techniques used by B2B focused companies - and for good reason.  In this article, we’re looking at ...
authorShannon Correia dateSeptember 23, 2020

How can I create content for my website?

“Content is king” is a phrase you must’ve heard time and time again. But what does it mean for your website? In this article, we’re taking you ...
authorToni Becker dateAugust 10, 2020

Creating a Corporate Blog? How to Get Started

Did you know that companies that have a blog receive 97% more inbound links than businesses that do not use this tactic? This means that all of these ...
authorToni Becker dateAugust 09, 2020

How to Create a Digital Marketing Strategy

When you think of “digital marketing” you may instantly think of marketing a website or promoting a brand on social media and this sounds simple ...
authorToni Becker dateAugust 06, 2020

How to Create a Content Marketing Strategy

Today, we all have information at our fingertips and whatever information we require, we can search for it and obtain what we need within seconds.  ...
authorToni Becker dateJuly 25, 2020

The Transformation of Marketing in 2022

The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
authorToni Becker dateJuly 13, 2020

What is SEO?

SEO stands for Search Engine Optimisation and is the practice of increasing the quantity and more importantly, the quality of traffic to your website ...
authorShannon Correia dateJune 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
authorZara Fazili dateSeptember 15, 2018

My first time at Inbound

A 14 hour long flight for a work trip does not sound fun unless you are an enthusiastic marketer attending one of the biggest marketing conferences ...
authorAndrew Thomas dateSeptember 15, 2018

Top Five Takeaways from Inbound 2018

This time last week I had just finished a 4 day Marathon, well, not a running one but content one! This time last week I had just finished a 4 day ...
authorMarie Hoffman dateJune 24, 2016

The Dubai HubSpot User Group: The GCC's First Digital and Inbound Marketing Network

Want your digital marketing strategy to deliver more ROI? Do you want to learn more about content or inbound marketing?  Already a HubSpot customer ...
authorGaurav Achipalya dateMarch 21, 2016

How to Create SEO optimised content for your website in Dubai

While building content might seem a pretty straight forward task, creating SEO optimised content for your website requires following a proven ...
authorBen Goodman dateOctober 15, 2015

Content marketing in Dubai, Abu Dhabi and the UAE: 4 steps to success

Content Marketing in Dubai, Abu Dhabi and the UAE could be YOUR company's next big play! These are the 4 steps to get your customers crying out for ...
authorBen Goodman dateOctober 15, 2015

Content Marketing in Dubai: How to Make Sales and Marketing Teams Happy [Updated 2021]

It's the same old adage that causes conflicts within a company...the marketing department is providing leads and wonder why they aren't closing while ...
authorBen Goodman dateOctober 15, 2015

5 takeaways from Inbound 15: What it means for content marketing in dubai

Dubai to Boston for the World's biggest Content Marketing conference So at the beginning of September three of the Nexa team and I boarded the ...
authorBen Goodman dateOctober 13, 2015

Content Marketing: Does it Work in Dubai, Abu Dhabi and the UAE? [Updated 2021]

Many people ask me questions about Content Marketing and its impact on businesses in Dubai and Abu Dhabi. I'm also regularly asked "Does Content ...
authorBen Goodman dateOctober 13, 2015

Sales Leads in Dubai: 2 questions to ask your Marketing Team

Is your business ready for the revolution? Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it ...
authorBen Goodman dateOctober 09, 2015

Best Content Marketing Company Dubai: 5 questions to ask your agency

While Content Marketing in Dubai is a fairly new phenomenon, it's certainly not a new form of marketing strategy. The concept of Inbound or Content ...
authorAmit Vyas dateJune 19, 2015

B2B Marketing Communications: The Best Modern Strategy for Success [Updated 2022]

Whether you're a business located in London, New York or Dubai, the way in which you communicate with your customers or prospective customers will ...
authorAmit Vyas dateJune 18, 2015

Why every smart company in Dubai, Abu Dhabi and the UAE should be using Hubspot

If you are a B2B company located in the UAE, whether that be in Abu Dhabi, Dubai or Sharjah, you should be thinking about using a marketing platform ...
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