Shannon Correia December 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia December 19, 2020

Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
Shannon Correia December 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
Shannon Correia December 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Toni Becker December 14, 2020

Should I create an Arabic Social Media Lead Generation Campaign?

Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
Shannon Correia December 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Shannon Correia November 16, 2020

Social Media Packages in Dubai: What's included?

Social media is the primary form of digital marketing for many businesses. When working with an agency, you're presented with packages offering ...
Toni Becker November 14, 2020

What is Digital PR?

Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
Shannon Correia October 28, 2020

10 Social Media Trends for 2021 - How to take advantage for your business

With this whirlwind year soon to be done and dusted, people are looking ahead to 2021 and wondering what’s in store. As with any ever-evolving topic, ...
Shannon Correia October 22, 2020

How do you measure the ROI of social media?

As with anything a business invests in, returns are expected. Social media is one of the best and most widely used forms of digital marketing ...
Shannon Correia October 16, 2020

The best new social media platforms for 2021

2021 is upon us and with that comes the welcoming of new platforms taking centre stage in the social media arena. These platforms have made their way ...
Toni Becker September 11, 2020

How much does it cost to run Arabic campaigns on Social Media?

Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
Shannon Correia August 24, 2020

How much do Social Media Influencers cost to hire?

Influencer marketing is a highly effective way for businesses to partner with influential people who can increase the reach and exposure of a ...
Shannon Correia August 23, 2020

Instagram Management in Dubai: How to outsource your account

Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
Shannon Correia August 22, 2020

What's best for video marketing - YouTube or Instagram?

Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
Toni Becker August 11, 2020

What does a LinkedIn Marketing & Advertising Agency do?

LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
Shannon Correia August 02, 2020

How to Create a Advertising Campaign on LinkedIn

LinkedIn is the world’s leading professional social network. Having a presence on the platform enhances the visibility of businesses, helping to ...
Shannon Correia August 01, 2020

How to Create a Campaign on Snapchat

When it comes to social media campaigns, marketers are quick to turn to Facebook and Instagram. However, trends indicate that other social media ...
Shannon Correia August 01, 2020

How to Work with Social Media Influencers - Getting Started

As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
Shannon Correia July 31, 2020

What is the Future of Social Media Influencers?

Influencer marketing has reached a point of maturity, having been a growing phenomenon over the last few years. Naysayers continue their narrative ...
Shannon Correia July 31, 2020

Social Media for Hotels

Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
Shannon Correia July 29, 2020

Social Media in a Recession: How the platforms can help your business

The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
Shannon Correia July 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
Shannon Correia July 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present.  But for ...
Shannon Correia July 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
Shannon Correia July 25, 2020

Top 10 Advantages of Social Media for Business

Social media is an inevitable part of modern day life for people in their daily lives and for businesses too. From socialising on the internet to ...
Toni Becker July 25, 2020

The Transformation of Marketing in 2020

The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
Shannon Correia July 25, 2020

How does TikTok advertising work?

TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
Toni Becker July 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
Toni Becker July 21, 2020

How much does a good digital agency charge in Dubai?

COVID-19 and the threat of an impending global recession has impacted businesses with many suffering from reduced sales revenue and falling profits.  ...
Shannon Correia July 20, 2020

Disadvantages of Social Media for Business

There is a lot to be said about the advantages of social media for businesses.  However, there are certain issues that are present too that can ...
Shannon Correia July 19, 2020

The Top 10 Ways to Grow your Business using Social Media

In a question for the digital age: if your brand isn’t online, does it even exist?  Well, sure it can, but it would be missing out on the many ...
Shannon Correia July 18, 2020

Social Media for Retailers

Taking the brick and mortar experience to the online world on click and mortar is a must for most retail businesses. That’s because platforms can ...
Shannon Correia July 17, 2020

Social Media Campaigns: How to get started

To drive marketing across social media channels, you need to strategize and implement campaigns. With the right techniques and tools you can ...
Toni Becker July 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
Toni Becker July 10, 2020

Lead Generation & Social Media Tips for Luxury Brands

As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
Shannon Correia July 10, 2020

Social Media Advertising in 2020

Most brands understand the need to be visible on the social media platforms most relevant for their business.  Typically, the most relevant social ...
Shannon Correia July 09, 2020

Social Media Video Production: Working with an agency to create yours

It is no secret that social media videos have become the most engaging content on not just social media platforms but perhaps the internet as a ...
Toni Becker July 07, 2020

Sales Lead Generation using LinkedIn

Marketers the world over know that social media is one of the most powerful tools for sales lead generation. We all know about the importance of ...
Shannon Correia July 05, 2020

Social Media Marketing in 2020

Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
Toni Becker July 04, 2020

Sales Lead Generation Using Instagram

Instagram has over 1 billion active monthly users, and over 500 million active users daily. The social media platform has come a long way since its ...
Shannon Correia July 04, 2020

Social Media Strategy for Businesses in 2020

Social Media is a vastly important aspect of a business’s online marketing strategy. It is continuously evolving, hence your strategy needs to be ...

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