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Social Media Marketing

authorShannon Correia dateApril 27, 2022

How to Design an Integrated Social Media Marketing Strategy

With a barrage of content circulating online, it is important for brands to ensure that their messaging is cohesive and meaningful. In an environment ...
authorShannon Correia dateMarch 21, 2022

Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media

What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
authorShannon Correia dateJanuary 31, 2022

The Most Successful Brands on TikTok

You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
authorShannon Correia dateJanuary 28, 2022

Is Instagram Dead? Instagram in the Spotlight

Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
authorToni Becker dateDecember 31, 2021

Social Media Marketing Trends to Look Out For in 2022

Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
authorShannon Correia dateDecember 30, 2021

How to Generate Leads on Facebook

Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
authorKirsten Delcie dateDecember 11, 2021

How Did Social Media Become the New Way to Recruit Top Talent?

If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
authorShannon Correia dateDecember 10, 2021

Tips on How to Master Social Media Advertising

Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well ...
authorToni Becker dateDecember 08, 2021

Social Media Marketing for Beginners: TikTok

Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
authorToni Becker dateDecember 06, 2021

Beginners Guide to Social Media: LinkedIn

There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
authorShannon Correia dateNovember 19, 2021

Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation

Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
authorToni Becker dateNovember 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
authorShannon Correia dateOctober 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
authorToni Becker dateOctober 20, 2021

Beginners Guide to Social Media Marketing: Instagram

Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
authorToni Becker dateOctober 17, 2021

Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts

When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
authorToni Becker dateOctober 15, 2021

Social Media Meets eCommerce

We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
authorToni Becker dateOctober 03, 2021

How To Use TikTok To Grow your Brand

TikTok has taken the world by storm and since its launch in 2018, has become one of the most popular social media apps on the market. The platform ...
authorShannon Correia dateSeptember 22, 2021

Social Media Strategy for Businesses in 2022

Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
authorToni Becker dateSeptember 01, 2021

The Latest Social Media Monitoring Capabilities

Social media is a part of our daily lives. Social media stretches far and wide, breaks down borders and connects the world. This modern online tool ...
authorShannon Correia dateAugust 20, 2021

The 15 Best Social Media Influencers in Dubai

The influencer industry is worth billions of dollars. From the micro to mid and mega influencers, these social media platforms users have the ...
authorShannon Correia dateAugust 10, 2021

How to Grow Your Social Media Followers in 2022... Without a Budget

As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
authorShannon Correia dateAugust 08, 2021

How to Use Instagram Stories to Build Your Audience

One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
authorShannon Correia dateAugust 04, 2021

Top 17 Benefits of Facebook Advertising

Advertising on social media platforms is a highly effective way to reach and engage with your audiences online. Facebook advertising is the OG space ...
authorToni Becker dateAugust 01, 2021

Social Media Use in 2022: Stats and Insights

Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020 and this rolled into 2022. With social ...
authorShannon Correia dateJuly 23, 2021

10 Social Media Platforms You Need to Know in 2022

Social media platforms are undoubtedly imperative to many digital marketing strategies. For businesses, there are a number of channels to choose ...
authorToni Becker dateJuly 03, 2021

Amplifying Your Social Media Content in 2022

A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were first ...
authorToni Becker dateMay 24, 2021

How Can Social Media Improve Your SEO?

Search Engine Optimization (SEO) and social media marketing may seem like two completely separate marketing elements, but do they have the power to ...
authorToni Becker dateApril 16, 2021

April Fool's Day and VW - How Social Media Made a Bad Idea Worse

Social media has become a place for brands to delight, engage, and sometimes shock their audience. This year, Volkswagen decided to shock their ...
authorToni Becker dateMarch 05, 2021

Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing

If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...
authorAmit Vyas dateJanuary 05, 2021

My First Impression of Clubhouse: The Latest Social Media App

Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
authorShannon Correia dateDecember 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
authorShannon Correia dateDecember 19, 2020

Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
authorShannon Correia dateDecember 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
authorShannon Correia dateDecember 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
authorToni Becker dateDecember 14, 2020

Should I create an Arabic Social Media Lead Generation Campaign?

Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
authorShannon Correia dateDecember 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
authorShannon Correia dateNovember 16, 2020

Social Media Packages in Dubai: What's included?

Social media is the primary form of digital marketing for many businesses. When working with an agency, you're presented with packages offering ...
authorToni Becker dateNovember 14, 2020

What is Digital PR?

Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
authorShannon Correia dateOctober 22, 2020

How do you measure the ROI of social media?

As with anything a business invests in, returns are expected. Social media is one of the best and most widely used forms of digital marketing ...
authorShannon Correia dateOctober 20, 2020

10 Social Media Trends for 2022 - How Your Business Can Take Advantage

Ready to find out all about the top 10 social media trends for the year? These trends represent or respond to the current consumer zeitgeist. If the ...
authorShannon Correia dateOctober 16, 2020

The Best New Social Media Platforms for 2022

Marketers know all too well that there are a handful of powerful social media platforms where their energy and efforts need to be directed to. You ...
authorToni Becker dateSeptember 11, 2020

How much does it cost to run Arabic campaigns on Social Media?

Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
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