Posts about
Social Media Marketing
Shannon Correia
May 11, 2022
Brand and Creator-Led Approaches for Businesses..
Shannon Correia
April 27, 2022
How to Design an Integrated Social Media..
Shannon Correia
March 21, 2022
Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media
What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
Shannon Correia
January 31, 2022
The Most Successful Brands on TikTok
You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
Shannon Correia
January 28, 2022
Is Instagram Dead? Instagram in the Spotlight
Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
Toni Becker
December 31, 2021
Social Media Marketing Trends to Look Out For in 2022
Social media is an integral part of all our lives and daily routines. Some of us are more addicted to these platforms than others, but it’s not an ...
Shannon Correia
December 30, 2021
How to Generate Leads on Facebook
Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
Kirsten Delcie
December 11, 2021
How Did Social Media Become the New Way to Recruit Top Talent?
If someone had told you as little as 10 years ago that social media would become one of the top ways for HR managers and recruiters to source and ...
Shannon Correia
December 10, 2021
Tips on How to Master Social Media Advertising
Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well ...
Toni Becker
December 08, 2021
Social Media Marketing for Beginners: TikTok
Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
Toni Becker
December 06, 2021
Beginners Guide to Social Media: LinkedIn
There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
Shannon Correia
November 19, 2021
Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation
Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
Toni Becker
November 13, 2021
Is Social Media Ad Spend Worth It?
If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
Shannon Correia
October 31, 2021
You Can’t Plan to Go Viral, but You Can Prepare to Go Viral
Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
Toni Becker
October 20, 2021
Beginners Guide to Social Media Marketing: Instagram
Instagram is the go-to social platform for visual escapism and inspiration. The entirely visual platform’s primary purpose is to delight users and ...
Toni Becker
October 17, 2021
Beginners Guide to Social Media Marketing: Facebook Do's & Don'ts
When Facebook marketing began, many businesses were hesitant to get on the social media app however they quickly realized that having a Facebook ...
Toni Becker
October 15, 2021
Social Media Meets eCommerce
We live in the digital age and with smartphones and access to the internet becoming increasingly accessible, consumer behavior has significantly ...
Toni Becker
October 03, 2021
How To Use TikTok To Grow your Brand
TikTok has taken the world by storm and since its launch in 2018, has become one of the most popular social media apps on the market. The platform ...
Shannon Correia
September 22, 2021
Social Media Strategy for Businesses in 2022
Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
Toni Becker
September 01, 2021
The Latest Social Media Monitoring Capabilities
Social media is a part of our daily lives. Social media stretches far and wide, breaks down borders and connects the world. This modern online tool ...
Shannon Correia
August 20, 2021
The 15 Best Social Media Influencers in Dubai
The influencer industry is worth billions of dollars. From the micro to mid and mega influencers, these social media platforms users have the ...
Shannon Correia
August 10, 2021
How to Grow Your Social Media Followers in 2022... Without a Budget
As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
Shannon Correia
August 08, 2021
How to Use Instagram Stories to Build Your Audience
One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Shannon Correia
August 04, 2021
Top 17 Benefits of Facebook Advertising
Advertising on social media platforms is a highly effective way to reach and engage with your audiences online. Facebook advertising is the OG space ...
Toni Becker
August 01, 2021
Social Media Use in 2022: Stats and Insights
Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020 and this rolled into 2022. With social ...
Shannon Correia
July 23, 2021
10 Social Media Platforms You Need to Know in 2022
Social media platforms are undoubtedly imperative to many digital marketing strategies. For businesses, there are a number of channels to choose ...
Toni Becker
July 03, 2021
Amplifying Your Social Media Content in 2022
A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were first ...
Toni Becker
May 24, 2021
How Can Social Media Improve Your SEO?
Search Engine Optimization (SEO) and social media marketing may seem like two completely separate marketing elements, but do they have the power to ...
Toni Becker
April 16, 2021
April Fool's Day and VW - How Social Media Made a Bad Idea Worse
Social media has become a place for brands to delight, engage, and sometimes shock their audience. This year, Volkswagen decided to shock their ...
Toni Becker
March 05, 2021
Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing
If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...
Amit Vyas
January 05, 2021
My First Impression of Clubhouse: The Latest Social Media App
Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
Shannon Correia
December 23, 2020
Social Media Management Abu Dhabi - Getting Started
From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia
December 19, 2020
Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?
Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
Shannon Correia
December 16, 2020
Social Media Lead Generation: Best Practices and Tips
Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
Shannon Correia
December 15, 2020
Social Media Abu Dhabi - Targeting the UAE Capital's Residents
If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Toni Becker
December 14, 2020
Should I create an Arabic Social Media Lead Generation Campaign?
Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
Shannon Correia
December 13, 2020
Social Media for Financial Services - doing it the right way
The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Shannon Correia
November 16, 2020
Social Media Packages in Dubai: What's included?
Social media is the primary form of digital marketing for many businesses. When working with an agency, you're presented with packages offering ...
Toni Becker
November 14, 2020
What is Digital PR?
Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
Shannon Correia
October 22, 2020
How do you measure the ROI of social media?
As with anything a business invests in, returns are expected. Social media is one of the best and most widely used forms of digital marketing ...
Shannon Correia
October 20, 2020
10 Social Media Trends for 2022 - How Your Business Can Take Advantage
Ready to find out all about the top 10 social media trends for the year? These trends represent or respond to the current consumer zeitgeist. If the ...
Shannon Correia
October 16, 2020
The Best New Social Media Platforms for 2022
Marketers know all too well that there are a handful of powerful social media platforms where their energy and efforts need to be directed to. You ...
Toni Becker
September 11, 2020
How much does it cost to run Arabic campaigns on Social Media?
Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
Shannon Correia
August 24, 2020
How much do Social Media Influencers cost to hire?
Influencer marketing is a highly effective way for businesses to partner with influential people who can increase the reach and exposure of a ...