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    In this article, we'll be sharing the best ways to market your business in Abu Dhabi on social media, and how it differs to its sister city Dubai.
    Social Media Marketing
    Shannon Correia December 19, 2020

    Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

    Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
    A guide featuring the tips and best practices needed for an effective lead generation strategy via social media, which will boost your performance and grow your business.
    Social Media Marketing, Lead Generation Strategy
    Shannon Correia December 16, 2020

    Social Media Lead Generation: Best Practices and Tips

    Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
    Social Media in Abu Dhabi
    Social Media Marketing, Social Media Strategy
    Shannon Correia December 15, 2020

    Social Media Abu Dhabi - Targeting the UAE Capital's Residents

    If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
    Arabic Social Media
    Social Media Marketing, Arabic Website, Arabic Digital Marketing, Arabic Social Media
    Toni Becker December 14, 2020

    Should I create an Arabic Social Media Lead Generation Campaign?

    Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
    Social Media Marketing, Social Media Strategy
    Shannon Correia December 13, 2020

    Social Media for Financial Services - doing it the right way

    The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
    Social media is the primary form of digital marketing for many businesses. Here's what you should be looking for with your company's social media package.
    Social Media Marketing
    Shannon Correia November 16, 2020

    Social Media Packages in Dubai: What's included?

    Social media is the primary form of digital marketing for many businesses. When working with an agency, you're presented with packages offering ...
    Digital PR - What is Digital PR? Both traditional & digital PR many of the same aspects of PR, the approach to each PR method is different. We show the difference here.
    Social Media Marketing, PR, Digital Marketing 2021, Digital PR, Public Relations,
    Toni Becker November 14, 2020

    What is Digital PR?

    Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
    the-top-10-best-new-social-media-trends-for-2021
    Social Media Marketing, Digital Marketing 2021
    Shannon Correia October 28, 2020

    10 Social Media Trends for 2021 - How to take advantage for your business

    With this whirlwind year soon to be done and dusted, people are looking ahead to 2021 and wondering what’s in store. As with any ever-evolving topic, ...
    From the goals you need to set, to the aspects you need to measure & how to make sense of it all, here's how to measure the ROI of social media marketing.
    Social Media Marketing
    Shannon Correia October 22, 2020

    How do you measure the ROI of social media?

    As with anything a business invests in, returns are expected. Social media is one of the best and most widely used forms of digital marketing ...
    The top 3 social media platforms for 2021
    Social Media Marketing
    Shannon Correia October 16, 2020

    The best new social media platforms for 2021

    2021 is upon us and with that comes the welcoming of new platforms taking centre stage in the social media arena. These platforms have made their way ...
    Arabic Social Media - Arabic Social Media Marketing in the MENA region has rapidly increased & campaigns have gained traction, but what's the cost of these to run these properly
    Social Media Marketing, Social Media Strategy, Arabic SEO, Arabic Digital Marketing, Arabic Social Media
    Toni Becker September 11, 2020

    How much does it cost to run Arabic campaigns on Social Media?

    Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
    How to budget for the price of influence. Here's how much it'll cost you to work with or hire influencers and the factors which will affect the figures.
    Social Media Marketing, influencers
    Shannon Correia August 24, 2020

    How much do Social Media Influencers cost to hire?

    Influencer marketing is a highly effective way for businesses to partner with influential people who can increase the reach and exposure of a ...
    Unsure about outsourcing your Instagram account management to a social media agency? This article will help you understand how this may help your business
    Social Media Marketing, Instagram
    Shannon Correia August 23, 2020

    Instagram Management in Dubai: How to outsource your account

    Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
    What you need to consider when engaging in video marketing s selecting whether YouTube or Instagram is the best platform for your video content.
    Social Media Marketing, video production
    Shannon Correia August 22, 2020

    What's best for video marketing - YouTube or Instagram?

    Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
    A professional LinkedIn marketing and advertising agency will help turn your LinkedIn profile into a powerful lead generation tool. Learn more, here.
    Social Media Marketing, Lead Generation Strategy, LinkedIn, linkedin advertsing agency
    Toni Becker August 11, 2020

    What does a LinkedIn Marketing & Advertising Agency do?

    LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
    how-to-create-a-advertising-campaign-on-linkedin
    Social Media Marketing, LinkedIn
    Shannon Correia August 02, 2020

    How to Create a Advertising Campaign on LinkedIn

    LinkedIn is the world’s leading professional social network. Having a presence on the platform enhances the visibility of businesses, helping to ...
    Snapchat is a top performing advertising platform & a hugely popular social media platform. Here's how to create a Snapchat marketing campaign to get started
    Social Media Marketing, Snapchat
    Shannon Correia August 01, 2020

    How to Create a Campaign on Snapchat

    When it comes to social media campaigns, marketers are quick to turn to Facebook and Instagram. However, trends indicate that other social media ...
    How to work with social media influencers - getting started
    Social Media Marketing
    Shannon Correia August 01, 2020

    How to Work with Social Media Influencers - Getting Started

    As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
    what is the future of influencer marketing and social media influencers?
    Social Media Marketing
    Shannon Correia July 31, 2020

    What is the Future of Social Media Influencers?

    Influencer marketing has reached a point of maturity, having been a growing phenomenon over the last few years. Naysayers continue their narrative ...
    social media marketing for hotels
    Social Media Marketing, Hotels & Hospitality Marketing
    Shannon Correia July 31, 2020

    Social Media for Hotels

    Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
    social media marketing tips and advice during a recession
    Social Media Marketing
    Shannon Correia July 29, 2020

    Social Media in a Recession: How the platforms can help your business

    The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
    Social Media for Automotive Companies
    Social Media Marketing, Social Media Strategy
    Shannon Correia July 28, 2020

    Social Media for Automotive Companies

    One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
    There are many ways a healthcare businesses can utilise social media to help grow their business. This article explores some of the options available
    Social Media Marketing, Social Media Strategy
    Shannon Correia July 27, 2020

    Patient Marketing: Social Media for Healthcare Businesses

    With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present.  But for ...
    How can you market your business on TikTok? The facts, stats and strategy for your business to successfully market your brand on TikTok and reach Gen Z.
    Social Media Marketing, Social Media Strategy
    Shannon Correia July 25, 2020

    How can I market my business on TikTok?

    TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
    Top 10 Advantages of Social Media for Business
    Social Media Marketing
    Shannon Correia July 25, 2020

    Top 10 Advantages of Social Media for Business

    Social media is an inevitable part of modern day life for people in their daily lives and for businesses too. From socialising on the internet to ...
    Digital Marketing Transformation in 2020
    Social Media Marketing, Digital Marketing, Content Marketing & Strategy, Digital Marketing Strategy, Account Based Marketing (ABM)
    Toni Becker July 25, 2020

    The Transformation of Marketing in 2020

    The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
    How your brand can advertise on TikTok & leverage the exponential growth on the platform. Here's how to use TikTok for Business and start your campaigns.
    Social Media Marketing
    Shannon Correia July 25, 2020

    How does TikTok advertising work?

    TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
    Snapchat for Lead Generation
    Social Media Marketing, Social Media Strategy, Lead Generation Strategy
    Toni Becker July 22, 2020

    Sales Lead Generation using Snapchat

    Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
    How much does a Digital Marketing agency Cost in dubai
    Social Media Marketing, Search Engine Optimization (SEO), Website Cost, Digital Marketing Strategy
    Toni Becker July 21, 2020

    How much does a good digital agency charge in Dubai?

    COVID-19 and the threat of an impending global recession has impacted businesses with many suffering from reduced sales revenue and falling profits.  ...
    The top 5 disadvantages of using social media for business, the challenges businesses can face & the algorithms that dictate how social platforms function
    Social Media Marketing
    Shannon Correia July 20, 2020

    Disadvantages of Social Media for Business

    There is a lot to be said about the advantages of social media for businesses.  However, there are certain issues that are present too that can ...
    The Top 10 Ways to Grow your Business using Social Media
    Social Media Marketing, small business
    Shannon Correia July 19, 2020

    The Top 10 Ways to Grow your Business using Social Media

    In a question for the digital age: if your brand isn’t online, does it even exist?  Well, sure it can, but it would be missing out on the many ...
    social media for retailers
    Social Media Marketing
    Shannon Correia July 18, 2020

    Social Media for Retailers

    Taking the brick and mortar experience to the online world on click and mortar is a must for most retail businesses. That’s because platforms can ...
    how to get started with social media campaigns
    Social Media Marketing
    Shannon Correia July 17, 2020

    Social Media Campaigns: How to get started

    To drive marketing across social media channels, you need to strategize and implement campaigns. With the right techniques and tools you can ...
    SEO or Social Media 2020
    Social Media Marketing, Search Engine Optimization (SEO), Digital Marketing, Social Media Strategy
    Toni Becker July 16, 2020

    What is more important - SEO or Social Media?

    At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence.  The ...
    luxury-brand-marketing-social-media-agency-dubai
    Social Media Marketing, Digital Marketing, Lead Generation Strategy
    Toni Becker July 10, 2020

    Lead Generation & Social Media Tips for Luxury Brands

    As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
    social-media-advertising-in-2020-digital-marketing-agency-dubai
    Social Media Marketing
    Shannon Correia July 10, 2020

    Social Media Advertising in 2020

    Most brands understand the need to be visible on the social media platforms most relevant for their business.  Typically, the most relevant social ...
    Social Media Video Production: Working with an agency to create yours
    Social Media Marketing, video production, Animated Videos
    Shannon Correia July 09, 2020

    Social Media Video Production: Working with an agency to create yours

    It is no secret that social media videos have become the most engaging content on not just social media platforms but perhaps the internet as a ...
    Lead Generation using LinkedIn
    Social Media Marketing, B2B Social Media, Lead Generation Strategy, LinkedIn
    Toni Becker July 07, 2020

    Sales Lead Generation using LinkedIn

    Marketers the world over know that social media is one of the most powerful tools for sales lead generation. We all know about the importance of ...
    social-media-marketing-tips-in-2020
    Social Media Marketing
    Shannon Correia July 05, 2020

    Social Media Marketing in 2020

    Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
    Instagram Sales Lead Generation
    Social Media Marketing, Lead Generation Strategy, Instagram
    Toni Becker July 04, 2020

    Sales Lead Generation Using Instagram

    Instagram has over 1 billion active monthly users, and over 500 million active users daily. The social media platform has come a long way since its ...
    Social Media Marketing
    Shannon Correia July 04, 2020

    Social Media Strategy for Businesses in 2020

    Social Media is a vastly important aspect of a business’s online marketing strategy. It is continuously evolving, hence your strategy needs to be ...
    social media luxury brands
    Social Media Marketing, Social Media Strategy, Content Marketing & Strategy
    Shannon Correia June 30, 2020

    Social Media Marketing for Luxury Brands

    At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
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