Shannon Correia September 22, 2021

Social Media Strategy for Businesses in 2022

Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
Toni Becker September 01, 2021

The Latest Social Media Monitoring Capabilities

Social media is a part of our daily lives. Social media stretches far and wide, breaks down borders and connects the world. This modern online tool ...
Shannon Correia August 20, 2021

The 15 Best Social Media Influencers in Dubai

The influencer industry is worth billions of dollars. From the micro to mid and mega influencers, these social media platforms users have the ...
Shannon Correia August 10, 2021

How to Grow Your Social Media Followers in 2022... Without a Budget

As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
Shannon Correia August 08, 2021

How to Use Instagram Stories to Build Your Audience

One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Shannon Correia August 04, 2021

Top 17 Benefits of Facebook Advertising

Advertising on social media platforms is a highly effective way to reach and engage with your audiences online. Facebook advertising is the OG space ...
Toni Becker August 01, 2021

Social Media Use in 2021: Stats and Insights

Digital adoption has increased substantially since the COVID-19 pandemic made its way across the globe in 2020. With social distancing regulations in ...
Shannon Correia July 23, 2021

10 Social Media Platforms You Need to Know in 2022

Social media platforms are undoubtedly imperative to many digital marketing strategies. For businesses, there are a number of channels to choose ...
Toni Becker July 03, 2021

Amplifying Your Social Media Content in 2021 (Updated for 2022)

  A few years ago social media was mostly made up of a few static images, a simple status and limited engagement. When MySpace and Facebook were ...
Toni Becker May 24, 2021

How Can Social Media Improve Your SEO?

Search Engine Optimization (SEO) and social media marketing may seem like two completely separate marketing elements, but do they have the power to ...
Toni Becker April 16, 2021

April Fool's Day and VW - How Social Media Made a Bad Idea Worse

Social media has become a place for brands to delight, engage, and sometimes shock their audience. This year, Volkswagen decided to shock their ...
Toni Becker March 05, 2021

Reaching the Rich: How to target wealthy individuals (HNWI) using Digital Marketing

If you are in the business of luxury goods or high-end products, High-net-worth individuals (HNWIs) are clearly your target audience. But HNWIs ...
Amit Vyas January 05, 2021

My First Impression of Clubhouse: The Latest Social Media App

Imagine you could log into an app that allowed space for open debate, knowledge sharing, podcast style conversations, networking opportunities and ...
Shannon Correia December 23, 2020

Social Media Management Abu Dhabi - Getting Started

From the need-to-know regulations in Abu Dhabi to the best ways to manage your channels, this helpful guide will assist marketers in ensuring their ...
Shannon Correia December 19, 2020

Social Media Marketing in Abu Dhabi - Does it Differ from Dubai?

Abu Dhabi and Dubai are both home to the UAE, and if you're going to be doing social media marketing in the emirates, you may be wondering what sets ...
Shannon Correia December 16, 2020

Social Media Lead Generation: Best Practices and Tips

Social media platforms are one of the best digital marketing channels for businesses, especially when it comes to brand awareness and lead ...
Shannon Correia December 15, 2020

Social Media Abu Dhabi - Targeting the UAE Capital's Residents

If your target audience is people in Abu Dhabi, this guide is for you. We're sharing all you need to know about social media usage and trends in the ...
Toni Becker December 14, 2020

Should I create an Arabic Social Media Lead Generation Campaign?

Much like the rest of the world, the UAE has taken to social media, and on average, the population spends over 2.5 hours on social media platforms ...
Shannon Correia December 13, 2020

Social Media for Financial Services - doing it the right way

The use of social media by financial institutions is a necessity, albeit somewhat different from the kinds of social media strategies applicable to ...
Shannon Correia November 16, 2020

Social Media Packages in Dubai: What's included?

Social media is the primary form of digital marketing for many businesses. When working with an agency, you're presented with packages offering ...
Toni Becker November 14, 2020

What is Digital PR?

Public Relations, commonly referred to as PR, is the practice of strategically and deliberately managing the creation, release and spread of ...
Shannon Correia October 22, 2020

How do you measure the ROI of social media?

As with anything a business invests in, returns are expected. Social media is one of the best and most widely used forms of digital marketing ...
Shannon Correia October 20, 2020

10 Social Media Trends for 2022 - How Your Business Can Take Advantage

Ready to find out all about the top 10 social media trends for the year? These trends represent or respond to the current consumer zeitgeist. If the ...
Shannon Correia October 16, 2020

The Best New Social Media Platforms for 2022

Marketers know all too well that there are a handful of powerful social media platforms where their energy and efforts need to be directed to. You ...
Toni Becker September 11, 2020

How much does it cost to run Arabic campaigns on Social Media?

Arabic is the 4th most used language on the internet today, and it's fair to say that most people want to use their native language when online. In ...
Shannon Correia August 24, 2020

How much do Social Media Influencers cost to hire?

Influencer marketing is a highly effective way for businesses to partner with influential people who can increase the reach and exposure of a ...
Shannon Correia August 23, 2020

Instagram Management in Dubai: How to outsource your account

Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
Shannon Correia August 22, 2020

What's best for video marketing - YouTube or Instagram?

Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
Toni Becker August 11, 2020

What does a LinkedIn Marketing & Advertising Agency do?

LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
Shannon Correia August 02, 2020

How to Create a Advertising Campaign on LinkedIn

LinkedIn is the world’s leading professional social network. Having a presence on the platform enhances the visibility of businesses, helping to ...
Shannon Correia August 01, 2020

How to Create a Campaign on Snapchat

When it comes to social media campaigns, marketers are quick to turn to Facebook and Instagram. However, trends indicate that other social media ...
Shannon Correia August 01, 2020

How to Work with Social Media Influencers - Getting Started

As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
Shannon Correia July 31, 2020

What is the Future of Social Media Influencers?

Influencer marketing has reached a point of maturity, having been a growing phenomenon over the last few years. Naysayers continue their narrative ...
Shannon Correia July 31, 2020

Social Media for Hotels

Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
Shannon Correia July 29, 2020

Social Media in a Recession: How the platforms can help your business

The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
Shannon Correia July 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
Shannon Correia July 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present.  But for ...
Shannon Correia July 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
Shannon Correia July 25, 2020

Top 10 Advantages of Social Media for Business

Social media is an inevitable part of modern day life for people in their daily lives and for businesses too. From socialising on the internet to ...
Toni Becker July 25, 2020

The Transformation of Marketing in 2020

The world is forever changed. This year has brought with it uncertainty and fear. We fear for our families, our loved ones and our businesses. ...
Shannon Correia July 25, 2020

How does TikTok advertising work?

TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
Toni Becker July 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...

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