Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present. But for ...
TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
COVID-19 and the threat of an impending global recession has impacted businesses with many suffering from reduced sales revenue and falling profits. ...
As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
Instagram has over 1 billion active monthly users, and over 500 million active users daily. The social media platform has come a long way since its ...
At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
Whether your restaurant has been up and running or is newly launched, you're going to need social media marketing to attract foodies to your tables. ...
Why should a company need to hire for their digital marketing? What skills and tools should you possess before you apply? Everyone can post a picture ...
The eve of 2016 brought in the usual sights of celebrations and firework displays, but something very unusual happened in Downtown Dubai, a hub for ...
As an SME there is a lot of pressure to engage on social media, everyone will tell you, you have to get on social media, that's where it is! Even to ...
If you're a small business owner or the founder or co-founder of a SME, it's likely that you have a limited marketing budget. In the past, this would ...
This might be seen to be the most biased article that I have ever written, after all, I'm the CEO of a digital marketing agency arguing that agencies ...