Posts about

Social Media Marketing (2)

authorShannon Correia dateAugust 24, 2020

How much do Social Media Influencers cost to hire?

Influencer marketing is a highly effective way for businesses to partner with influential people who can increase the reach and exposure of a ...
authorShannon Correia dateAugust 23, 2020

Instagram Management in Dubai: How to outsource your account

Social media is one one of the most important elements of online marketing. When it comes to platform selection, Instagram is highly favoured among ...
authorShannon Correia dateAugust 22, 2020

What's best for video marketing - YouTube or Instagram?

Video is the most engaging form of content, so it’s no wonder that marketers the world over are using it as a prime medium to showcase their content. ...
authorToni Becker dateAugust 11, 2020

What does a LinkedIn Marketing & Advertising Agency do?

LinkedIn is often described as a social media goldmine for B2B marketing because of the 500 million professionals that regularly engage with the ...
authorShannon Correia dateAugust 02, 2020

How to Create a Advertising Campaign on LinkedIn

LinkedIn is the world’s leading professional social network. Having a presence on the platform enhances the visibility of businesses, helping to ...
authorShannon Correia dateAugust 01, 2020

How to Create a Campaign on Snapchat

When it comes to social media campaigns, marketers are quick to turn to Facebook and Instagram. However, trends indicate that other social media ...
authorShannon Correia dateAugust 01, 2020

How to Work with Social Media Influencers - Getting Started

As the social media influencer industry changes, so does the relationship between businesses and influencers. Here’s all you need to know about how ...
authorShannon Correia dateJuly 31, 2020

What is the Future of Social Media Influencers?

Influencer marketing has reached a point of maturity, having been a growing phenomenon over the last few years. Naysayers continue their narrative ...
authorShannon Correia dateJuly 31, 2020

Social Media for Hotels

Social media offers hotels the opportunity to share lust-worthy lifestyle content that extends and enhances the guest experience. Here's how to reap ...
authorShannon Correia dateJuly 29, 2020

Social Media in a Recession: How the platforms can help your business

The COVID-19 pandemic has resulted in many countries entering into periods of lockdown. This has stifled economies and caused unemployment rates to ...
authorShannon Correia dateJuly 28, 2020

Social Media for Automotive Companies

One of the biggest purchasing decisions for consumers is buying a car. Aside from buying a house, this is a decision which affects your day to day ...
authorShannon Correia dateJuly 27, 2020

Patient Marketing: Social Media for Healthcare Businesses

With the COVID-19 pandemic still having an impact on many countries around the world, the demand for healthcare businesses is ever present. But for ...
authorShannon Correia dateJuly 25, 2020

How can I market my business on TikTok?

TikTok is the latest craze in social media, with growth that continues to increase. It comes as no surprise that marketers are turning to the ...
authorShannon Correia dateJuly 25, 2020

Top 10 Advantages of Social Media for Business

Social media is an inevitable part of modern day life for people in their daily lives and for businesses too. From socialising on the internet to ...
authorToni Becker dateJuly 25, 2020

The Transformation of Marketing in 2022

The world is forever changed. 2020 brought with it uncertainty and fear, and 2021 was a time to fully adjust to that change. Nothing is as it was, ...
authorShannon Correia dateJuly 25, 2020

How does TikTok advertising work?

TikTok is the most recent social media platform to experience exponential growth and as with all other social media platforms, offering advertising ...
authorToni Becker dateJuly 22, 2020

Sales Lead Generation using Snapchat

Snapchat is a mobile application used on iOS and Android devices. The primary concept that formed the development of the app is that any video, ...
authorToni Becker dateJuly 21, 2020

How much does a good digital agency charge in Dubai?

COVID-19 and the threat of an impending global recession has impacted businesses with many suffering from reduced sales revenue and falling profits. ...
authorShannon Correia dateJuly 20, 2020

Disadvantages of Social Media for Business

There is a lot to be said about the advantages of social media for businesses. However, there are certain issues that are present too that can ...
authorShannon Correia dateJuly 19, 2020

The Top 10 Ways to Grow your Business using Social Media

In a question for the digital age: if your brand isn’t online, does it even exist? Well, sure it can, but it would be missing out on the many ...
authorShannon Correia dateJuly 18, 2020

Social Media for Retailers

Taking the brick and mortar experience to the online world on click and mortar is a must for most retail businesses. That’s because platforms can ...
authorShannon Correia dateJuly 17, 2020

Social Media Campaigns: How to get started

To drive marketing across social media channels, you need to strategize and implement campaigns. With the right techniques and tools you can ...
authorToni Becker dateJuly 16, 2020

What is more important - SEO or Social Media?

At Nexa, we're often asked whether Search Engine Optimisation (SEO) or Social Media is the best way to improve a client's digital presence. The ...
authorToni Becker dateJuly 10, 2020

Lead Generation & Social Media Tips for Luxury Brands

As the digital age progresses, shoppers of luxury brands are spending most of their time online and on their mobile devices. Luxury brands have had ...
authorShannon Correia dateJuly 10, 2020

Social Media Advertising in 2023

Most brands understand the need to be visible on the social media platforms most relevant for their business. Typically, the most relevant social ...
authorShannon Correia dateJuly 09, 2020

Social Media Video Production: Working with an agency to create yours

It is no secret that social media videos have become the most engaging content on not just social media platforms but perhaps the internet as a ...
authorToni Becker dateJuly 07, 2020

Sales Lead Generation using LinkedIn

Marketers the world over know that social media is one of the most powerful tools for sales lead generation. We all know about the importance of ...
authorShannon Correia dateJuly 05, 2020

Social Media Marketing in 2023

Social media marketing is in a constant state of flux, with new trends, platforms and behaviours developing, which require businesses to adjust their ...
authorToni Becker dateJuly 04, 2020

Sales Lead Generation Using Instagram

Instagram has over 1 billion active monthly users, and over 500 million active users daily. The social media platform has come a long way since its ...
authorShannon Correia dateJuly 04, 2020

Social Media Strategy for Businesses in 2020

Social Media is a vastly important aspect of a business’s online marketing strategy. It is continuously evolving, hence your strategy needs to be ...
authorShannon Correia dateJune 30, 2020

Social Media Marketing for Luxury Brands

At first glance, social media and luxury brands appear to contradict each other. While the former is accessible to all, the latter is not. In order ...
authorLawrence Coward dateSeptember 05, 2016

Social Media Advertising for Restaurants in Dubai [Updated 2023]

Whether your restaurant has been up and running or is newly launched, you're going to need social media marketing to attract foodies to your tables. ...
authorAndrew Thomas dateAugust 30, 2016

How to Use Instagram Stories for Business in Dubai and Abu Dhabi

So Instagram had a HUGE update a few weeks ago for those of you who missed it. They launched an update to the platform that also introduced a new ...
authorBilal Maasarani dateAugust 22, 2016

Social Media & Digital Marketing - How to Promote & Market your Event in Dubai & Abu Dhabi. UPDATED FOR 2021

Updated for 2021 Promoting events is not an easy task. Especially in a place like Dubai or Abu Dhabi, where there are many events taking place ...
authorBilal Maasarani dateMay 08, 2016

What skills do you need for a job in social media?

Why should a company need to hire for their digital marketing? What skills and tools should you possess before you apply? Everyone can post a picture ...
authorDan Cross dateJanuary 04, 2016

In Case of Emergency: Social Media Contingency Plans

The eve of 2016 brought in the usual sights of celebrations and firework displays, but something very unusual happened in Downtown Dubai, a hub for ...
authorAmit Vyas dateNovember 01, 2015

Facebook Advertising in Dubai & Abu Dhabi: Why Your Business Should Be Using this Platform

Updated 2023. Facebook is the stalwart of social media platforms, achieving unbelievable levels of growth that are almost unimaginable by any ...
authorAndrew Thomas dateJuly 21, 2015

The 6 pillars of effective social media

As an SME there is a lot of pressure to engage on social media, everyone will tell you, you have to get on social media, that's where it is! Even to ...
authorAmit Vyas dateJuly 02, 2015

5 Questions to Test Your Social Media Agency [Updated for 2023]

We're often asked to audit the social media performance for companies in Dubai. At times, companies are looking for a 3rd party to verify and ...
authorAmit Vyas dateJuly 01, 2015

Social Media for Small Businesses in Dubai: 5 (NEW) Success Tips for SME's

If you're a small business owner or the founder or co-founder of a SME, it's likely that you have a limited marketing budget. In the past, this would ...
authorAmit Vyas dateJune 30, 2015

Social Media Agency Wars in Dubai: PR Agency vs. Digital Agency [Updated 2023]

This might be seen to be the most biased article that I have ever written, after all, I'm the CEO of a digital marketing agency arguing that agencies ...
authorAmit Vyas dateJune 28, 2015

Social Media Marketing Management in Dubai, Abu Dhabi or Doha: How Much Should Your Company Pay? [Updated 2022]

One of the most popular questions that our agency receives from new prospects is: "How much do you charge for Social Media Marketing Management?" ...
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