Will I Get a Return on Investment Using the HubSpot CRM?

Digital transformation has changed the way we do business and Customer Relationship Management (CRM) platforms have completely shifted the sales, marketing, and service world. CRMs are not just about streamlining business processes, they are about making your customer the center of everything you do as a business. The modern-day customer has more power than ever before and it is important that businesses create systems to attract, nurture, engage and retain customers in the digital age. 

HubSpot has been at the forefront of the CRM revolution and continues to set the standard for CRM excellence. The business was founded on the belief that consumers don’t want to be interrupted by marketers - they want to be helped by marketers. And this is known as “inbound marketing.”

Today, the inbound marketing movement has soared and has empowered businesses around the globe to stop interrupting consumers and rather focus their attention on helping prospective clients by reaching them at the right time, with the right message. 

HubSpot’s CRM platform has all the tools and integrations businesses need for their marketing, sales, content management, customer service, and operations teams. The CRM consists of five premium products these being the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All of these are built on top of a collection of foundational features and tools. These Hubs can be accessed for free, however, features are limited in the free offering and if you want a more feature-rich option, HubSpot offers Starter, Professional, and Enterprise options that do come at a cost.

But is the cost worth it? Let’s take a look.

HubSpot and its Return on Investment

In 2021, HubSpot analyzed data from 103, 000+ customers and determined the Return on Investment received from the platform. Below, we take a look at HubSpot's findings which are sure to give you a greater understanding of the true power of the platform. 

HubSpot Marketing Hub Return on Investment

The HubSpot Marketing Hub ensures that you have control over your brand perception and engage with your customers at every touch-point throughout the buyer's journey. The Marketing Hub guarantees that your messaging is always on-brand across all your marketing channels, from your website to your social media and email campaigns. With the Marketing Hub you are able to use email automation and personalization, lead generation tactics (such as lead forms), create conversion points, and lead nurturing opportunities. Essentially, the Marketing Hub helps you to attract, engage and delight your target audience - driving them through the sales pipeline. 

HubSpot’s ROI study found that their customers experience an average of 189% increase in their website traffic and a 180% increase in their inbound leads a year after purchasing HubSpot for their business. 

Customers across all industries and of all sizes experience marketing and lead generation growth with HubSpot, the statistics speak for themselves.

Marketing Hub Return on Investment

This table displays the improvement in each metric 12 months post-purchase compared to the benchmark set in month 1.

The study also found that all Marketing Hub customers had an increase in inbound leads 1 year after purchase with Enterprise customers seeing a 203%  improvement.

Lead generation is the lifeblood of any business and thanks to HubSpot’s inbound marketing lead generation methodology and lead generation tools, businesses are experiencing a significant increase in high-quality leads - providing a measurable return on investment.

HubSpot Sales Hub Return on Investment

The HubSpot Sales Hub software helps businesses gain deeper insight into prospects and leads while automating time-consuming and money-wasting sales tasks - helping your sales team close more deals faster. 

The Hub is expertly designed to help sales teams engage with high-quality leads without wasting time on leads that are not ready to convert. The platform offers email templates, free calling, email sequencing, meeting scheduling, and pipeline tracking - ensuring your sales team can concentrate on what they do best without wasting time on manual tasks. 

Customers across all industries and of all sizes experience sales growth with HubSpot, the statistics speak for themselves.

Sales Hub Return on Investment

This table displays the improvement in each metric 12 months post-purchase compared to the average set in the first 3 months.

The reason the Hub is so successful is that it is designed to help your teams prioritize leads and identify once a lead is ready to convert. This means your sales team will no longer be wasting time chasing dead-end leads - rather they are able to reach potential customers, at the right time, with the right message - resulting in increased sales and of course, a significant return on investment.

Hub Alignment Means Even Greater ROI

The HubSpot Hubs are powerful tools on their own, but when combined, the results are out of this world. HubSpot found that customers who leverage the power of the HubSpot CRM platform experience even greater improvement when harnessing the power of the HubSpot Hubs.

They found that the below Hubs work exceptionally well together when it comes to ROI:

• Marketing Hub and CMS Hub: According to the study, by combining the Marketing and CMS hubs, customers experience an even greater improvement in quality website traffic. 
• Marketing Hub, Sales Hub, Service Hub, and CMS Hub: Using these Hubs in sync has been shown to outperform any of the other Hubs used alone. 

HubSpot Lead Generation Return on Investment

The above outlines the power of the HubSpot Hubs - but let’s take a closer look at HubSpot’s lead generation capabilities and how they helped businesses over a 12 month period.

• Global Inbound Lead Performance: On average, customers see a 159% increase in the number of inbound leads they generated one year after they purchase HubSpot.
• Inbound Leads by Region: Companies from regions across the globe had their monthly inbound leads increase by up to 122% one year after purchasing HubSpot.
• Inbound Leads by Country: Customers in countries around the globe experienced an increase in inbound leads of up to 174% in just one year.
• Leads by Industry: After 1 year of purchasing HubSpot, companies across all industries experienced increased inbound leads.
• Leads by Company Size: Companies of all sizes experience an increase in monthly inbound leads, larger companies did experience the greatest improvement after 1 year.

As stated previously, lead generation is the lifeblood of any business, and thanks to HubSpot's led generation capabilities, businesses are making more sales - which leads to a measurable return on investment. With that in mind, let's take a look at Deals Closed with HubSpot over this period. 

HubSpot Deals Closed and Return on Investment

• Global Deals Closed-Won: One year after purchasing HubSpot, customers record 92% more closed-won deals on average.
• Deals Closed-Won by Region: Companies from regions across the world experienced increases in the number of deals marked closed-won 1 year after purchasing HubSpot.
• Deals Closed-Won by Country: Companies in countries around the world increase their volume of closed-won deals by at least 67% one year after purchasing HubSpot.
• Deals Closed-Won by Industry: After 1 year of owning HubSpot, companies across all industries see more closed-won deals.
• Deals Closed-Won by Company Size: Companies of all sizes record at least  50% more closed-won deals after 12 months. That said, companies with more than 200 employees see the greatest improvement over time.

The above outlines Deals Closed-Won, and below we take a look at HubSpot’s Deal-Close Rates in the period of one year.

Deal Close Rate and Return on Investment

• Global Deals Close Rate Performance: One year after purchasing HubSpot, customers see a 41% improvement in their deal close rate.
• Deals Close Rate by Region: Regions across the globe experienced increases in their deal close rate the year after purchasing HubSpot.
• Deals Close Rate by Country: Companies in countries around the world improve their deal close rate a year after purchasing HubSpot.
• Deals Close Rate by Industry: After 1 year of owning HubSpot, companies across industries see at least a 27% increase in their deal close rate.
• Deals Close Rate by Company Size: Deal close rates improve for all company sizes in the year since purchasing HubSpot, though companies with 0-5 and 1001+ employees see the greatest increases

The above provides some insight into HubSpot’s findings and you can download the full report, here.

Interested in HubSpot for your Business?

Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally.

Our journey with HubSpot began in 2014 when as a customer of HubSpot we quickly experienced the impact that the platform was having on our business.  From increased website traffic and performance to higher conversions and fast sales growth, we wanted to see how we could help other businesses to experience the same.

Shortly after, we became a HubSpot Partner, starting as an un-tiered partner but slowly working our way through the certification process, implementing HubSpot for over 100 clients and today managing a sizable percentage of HubSpot's revenue in the MENA region.  

Contact Nexa for all your HubSpot requirements.