As AI continues to weave itself into the everyday of our online lives, more and more people are coming to terms with the need to understand, adopt, and incorporate this technology. AI is here and it is not going anywhere, and companies that bring it on board and make it work for them are placing themselves ahead of companies that aren't. While most of us are familiar with ChatGPT, Bard, and the other prominent AI tools that have been making waves recently, what many people do not realise is that there is a lot more to AI and there are many AI platforms out there. As we know, AI is changing the world at a rapid rate now, and it is crucial that you understand what it is and how it may impact your industry.
Let's take a look at a couple of reasons why your business should learn about AI:
- AI can help businesses automate tasks and improve efficiency
AI can be used to automate many tasks that are currently done manually, such as customer service, data entry, and fraud detection. This can free up employees to focus on more strategic tasks, and it can help businesses save money.
- AI can help businesses make better decisions
AI can analyse large amounts of data to identify patterns and trends that would be difficult or impossible to see with the naked eye. This information can be used to make better decisions about everything from product development to marketing campaigns.
- AI can help businesses personalize the customer experience
AI can be used to track customer behaviour and preferences, and it can use this information to personalise the customer experience. This can help businesses improve customer loyalty and retention.
- AI can help businesses innovate
AI can be used to develop new products and services, and it can also be used to improve existing products and services. This can help businesses stay ahead of the competition and grow their market share.
So, while you can simply hop online, download ChatGPT, and start using it to help you work, there is a significant advantage to be gained in extending your knowledge and your team's knowledge about AI itself. Doing so means you can truly optimise the AI tools you select for your business, making them work for you to their full potential.
The good news is that Google has recently released a series of free AI courses. These courses cover a wide range of topics, from the basics of AI to more advanced concepts such as machine learning and natural language processing, and are designed for a range of audiences from the beginner through to experienced professionals. This is extremely beneficial, not only due to accessibility, but because it means your team can advance in their training as they move through the courses.
Nine new courses are on offer, but here are some of the key ones to consider:
- Introduction to Generative AI: A course explaining what it is, how it is used, and how it differs from traditional machine learning methods.
- Introduction to Large Language Models: This explores what large language models (LLM) are, where and how they can be utilised, and how you can enhance LLM performance.
- Introduction to Responsible AI: A course on what responsible AI is, why it's important, and how Google implements responsible AI in their products, as well as Google's 7 AI principles.
All courses are free to enrol in, available to anyone wanting to learn more about this rapidly growing field. You can learn at your own speed with self-paced course segments, building up knowledge and upskilling your team. You'll gain a deeper understanding of AI and its potential applications, how to use it for solving real-world problems, and ultimately, equip your business with the right skills and approach for adapting to AI tools in the workplace.
At NEXA, we firmly believe in empowering our clients to make the best decisions for their businesses, offering consultation and training to help you get the most out of every tool at your disposal. Speak to us if you want to take your business further into the world of AI.