authorKirsten Delcie dateDecember 09, 2021

What are the Digital Tools & Technology You Need to Implement in Your Business?

By now, any and every business owner should be aware of how much the business landscape is changing and shifting in favour of digitalisation. This, ...
authorToni Becker dateDecember 08, 2021

Social Media Marketing for Beginners: TikTok

Social Media continues to evolve and just when you think one platform has solidified its place as the top-dog, another emerges and the landscape ...
authorShannon Correia dateDecember 07, 2021

How Paid Advertising has Evolved: Making Successful Ad Campaigns

Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
authorToni Becker dateDecember 06, 2021

Beginners Guide to Social Media: LinkedIn

There’s no better place to connect with business decision makers and business professionals than on LinkedIn. LinkedIn is the world’s largest ...
authorShannon Correia dateDecember 05, 2021

How High Performing Emails Increase ROI

Email marketing remains to be one of the most effective tools for digital marketers. Checking emails is a daily habit for millions around the world, ...
authorToni Becker dateDecember 04, 2021

What Is the HubSpot Operations Hub Enterprise?

In order for your business to grow better, it needs to run better. The problem is that as businesses scale, processes and systems begin to break ...
authorShannon Correia dateDecember 03, 2021

The Client Lifecycle: How to Effectively Manage Your Clients

Business circles often speak of the consumer lifecycle, but for B2B business and service industry providers, the client lifecycle takes center stage. ...
authorShannon Correia dateDecember 02, 2021

Google Ads Deep Dive: How to Improve Ad Performance

Google is the world’s most used search engine, so it comes as no surprise that Google Ads have become an essential part of digital advertising. With ...
authorShannon Correia dateDecember 01, 2021

Getting Creative With Ad Copy

Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
authorShannon Correia dateNovember 30, 2021

Targeting Tips for Google Ads

Marketers can no longer hope for sufficient organic traffic. Advertising is required to ensure your ad is seen by audiences - and importantly, seen ...
authorKirsten Delcie dateNovember 29, 2021

What is AR Shopping and How Can it Help Your eCommerce Store?

Believe it or not, eCommerce has been around since the mid-1990s and has been on a steady growth incline ever since. Just before the infamous dot-com ...
authorToni Becker dateNovember 28, 2021

What Does the Google Third-Party Cookies Phase-out Mean for Marketing?

In 2020, Google announced that it would be removing third-party cookies from Google Chrome by 2022. Of course, the marketing world went into a spin ...
authorToni Becker dateNovember 27, 2021

What Is the Metaverse and How Will It Change the Way We Work?

Unless you have been living under a rock, you know that Facebook changed its name to “Meta.” This change is an indication of the company’s intention ...
authorShannon Correia dateNovember 26, 2021

Is the 4 Day Work Week Really a Good Idea?

There’s been lots of talk recently about the 4 day work week. The question is - can this really work? In this article, we’ll be exploring this ...
authorToni Becker dateNovember 25, 2021

Prepare for These eCommerce Trends in 2022

As the digital space grows and evolves, 2022 is set to introduce change in the eCommerce industry. From artificial intelligence to smarter automation ...
authorShannon Correia dateNovember 24, 2021

Does Black Friday and Cyber Monday Still Matter?

Consumer culture is deeply entrenched in society. Multiple components work together to keep it well oiled like a machine. This time of year sees ...
authorShannon Correia dateNovember 23, 2021

Total Rewards Strategy: The Future of Workplace Benefits

Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
authorToni Becker dateNovember 22, 2021

What is Lead Scoring and Why is it Important?

If you want your sales team to consistently pitch to valuable and qualified prospects or leads that have a high potential of being converted into ...
authorToni Becker dateNovember 20, 2021

What are the Search Engine Optimization Best Practices for 2022?

Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic ...
authorShannon Correia dateNovember 19, 2021

Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation

Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
authorShannon Correia dateNovember 18, 2021

Content Marketing Strategy Planning for 2022

Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
authorToni Becker dateNovember 17, 2021

HubSpot Versus Salesforce for Lead Generation

Lead generation is the lifeblood of any business and refers to the process of attracting potential customers and collecting their data for the ...
authorShannon Correia dateNovember 16, 2021

How Video Fits in With Content Marketing

Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
authorToni Becker dateNovember 15, 2021

I Want to Increase Sales. What Digital Marketing Should I Spend My Money On?

If you are looking to attract, engage and convert high-quality leads then digital marketing is vital for your business. However, you need to ...
authorKirsten Delcie dateNovember 14, 2021

Why Is Employer Branding Important for Recruitment?

The current job market is an extremely competitive place that sees businesses across all industries and sectors competing against each other to ...
authorToni Becker dateNovember 13, 2021

Is Social Media Ad Spend Worth It?

If you want to grow your business in 2022 but are unsure of where to place your marketing budget then this is the article you have been looking for. ...
authorShannon Correia dateNovember 12, 2021

Is Business Growth Realistic in 2022?

Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
authorShannon Correia dateNovember 11, 2021

I Want to Grow My Business. Where Do I Begin?

Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
authorShannon Correia dateNovember 10, 2021

What Is the Future Consumer Like?

Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
authorShannon Correia dateNovember 09, 2021

I Need More Sales. Here are 25 Ways to Seize the Opportunity

Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
authorShannon Correia dateNovember 08, 2021

eCommerce in Dubai: How to Maximize Revenue With Marketing

eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
authorToni Becker dateNovember 07, 2021

Are Blogs Still Important in 2022?

We live in the digital age and with constant technological and online advancements being introduced to the world every day, many business owners are ...
authorShannon Correia dateNovember 06, 2021

What Does a Lead Generator Do?

Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
authorToni Becker dateNovember 05, 2021

How Do I Use a CRM for Lead Generation and Lead Management?

Lead generation refers to a strategy designed to attract and convert a target audience that has shown interest in your business. The goal of lead ...
authorShannon Correia dateNovember 04, 2021

I Want More Revenue. Does that Mean I Need a RevOps Strategy?

Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
authorShannon Correia dateNovember 03, 2021

6 Steps to Rebrand

In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
authorShannon Correia dateNovember 02, 2021

You Can't Buy Your Brand's Reputation, but You Will Pay For It

A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
authorShannon Correia dateNovember 01, 2021

I Want to Increase My Sales. Does That Mean I Need More Advertising?

The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
authorShannon Correia dateOctober 31, 2021

You Can’t Plan to Go Viral, but You Can Prepare to Go Viral

Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
authorShannon Correia dateOctober 30, 2021

Can Video Help with Business Growth?

The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
authorKirsten Delcie dateOctober 29, 2021

Why Is eCommerce Advertising in Arabic an Absolute Must?

Did you know that even though it is the 4th most used language online, less than 1% of the internet’s content is in Arabic? And those websites that ...
authorKirsten Delcie dateOctober 28, 2021

I Need More Leads. Where Can I Find Them and How Do I Get Them?

If a business has amassed a huge following on social media and has large amounts of traffic to its website, this must mean that sales are through the ...
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