There have been many recent changes to major social media platforms that have left business owners reeling. The world of business marketing in this area is changing so quickly that many people find that hiring a social media agency to handle their accounts for them is the only way that their brand can be effectively managed online. Part of the reason for this is that social media platforms such as Facebook, Twitter and Instagram have thousands of developers that are aggressively working on their platforms in order to constantly improve their offering to users. Therefore, a consequence of this is that business owners need to be up to date with these changes or will find themselves confused and unsure as to why one activity worked so well for them previously compared to now. Here are five of the major recent changes with social media that will affect businesses that you should be aware of:
1. Facebook's Changes to Organic Promotions.
Business owners and analysts have all noticed the gradual changes in the way Facebook treats promotional posts. More and more, business owners need to purchase advertising in order for their posts to have any reach. Facebook recently developed an algorithm that will identify promotional posts so the company can actively avoid sharing them organically. Social media management companies are already scrambling to master this algorithm. This algorithm is due to roll out in January 2015.
2. No Connecting with LinkedIn Group Members.
Group members were previously the best way to build contacts and connections on this social media platform. This was not just a great marketing tool, but a good way to make business contacts and get advice. However, due to a recent change by LinkedIn, this is no longer possible.
3. All LinkedIn Users Can Have Cover Photos.
Until recently, only premium LinkedIn members were allowed to add cover photos and give their business a 'face'. This is a valuable tool in building a brand and increasing its visibility through social media marketing. If you are a business-to-business company, LinkedIn is especially important and if you are struggling to create a personable brand on LinkedIn and other similar platform, consult a social media company, who can help you to identify the opportunities for your business.
4. Control Your Small Business's Twitter Through Apps.
There is a new app called Twitter Small Business Planner that helps owners to better utilize social media marketing. There are tips and tutorials for maximizing the impact of your Twitter as well as social media management tools. If you are struggling to understand how Twitter can impact your business, you should start here.
5. Instagram Ads Now Available.
Instagram has gone the way of every other social media company and is now offering ads. While users may initially find these ads annoying, they may be a great way of getting more followers on Instagram and generally expanding your social media reach by showcasing your products or success stories on this platform. Consult a social media agency if you are ready to form an ad campaign through this popular photo-sharing site or want to better understand the opportunities available for your business.
Some of these changes will make marketing easier for businesses, while others will make it more difficult. Dealing with the social nature of the modern internet is an undeniable part of modern marketing, but also a huge opportunity for business owners who want to get an edge over the competition. Contact a social media agency today if you are ready to get the most out of these promising websites.