New HubSpot, Same Mission: Helping You Grow Without Disruption

HubSpot just dropped its biggest platform update of the year. New tools across CRM, data, marketing, sales, service, and commerce. More AI. More flexibility. More speed.

It all sounds great on paper, but what matters is how fast they start delivering value. That’s where we come in.

As HubSpot's only Elite Partner headquartered in the region, NEXA isn’t just across the latest update. We’re already rolling it out, auditing client setups, and making sure every new feature works for the way your business actually runs.

Let’s break it down.

Smarter CRM, Smarter Data. Right From the Start.

The new Smart CRM and Data Hub finally cleans up the mess behind the scenes. With HubSpot’s Data Studio and new merge rules, we're helping clients unify disconnected systems, remove duplicate records, and make dashboards worth trusting. Lead scoring, custom views, and campaign-first reporting are all now in play.

Here’s what’s landed:

• Data Hub: One space to connect every system, clean up contacts, and build trust in your data with tools like Data Studio and Data Quality Monitoring.
• Smart Views & Insights (Beta): Customise how your team sees records, with calendar, board, table, or map, with intent enrichment and AI-powered signals built in.
• Primary Campaigns in Reports: Attribute success clearly when multiple assets drive one result.
• Enterprise-Grade Lead Scoring at Pro Tier: Get smarter prioritisation at scale without upgrading your whole stack.

Marketing Gets a Workflow Upgrade

Marketing teams aren’t left behind. The new Marketing Hub and Studio is built for cross-team campaigns that don’t fall apart mid-way. We’re already launching multichannel campaigns faster with the new canvas, setting up AI-generated segments, and personalising content per visitor without overcomplicating it. You’ll see faster journeys, better attribution, and less guesswork.

New features include:

• Marketing Studio (Beta): A shared canvas to plan and build multichannel campaigns. Teams move faster, together.
• AI Segmentation & Personalisation: Automatically suggest high-performing audiences and adjust CTAs or page content per visitor.
• AI-Powered Email (Beta): Auto-generate copy, subject lines, and send times based on CRM data and engagement predictions.
• Auto List Descriptions: Instantly understand who’s in your list and why, without manual logic checks.

AI That Works Where You Actually Need It

The shift to AI-first workflows means tools like ChatGPT, Claude, and Gemini are now native. For our clients, that means less jumping between platforms and more output without more hires. NEXA's already building Breeze Agents, configuring automation for sales and service, and training teams to manage flows without developer support. Whether it’s ticket routing, CPQ quotes, or proactive support, AI doesn’t feel like a bonus extra anymore; it’s just how things work.

New 2025 capabilities:

• Breeze Agents (Beta): AI assistants for sales, support, and data, trained on your CRM, not generic data.
• AI-Ready Sales Meetings: From pre-call briefs to live note capture and auto follow-ups.
• Conversation Risk Signals: Identify when deals go quiet or off-track before it’s too late.
• Connect ChatGPT, Claude, Gemini: Use top models directly inside HubSpot with safe governance.

From Quote to Payment Without the Lag

On the commerce and content front, new CPQ tools and payment rollouts are opening faster revenue capture. We’re rolling out quoting flows with AI assistance, speeding up deal closure and approvals. At the same time, native video tools now auto-transcribe and localise content, so your team can repurpose assets in clicks, not hours.

At NEXA, we do more than simply turn on AI CPQ; we build your entire quoting logic with approval trees, pricing tiers, and asset automation. For content-heavy clients, we’re localising product walkthroughs and onboarding flows across languages using native HubSpot video tools. Every new feature gets wrapped into a working process.

No Templates. No Gaps. Just a Platform That Grows With You.

Every new feature has two sides: the tech and the setup. Our role is to make sure the rollout is frictionless. No broken reports, no confused teams, no misfiring automation.

Whether it’s a 50-person team or a multi-market enterprise, our onboarding, implementation, and enablement teams are already ahead of the update. And that means your team stays focused on results, not re-learning platforms.

What else is new in 2025:

• Breeze Intelligence for All: Free logo and company enrichment from day one.
• Object Merges & Security Contact Roles: Better compliance, cleaner records.
• New Apps & Marketplace Extensions: 77+ new integrations across Q2.
  
  

What we’re doing at NEXA:
The new HubSpot is faster, more connected, and increasingly AI-native. But it still needs the right foundation to perform. That’s where the work begins.

Already a client? You’re likely seeing these features live already. Not yet with NEXA? This is your chance to partner with a team that builds with HubSpot daily.

Ready to make it work for you?

Already on HubSpot? Make Sure You’re Set Up to Win.

You don’t need to switch platforms to get value. You just need the right setup. With NEXA as your Elite Partner, you get:

• Early access and Beta feature activation
• Clean, compliant data migrations
• Custom pipelines, reports, and dashboards
• AI workflows tailored to your use cases
• Hands-on support from real HubSpot specialists

Fast, practical value from day one to day 1000.

Not a NEXA client yet? You’re missing more than features.

You’re missing the partner who:

1. Understands your structure before touching your settings
2. Builds systems your team will actually use
3. Fixes the gaps other agencies leave behind
4. Makes every HubSpot release a value opportunity, not a disruption

Let’s make HubSpot work harder for your business. Talk to NEXA today.