Animated Video Production: Video options for businesses

Animations are illustrations created with tools, either by hand or computer. Using software tools, motion pictures are produced from these animations for video content. These videos are a great method to communicate with your audience. But how can animated videos help businesses?  Below, we discuss the the animated video options available for businesses and the benefits of each.

Videos in general are increasing in popularity across marketing mixes. YouTube, for example, is the second largest search engine with more than a billion unique users per month. A significant portion of the video content consumed and produced is dedicated to learning and work-related content. This is where the opportunity for animated videos comes into play.

The allure of animations

What makes animated videos so powerful? Well, humans tend to be visual learners. Seeing the content come to life improves the ability to retain and recall information. Illustrations are also linked to symbolic communication which humans have a natural inclination towards. In essence, this is content about compelling short form explanations.

It is this plainly stated form of communication that offers clarity and is able to express complex ideas. This creates great appeal for your business, because what your audience really wants is solutions. Rather than dealing with a salesperson, animated videos demonstrate clear solutions to problems.

Animations work so well because you can create fun content that is concise and likeable. You are creating a perfect character that people can associate with your brand. This is preferred to sales people and hired actors in these cases. This also means that you are able to change the storylines with ease when necessary.

The videos can have characters that cater to certain targeted audiences. For instance, the youthful demographic may resonate better with a particular character. It is evident that animated videos are versatile in this way. They also have the benefit of longevity and profitability. The animations can be created relatively easily by taking inspiration from the existing brand, as these videos are seen as extensions of it. This can come through in the brand voice and colour scheme.

This can attract new customers and satisfy existing customers. From catching their attention with views, you should be able to translate that into click throughs and sales. This content can work for your internal business operations (directed towards your staff), or externally (created for the consumer to view).

Furthermore, it can appeal to any stage of the buyer’s journey, from information relating to the contextual need for a particular product or service to demonstrations and Q&A’s.

The benefits of animated videos

• Increased visibility: These videos will increase the time visitors spend viewing your content. These views, if engaging enough, will also lead to the sharing of this content.
• Improved connections: Develop closer relationships with your audience by being intuitive to their needs and showcasing your desire to provide solutions for them.
• Ability to summarise: People do not have a lot of time, so bite size information that is well crafted and packaged is valued by the audience. Get the message across concisely yet wholly with animated videos, without losing any interest along the way.
• Creativity: Bring life to content which could otherwise be seen as boring. This will also create positive perceptions of your brand, thanks to the character associations and the helpfulness that the viewers are receiving.

Types of animated video content

• Explainers: This is the most common form of animated video content. You can explain a myriad of things, from who you are as a company to complex concepts.
• Infographics: Translate the readability and popularity of infographics by translating them into video form. Symbols work really well to communicate ideas. Infographics are great content inspiration for animated videos thanks to their informative nature which packs a punch with brevity.
• Announcements: If your business has any announcements, this could be a simple yet exciting way to communicate it in video form. This could relate to an upcoming event or product launch, for example.
• Educational: Another prominent form of animated videos, educational videos can teach the viewer about just about anything. This could be based on your product, your business or a particular philosophy.
• Simplify: You can simplify complexities by showcasing multifaceted information from various angles and breaking down key concepts into understandable sects that lend a hand from visualisation.
• Marketing: Marketers can make use of animated videos as a helpful asset and valuable addition to their digital marketing strategies. These videos can increase leads for campaigns and be beneficial in terms of securing sales.
• Training: Animated videos created for corporate use can be a great way to train staff members and be especially helpful during induction phases. You can create videos based on your company culture and step by step processes involved in performing particular tasks.

With the allure, benefits and types of animated videos described above, it is clear to see how this form of content has become such a powerful medium for businesses to use. You can use these to communicate with your audience and satisfy their desire to learn, in a way that captures their attention and resonates with them.

Nexa have a dedicated team working on animated videos, from developmental stages to creating the motion pictures and distributing them. Here's an example of what we can do for you:

Book your meeting with us today and let’s get you started.