Shannon Correia

Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.

authorShannon Correia dateAugust 10, 2022

From M-Class Planets to the Metaverse

The term 'metaverse' sounds like it comes right out of a science fiction movie. When you begin exploring what it’s all about, that notion becomes ...
authorShannon Correia dateAugust 08, 2022

4 Noteworthy Mega Trends in the Advertising World

PwC has published their annual Global Entertainment & Media Outlook 2022–2026. It contains a five-year forecast for consumer and advertising ...
authorShannon Correia dateAugust 03, 2022

What Sets Sustainability Apart From Greenwashing?

It’s become the norm for almost every company out there to commit to being sustainable. Sustainability is an elusive word holding much promise and ...
authorShannon Correia dateAugust 01, 2022

What Does Rising Inflation Rates Mean for Businesses?

Alarm bells are ringing as inflation hikes sweep the globe. There are many variables that have caused this, but the purpose of this article to unpack ...
authorShannon Correia dateJuly 20, 2022

Extending Expiring Copyrights with NFTs: Secure Your Copyright

There are a vast array of digital assets that fall under the NFT umbrella. As blockchain technology continues to evolve and strengthen its role in ...
authorShannon Correia dateJuly 06, 2022

The Difference Between Standard and Premium Land in the Metaverse

As interest in the metaverse continues to grow, so too is land in these virtual spaces. The metaverse is said to be the digital future that will ...
authorShannon Correia dateJune 29, 2022

The Disadvantages of Web3

There is much to learn about the world of web3. In this article, we’ll be looking at the various disadvantages of the newest iteration of the ...
authorShannon Correia dateJune 22, 2022

Your Digital Identity in the Metaverse: Design Your Avatar

With so much talk about the metaverse, it is natural to wonder what this virtual world means for your identity. One of the fascinating elements is ...
authorShannon Correia dateJune 15, 2022

Everything You Need to Know About Minting Costs on OpenSea

You’ve purchased an NFT on OpenSea, congrats! Now you have the option to mint it. Here’s a guide explaining all the reasons why and how you can get ...
authorShannon Correia dateJune 13, 2022

Business Opportunities in the Metaverse

The metaverse is ever-growing and filled with numerous business opportunities. As this space continues to evolve, businesses are finding new ways to ...
authorShannon Correia dateJune 08, 2022

The Best Examples of Decentralised Autonomous Organisations in 2022

Decentralized Autonomous Organisations (DAOs) are becoming more commonplace in 2022. As these membership models expand, we’re rounding up the best ...
authorShannon Correia dateMay 25, 2022

Big Brands Launching NFTs

There are some major NFT projects in the pipeline for 2022. If you’re interested in investing in NFTs, this is a round-up that you need to have on ...
authorShannon Correia dateMay 23, 2022

The Most Important Features of Web3

Ready to dive into the world of Web3? In this article, we’ll be introducing you to the concept and supposed future reality, along with its defining ...
authorShannon Correia dateMay 18, 2022

Top 8 Web. 3.0 Cryptocurrencies to Watch

Cryptocurrencies have become a popular investment option, as well as the means of payment for purchases in the metaverse. There are numerous ...
authorShannon Correia dateMay 11, 2022

Brand and Creator-Led Approaches for Businesses on TikTok

The TikTok algorithm can be mysterious, with no certain set of rules that guarantees that a video will go viral. That said, there are approaches that ...
authorShannon Correia dateMay 09, 2022

Everything You Need to Know About Smart Contracts

Smart contracts are gaining popularity, though the term itself dates back to 1997. Nick Szabo coined the term, describing it in relation to having a ...
authorShannon Correia dateMay 02, 2022

How to Improve Content by Making It Interactive

As the realm of digital marketing continues to expand, strategies and content need to develop in the same fashion. One of the major benefits of ...
authorShannon Correia dateApril 27, 2022

How to Design an Integrated Social Media Marketing Strategy

With a barrage of content circulating online, it is important for brands to ensure that their messaging is cohesive and meaningful. In an environment ...
authorShannon Correia dateApril 18, 2022

Is It too Late to Start a Podcast?

Arguably the best time to join a wave is before it breaks. And when it comes to podcasting, that peak was reached a few years ago. If you’re ...
authorShannon Correia dateApril 13, 2022

Everything You Need to Know About Semantic Search

Anyone involved in sharing content online, whether it’s developers, content writers, or marketers, are familiar with Search Engine Optimisation and ...
authorShannon Correia dateApril 04, 2022

A Google Analytics Crash Course

When it comes to digital marketing and tracking the online performance of your digital storefront, one of the most powerful tools you can use is ...
authorShannon Correia dateMarch 28, 2022

Brands in the Metaverse: The Best Case Studies So Far

All kinds of brands are making waves in the metaverse. While the metaverse is still in its early days, businesses are entering the space to build ...
authorShannon Correia dateMarch 24, 2022

How Much Does It Cost a Company to Be in the Metaverse?

With more and more companies entering into the Metaverse, a commonly asked question is: how much does it cost? In this article, we’ll be looking at ...
authorShannon Correia dateMarch 21, 2022

Hashing Out Hashtags: The Power & Purpose of Keywords in Social Media

What’s in a hashtag? These tags are more than just words you stuff in at the end of a caption. In this article, we’ll be hashing out the purpose of ...
authorShannon Correia dateMarch 09, 2022

Writing for Content Creation: The Value of Skill and Creativity

Every other person today with a phone and online presence is a self-proclaimed content creator. Content extends to many realms, and one of the ...
authorShannon Correia dateMarch 07, 2022

Using a Tech Stack for Successful Content Marketing

If content is king of the digital world, digital technology is its crowning glory. With so many tools at the fingertips of marketing teams, the ...
authorShannon Correia dateFebruary 11, 2022

How to Grow Your Following on Substack, Where Email Marketing Meets Blogging

Have you heard about Substack? It's a platform for writers and readers in a culmination of blog-meets-email-marketing. In this article, we’ll be ...
authorShannon Correia dateFebruary 07, 2022

Understanding Consumer Psychology from a Marketing Perspective

Let’s discuss the intricacies of navigating consumer psychology. By attaining this type of in-depth knowledge about your audiences, your ability to ...
authorShannon Correia dateFebruary 04, 2022

How to Master Social Commerce

In today’s world, this, that, and the other is happening online. Just a few years ago we were speaking about the rise of eCommerce, and now online ...
authorShannon Correia dateJanuary 31, 2022

The Most Successful Brands on TikTok

You’d be hard-pressed to find anyone on TikTok who doesn’t want to become successful on the app. This is especially true for brands who are doing ...
authorShannon Correia dateJanuary 28, 2022

Is Instagram Dead? Instagram in the Spotlight

Murmurs about the death of Instagram have been circulating for the last couple of years. Let’s delve into the truth behind this, analyzing where the ...
authorShannon Correia dateJanuary 17, 2022

Improve SEO with a Localisation Strategy for the Middle East

If you’re looking to do business in the Middle East, there are a couple of things you need to know. Okay, a lot of things you need to know. In this ...
authorShannon Correia dateJanuary 14, 2022

How Consumer Data is Changing the Customer Experience

Data remains to be a hot topic that needs to be handled with care. Marketers of today have access to a wide range of data relating to their ...
authorShannon Correia dateJanuary 12, 2022

How to Create Content for Online Voice Searches

Modern-day society is no stranger to the idea of speaking things into existence. While this blog post isn’t about manifestation, it is about how ...
authorShannon Correia dateJanuary 07, 2022

Buying into NFT Trade: Is It a Fad or Worthwhile Investment?

By now you would have heard about non-fungible tokens. With so much talk around the concept as a whole and the true value it holds, investors may be ...
authorShannon Correia dateJanuary 01, 2022

Update Your SEO Strategy With the Upcoming SEO Trends

SEO continues to be a driving force for marketers the world over. In this article, we’ll be going over the all-important upcoming trends so that you ...
authorShannon Correia dateDecember 30, 2021

How to Generate Leads on Facebook

Did you know you can generate leads via Facebook? If so, are you sure you’re maximizing yours to their fullest potential? In this article, we’ll be ...
authorShannon Correia dateDecember 28, 2021

Do Marketing and Sales Funnels Still Matter in 2022?

Funnels are a tale as old as time when it comes to the marketing and sales processes. With changes to the way business is done, one may be wondering: ...
authorShannon Correia dateDecember 26, 2021

The Key to Effective Lead Management

Marketers and sales teams work with leads on the daily. While lead generation and management are crucial aspects to focus on, they need to be well ...
authorShannon Correia dateDecember 23, 2021

The Role of Content in Inbound Marketing

It is a well-known fact that content is a crucial element of inbound marketing. It supports the customer’s journey with your business from the start ...
authorShannon Correia dateDecember 21, 2021

Here's How AI Affects and Benefits Marketing

In this article, we’ll be discussing the role of AI in marketing. While it is still in its developmental stages in this industry, the pioneers who ...
authorShannon Correia dateDecember 19, 2021

Improve Your Email Marketing by Optimizing It

Email marketing remains one of the most prominent elements of digital marketing. With no signs of this slowing down, and marketers should set their ...
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