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Shannon Correia
Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.
Shannon Correia
December 17, 2021
Let’s Recap the Essentials of SEO
Shannon Correia
December 16, 2021
How to Nurture Leads With Email Marketing
Shannon Correia
December 15, 2021
The In’s and Out’s of Keyword Research
Keywords are just that: words that are key. Key to being found on the internet, that is. Without search, finding specific content online would be ...
Shannon Correia
December 13, 2021
Building a Luxury Brand
Branding is a vital part of any business. This is especially true for luxury labels. After all, the brand adds value (in more ways than one) to the ...
Shannon Correia
December 10, 2021
Tips on How to Master Social Media Advertising
Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well ...
Shannon Correia
December 07, 2021
How Paid Advertising has Evolved: Making Successful Ad Campaigns
Advertising needn’t be a hindrance to your audience. In fact, if you’re creating successful campaigns, ads can be seen as necessary efforts by a ...
Shannon Correia
December 05, 2021
How High Performing Emails Increase ROI
Email marketing remains to be one of the most effective tools for digital marketers. Checking emails is a daily habit for millions around the world, ...
Shannon Correia
December 03, 2021
The Client Lifecycle: How to Effectively Manage Your Clients
Business circles often speak of the consumer lifecycle, but for B2B business and service industry providers, the client lifecycle takes center stage. ...
Shannon Correia
December 02, 2021
Google Ads Deep Dive: How to Improve Ad Performance
Google is the world’s most used search engine, so it comes as no surprise that Google Ads have become an essential part of digital advertising. With ...
Shannon Correia
December 01, 2021
Getting Creative With Ad Copy
Copywriters are not one and the same. While some excel when it comes to long-form storytelling, others are great with short and punchy text. Digital ...
Shannon Correia
November 30, 2021
Targeting Tips for Google Ads
Marketers can no longer hope for sufficient organic traffic. Advertising is required to ensure your ad is seen by audiences - and importantly, seen ...
Shannon Correia
November 26, 2021
Is the 4 Day Work Week Really a Good Idea?
There’s been lots of talk recently about the 4 day work week. The question is - can this really work? In this article, we’ll be exploring this ...
Shannon Correia
November 24, 2021
Does Black Friday and Cyber Monday Still Matter?
Consumer culture is deeply entrenched in society. Multiple components work together to keep it well oiled like a machine. This time of year sees ...
Shannon Correia
November 23, 2021
Total Rewards Strategy: The Future of Workplace Benefits
Working environments have changed and traditional reward structures don't cut it anymore. In this article, we’ll be doing a deep dive into the Total ...
Shannon Correia
November 19, 2021
Consent Matters, Your Dislikes Don’t: The Repercussions of Social Media Regulation
Social media platforms are experiencing a period of reform. These changes are largely rooted in the idea of protecting user privacy, but certain ...
Shannon Correia
November 18, 2021
Content Marketing Strategy Planning for 2022
Content marketing is a core element of digital marketing. As we head into 2022, it’s time to review your team’s efforts and plans going forward. In ...
Shannon Correia
November 16, 2021
How Video Fits in With Content Marketing
Marketers have been singing the praises of video for the last few years. Likewise, content marketing has been hailed as a long-term strategy for ...
Shannon Correia
November 12, 2021
Is Business Growth Realistic in 2022?
Businesses the world over have faced trying times consecutively for the past two years. What do we know about 2022 and will it be any different? In ...
Shannon Correia
November 11, 2021
I Want to Grow My Business. Where Do I Begin?
Visionaries actively seek and pursue ways to grow a business. There are a number of different roads that lead you to a point of growth, where reach ...
Shannon Correia
November 10, 2021
What Is the Future Consumer Like?
Successful businesses always have their metaphorical finger on the pulse. This allows them to identify gaps in the market, capitalize on trends, and ...
Shannon Correia
November 09, 2021
I Need More Sales. Here are 25 Ways to Seize the Opportunity
Businesses the world over can be heard saying “I need more sales” in unison. If you’re looking for the opportunity to do so and the know-how on how ...
Shannon Correia
November 08, 2021
eCommerce in Dubai: How to Maximize Revenue With Marketing
eCommerce is a growing industry across the globe, and Dubai is no different. Since it is still in its early years, though, you may be wondering how ...
Shannon Correia
November 06, 2021
What Does a Lead Generator Do?
Leads are vested potential customers. While there are a number of ways to attract and capture lead information, the method of doing so is crucial. ...
Shannon Correia
November 04, 2021
I Want More Revenue. Does that Mean I Need a RevOps Strategy?
Revenue Operations (aka RevOps) can be defined as the perpetual drive of predictable revenue across business departments with strategy and ...
Shannon Correia
November 03, 2021
6 Steps to Rebrand
In the current market space, many businesses have been switching gears. But these changes aren’t limited to internal shifts. It’s clear to see that ...
Shannon Correia
November 02, 2021
You Can't Buy Your Brand's Reputation, but You Will Pay For It
A brand’s reputation is golden. It is the culmination of the look and feel of a business, which is why it takes so much to build one. Ultimately, a ...
Shannon Correia
November 01, 2021
I Want to Increase My Sales. Does That Mean I Need More Advertising?
The goal sounds relatively simple: increase sales. But as any entrepreneur might tell you, that route to finding a solution is far more complex. ...
Shannon Correia
October 31, 2021
You Can’t Plan to Go Viral, but You Can Prepare to Go Viral
Going viral online - that’s the dream, right? While some viral videos seem to be thanks to happily recorded accidents and dumb luck, most require a ...
Shannon Correia
October 30, 2021
Can Video Help with Business Growth?
The answer to whether video can help with business growth is a resounding “yes.” See, video is not just an engaging form of content. It can actually ...
Shannon Correia
October 25, 2021
How Much Does an eCommerce Store Cost to Run?
So, you’ve decided to run your very own eCommerce store. Congratulations! Now let’s get to the serious stuff - your budget. While having an online ...
Shannon Correia
October 24, 2021
Which eCommerce Platform is Best for Your Business?
As eCommerce continues to grow, there are numerous businesses looking to start or expand in the online retail space. With that comes a very important ...
Shannon Correia
October 23, 2021
Employer Branding for Remote Businesses
What is your business like as an employer? It’s one thing to build a company culture at a traditional-style office or brick-and-mortar establishment. ...
Shannon Correia
October 22, 2021
Digital Marketing Strategy for New Businesses in the Middle East
Business entrants to the Middle East can grow brand awareness and reach new audiences online. The GCC market is among the world’s best for digital ...
Shannon Correia
October 21, 2021
9 Types of Paid Online Advertizing that Work
Paid advertising is almost certainly part of every marketer’s digital marketing strategy. It helps give a brand or business an extra push to bridge ...
Shannon Correia
October 19, 2021
The New Rules for a Winning SEO Strategy
Search engine optimization is in a constant state of flux, with no clear-cut rules to follow. Marketers have been keeping their eye on changes that ...
Shannon Correia
October 18, 2021
Digital Marketing Strategy for B2Bs
Digital marketing has been a driving force for marketers for quite some time, with ongoing acceleration in the B2B space. It’s out with the old and ...
Shannon Correia
October 16, 2021
How Long Does it Take SEO to Work?
Optimizing content is one of the best techniques in a marketer's toolbox. As with content marketing in general, a pertinent question is: how long ...
Shannon Correia
October 14, 2021
Guide to PR for Automotive Businesses
Public relations is an external but all-important element that builds brand perceptions. It is especially important for the automotive business since ...
Shannon Correia
October 13, 2021
Content Marketing for the Education Industry
Content marketing is an important part of digital marketing. This is especially true for the education industry, which stands to benefit in numerous ...
Shannon Correia
October 11, 2021
How Much does Photography Cost in Dubai?
If you need photography services in Dubai, you’re probably curious about how much it’ll cost. In this article, we’ll be exploring what you can expect ...
Shannon Correia
October 10, 2021
Lead Generation vs ABM: Which Approach is Best for My Business?
So, you know all about the importance of leads, from generation to conversion. But is this the best strategy for your business? The alternative ...
Shannon Correia
October 09, 2021
Disadvantages of Doing Business in the Middle East
Expanding your business in Middle Eastern markets can be highly rewarding. However, success in the region is no easy feat. In this article, we’ll be ...
Shannon Correia
October 07, 2021
How Much Content Does My Business Need?
Content can be defined in simple terms as information presented via an electronic medium like a website. It is the message your business shares with ...
Shannon Correia
October 06, 2021
Creative Ways to Repurpose Content
There are so many things you can do with content. Repurposing it is not a lazy tactic, but rather a strategic way of stretching your content so that ...