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Shannon Correia
Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.
Shannon Correia
October 04, 2021
Drew Binsky on the Travel Influencer Economy
Shannon Correia
October 01, 2021
Branding for Hospitality Businesses
Shannon Correia
September 30, 2021
The Beijing Ban and Other Disadvantages of Cryptocurrencies
Beijing recently implemented a ban that left cryptocurrency exchanges in a scramble to drop Chinese clients. It is a ban on all cryptocurrency ...
Shannon Correia
September 29, 2021
How to Create a Digital Online Magazine
It’s easier than ever to create your very own online magazine. Magazines are a great way to share content collectively and comprehensively. Whether ...
Shannon Correia
September 28, 2021
Disadvantages of Online Events
The world is a different place, and while many businesses adapted to hosting online events, many are now considering whether this should be an ...
Shannon Correia
September 26, 2021
Tools for an Effective RevOps Strategy
By now, you know how important a RevOps strategy can be for business growth. However, it needs to be applied thoroughly and holistically if you are ...
Shannon Correia
September 22, 2021
Social Media Strategy for Businesses in 2022
Having a social media strategy is one of the most imperative elements of digital marketing. If you’re in the process of planning or reviewing yours ...
Shannon Correia
September 21, 2021
Fad, Trend, or Movement: Is Disruptive Marketing Still Relevant?
Disruptive marketing is a term frequently exchanged in marketing circles of recent years. In this article, we investigate whether this all-important ...
Shannon Correia
September 18, 2021
Marketing Predictions for 2022
Marketing in 2022 is going to be epic. Here's a look at the key predictions that will help your business to thrive. In what remains uncertain times ...Shannon Correia
September 16, 2021
HubSpot for Schools - The New Way to Drive Admissions in 2022
Once upon a time, schools didn't need to worry about driving admissions. They had a surplus of students looking to be accommodated with waiting lists ...
Shannon Correia
September 15, 2021
School Marketing in 2022 - How to Attract Students and Keep Them
Private schools across the world have faced unprecedented challenges due to the COVID-19 pandemic and the need to protect children and their families ...
Shannon Correia
September 12, 2021
Video Advertising Trends for 2022
Video is arguably the best medium for advertising in 2022. Businesses are sharing vlogs to advertise and taking advantage of the fact that you can ...
Shannon Correia
September 10, 2021
What Is the Best CRM for Schools in 2022?
The best CRM for schools in 2022 is HubSpot - that is the straightforward answer. In this article, we’re going to be unpacking all of the reasons ...
Shannon Correia
September 09, 2021
Video Production in 2023 - Now Is the Time to Create B2B Video Content
Video has topped the ranks in terms of the best marketing content for the past couple of years. It is going nowhere but up in 2023 - the talk is no ...
Shannon Correia
September 08, 2021
B2B Marketing in 2023 - Tips, Tactics and More
In 2023, businesses should be moving out of their recovery phases and looking to accelerate growth. During 2020 and 2021, many B2Bs took it upon ...
Shannon Correia
September 07, 2021
Content Marketing in 2023 - Recession-proof Marketing
Content marketing has developed into one of the critical tools at the disposal of marketers over the years. In this article, we’re looking at the ...
Shannon Correia
September 06, 2021
Healthcare Marketing in 2023 - Finding Buyers
Healthcare is a rapidly growing industry, with technology being the driving force behind this growth. With such growth comes the requirement of ...
Shannon Correia
September 05, 2021
Travel Marketing In 2022
COVID-19 has impacted the world in many ways, with tourism being one of the most affected industries. We’re unpacking what this means for the travel ...
Shannon Correia
September 03, 2021
The 3 Essential Laws of Psychology Every Marketer Should Use
Guest post by Sam Bedall, Editorial Manager, at Cognition. Learn how to develop a winning brand, design a high-converting website or cultivate a ...
Shannon Correia
September 02, 2021
Q&A With Luke Summerfield From Hubspot: The Future of Websites
Luke Summerfield is a Product Go-to-Market Lead at HubSpot working in the Product Leadership Team for CMS Hub. We spoke with him to find out about ...
Shannon Correia
August 29, 2021
How to Implement RevOps in 3 Steps
Revenue Operations (RevOps) seeks to drive revenue strategically through a collective and coordinated effort by the sales, marketing, and customer ...
Shannon Correia
August 28, 2021
What is the Difference Between RevOps and SalesOps?
Revenue is absolutely critical for business success. Businesses of today are looking at it as more than just an end; they are considering the means ...
Shannon Correia
August 27, 2021
How to Improve Call Tracking and Marketing Analytics With AI
AI empowers marketers with data and top-of-the-line analytical capabilities. With this, they’re able to improve call tracking. The question is, how ...
Shannon Correia
August 24, 2021
How to Optimize Your Glassdoor Page?
Glassdoor is a highly effective recruitment platform where employers engage with candidates. As with all content that lives online, it is important ...
Shannon Correia
August 22, 2021
A Winning Real Time Marketing Strategy
Let’s talk about real time marketing. The concept is sweeping marketing teams the world over because it speaks to being active and present in the ...
Shannon Correia
August 20, 2021
The 15 Best Social Media Influencers in Dubai
The influencer industry is worth billions of dollars. From the micro to mid and mega influencers, these social media platforms users have the ...
Shannon Correia
August 16, 2021
How to Make, Buy and Sell NFTs?
Ready to dive into the world of NFTs? In this article, we’ll be discussing these digital creatives, which are especially relevant in the market of ...
Shannon Correia
August 15, 2021
How to Use WhatsApp to Generate More Interest and Leads
WhatsApp profiles for businesses offer a number of features that increase the lines of communication between customers and businesses. This helps in ...
Shannon Correia
August 14, 2021
How to Use WhatsApp for Business: Tips and Tools
WhatsApp’s move towards becoming more business-friendly has made direct communication with your audience easy and effective. In this article, we’ll ...
Shannon Correia
August 10, 2021
How to Grow Your Social Media Followers in 2022... Without a Budget
As one of the most important elements of digital marketing, social media channels are imperative for growth online. If you’d like to increase your ...
Shannon Correia
August 08, 2021
How to Use Instagram Stories to Build Your Audience
One of the most highly successful features that Instagram has introduced is Stories. This day-by-day snapshot is accessible to all Instagram users, ...
Shannon Correia
August 05, 2021
5 Call to Action Examples That Make Customers Click in 2022
A Call to Action (CTA) is an all-important prompt for audiences to take the next step in their consumer journey. Marketers in 2022 are faced with the ...
Shannon Correia
August 04, 2021
Top 17 Benefits of Facebook Advertising
Advertising on social media platforms is a highly effective way to reach and engage with your audiences online. Facebook advertising is the OG space ...
Shannon Correia
August 03, 2021
12 Types of Marketing Collateral You Need in 2022
Marketing collateral refers to all of the content you create and use to communicate with audiences. It needs to be part of the strategy. In this ...
Shannon Correia
July 31, 2021
4 Essentials of an SEO Proposal
Considering an SEO proposal? Search engine optimization (SEO) is a necessity for businesses to thrive online. With over 1.8 billion websites in ...
Shannon Correia
July 29, 2021
7 Tips For Creating an Effective Case Study
Case studies are a wonderful way for businesses to showcase the work that they’ve done. When celebrating work for clients, you’ve got to ensure that ...
Shannon Correia
July 27, 2021
Conduct a Sales Audit in 3 Steps
Is it time for a sales audit? In this article, we’ll be guiding you through the process so that you can conduct a thorough check. This will help you ...
Shannon Correia
July 25, 2021
Call-to-Action: How to Create One in 2022 With Examples
Call to action (CTA) is an all-important signal to guide your audience to the next step in their consumer journey. You must create effective CTAs to ...
Shannon Correia
July 23, 2021
10 Social Media Platforms You Need to Know in 2022
Social media platforms are undoubtedly imperative to many digital marketing strategies. For businesses, there are a number of channels to choose ...
Shannon Correia
July 19, 2021
Corporate Video Production for Expo 2020
If you’re looking for ways to use corporate video production to boost your visibility at Expo 2020, then look no further. In this article, we’ll be ...
Shannon Correia
July 17, 2021
10 Reasons Why Companies Should Take Their Glassdoor Reviews Seriously
Online reviews are often used in today’s world. Seeing other people’s ratings and reading about their experiences influence whether or not we’ll make ...
Shannon Correia
July 16, 2021
10 Ways to Improve Your Glassdoor Rating
Glassdoor is a recruitment platform where companies can be reviewed and rated by employees. Candidates refer to these ratings as they provide insight ...
Shannon Correia
July 15, 2021
5 Reasons Why Candidates Look at Glassdoor Before Accepting a Job
Glassdoor is one of the world’s leading recruitment platforms. There are many ways candidates make use of the platform - from finding a job to ...
Shannon Correia
July 12, 2021
Do Glassdoor Reviews Really Matter?
Yes, Glassdoor reviews really matter. We live in a digital and transactional world, so it's no wonder people rely upon online reviews. You can rate a ...