Shannon Correia

Shannon is a writer with degrees in journalism and media. She is dedicated to cultivating her craft with a diverse portfolio of meaningful content. Her passion and idealism inspire her to approach and explore topics creatively. When she isn't writing, she enjoys cooking, fashion, and travel.

authorShannon Correia dateJuly 06, 2021

HubSpot CMS and Web Development in Dubai: How to Get Started

So, you’re ready to get started with the exciting powerhouse that is HubSpot. Many businesses in Dubai are finding greater success with this software ...
authorShannon Correia dateJuly 03, 2021

How to Choose the Right Marketing Agency for Expo 2020

So, you need an agency to work with for your Expo 2020 marketing and you’re not sure which one to choose? In this article, we’ll be providing you ...
authorShannon Correia dateJuly 02, 2021

Top Social Media Marketing Strategies for Expo 2020

Social media is one of the most powerful forms of digital marketing at your disposal for Expo 2020. In this article, we’ll be discussing the top ...
authorShannon Correia dateJuly 01, 2021

How Digital Marketing can Make You Stand out in Expo 2020?

The Dubai Expo 2020 is in full swing. With many businesses participating, you’ve got to ensure your business stands out. Digital marketing can help ...
authorShannon Correia dateJune 28, 2021

Which Industries Need Video Production?

The truth is, all sorts of industries need video production. It’s the most versatile and engaging medium for communication with audiences. Here’s a ...
authorShannon Correia dateJune 24, 2021

Best Podcast Equipment in 2022

Podcasting is a highly effective medium used to speak directly with audiences. If you have a podcast or are looking to start one, this list is for ...
authorShannon Correia dateJune 22, 2021

Best Marketing Podcasts to Listen to

If you have an interest in the marketing industry or you work within the field, you can gain valuable insights by tuning into the world’s best ...
authorShannon Correia dateJune 21, 2021

The Advantages of Podcasts for Your Business

Podcasts are a powerful medium to drive business success. By having a podcast show or series, you can communicate with your audience, sharing all ...
authorShannon Correia dateJune 19, 2021

What Is the Best Way to Build a First Party Database for Your Business

First party data is an indispensable source of information for businesses to use. In this article, we’ll be taking you through the best way to build ...
authorShannon Correia dateJune 18, 2021

How to Use First Party Data to Drive Business Growth

First party data is a powerful way for marketers to collect and analyze data from their audiences. With this deeper understanding of their targets, ...
authorShannon Correia dateJune 17, 2021

What Is the Difference Between First and Third Party Data?

Data is continually being traded in today’s world. For marketers, this information is like gold, because it means marketing efforts can be improved ...
authorShannon Correia dateJune 13, 2021

How to Create a Successful Blog Strategy

As with any marketing endeavour, strategy is an important tool that can guide you towards success. In this article, we’ll be discussing the route to ...
authorShannon Correia dateJune 12, 2021

The Latest Video Production Equipment Checklist

It wasn’t too long ago that a good quality video simply needed to be HD. Now, people are looking to 8K resolution and above. That is why it's ...
authorShannon Correia dateJune 10, 2021

How to Create a Video Studio With a Small Budget

So, you need to create a video studio but you’ve got a tight budget to work with. Don’t sweat it - there are many cost-saving ways to build a studio ...
authorShannon Correia dateJune 07, 2021

How Businesses Can Use Video Marketing?

Most marketers will tell you that video content is a must-have in your marketing strategy. It is a versatile medium and one that has proven its worth ...
authorShannon Correia dateJune 05, 2021

The Top 10 Trends in the Video Production Industry

Video content continues to sweep the internet, bringing entertainment to screens and returns to marketers. In this article, we’ll be diving into the ...
authorShannon Correia dateJune 03, 2021

How to Build a Video Strategy?

Video strategies are the all-important blue print plan of action for your video content, providing you with purpose and direction. In this article, ...
authorShannon Correia dateJune 01, 2021

How to Choose the Right Equipment for Your Video Studio?

Creating a video studio is no easy feat. If you’re setting up a studio space in-house instead of hiring one out, you’ll need to fill the space with ...
authorShannon Correia dateMay 31, 2021

25 Ways to Use Video Production for Your Business

Video is one of the most versatile forms of content that a business can use. It has become a staple in digital marketing thanks to its ability to ...
authorShannon Correia dateMay 28, 2021

How to Implement Stripe Payment in UAE?

Stripe, a payment gateway that accepts international payments from around the world has landed in the UAE. It continues to expand its reach, with ...
authorShannon Correia dateMay 27, 2021

How Digital Strategies Support Top Cryptocurrency Projects?

Digital strategies can help all sorts of businesses and projects grow by increasing their reach and viability in the market. That is also true for ...
authorShannon Correia dateMay 25, 2021

How to Manage the Localization Process in Dubai in 5 Steps

Marketing localization is paramount when entering new markets. In this article, we’ll be taking you through the localization process in Dubai. By ...
authorShannon Correia dateMay 22, 2021

How to Align Your People Strategy with Your Growth Strategy?

The long term success of your business is possible, and probable when there is investment in the people who work there. By aligning a growth strategy ...
authorShannon Correia dateMay 21, 2021

Interview Questions & Answers for an HR Specialist in Dubai

Congrats, you’ve scored an interview for a position as an HR Specialist. In this article, we’ll be sharing the questions you can expect to be asked, ...
authorShannon Correia dateMay 19, 2021

What Are the Interview Questions & Answers for an Accountant in UAE?

The UAE is home to many industries, one of which is finance. Accountants form a critical part of this industry and in light of that, this article ...
authorShannon Correia dateMay 18, 2021

What Are the Interview Questions & Answers for an SEO Content Writer?

Search Engine Optimization content writers, this one’s for you. This role is a specific skill that many businesses are looking to fill. Here’s a ...
authorShannon Correia dateMay 16, 2021

Interview Questions & Answers for a Digital Marketing Specialist

It’s time to get ready for your interview for the role of digital marketing specialist. In 2021, it is a critical role for businesses. These are the ...
authorShannon Correia dateMay 12, 2021

Top Digital Strategies for 2022

Strategy is rooted in all things digital in 2022. If your business is in the process of taking stock mid-year, we’ve got the low-down on the top ...
authorShannon Correia dateMay 11, 2021

How Do Organizations Overcome Shortage of Skilled Talent?

The fact is, businesses across industries are facing some of the worst shortages of skilled talent. To overcome this, organizations are using ...
authorShannon Correia dateMay 08, 2021

Simplify the Hiring Process

Let’s be frank: the hiring process can easily become drawn out and tedious. This hampers the productivity of your HR department and their endeavors. ...
authorShannon Correia dateMay 06, 2021

What are the Best Digital Channels to Attract New Employees?

When attracting new employees, your business may be wondering which digital channels to use. In this article, we’ll be going through the best ...
authorShannon Correia dateMay 05, 2021

Is the Future of HR in CRM?

If you’re wondering what the future has in store for human resources, then you need to cast your eyes to customer relationship management. This ...
authorShannon Correia dateMay 03, 2021

The Holistic HR Solution for Your Business

Human Resources plays a vital role for businesses. When this department is functioning optimally, it can result in business growth and prosperity. In ...
authorShannon Correia dateMay 01, 2021

How to Implement HR Transformation for Your Business

HR continues to transform for both businesses and individuals. That being said, it is one thing to know about these changes, and another to implement ...
authorShannon Correia dateApril 29, 2021

Why You Need Employer Branding

Businesses are working on bettering their relationships with their employees as today’s workforce seeks good values and company culture from their ...
authorShannon Correia dateApril 28, 2021

Can LinkedIn or Indeed Replace Recruitment Agencies and Headhunters?

When it comes to recruitment, a lot has changed in recent years. Digital platforms like LinkedIn and Indeed have become the go-to’s for hiring, but ...
authorShannon Correia dateApril 27, 2021

25 Social Media Manager Interview Questions and Answers for 2022

Let’s help you get ready for your interview. In 2022, it is a role that has become firmly entrenched in many businesses the world over. These are 25 ...
authorShannon Correia dateApril 25, 2021

The Digitalisation of HR: What Is It?

Digitalization continues to affect all parts of business, including HR. To explain what this means in simple terms: the tasks carried out by this ...
authorShannon Correia dateApril 24, 2021

Is Saudi Arabia a Good Market for Real Estate Sales?

In this article, we’ll be looking at the real estate market in Saudi Arabia to unpack whether its a good market for sales and investments. We’ll be ...
authorShannon Correia dateApril 22, 2021

Why Screening a Candidate's Social Media Can Be Misleading?

Screening a candidate’s social media accounts has become the norm among recruiters, though no consensus has been reached on whether this should be ...
authorShannon Correia dateApril 20, 2021

How to Attract International Talent?

In today’s globalized and remote-working world, the world is your oyster when it comes to hiring employees. Many businesses are looking beyond their ...
authorShannon Correia dateApril 19, 2021

How Can I Sell Real Estate to Saudi Arabian Investors?

Saudi Arabia is home to a population that is young and eager to invest. In this article, we’ll share some of the ways you can reach and appeal to ...
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