Marketing a school has become a modern-day necessity for educational institutions to thrive. It is a way of communicating with your desired audience and arguably the best way to build your brand. In this case study, we'll be sharing insight into the work award-winning digital marketing campaigns we have achieved for Arbor school.
Our experience working with the education sector has highlighted the importance of digital marketing for schools, especially when it comes to student acquisition and enrolment.
By implementing digital strategies for numerous schools, we understand the needs of schools, the needs of parents, and the ways that marketing can bridge that gap. With an approach that incorporates science with storytelling, our team of marketers works to ensure your school's goals are realized.
The reality is, parents have many choices when it comes to schooling for their children. They also have a world of research potential using online searches. Deciding upon your child's academic career is one of the most significant decisions a parent can make. Hence this is a decision that is not taken lightly. With the increasing emergence of schools and the demands from families, it is within a school's best interest to market itself.
Marketing a school is a way of communicating with your audience. Not only can you reach them to form meaningful relationships with them, but you can also showcase what your school has to offer. Sharing what makes your school unique and the best choice is what will set your school apart, so schools are required to share this information, both the intangible and tangible aspects of it. That is to say, your school's spirit and culture can be just as crucial as its facilities and teaching resources.
When researching schools, parents will want to trust in the credibility of a school. Having an online presence helps build that. This means your website needs to be in order. In terms of the parents' journey, they will either come across your website via search engines or be directed there from other channels. Once there, you need to present them with a convincing digital front for this relationship to progress. This constitutes all that digital marketing can help you achieve.
Dubai, in particular, is currently experiencing a surge in new schools, with fewer students available to enroll at each of these options. With a global recession coming into effect, parents are also facing challenges when it comes to budgeting. It is also a city that is incredibly connected, with internet and social media usage rates well above the global average. This is what makes educational marketing essential for schools, as their place within a city like Dubai could depend upon.
With many schools wanting to achieve marketing success without having to hire a marketing team, they are outsourcing this function to digital marketing agencies.
Nexa has produced award-winning marketing campaigns with schools and universities including The American University of Sharjah, Ajman University, Study Group International, SAE Institute, International Schools Partnership (ISP), Al Najah Education and STEM for Kids as well as countless independent schools. We also implement HubSpot for Schools, with more than 18 successful implementations from CRM through to marketing automation services. Here's a look at a video we've created for Horizon English School.
Arbor launched as a new school based in Dubai teaching the British curriculum, just over two years ago. It is a dynamic school that seeks to prepare its students for the world of tomorrow, while "nurturing a core belief in environmental mindfulness, responsibility and the importance of sustainability." When working with Arbor, we devised a marketing plan for this ecological and experiential school.
Our marketing strategy for Arbor was based upon reaching the desired audience of parents looking for a school for their children, who had a matching income and location in proximity to the school. Nexa's award-winning campaign comprised of these four elements:
Each school will have its own needs and goals that need to be reached. While the above worked well for Arbor, various other digital marketing strategies can be applied accordingly. When working with an agency, they may implement any one of these digital marketing techniques for your school's marketing:
Education marketing is a necessity and for many schools, the way to produce the best results is to partner with a digital marketing agency. With the goal being on growing your school and maintaining its position as the best option for children's futures, an agency can help you produce high-yielding results. From awareness campaigns and events, the results speak for themselves.
Work with an agency that has experience with education marketing - Book a meeting with us to level up your school's marketing.