Search Engine Optimization, commonly referred to as SEO, is the process of improving the quality and quantity of website traffic or web page traffic from the search engine results. SEO is a tactic designed to target organic traffic rather than to direct paid traffic to the site.
As a digital marketing strategy, SEO considers how the search engines work, understands search algorithms, unpacks user intent and analyses user behaviour in order to optimize website or webpage reach.
However, it is not a simple process and SEO consists of a variety of specialized tactics including:
In this article, we will be unpacking content creation for Search Engine Optimization. But before we dive into the ins and outs of content creation for Search Engine Optimization, let’s take a deeper look at what SEO is and how it works.
Search engines such as Bing and the big man on campus, Google, use bots to crawl web pages. These bots go from website to website, collect data about the pages and then go on to place the sites in an index. The index is like an online library and helps users find what they are looking for online.
Once a page has been crawled and indexed, algorithms analyze the pages to determine where they should appear in the search engine results for a given search query. This is why SEO is so vital for businesses - no one wants to be placed on the second page of the Google search results.
Content creation plays a massive role in helping search engine bots understand what a website represents and this in turn, determines the page's relevance when it comes to search queries. With this in mind, let’s take a look at the importance of content creation for Search Engine Optimization and how you can optimize your content for maximum results.
SEO and content marketing are intertwined and rely on each other to be successful. You see, without top quality content it becomes next to impossible to attain the full benefits of SEO. By having relevant and helpful content on your website, you motivate the user to stay on the site for longer which positively impacts your search engine rankings. This is just one of the benefits of content marketing for SEO - let’s take a look at a few more.
The Benefits of Content Marketing in Relation to SEO:
Essentially, SEO cannot work without content marketing and marketers need to understand that both digital marketing elements complement each other.
Now that we understand the benefits that come with content creation for SEO purposes, let's take a look at how you can write successful SEO content.
Content for SEO is not just content, as stated previously it needs to be helpful and of a high quality in order to keep a user on the page for longer.
So, where do you begin?
In order to craft SEO content, there are a few important fundamentals that you need to know:
Now that we have an understanding about what you should focus on when creating content for your website, let’s take a look at the types of SEO content you should focus on.
SEO content includes:
These are just a few examples of content creation for SEO purposes but in reality, the possibilities are endless so don't ever be afraid to get creative.
Quality content can market your business in more ways than one.
It is what attracts online prospects and it is what informs the search engines. Whether it be videos, informative blog articles, or e-guides, high-quality content has a significant effect on the effectiveness of your SEO efforts. With this in mind it is easy to see why content creation generally makes up a third of marketing budgets.
The team at Nexa have worked with brands from various industries to create award-winning content creation that helps with SEO performance. We understand the power of content and believe all businesses need to harness it.
Contact us today for all your SEO and content creation requirements - and get ranking!