If your company has a website and you are not well versed in search engine optimization (SEO) and web designing, you are likely missing out on valuable traffic and sales. Search engine optimization is the process of optimizing the various aspects of your website so that you receive as much search engine traffic as possible, and knowing how to do SEO and web designing is essential for your company's online success.
While SEO sounds complicated, basic SEO is actually rather simple. You just have to know what elements to include on your site and where to include them. If you are feeling confused by the whole process, here are six areas of your website that you need to focus on and what you should do with them to achieve the best results.
1. Keywords: Include the Right Ones
When people look for information on the Internet, they type a search term or "query" into a search engine box such as Google. Google then looks for sites that include those terms. If you want people searching for "web designing tips" to find your site, for example, your site needs to include that keyword or keyword phrase.
2. Tags: Place Keywords Here
Simply having the right keywords isn't enough, however. You have to put them in the right places. Title tags, heading tags and category tags are all great places to include keywords as search engines give the words in these areas extra weight.
3. Navigation: Link Your Pages Well
Search engines need to be able to access your site's pages so they can include them in the search results. Including links to your old content in your new content is a great way to make sure the search engine sites can find everything. Plus, it helps people navigate through your site easier, which increases your traffic and your ranking as well.
4. Images: Optimize Them
When it comes to website design, not all images are created equal. Web design isn't just about adding a few pictures to make the page look nice; the pictures must be optimized. Pictures that are too large increase page load time, which can cause users to click away and a page's rankings to drop. Important pictures should always include title tags or descriptions so search engines can read them, and flash should be avoided.
5. Content: Quality Counts
While search engine optimization tips and tricks can help your page rank easier, nothing is more important than having quality content and website design. If people are not reading and linking to your website, no amount of tips will be enough to help you rank. Content is always king.
6. Social Media Icons: Keep them Visible
Lastly, make it easy for people to share, visit and link to your content by including visible social media buttons. You can include them at the top, bottom or side of a post or in your sidebar. These buttons make linking to your content easier, which increases your page views and improves your search engine ranking.
As your company is working hard on your website design, remember to optimize your site for search engines. This optimization process may be time consuming to figure out at first, but it will be worth all the time and effort when the extra traffic and sales start rolling in.
At Nexa, we can of course, help you not only with your website design requirements but also ensure that your website is fully search engine optimised so that your business can be found on search engines such as Google, Yahoo! And Bing. Nexa are rated independently as the number 1 ranked SEO Company in the UAE.