While SEO can become complex, there are several fundamental areas of a website that businesses can optimise to help search engines understand their content and provide a better experience for users.
1. Keywords: Include the Right Ones
When people look for information on the Internet, they type a search term or "query" into a search engine box such as Google. Search engines then identify pages that are relevant and useful for that query. Include relevant keywords and related terms naturally within your content, but focus primarily on answering what the user is searching for rather than repeatedly using an exact keyword phrase.
2. Titles and Headings: Keep Them Relevant
Relevant keywords can still help search engines understand your content, but they should be used naturally. Page titles and headings should clearly and accurately describe the content of each page, helping both users and search engines understand what the page is about.
3. Navigation: Link Your Pages Well
Search engines need to be able to access your site's pages so they can include them in the search results. Including links to your old content in your new content is a great way to make sure the search engine sites can find everything. Linking relevant pages and older content from newer pages can help search engines discover and understand your website while making it easier for users to navigate. Use clear, descriptive anchor text so users and search engines understand where each link leads.
4. Images: Optimize Them
When it comes to website design, not all images are created equal. Web design isn't just about adding a few pictures to make the page look nice; the pictures must be optimized. Pictures that are too large increase page load time, which can cause users to click away and a page's rankings to drop. Important pictures should always include title tags or descriptions so search engines can read them.
5. Content: Quality Counts
While SEO optimisation can help search engines understand your pages, nothing is more important than useful, original and relevant content. Focus on creating content that genuinely addresses what your audience is looking for rather than relying on SEO tips or tactics alone.
6. Social Media Icons: Keep them Visible
Lastly, make it easy for people to share and discover your content by including visible social media buttons where appropriate. These can be placed at the top, bottom or side of a post or within your website layout. Social sharing can help extend the reach of useful content and generate additional referral traffic to your website.
As your company works on its website, remember to consider search optimisation alongside design and user experience. Improving these fundamental areas can help search engines better understand your website while supporting stronger organic visibility and more relevant traffic over time.
At Nexa, we can of course, help you not only with your website design requirements but also ensure that your website is fully search engine optimised so that your business can be found on search engines such as Google, Yahoo! And Bing. Nexa are rated independently as the number 1 ranked SEO Company in the UAE. Speak to our SEO team to identify the priority areas on your website and build a strategy focused on measurable growth.
About Author
Amit Vyas
Amit Vyas is the Founder, Chairman and CEO of NEXA, the UAE’s homegrown marketing innovator turned global growth agency. He was recently awarded an honorary doctorate by Aston University in Birmingham in recognition of his contributions to enterprise and digital transformation. Since founding NEXA in 2005 as a Dubai-based web agency, Amit has grown the business into an award-winning international agency with over 220 professionals representing 21 nationalities. Headquartered in Dubai, NEXA operates across the UK, USA, Saudi Arabia and Australia. The company is a top-tier HubSpot partner and a founding member of the Digital Transformation Group (DXG). Today, Amit’s focus is on international expansion, strategic acquisitions and advancing NEXA’s AI capabilities through NEXA AI Lab, supporting clients across the GCC, UK and USA with AI enablement and transformation.
