When people ask who the best Digital PR agency is in Dubai, it's easy to huff and say 'Nexa', but we're not into these types of cliches.
We're proud to be one of the leading Digital PR agencies in the UAE with direct access of over 30,000 digital publications around the world, where we can place articles and backlinks with ease. But while we're approached by many companies who want to work with us, we also understand that we're not right for everyone. Irrespective of whether we're a good or bad fit for your business, we're always eager to help and decided to write this article to help businesses looking for vendors that are a good fit for them. We haven't worked with any of the agencies in the list below but each has strengths that we highlight when it comes to Digital PR.
With so much of business activity determined, and in some cases conducted online, businesses are putting more of a vested interest in public relations. In this article, we’re sharing the top 5 agencies in PR who specialise in this new wave of brand reputation management.
“The most dynamic communications agency in the Middle East,” proclaims Seven Media. Their services include integrated PR, social and digital media and video production. For more details on what they do, the media company explains “Our campaigns are focused on integration – bringing together traditional PR, direct-to-market activations, social media strategy, events management, and multimedia production into one vibrant campaign.”
If you need to create visual content for your brand, this agency is a great choice. Seven creates quality content and brand communications that result in media coverage. With this, a business can grow their social media engagement and brand presence within the market. With innovation being their primary goal, Seven have raked in several awards for their campaigns. They have a strong presence in the GCC, with three offices in the UAE, though they have partnerships and satellite offices that can offer clients international reach.
Pop Communications is a boutique agency offering services in PR and marketing through events, SEO, branding, social media and influencer relationships. Adding to their credentials is their membership with the Middle East Public Relations Association. “In a crowded market, we make you POP!” says the agency.
From their base in Dubai, they can offer the services mentioned above, along with visual content creation, including videography, photography and graphic design. Their team have worked with various regional and international clients, allowing them to service a range of clients from different industries. Their portfolio includes campaigns for hospitality, lifestyle, fashion, beauty, tourism, entertainment, art, e-commerce, finance, technology, wellness, healthcare, luxury, education, design and interior design businesses.
The agency favours risks, bold ideas and a performance-based approach. They have a media database of digital PR contacts and strategy designs to move businesses forward through storytelling that resonates.
“We don’t just build your brand equity, we add value to it,” says Matrix Public Relations. This agency focuses on tailoring solutions to each client. With this, they can steer a brand and ensure it is seen and heard in the right places. Their niche is working in the Middle East from their headquarters in Dubai, though they have international affiliate partners as well.
They offer full business communication services which extend beyond PR. This includes crisis management, media training, digital marketing and social media communications. The agency has developed a ‘masterplan’ approach that is geared towards winning. This has resulted in award-winning strategic communication campaigns that ensure that visions are realised and functional.
Matrix PR consider themselves brand-centric consultants who integrate traditional and new media to
develop key messages and stimulate conversations. This is an agency to work with if you prefer a professional approach that digs deep to raise the bar with compelling storytelling.
Cicero & Bernay says: “We let the facts do the talking.” This is a PR agency that aims to cut through inflates spinning and white noise. They operate independently and have become a leader in the GCC. Their strategic communication consultancy is based on their track record of success stories for clients.
The name of this agency is based on the pioneering founders of public relations who mastered the art of persuasion. C&B forms part of Publinet, a network of individual organisations and communication specialists in public relations, advertising, event management, media planning and buying, video production, new-age PR, trend interpretation and social media in the UAE.
Their services include strategic planning, executive thought leadership, social media, crisis communication, communication measurement and evaluation, CSR strategies, creative and corporate writing, media relations, event management, media training and internal communications. C&B agency values integrity and individual client needs that suit both industry standards and media interests.
Bloomingdale is a PR agency operating in India, Singapore and UAE. They boast clients from various industries, with specialised experience with hospitality, technology, startups, lifestyle and real estate businesses. They aim to ensure a brand’s communication is unique enough to break through the cluttered marketplace in a way that is handled both ‘delicately and aggressively.’
This agency adapts in line with changing trends, ensuring relevancy, trustworthiness and loyalty for their clients. They achieve this with an edgy style of storytelling. Their services include festivals, profiles, campaigns, collaborations, reviews, features, advertising, influencers, press conferences and social media.
In a crowded marketplace which is continually changing with new trends, players and social relevance, one needs to handle hospitality brands with a creative mix of edgy, stand-out and unique communication.
We at Nexa are a digital agency, who also specialise in Digital PR, along with a multitude of marketing activities. View our awards and portfolio of work speak to learn about the work we’ve done for our partners and clients. In Dubai’s market, we’re all about uplifting the best in the business. We know that not each client fits the bill of a particular agency.
If you’d like to find out more about Nexa and what we can do for you, chat with us.