If you are a B2B company located in the UAE, whether that be in Abu Dhabi, Dubai or Sharjah, you should be thinking about using a marketing platform such as Hubspot. It really is that simple.
What is Hubspot?
Hubspot is a marketing automation platform that literally is a one-stop shop allowing you to create, manage,
amplify and track digital marketing campaigns aimed at reaching your target business audience.
What does it do?
As a Hubspot Partner Agency in Dubai, we're often showcasing and demonstrating the Hubspot Marketing Platform to both existing clients and new prospects and more often than not, at the end of the Hubspot Demo, we're asked "what doesn't Hubspot do?". It's immensely powerful and helping business get much smarter with their online activity.
Here are some of the main features:
- Creation and hosting of a corporate blog
- Allows businesses to create unlimited volumes of branded blog articles that can be hosted within your business' website domain.
- Creating and hosting of landing pages, white papers and e-books
- Landing pages can be used as part of a marketing campaign or to generate leads from assets such as E-Books or White Papers
- Database management for new leads and prospects
- Whether you use a CRM or not, Hubspot stores leads generated directly from your website. This is particularly handy for businesses that generate larger volumes of leads, which are perhaps too early to call 'qualified'. Hubspot allows you to track the behaviour of each 'lead' who interacts with your website and even back-tracks data in case the person who has just downloaded your latest e-book had previously been on your site.
- Visitor Tracking
- As mentioned above, Hubspot allows you track the behaviour of leads and tracks how frequently they visit your website, what pages they open and what forms they complete so that you can measure how likely that lead is to becoming a customer anytime soon.
- Email Marketing
- Many businesses use email marketing to communicate with customers and potential customers but Hubspot allows this to happen in a more strategic way, which can be triggered by a real-time action from a potential lead. Imagine if your business could automatically send a personalised email within minutes of a lead coming back onto your website for the 4th or 5th time and feed them the type of information they are searching for, directly in their inbox!
There are a huge number of other features within Hubspot that would make a big difference to how businesses could not only perform but actively help to out-perform competitors. These include SEO support, ranking and tracking, content ideation, automated workflows and more.
The best way to understand how these would benefit your company is to arrange a free demonstration with our team of marketers who can guide you through each feature that is relevant to your business.