Digital transformation has changed the way we do business and Customer Relationship Management (CRM) platforms have completely shifted the sales, marketing, and service world. CRMs are not just about streamlining business processes, they are about making your customer the center of everything you do as a business. The modern-day customer has more power than ever before and it is important that businesses create systems to attract, nurture, engage and retain customers in the digital age.
HubSpot has been at the forefront of the CRM revolution and continues to set the standard for CRM excellence. The business was founded on the belief that consumers don’t want to be interrupted by marketers - they want to be helped by marketers. And this is known as “inbound marketing.”
Today, the inbound marketing movement has soared and has empowered businesses around the globe to stop interrupting consumers and rather focus their attention on helping prospective clients by reaching them at the right time, with the right message.
HubSpot’s CRM platform has all the tools and integrations businesses need for their marketing, sales, content management, customer service, and operations teams. The CRM consists of five premium products these being the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All of these are built on top of a collection of foundational features and tools. These Hubs can be accessed for free, however, features are limited in the free offering and if you want a more feature-rich option, HubSpot offers Starter, Professional, and Enterprise options that do come at a cost.
But is the cost worth it? Let’s take a look.
In 2021, HubSpot analyzed data from 103, 000+ customers and determined the Return on Investment received from the platform. Below, we take a look at HubSpot's findings which are sure to give you a greater understanding of the true power of the platform.
The HubSpot Marketing Hub ensures that you have control over your brand perception and engage with your customers at every touch-point throughout the buyer's journey. The Marketing Hub guarantees that your messaging is always on-brand across all your marketing channels, from your website to your social media and email campaigns. With the Marketing Hub you are able to use email automation and personalization, lead generation tactics (such as lead forms), create conversion points, and lead nurturing opportunities. Essentially, the Marketing Hub helps you to attract, engage and delight your target audience - driving them through the sales pipeline.
HubSpot’s ROI study found that their customers experience an average of 189% increase in their website traffic and a 180% increase in their inbound leads a year after purchasing HubSpot for their business.
Customers across all industries and of all sizes experience marketing and lead generation growth with HubSpot, the statistics speak for themselves.
Marketing Hub Return on Investment
|
Package |
Website Traffic |
Inbound Leads |
|
Starter |
+51% |
+24% |
|
Professional |
+171% |
+158% |
|
Enterprise |
+203% |
+169% |
This table displays the improvement in each metric 12 months post-purchase compared to the benchmark set in month 1.
The study also found that all Marketing Hub customers had an increase in inbound leads 1 year after purchase with Enterprise customers seeing a 203% improvement.
Lead generation is the lifeblood of any business and thanks to HubSpot’s inbound marketing lead generation methodology and lead generation tools, businesses are experiencing a significant increase in high-quality leads - providing a measurable return on investment.
The HubSpot Sales Hub software helps businesses gain deeper insight into prospects and leads while automating time-consuming and money-wasting sales tasks - helping your sales team close more deals faster.
The Hub is expertly designed to help sales teams engage with high-quality leads without wasting time on leads that are not ready to convert. The platform offers email templates, free calling, email sequencing, meeting scheduling, and pipeline tracking - ensuring your sales team can concentrate on what they do best without wasting time on manual tasks.
Customers across all industries and of all sizes experience sales growth with HubSpot, the statistics speak for themselves.
Sales Hub Return on Investment
|
Package |
Deals-Closed |
Deal Closed Rate |
|
Starter |
+24% |
+32% |
|
Professional |
+99% |
+35% |
|
Enterprise |
+347% |
+65% |
This table displays the improvement in each metric 12 months post-purchase compared to the average set in the first 3 months.
The reason the Hub is so successful is that it is designed to help your teams prioritize leads and identify once a lead is ready to convert. This means your sales team will no longer be wasting time chasing dead-end leads - rather they are able to reach potential customers, at the right time, with the right message - resulting in increased sales and of course, a significant return on investment.
The HubSpot Hubs are powerful tools on their own, but when combined, the results are out of this world. HubSpot found that customers who leverage the power of the HubSpot CRM platform experience even greater improvement when harnessing the power of the HubSpot Hubs.
They found that the below Hubs work exceptionally well together when it comes to ROI:
The above outlines the power of the HubSpot Hubs - but let’s take a closer look at HubSpot’s lead generation capabilities and how they helped businesses over a 12 month period.
As stated previously, lead generation is the lifeblood of any business, and thanks to HubSpot's led generation capabilities, businesses are making more sales - which leads to a measurable return on investment. With that in mind, let's take a look at Deals Closed with HubSpot over this period.
The above outlines Deals Closed-Won, and below we take a look at HubSpot’s Deal-Close Rates in the period of one year.
Deal Close Rate and Return on Investment
The above provides some insight into HubSpot’s findings and you can download the full report, here.
Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally.
Our journey with HubSpot began in 2014 when as a customer of HubSpot we quickly experienced the impact that the platform was having on our business. From increased website traffic and performance to higher conversions and fast sales growth, we wanted to see how we could help other businesses to experience the same.
Shortly after, we became a HubSpot Partner, starting as an un-tiered partner but slowly working our way through the certification process, implementing HubSpot for over 100 clients and today managing a sizable percentage of HubSpot's revenue in the MENA region.