Updated: October 2024
The real estate industry is constantly evolving, influenced by shifts in technology, market conditions, and buyer behaviour. In an increasingly digital world, potential buyers are more discerning and selective, and property viewings are often influenced by initial online research. To succeed in 2025, real estate agents must adapt their real estate marketing strategies to reach the highest-quality audience, at the right time, through the right channels, and with the right message.
If you want an edge over your competitors, embracing a more digital-first approach is essential. By aligning with current trends and focusing on effective online marketing tactics, you can create a strategy that resonates with today’s audience.
To help you navigate this landscape, we’ve compiled a list of the top 10 best real estate marketing strategies for 2025, tailored to help you stand out and succeed.
It almost goes without saying, but all real estate agencies require a high-functioning and informative website to gain quality leads and drive them through the sales funnel.
What your real estate website should consist of:
As you build on your website, you can begin to collect leads through content creation. For example, you can create an informative e-guide designed to inform prospective customers about the real estate industry.
Website visitors will have to download this content to access it, and to do so, they will have to provide their contact information. This information can then be stored on your leads list and used for further lead nurturing through email campaigns, social media marketing, and more. Essentially, your website is a hub for information sharing and lead generation.
Promoting your real estate listings and business involves strategy and being digitally savvy, and blogging should not be underestimated. By creating an informative and helpful blog on your website, you have the power to keep prospective clients interested in your insights while promoting your business and building trust.
The benefits of blog posts for your real estate business:
As stated previously, the importance of blogging for real estate cannot be underestimated in current digital and marketing circumstances. Even with the emergence of digital marketing tools designed to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. You see, a blog post is an ideal tool for creating a solid stream of website traffic, growing an audience, and nurturing prospects.
Social media, search engine optimisation, Google AdWords, and other marketing channels speak to a wider audience. That is, those in the awareness and research phase of the purchasing process. When a potential buyer or investor emerges from social media, landing pages, content marketing, lead forms or SEO, you must nurture them and drive them through the customer journey. This is where email marketing and lead nurturing come into play.
For example, let’s say you have collected lead data through a landing page, and a prospective client submits their contact information through the call-to-action of this page. You need to use this information to your advantage - without overwhelming the prospect. With a customer relationship management tool such as HubSpot, you can segment these contacts and send automated and personalised emails matching their interests and where they are in the customer journey.
Benefits of email marketing for real estate strategies:
Nurturing leads and buyers with personalised, informative and segmented email marketing is one of the most effective real estate marketing strategies since it ensures continued communication and keeps your business top of mind at all times.
In 2025, social media marketing is extremely important for real estate agencies and agents. Without active, informative and engaging social media, potential buyers will not have the instant communication they expect in the digital age - and they will quickly turn to your competitors. There are a variety of social media channels on which real estate companies should focus their efforts.
Social media is a great way to create awareness while engaging with potential customers. With lead generation advertising on these platforms growing, you can also direct consumers to take specific calls to action to drive them through the customer journey.
A chatbot is an application that replicates spoken or written human speech to establish interaction with a real person - essentially, chatbots are new-age conversational service agents. A chatbot can be placed on your website and related applications to ensure website visitors can communicate with your organisation at any given moment.
Why website chatbots are important for real estate in 2025
A customer relationship management platform such as HubSpot can integrate chatbots into your website smoothly and efficiently, ensuring customer satisfaction and increased sales.
Google is one of the most powerful tools out there. We touched on the importance of organic ranking when we mentioned search engine optimisation, but Google AdWords is also a great marketing tool. Google AdWords provides a straightforward approach to helping your real estate business stand out from your competitors in search engine results.
What is Google AdWords?
Google AdWords is an online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google and on non-search websites, mobile apps, and videos.
The benefits of Google AdWords:
Google AdWords provides real estate businesses with a quicker and easier way to gain leads than long-term SEO efforts. However, to gain real results, you need to work with AdWords professionals who can analyse your campaigns and amend them when necessary.
By aligning marketing and sales processes, real estate businesses can understand the buyer's journey in greater detail and reach out to a lead at the right time - with the correct message. This kind of real estate marketing strategy eliminates low-quality leads and ensures that every call and follow-up email has value and can contribute to the growth of the business.
To do this, real estate marketers need to invest in Customer Relationship Management (CRM) software. CRM is a strategy that businesses use to manage interactions with customers and potential customers, helping organisations streamline marketing processes, build and nurture relationships, increase sales, improve customer service and ultimately increase the bottom line.
Quality CRMs such as HubSpot provide a single place for marketing and sales teams to implement, manage and track all their efforts. Not only can your marketing team run all digital campaigns through the platform, but they can also track every campaign's success in greater detail to learn what is working and what is not.
As mentioned previously, a quality CRM will also be able to send automated and personalised emails and communications to leads based on their behaviour, sending them the right message at the right time - making for better customer service and more conversions. This automated service also saves your real estate agents time. Instead of typing out personalised emails, the system will do the work for them so that they can spend time making sales instead of focusing on tedious tasks.
The benefits of HubSpot CRM for real estate include:
All the tools you require to run the most effective real estate marketing strategies and great marketing campaigns are available within HubSpot, and these tools work together to attract, engage and delight potential and current property buyers and investors.
By nature, consumers will not do business with a company or person they perceive to be untrustworthy or deceitful. This is why online reviews and testimonials are so important for business success, especially in real estate.
By publishing testimonials of satisfied buyers on your real estate website and social media platforms, you deliver “social proof” that establishes trust between your business and target audience. Displaying testimonials on strategic parts of your website and other platforms can encourage potential customers to move on to the next stage of the conversion funnel.
In addition to your website, other great platforms for testimonials include:
Benefits of testimonials:
Today's consumer needs to TRUST you completely, and to gain their trust, you need to create content that builds it - from impactful blog posts to client testimonials.
Videos are vital for the best real estate marketing strategy - especially in 2025. Real estate agents and businesses that use video as a walk-through virtual tour of a property have created a safe way to gain awareness and delight potential buyers, leading to greater conversions.
Recent statistics regarding real estate virtual tours and videos have proven just how important this tactic is for the industry:
By creating high-quality videos and sharing them on your listings, website and social platforms, you encourage engagement with potential buyers, build trust, and gain the attention of qualified leads.
With 2.95 billion monthly users, WhatsApp is the most popular messaging app in the world. With that in mind, WhatsApp can be incredibly powerful for businesses in terms of customer service and converting leads. When it comes to real estate, WhatsApp (similar to chatbots) has the power to answer client queries and, like email marketing, nurture relationships. Of course, this has to be done in a "non-spammy" way and has to be GDPR compliant at all times - this is why it is important to work with a professional digital marketing agency like NEXA when looking into WhatsApp marketing.
How a WhatsApp chatbot tool can help the real estate industry:
Communication is key - and instant communication is vital for real estate marketing success in 2025.
If you're ready to take your real estate marketing strategy to the next level, it’s time to embrace a powerful digital marketing agency's expertise. With NEXA's success in real estate marketing—working alongside companies including CBRE, JLL, Savills, Sotheby's, and DAMAC Properties—we can help you reach your target audience, generate high-quality leads, and convert them into customers.
Use our performance calculator to see what we can offer and get started on securing the best real estate marketing strategy for 2025 and beyond.