10 of the best real estate marketing strategies [updated for 2025]

Updated: October 2024

The real estate industry is constantly evolving, influenced by shifts in technology, market conditions, and buyer behaviour. In an increasingly digital world, potential buyers are more discerning and selective, and property viewings are often influenced by initial online research. To succeed in 2025, real estate agents must adapt their real estate marketing strategies to reach the highest-quality audience, at the right time, through the right channels, and with the right message.

If you want an edge over your competitors, embracing a more digital-first approach is essential. By aligning with current trends and focusing on effective online marketing tactics, you can create a strategy that resonates with today’s audience.

To help you navigate this landscape, we’ve compiled a list of the top 10 best real estate marketing strategies for 2025, tailored to help you stand out and succeed.

How to ensure the most effective real estate marketing strategies

1. Create a user-friendly, informative and easy-to-navigate website

It almost goes without saying, but all real estate agencies require a high-functioning and informative website to gain quality leads and drive them through the sales funnel. 

What your real estate website should consist of:

• Search Engine Optimisation: consumers will search the internet to investigate a product or service before considering a purchase. Creating a search engine optimised website ensures that your agency will be at the top of the search engine results when individuals actively search for your offerings online.  This means you attract high-quality leads as they research your offerings. Once you have attracted awareness through SEO, you need to educate, nurture and gain the trust of prospects with quality website content. 
   
• Valuable content: by having a professional website, you can increase value for clients by providing important information to help guide prospects through the selling or buying process. This involves ensuring your website has updated property listings (with high-quality photos and videos), resources, FAQs, blog posts, and contact information. When creating content, try adding something unexpected to set your website apart and establish trust between your business and a prospect. For example, a mortgage calculator will quickly add value for visitors, making them more inclined to trust your business and reach out to your agents.

As you build on your website, you can begin to collect leads through content creation. For example, you can create an informative e-guide designed to inform prospective customers about the real estate industry.

Website visitors will have to download this content to access it, and to do so, they will have to provide their contact information. This information can then be stored on your leads list and used for further lead nurturing through email campaigns, social media marketing, and more. Essentially, your website is a hub for information sharing and lead generation. 

2. Build a powerful blog

Promoting your real estate listings and business involves strategy and being digitally savvy, and blogging should not be underestimated. By creating an informative and helpful blog on your website, you have the power to keep prospective clients interested in your insights while promoting your business and building trust. 

The benefits of blog posts for your real estate business:

• Better SEO results: by posting relevant and helpful industry-related blog articles, you will also increase website traffic as content helps with your search engine optimisation efforts. 
    
• Build community trust: by providing website visitors with information that adds value regarding real estate and property, you have the power to spread the word about your business through social media shares and establish your business as an industry thought leader. 
   
• Establish industry authority: by sharing helpful content through your blog posts, you can build a solid reputation as you share insight and perspective with your target audience. 

As stated previously, the importance of blogging for real estate cannot be underestimated in current digital and marketing circumstances. Even with the emergence of digital marketing tools designed to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. You see, a blog post is an ideal tool for creating a solid stream of website traffic, growing an audience, and nurturing prospects.

3. Email marketing

Social media, search engine optimisation, Google AdWords, and other marketing channels speak to a wider audience. That is, those in the awareness and research phase of the purchasing process. When a potential buyer or investor emerges from social media, landing pages, content marketing, lead forms or SEO, you must nurture them and drive them through the customer journey. This is where email marketing and lead nurturing come into play. 

For example, let’s say you have collected lead data through a landing page, and a prospective client submits their contact information through the call-to-action of this page. You need to use this information to your advantage - without overwhelming the prospect. With a customer relationship management tool such as HubSpot, you can segment these contacts and send automated and personalised emails matching their interests and where they are in the customer journey. 

Benefits of email marketing for real estate strategies:

• Segmented emails are responsible for 58% of revenue for businesses that use this tactic.
   
• Businesses have seen 174% more conversion rates via personalised email marketing.
   
• 73% of millennial customers prefer email marketing for business communication.
   
• Email marketing is cost-effective, with a high return on investment in digital marketing.
   
• By creating personalised emails, you develop trusted experiences, increase engagement, and nurture trust among potential buyers or investors.
   
• Email analytics help you gain valuable insight into your leads and develop stronger email strategies.

Nurturing leads and buyers with personalised, informative and segmented email marketing is one of the most effective real estate marketing strategies since it ensures continued communication and keeps your business top of mind at all times.

4. Leverage social media platforms 

In 2025, social media marketing is extremely important for real estate agencies and agents. Without active, informative and engaging social media, potential buyers will not have the instant communication they expect in the digital age - and they will quickly turn to your competitors. There are a variety of social media channels on which real estate companies should focus their efforts.

• Facebook for real estate:

  Facebook is a staple for real estate marketing as Facebook demographics represent the target audience for most real estate businesses. Essentially, this is where your audience would probably be hanging out. Facebook's highly targeted lead campaigns make it a powerful platform to target as part of your real estate marketing strategy, allowing businesses to publish list-related updates, communicate with prospects, and curate reviews in one place.
    

• LinkedIn for real estate:

  LinkedIn offers the perfect platform for account-based marketing in real estate. That means you can target your marketing efforts to key accounts or individuals you believe are the ideal target market for your real estate offerings - buyers to investors. As a primarily B2B network, LinkedIn is not necessarily for clients - but for investor opportunities. It also offers a great place to network with those in your industry and can establish your business as a thought leader. 
   

• Instagram for real estate:

  This is where imagery comes into play. Stylish and high-quality property photos go hand in hand with content creation. What better place to display these images than Instagram? If you have a luxury and high-end real estate agency, this is the ideal platform for your business to show off your offerings. It also works well as a “secondary” social media channel - Facebook being number one. Facebook also integrates with Instagram in advertising and lead generation campaigns - expanding your targeted reach. 
  
  

• TikTok for real estate:

  TikTok has rapidly emerged as a powerful platform for real estate marketing, especially for 2025. Known for its short-form video content, TikTok is ideal for capturing attention quickly and reaching a broader audience. This platform offers real estate agencies a unique opportunity to showcase properties, give virtual tours, and build brand personality in a fresh and engaging way.

Social media is a great way to create awareness while engaging with potential customers. With lead generation advertising on these platforms growing, you can also direct consumers to take specific calls to action to drive them through the customer journey. 

5. Chatbots

A chatbot is an application that replicates spoken or written human speech to establish interaction with a real person - essentially, chatbots are new-age conversational service agents. A chatbot can be placed on your website and related applications to ensure website visitors can communicate with your organisation at any given moment. 

Why website chatbots are important for real estate in 2025

• Operational efficiency: chatbots are designed to handle 80% of routine customer questions, assisting in customer service. This is why real estate agencies should invest in a chatbot - it provides customer service 24/7, which, in turn, stops leads from falling through the cracks as they can have any of their questions answered immediately - without taking extra steps. 
   
• Better customer experience: as stated previously, today’s consumer expects instant communication and timely responses. A delayed response by your agency can quickly result in a potential client turning to a competitor. Integrating a chatbot into your website lets your business provide immediate and time-sensitive information to potential buyers and investors. 

A customer relationship management platform such as HubSpot can integrate chatbots into your website smoothly and efficiently, ensuring customer satisfaction and increased sales.

6. Google AdWords

Google is one of the most powerful tools out there. We touched on the importance of organic ranking when we mentioned search engine optimisation, but Google AdWords is also a great marketing tool. Google AdWords provides a straightforward approach to helping your real estate business stand out from your competitors in search engine results.

What is Google AdWords?

Google AdWords is an online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google and on non-search websites, mobile apps, and videos.

The benefits of Google AdWords:

• Effective and efficient: Google AdWords works well for real estate as it is a simple and easy digital marketing tool to implement. Your marketing team will create simple text and images for your advert, and you will only pay when a user clicks on your advert. This allows you to test out different ad campaigns and evaluate their effectiveness - and because you pay per click - you essentially only pay for what works. This gives your marketing team the flexibility they require to define your keywords and target audience.
   
• Quick results: although necessary, SEO does not work as fast as Google AdWords as it is a long-term strategy designed for long-term effectiveness. AdWords will help get your ad to the top of Google search results in no time and will help you gain a winning edge over your competitors if you do not yet rank high enough on the search engine results pages. 
   
• Quality lead generation: because you are creating advertising campaigns that appear when a user actively seeks your service offerings, you will attract only the highest quality prospects. 

Google AdWords provides real estate businesses with a quicker and easier way to gain leads than long-term SEO efforts. However, to gain real results, you need to work with AdWords professionals who can analyse your campaigns and amend them when necessary.

7. Customer relationship management software

By aligning marketing and sales processes, real estate businesses can understand the buyer's journey in greater detail and reach out to a lead at the right time - with the correct message. This kind of real estate marketing strategy eliminates low-quality leads and ensures that every call and follow-up email has value and can contribute to the growth of the business. 

To do this, real estate marketers need to invest in Customer Relationship Management (CRM) software. CRM is a strategy that businesses use to manage interactions with customers and potential customers, helping organisations streamline marketing processes, build and nurture relationships, increase sales, improve customer service and ultimately increase the bottom line. 

Quality CRMs such as HubSpot provide a single place for marketing and sales teams to implement, manage and track all their efforts. Not only can your marketing team run all digital campaigns through the platform, but they can also track every campaign's success in greater detail to learn what is working and what is not. 

As mentioned previously, a quality CRM will also be able to send automated and personalised emails and communications to leads based on their behaviour, sending them the right message at the right time - making for better customer service and more conversions. This automated service also saves your real estate agents time. Instead of typing out personalised emails, the system will do the work for them so that they can spend time making sales instead of focusing on tedious tasks. 

The benefits of HubSpot CRM for real estate include:

• Digital marketing integration
• Quality lead generation
• In-depth lead tracking
• Digital marketing reporting
• Marketing automation
• Sales & marketing alignment

All the tools you require to run the most effective real estate marketing strategies and great marketing campaigns are available within HubSpot, and these tools work together to attract, engage and delight potential and current property buyers and investors.

8. Publish testimonials

By nature, consumers will not do business with a company or person they perceive to be untrustworthy or deceitful. This is why online reviews and testimonials are so important for business success, especially in real estate.

By publishing testimonials of satisfied buyers on your real estate website and social media platforms, you deliver “social proof” that establishes trust between your business and target audience. Displaying testimonials on strategic parts of your website and other platforms can encourage potential customers to move on to the next stage of the conversion funnel.

In addition to your website, other great platforms for testimonials include:

• Marketing emails
• Social media
• Blog
• Your profile on popular real estate listing sites 

Benefits of testimonials:

• Trust: if a potential buyer sees that people are happy with your service, they are more likely to use your service and contact your agents. Essentially, testimonials work like traditional word-of-mouth marketing - amended for the digital age. 
• Legitimacy: it is essential that you also display the name or job title of the individuals leaving reviews or testimonials on your website or social platforms - you can even provide a link to their business website if they would be open to that. This allows users to see who your customer is, which establishes even more credibility.

Today's consumer needs to TRUST you completely, and to gain their trust, you need to create content that builds it - from impactful blog posts to client testimonials.

9. Video and virtual tours

Videos are vital for the best real estate marketing strategy - especially in 2025. Real estate agents and businesses that use video as a walk-through virtual tour of a property have created a safe way to gain awareness and delight potential buyers, leading to greater conversions. 

Recent statistics regarding real estate virtual tours and videos have proven just how important this tactic is for the industry:

• Marketers that use video grow their revenue 49% faster than those who do not use this tactic.
• 51% of marketing professionals have named video as the content that provides the best return on investment.
• 64% of consumers make a purchase after watching a video, making it a great way to convert potential buyers into strong leads. 

By creating high-quality videos and sharing them on your listings, website and social platforms, you encourage engagement with potential buyers, build trust, and gain the attention of qualified leads. 

10. WhatsApp and messaging

With 2.95 billion monthly users, WhatsApp is the most popular messaging app in the world. With that in mind, WhatsApp can be incredibly powerful for businesses in terms of customer service and converting leads. When it comes to real estate, WhatsApp (similar to chatbots) has the power to answer client queries and, like email marketing, nurture relationships. Of course, this has to be done in a "non-spammy" way and has to be GDPR compliant at all times - this is why it is important to work with a professional digital marketing agency like NEXA when looking into WhatsApp marketing.

How a WhatsApp chatbot tool can help the real estate industry:

• Lead qualification: once you have collected lead data, WhatsApp chatbots can help ask leads targeted questions that help your business segment the customer. This is known as lead qualification and helps your agents identify high-value leads.
• Property viewing scheduling and confirmation: when a lead qualifies as a potential buyer, the said lead can schedule a site visit through WhatsApp communication, ensuring streamlined and effective customer service while cutting out the middleman. 
• Relationship building: like email marketing, WhatsApp chatbots or messaging can build relationships by sharing important information or links with potential customers.
• Track conversions: you can log all conversations and communication between a potential buyer and the chatbot to help keep your sales team informed about a lead's specific interests and queries.

Communication is key - and instant communication is vital for real estate marketing success in 2025. 

Elevate your real estate strategy for 2025

If you're ready to take your real estate marketing strategy to the next level, it’s time to embrace a powerful digital marketing agency's expertise. With NEXA's success in real estate marketing—working alongside companies including CBRE, JLL, Savills, Sotheby's, and DAMAC Properties—we can help you reach your target audience, generate high-quality leads, and convert them into customers.

Use our performance calculator to see what we can offer and get started on securing the best real estate marketing strategy for 2025 and beyond.