Online reviews are often used in today’s world. Seeing other people’s ratings and reading about their experiences influence whether or not we’ll make a booking, follow through with a purchase, and even accept a job offer. Glassdoor is one of the world’s leading recruitment websites, so there is no doubt about it: companies should take their Glassdoor reviews seriously. Here are 10 reasons why...
10 Reasons to Take Glassdoor Reviews Seriously
To show the importance that Glassdoor has, let’s consider the following stats:
- The majority of hiring managers say that reputation affects their recruitment capabilities.
- 83% of candidates are wary of working for a company with a poor reputation. 50% of them wouldn’t work for such a company, even if it meant getting a pay increase.
- 55% of job candidates say they would reconsider their job application if the company had a negative profile on Glassdoor.
Potential candidates are looking
Potential candidates research job reviews to vet a company before applying. If your company’s reviews are good, then they’ll be more inclined and eager to apply. This can help you to attract the best talent on the market. Glassdoor statistics support this, with 86% of job seekers research company reviews and ratings to decide on where to apply for a job.
It shows perceptions about your company
Glassdoor prides itself on being an honest platform, so you can expect to find real perceptions relating to your company. This can indicate what is working and what needs improvement to ensure that your employees are satisfied.
Establish your place in the market
Good reviews can help your company to establish itself in the market. Positive reviews can become a competitive advantage for your company this way, as people will be drawn to the benefits of your workplace. Another way to do this is by having a well-respected CEO, as users on Glassdoor can also leave reviews for CEOs specifically.
Customers and partners are looking too
Today’s society is more concerned about who they support and align with. They want to ensure that the company has good values, so they may also look to company reviews to ensure that the staff is well taken care of before supporting or investing with your company.
Show off your employer brand
Company’s work hard on developing an employer brand. Platforms like Glassdoor give you ample opportunity to share these efforts. The best kind of reward to be gained is when your employees notice and appreciate the company culture you have created and use the reviews as a platform to share and celebrate it with others.
Reviews are reliable sources
Glassdoor reviews need to be accepted before they’re shared. It is generally trusted as a source for authentic and genuine feedback to be shared, with their algorithm giving preference to current reviews. In other words, others take it seriously - as should you.
Sharing updates with candidates matters
People want to stay informed about a potential employer’s updates and Glassdoor is a great platform to do this. It reflects well on your company if you’re active and engaged with people. According to Glassdoor, 75% of job seekers are likely to apply to a job where the employer actively manages its employer brand.
Manage your reputation
In the same way that you can share various forms of content on Glassdoor, you can also manage your reputation by responding to negative reviews. You can also flag reviews if they are defamatory or go against the community guidelines. HR managers have noted that HR is becoming like marketing or includes marketing efforts in recruitment, so using a platform like Glassdoor then becomes a necessity. According to the platform, as many as 7 out of 10 people surveyed indicate they had changed their opinion about a brand after seeing the company reply to a review.
Encourage your employees to share
Since Glassdoor ratings favor recent reviews, it is wise to encourage people to review your company. This will ensure your ratings are relevant and up to date, meaning you can put your best foot forward as a company.
People consider your Glassdoor rating before accepting an offer
Don’t think people only use Glassdoor reviews to scope out a company. Candidates who have been presented with job offers will look to see the reviews and gain insights on various aspects of the company culture and working invent, nets before making a final decision. These reviews have the power to attract or deter top-quality new employees - so you’ve got to take it seriously and manage it.
Why Companies Care About Glassdoor Reviews
Candidates are looking at your company’s reviews to see if the employees are satisfied. This gives them insight into your company from behind closed doors. It is therefore in your best interest to take these seriously.
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