Glassdoor is one of the world’s leading recruitment platforms. There are many ways candidates make use of the platform - from finding a job to reading potential interview questions. In this article, we’ll be looking at 5 reasons why candidates are looking at Glassdoor before accepting a job offer.
Why Candidates Look at Glassdoor
Glassdoor’s importance in recruitment cannot be understated. According to the platform, “Glassdoor has 67 million unique monthly visitors to its website and mobile applications.” Many of these visitors check the platform before accepting a job offer. Here’s why...
1. Learning About the CEO
The Chief Executive Officer of an organization has a great deal of influence over a company. They are the captain of the ship so to speak, so the way they lead and what they stand for are closely aligned to that of the company. In other words, their characteristics have an impact on the company’s structure and performance.
On Glassdoor, people can read and leave reviews about CEOs. The platform has an annual Glassdoor Employee’s Choice Award for the Top CEOs each year to recognize extraordinary leadership. There are a number of factors taken into consideration, including the quantity, quality, and consistency of reviews. This provides potential candidates with a clear idea of the leadership in your company.
2. Reading Reviews
Company reviews are the primary thing that candidates will check on Glassdoor before accepting a job offer. These reviews cover a range of categories that provide first-hand accounts of what it is like to work at a particular company. That means they are trusted and can improve the perception of a company.
These reviews are also highly valued, especially in today’s working environment, where companies have had to change the way they work and candidates are placing work-life balance as one of their top priorities. By assessing the reviews on Glassdoor, candidates will see opinions regarding the pros and cons of working for the company. These experiences touch on management and experiences at the role, which can be highly influential in the candidate's final decision regarding their employment offer.
3. Salary Information
Your offer of employment will include details about the salary. A candidate may check Glassdoor to compare the salaries of other employees within the company to see if the offer matches the average or range of salaries on Glassdoor. Candidates will check this to ensure that the offer is fair and in line with the market average. This will also tell a candidate how you value their services and time.
4. Learning More About the Company
With more and more remote workers, candidates may rely on platforms like Glassdoor to learn more about a company. Here, they can find out several factors, from the size of the company to the other jobs that the company is hiring for.
The difference with Glassdoor is that it is designed for candidates so that they can stay abreast with updates about the company and the corporate structure that exists internally. This can therefore provide you with an overview that includes both advertorial-type content from the company directly, and other insights from employees and former employees.
5. Insights About the Employer Brand
“According to Glassdoor research, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand*.”
Glassdoor prides itself in helping companies to share their employer brand. Having a positive employer brand has become more important than ever, as it speaks to your company culture and working environment. When companies pour into developing this, candidates take notice and use this as a point of differentiation when comparing potential employers. It can provide them with information about the values and benefits of working for you, which indirectly adds to your employment offer.
Your employer brand can also be displayed in the way you respond to your reviews on Glassdoor. This shows your level of engagement and attitude. People want to see how you handle both the good and bad, especially when it comes to the reputation of a brand.
Before Accepting a Job Offer
Glassdoor can help you make positive impressions that attract, convince, and retain new employees to your company. The points above wrap up the top 5 reasons candidates look at Glassdoor once they receive a job offer. The platform is often used by candidates throughout the recruitment process, especially before closing the deal. With the above in mind, you can better understand what your prospective new employees are taking into consideration before accepting your offer.
Need help devising a recruitment strategy?
We can help you through the process so that you’re hiring - and retaining - top-tier talent. This goes beyond building a stellar company profile on Glassdoor. Speak with us at Nexa to find out more.