With 4.66 billion active internet users worldwide, there has never been a greater time for businesses to include blogging in their digital marketing strategy. 59.9% of the global population is actively connected to the World Wide Web and if you want to reach your target audience, you need to reach them online. Not only does blogging drive traffic to your website and promote your business offerings, it builds trust with your prospects, acquires quality leads and ultimately drives sales - and lead generation is the lifeblood of every business.
Blogging is essential for businesses all over the world and businesses in Dubai need to make sure they incorporate blogging into their overall marketing strategy. As of January 2021, there are 9.84 million active internet users In the United Arab Emirates. This number has increased by 158 thousand between 2020 and 2021 and continues to rise. So, if you are wondering whether or not you require blog writing services in Dubai, the answer is a resounding yes. Every business needs blogging as part of their digital marketing strategy and we’re here to tell you why in greater detail.
In this article, we’re going to unpack the benefits of blog writing services for your business in Dubai and how blogging can help drive business growth and better your bottom line.
What is Blogging?
Blogging, business blogging or corporate blogging is a digital marketing tactic that is used to get your company greater online visibility. A blog is a page on a website that works as its very own publication and is made up of articles and commentary that inform a target audience about a particular topic. A business blog is always related to a particular industry topic, product or service and is usually featured on a company’s website, though some business blogs can appear on an individual site.
The blog should have some relation to a service or product offered by a business or be closely related to what a business offers - or the industry the business is in. This marketing tactic is designed to inform readers while increasing visibility and ultimately, driving readers to take a specific action and purchase a product or service.
Now that we have an understanding of what a blog is, let’s take a look at how blog writing services can benefit your business in Dubai.
5 Benefits of Blog Writing for Your Company in Dubai
1. Drive Relevant Traffic to Your Website
Every business wants more website visitors and blogging offers the ideal opportunity to direct quality visitors to your site. Essentially, when a user is actively searching for your business offerings online, you want your website to be visible and high up in the search engine results pages.
There are a variety of ways online users will come across your website for example:
- Users can type the name of your business into the search engine but this means that they already know of your business or are already current clients,
- You can invest in paid advertising services such as Pay-Per-Click advertising which is an effective yet short-lived and expensive tactic,
- Or you can create content that helps you rise up the search engine ranks organically - which is cost-effective, reaches users who are actively seeking your services and has long-term results.
Blogging helps you gain visitors to your site organically and is a part of Search Engine Optimization. Every time you create and publish a blog, it adds one more indexed page to your website which gives you greater opportunity to show up on the search engine results page, which drives traffic to your website and amplifies business growth.
However, it is important that the content you create for your website is in-line with search engine optimization best practices. This means that you need to create high-quality, helpful and relevant blog content for your website that the search engines are able to crawl and view as relevant to the users search query. Remember that search engines want to answer a user's search query as accurately as possible and you need to make sure the search engines view your business as a reliable source of information. And this is done by creating relevant, informative and helpful blog content.
This is why it is vital you work alongside experienced blog writers and invest in blog writing services in Dubai. Google and related search engines will quickly flag blog content that is spammed with keywords and irrelevant information, and this will quickly affect your search rankings negatively - which will have long lasting effects on your business.
When you create content that is relevant and informative, the search engines will direct users to your website, your blog content will build trust in your business and you will ultimately make more sales and drive business growth. This is the power of driving relevant traffic to your website through blogging.
2. Keep Your Audience Updated and Informed
Blog content offers a great way to keep your audience up-to-date and engaged with your business. While your website is for more practical content, a blog page provides greater flexibility to connect with your potential and current customers, to share business and industry-related news and updates in a way that shows who you are as a business, not just what you do as a business.
By having a blog section, you are also able to provide website visitors with in-depth explanations and teach them about the services you offer and your industry in its entirety. For example: you can write customer case studies, provide how-to guides on your most technical offerings or explore specific benefits that come with your product or service. Essentially, blogs allow you the space to help your customers and potential customers which in turn, builds trust, drives sales and nurtures customer loyalty. And it is important to note that the more helpful content your produce, the more you will be viewed as an authority in your industry.
To put it simply, through consistent and helpful blogs you are showcasing your business personality and industry insight which builds trust, drives sales and nurtures customers into brand ambassadors for your business.
3. Repurposing or Re-sharing Blogs for Social Media Content
Blogging for your business also helps you get found via social media. Every time you publish a new blog post, you are creating a catalogue of content that people are able to share on their social channels, from Facebook to LinkedIn. This helps you expose your business to a wider audience that may not have found you yet.
Blog content can not only be shared across users' social media, you can use your own content to grow your social media presence. Instead of asking your social media team to consistently create new content for your social media platforms, they can leverage your blog content for greater social media material.
By sharing your blog content to your social platforms, you are also directing social media users to your website which drives brand awareness, sales and search engine rankings all at once. Essentially, blog content and social media have a symbiotic relationship and by merging the two, you are able to gain greater visibility online.
An experienced blog writer is able to help you create shareable blog content to ensure audience engagement, social shares and vested interest in your business.
4. Converts Website Traffic into Leads
We keep stressing the point that blogging leads to greater website traffic for a reason. Not only does increased website traffic help you rank in the search engine results, it leads to greater lead acquisition - and lead generation is the lifeblood of any business.
The way this works is simple: Add a lead generation call to action in every blog post. An experienced blog writer will make sure that a strong call to action is visible in your blog posts. These kinds of call to actions include free eBooks, webinars, trials and whitepapers - content that is an asset for which an user would be willing to exchange their personal information.
- A visitor reads your blog and gets answers or information
- Visitor views a call-to-action for a free offer that benefits them
- Visitor clicks on the call-to-action and is directed to a landing page, which is made up of a lead form for them to fill in their information
- Once they have filled in the information they receive their asset and you are able to store their information for lead nurturing purposes and remarketing tactics.
This is what makes blog content and blog writing services vital for any digital marketing strategy as this is how you turn your website visitors into leads - and ultimately customers.
5. Drives Long-Term Results and Brand Authority
The best blogs answer common questions that customers and potential customers have about a business and its offerings. If you are consistently creating valuable content or blog articles for your target audience, you will establish your business as an industry leader.
This is what every business should strive for and the long-term results of brand authority are an unparalleled business asset.
Establishing this kind of authority is not simply a vanity metrics, as you are directing traffic to your website and converting this traffic into leads. In fact, you can use this to measure sales enablement and see results in monetary value.
The Wrap Up
If you are looking to reach new and high-quality audiences, build your brand and stand out from your competitors then blog writing services are vital for your business in Dubai. Now that you’ve seen some of the benefits your blog can provide your business - more traffic, greater leads, authority and a trusted relationship with your audience - you’re probably ready to get started!
How We Can Help
At Nexa, we know that consistent and informative blog and article content has the power to drive traffic to your website, engage your audience, build brand trust and convert leads into sales. Our team of experienced content writers will create blogs and articles that speak to your target audience and drive them to action, helping you improve your bottom line.
Contact us for all your blog writing services today.