Google consistently updates its search engine in order to provide the best and most accurate results possible to users. However, these updates often deal a harsh blow to niche websites and other entities that rely on traditional search engine optimization methods. The latest Penguin update made some massive yet necessary changes to the search algorithm that users should be aware of, particularly in regards to link building.
How the Latest Penguin Update Affected Links
Traditional SEO wisdom stated that the more back link a website had, the better. However, too many links can actually penalize a website at this point, particularly if they come from poor quality sites. This means that purchasing links through sites like Fiverr or from massive web directories no longer has the same beneficial effect it once had.
On a related note, inbound links with exact-match anchor text can also be less than beneficial. Over-optimization can be just as harmful as no optimization at all.
Google's Reasoning Behind this Change
Webmasters tend to manipulate rankings in order to ensure their sites are seen, whereas Google wants to ensure quality sites hold the highest rankings. Search engine optimization is becoming increasingly more difficult as time goes on, but Google has always touted one foolproof method: focus on quality.
As more and more updates are released that affect the way SEO works, it seems that Google's message is more relevant. Websites with high quality content will naturally be shared and linked to more often, resulting in an organic growth that forced and artificial methods just can't compare to.
What can webmasters do?
With all of these new changes, part-time SEO experts just can't keep up. Many are turning to SEO agencies to help them establish a solid roadmap to high rankings, and many of these agencies are based in Dubai. Nexa (Digital Marketing Agency) based in Dubai is quickly becoming a world leader in SEO providers, proving repeatedly their ability to rank organically through white-hat techniques that focus on the long-term goals, rather than the immediate.
By knowing what kind of sites provide the most beneficial links, Nexa SEO Agency can help create relevant links over a period of time that looks natural. This prevents the algorithm from triggering, resulting in lost rankings due to penalizations. Nexa will then examine all of the inbound links pointing to a specific website and analyze the sites source. Nexa SEO Agency in Dubai then examines the anchor text of these inbound links, making sure none of it is overly optimized, but instead that it uses secondary and tertiary keywords as well as the primary keywords. Links that could potentially be harmful are then disavowed, or removed from consideration. While the link may still point to the website, it doesn't affect the site's ranking in either a positive or negative way.
The Takeaway
While it can be tempting to use black-hat SEO methods to increase a site's rankings, these techniques have short term viability. While methods like that may work for a month or even a year, eventually Google's updates will catch up and render them useless, potentially destroying a site's rankings. The key to long-term success in regards to Google rankings depends on building high quality links and content through consistent updates. If you aren't sure of your ability to do this, contact us for assistance; Nexa will be able to provide you with the expertise necessary to ensure your site ranks highly.
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