Marketing is one of the most valuable functions within your business. If you don’t have an in-house team, or would like to outsource some outsider help, you need to hire a marketing consultant. They will step in to evaluate, plan, implement, train and measure your marketing in an effort to improve and optimise them. We’ve got all you need to know about the services they provide, how much they charge and the value that they can provide you with.
Marketing Consultancy Services
All of your marketing efforts relate to communication with your target audience, whether you’re a B2B or B2C business. When looking for a marketing consultant to work with, it's imperative that you see their case studies to understand the kind of industries they work in and the results they were able to achieve with their services.
Consultants can boost your business with their strategies and solutions. Their efforts will be targeted at carefully considered audiences, with the goal of improving your brand’s awareness and influence. This is best achieved through the nurturing of relationships which you may well have already established, as well as expanding your reach to form new ones.
The consultant will begin by examining your current marketing function. This will include the team, the processes in place, previous campaigns and the results thereof, as well as a review of the brand to determine its public standpoint. This analysis needs to be thorough enough to determine the strengths and weaknesses, as well as market threats and opportunities.
They will then present you with their findings and make recommendations.These will be based in a cohesive strategy that has been designed specially for your business needs. The consultant will research and create personas, work on your market positioning and segment the market effectively. They will determine the best ways for you to be marketing your business and/or product. Every detail thereof will be presented, including budgets, KPI’s and the plan of action for the implementation of campaigns. This may include, for instance, a powerful combined approach of content marketing, social media marketing and the optimisation of your content and channels.
Once this is ready to implement, they will assist with the roll out of the plans and track the results. They will then compile a comprehensive report on the results of these campaigns.
What is the Cost of Hiring a Marketing Consultant?
Rates can be charged on a per hour or per project basis. Marketing consultants do not often openly share their rates. That is because there are so many variations that could influence the costs, most of which pertain to your business needs. What you need to look out for when hiring a consultant for your marketing, is that you’re paying for both strategy and services. You can opt for just the one, however knowing how to implement the strategy successfully is crucial. Other factors that influence the rates are the skills and experience of the consultant (if they’re working as a contractor or freelancer), or the experience of an agency as evidenced by their case studies.
Some marketing consultants use different labels, so you may also need to be aware of that. For one, you could simply hire a digital agency and work out a rate based on a package. Alternatively, you could consult with a ‘brand coach,’ defined as a consultant who assists you in developing your goals, brand image, customer journey, market understanding and marketing communication. An example of such a package is as follows: a AED 8,995 for a one-off meeting that include reviewing and reporting on your marketing, redefining your targeting and positioning, and a social media and search engine optimization strategy.
The Value of a Marketing Consultant
Marketing consultants provide your business with value through insightful assessments and helpful resources. They will have expertise not only within your industry, but also up to date knowledge in the field of marketing which is ever evolving. There are so many facets to marketing in the modern world, particularly when it comes to digital marketing.
They’ll be able to produce and implement high quality, effective content which is optimally shared and acutely targeted. They will be able to handle all of your marketing, from conceptualising campaigns to creating and tracking them. This is carried out according to the best practices and with a deep understanding of the latest marketing trends in mind.
One of the main objectives marketers will have is their ability to generate traffic and secure leads. Their efforts, especially in the online realm, are measurable and they will be able to let the numbers showcase exactly what value they have managed to generate for you. Even if you have an in house marketing team, a consultant can help to manage the workload in a certain aspect, or to step in with refresher teachings and alternative, objective viewpoints.
Marketing consultants are worth their costs when you look at the specialized services they offer and the value they can provide you with. With their help, your business can improve its relationship with customers and increase your brand perception and visibility. All of this will help to drive more sales and ultimately, more success for your business.
Ready to elevate your marketing efforts?
Get in touch with us at Nexa, Dubai’s number 1 digital marketing consultancy.