Over the past few months, millions of Facebook and Instagram users have received notifications informing them of Meta’s updated Privacy Policies.
Meta has stated that the change is designed to make it easier for users to understand how their information is being used. This is a drastic turnaround for the organization as in the past, the company was heavily criticized by regulators and campaigners over the use of its users' data.
On the latest change, Michel Protti, Chief Privacy Officer of Meta stated:
“At Meta, we’ve always set out to build personalized experiences that provide value without compromising your privacy. So, it’s on us to have strong protections for the data we use and be transparent about how we use it. That includes communicating more clearly about our data practices and the choices you have.”
But what does this actually mean?
Essentially, Facebook now includes more information about the data it collects and who this information is shared with. But the real question is, who are these changes for and why did they happen so quickly?
This turnaround came at a time when Facebook, Instagram, and even Google, were under immense scrutiny regarding their data collection processes and how these mega organizations use personal user data to target users with advertisements.
In an attempt to appease regulators, Meta has had to become more transparent in its practices. This also highlights why Web 3 has become such a popular concept as this latest iteration of the internet puts these large organizations that have the monopoly of the online space on the back burner and gives users a more personalized and transparent internet experience.
"Their bet is that most users have accepted this bargain—they have priced in a privacy trade-off for social connection, convenience, fun and business—so this announcement functions to neutralize criticism about surveillance capitalism."
But, what does this change mean for digital marketers?
Digital marketers need to step up and create marketing experiences designed to attract, engage and delight audiences on a deeper level. But this doesn't just stop at social media.
This change first came as a surprise to marketers, however, there are greater and more ethical ways to use the internet as a marketing tool - and it is important that digital agencies understand these new tactics and the power of Web 3 and create more personalized marketing campaigns to capture leads and convert them into clients.
Future-Proofing Your Digital Marketing
With Meta and Google rolling out new privacy policies and phasing out third-party cookies, it is important that advertisers get back to basics and design creative marketing strategies that drive new-age growth.
But, where to begin?
- Create a community and build trust: As Facebook has changed up its data collection policies, it’s important for businesses to create personalized Facebook groups that drive engagement and connect with audiences - creating their very own brand ambassadors in the process.
- Quality content creation: Content has always been vital to digital marketing and branding and today, it is more important than ever. Brands need to create high-quality and shareable content that builds trust and drives lead generation and conversion. This is where inbound marketing comes into play. Through engaging social media content, blogs, and email marketing - marketers are able to reach potential customers and guide them through the buyer's cycle.
- Increase Search Engine Optimization efforts: By placing time and effort into SEO processes, digital marketers are able to get a website ranking organically in the Search Engine Results Pages.
- Develop video content: Video content breaks through the online clutter and engages an audience on a greater level. Videos should form a part of all marketing efforts and can be used across all platforms, from social media and blog pages to landing pages and website product pages.
How We Can Help
Nexa has been driving client growth since 2005 and our experts are always ahead of the curve, ensuring our clients receive the best digital marketing experience and get a strong return on their investment.
Contact Nexa for all your digital marketing requirements and let us guide your brand into the latest iteration of the internet.