What is a Business Growth Agency and how can they help your business?

Business growth agencies are designed to help your business in a holistic sense. They are external consultants who assess and assist your business in all aspects. While the term and concept are relatively new, growth agencies can assist in optimally achieving the objectives of a business, driving the growth on a steady and inclining trajectory.

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Digital agency vs growth agency

A digital agency focuses primarily on marketing and advertising to meet the marketing needs of a business in the digital age. Growth agencies, on the other hand, focus on the business as a whole, covering 3 mains areas: Marketing, Sales & CRM and Service Measurement - all of which use data to understand the impact of these areas on a business.

Selecting a business growth agency

A Business Growth Agency offers many different services to a business, and this exposure to different business impacts, allows them to specialize in a wide range of capabilities designed to help the business needs of clients. With this, they are able to lead with a specific vision that is aligned with your business.

Business Growth Agencies are very much focused on building authentic connections with the businesses they work with. Rather than taking on all businesses, there is a focus on working with companies that have clear growth ambitions as well as demonstrating a willingness to adapt and change business processes and practices. For both Growth Agencies and clients, being able to work well together with the correct synergy is the best foundation.

Despite being a relatively new industry, there are a growing number of Business Growth Agencies and when it comes to selecting one, it is also helpful to take a look at their references and case studies. Since their services are based on metrics and improving businesses, these agencies opt for transparency when it comes to their achievements. Read up on the ways in which they’ve helped other businesses to get a sense of what they can do for you.

Grow your business with a Business Growth Agency

When working with a Business Growth Agency, your business is gaining a true partner. This partner is dedicated to nurturing your business from a strategic point of view and with a qualified perspective. The first step is having your business analysed to identify opportunities to improve your operations. A strategy is then developed, rolled out and evaluated with a series of short term and longer terms goals set using existing benchmarks wherever possible.

The Business Growth Agency creates valuable solutions that are derived from data. When assessing your business, the numbers, quite literally, count. Conversions, leads, revenue and retention ratios amongst others are all aspects which are reviewed, with the ultimate goal of improving those figures for financial success for the foreseeable future.

Agencies from the past would solely focus on financial success, utilizing methods to drastically bring monetary gains in the fastest and most sustainable way possible. This is referred to as growth hacking, which is criticised for not having long standing results - it is simply a quick fix which brings brief success and does not add value.

While Business Growth Agencies add to a business' financial success, creative successes and producing internal efficiencies are also goals and the agency is made up of professionals that are experts in various business function roles. With these abilities at their disposal, they are able to inspire and train your employees by implementing certain processes and procedures. Increased and improved collaborations within the business are encouraged, as this can boost productivity and internal alignment to produce the best possible outcomes.

What areas of business can a Growth Agency impact?

Upon assessment, the agency will decide on areas that need improvement within an organization and these often include the following:

Digital Marketing: An essential part of every modern business, from social media marketing to email marketing, website development to content optimization. Opportunities within the digital sphere and relevant campaigns are designed to improve commercial business operations. The agency will ultimately recommend strategies that increase the awareness of your business through these efforts, in a way which is best suited to your needs, while also creating clear measurement and tracking so that marketing return on investment metrics can be easily reported on.
Sales is crucial to the success of your business, which needs to be assessed within the context of the modern day sales funnel. This incorporates lead generation, supported by technologically sound sales processes. An agency can assist in a winning combination of sales and marketing technologies. This is done in order to acquire more customers and revenue for the business through identified opportunities.
Customer Relationship Management (CRM): Developing sound relationships with your customers is crucial to the continued success of your business. CRM is based on aligning marketing with sales efforts through software that track your performance and effectiveness. With this aspect, the agency will aim to nurture the relations you create, which is imperative for sustainable success, especially in modern day times as this is a way in which value is perceived.
The agency can also assist with Service Measurement, which impacts customer retention, driving referral business and growing the value of each account all under the premise of customer satisfaction. Tools such as Net Promotor Score (NPS) measurement as well as digital customer feedback tactics help businesses to understand their standing with existing clients and areas of improvement to increase loyalty towards the business.

On an intangible level, there is a mindset which is put into place to lift the business. The agency is therefore able to assist you with making business decisions and giving you an edge over your competitors. Consulting with a business growth agency is a great way to streamline the necessary improvements needed by your business from various aspects, without compromising on the level of expertise garnered. Ultimately, a business performing at its best in all regards is what will attract people to your business and help it grow.

Help your business grow within your industry and set you up for long term success. Nexa offers a range of solutions to grow your business, including digital marketing, sales and customer relationship management. Book a meeting with us and let’s discuss what we can do for you.