What is the Role of an SEO Consultant?

Toni Becker May 13, 2021

Typically, a “consultant” refers to an expert in a particular field who is paid to provide advice about that topic to businesses that require it. With that in mind, an SEO consultant is no different. A Search Engine Optimization expert is hired by businesses to provide advice on how to optimize a website for higher search engine rankings and create more targeted website traffic for greater profit. 

Below, we take a deeper look at the role of an SEO Consultant and how an SEO consultant can help your business grow.

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The Job Profile of an SEO Consultant

Before we dive into the job profile of an SEO consultant, it is important we unpack what Search Engine Optimization is and why it is important for your business.

SEO stands for Search Engine Optimization and is the practice of increasing the quantity and more importantly, the quality of traffic to your website through organic search engine results. For example, with quality SEO in place, when someone is searching for a product or service you offer, your website will be one of the first pages suggested to them in the search engine results page (often abbreviated as SERP). 

The fundamental goal of SEO is to help your website rank higher than your competitors on the search engine results. If your page ranks higher than those in the same industry, you will get more traffic to your website than they will, you will receive more leads/conversions, and you will add tangible value to your business.

With the above in mind, SEO consultants are responsible for the planning, implementing and managing of a company’s overall Search Engine Optimization strategy. Their duties extend to a variety of areas including website marketing, website and search engine analytics, content strategy, internal and external link building and keyword research.

A SEO consultant is usually responsible for:

  • The research, planning and implementation of a SEO strategy
  • Performing thorough and in-depth keyword research on a consistent basis
  • Working toward organic SEO that is designed for greater Return On Investment
  • Identifying new opportunities for clients
  • Analyzing, tracking and monitoring click rates, bounce rates and related KPIs
  • Preparing SEO reports
  • Identifying problems in the strategy and amending accordingly 
  • Working with content creators and website builders to implement the best SEO practices
  • Keeping up to date with the latest changes and best practices in SEO

Search Engine Optimization is vital for business success and if you do not have an in-house team of experts it is important that you invest in an SEO consultant. 

Why you need an SEO consultant

As we touched on above, SEO is vital for the success of businesses in the digital age. If that isn’t reason enough to hire an SEO consultant, let’s take a look at how an SEO consultant will help your business grow.

1. Save Time

We all know that time is valuable and although your team may be able to learn some basic SEO practices, the skill takes time to learn and perfect. If you try to optimize your website yourself, you are certain to make mistakes that may hinder your ranking on Google and related search engines. SEO mistakes are long-lasting and can sometimes result in your page being removed from search engines in its entirety. 

By investing in SEO consultancy you don’t have to worry about losing your ranking to your competitors. By delegating these tasks to a professional, you are able to focus on what you do best - which saves you valuable time.

2. Save Money and Resources

Not only will an SEO consultant save you time, they will ultimately save you money and resources. You see, SEO software and related tools are incredibly important but they are useless if you don’t know how to use them effectively. In fact, these tools can be quite costly and you will definitely want to get more bang for your buck. 

With That in mind, SEO tools only do half the work and you will require an SEO specialist to work alongside these tools to use them to the best of their ability. Basically, an SEO expert will ensure that you are not wasting your money on tools without using them to the best of their ability. 

Another money saving benefit is that an SEO consultant will help drive more organic traffic to your website. This means you will be saving money on costly paid advertisements. 

3. See Better Results

SEO Consultants have experience and this means you can be certain that the job will get done effectively. These experts will put in the time and research to know more information about your target audience and optimize your website and your website content to attract highly qualified leads. 

This is done through a variety of tactics including keyword research. This tactic ensures that the consultant identifies the most relevant and popular keywords for your specific service or product. They will also strategically use these keywords across your website to help you better rank in the search engine results. 

A keyword audit will also be conducted and this will provide you with an assessment of how well the keywords are ranking on your website. They will also build links and work on getting quality backlinks from websites to your website. The more high-quality backlinks you have, the better your pages will rank in the search engine results. This is one of the most complicated aspects of SEO and an SEO consultant will ensure you receive only the most credible backlinks to help with your rankings. 

4. Gain High-Quality Organic Traffic

An SEO consultant will bring higher quality leads to your website without you having to pay for search ads. You see, an SEO consultant will help your website rank organically - driving free, high-quality traffic to your site. With the right SEO tactics, your ideal buyer will land on the relevant pages and take action to make a purchase. 

This may sound simple in theory however, the process is complicated and technical and requires high levels of expertise to implement effectively. An SEO consultant has the tools to help you drive high-quality organic traffic to your website through technical tactics, ensuring a great return on investment. 

5. Great Return on Investment

As stated above, SEO consultancy yields a greater return on investment. SEO is more than simply getting good Google rankings, it is about attracting the right audience to your website and turning them into paying and loyal customers. 

All of the tactics used by SEO consultants are designed to entice these high-quality users to your website and generate leads and conversions for your business. 

It is also important to note that SEO is proven to be a more effective way to gain long-term customers as opposed to paid search tactics. In fact, 51% of all website traffic comes from organic search while 10% comes from paid search.

The Wrap Up

An SEO Consultant is available to guide you through the process of search engine optimization and help you attract high-quality leads for conversions. If you want the best SEO results coupled with a great return on investment - then an SEO consultant is for you.

How We Can Help

If you are looking to own the search engine results pages for your business, we are the consultants for you and your company. We focus on improving your search visibility, your search visibility in comparison to your competitors, and the value of your organic ranking in real currency. 

If you are looking to implement successful Search Engine Optimization for your business, Nexa is here to help. Contact us today for all your SEO requirements and get ranking. 

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