Why responsive design is good for SEO

In this contemporary era, business owners are beginning to realize that the creation of a great website can be the key to increasing online visibility and conversion rates. However, many of these business owners do not understand how to put together a high quality website in order to catch and keep the attention of consumers. Yet by simply attaining assistance from a web design agency that specializes in offering responsive web design services, business owners can build their brand and take their sales from good to great. To get a better understanding of how this process can work, review the brief outline provided below.

Although the term "responsive web design" can be defined broadly, it is basically a web design technique that involves utilizing graphic design techniques to make a client's website interactive and engaging. More specifically, RWD involves developing websites that promote an optimal viewing experience. This means that the sites are easy to read and navigate. Additionally, they require little or no resizing, panning, and scrolling. When done well, RWD techniques foster intrigue with the client's website and cause visitors to stay on the site's product pages longer. Once this happens, conversion rates typically increase and the site begins to consistently generate more traffic, causing its search engine ranking to increase.

How RWD Enhances SEO

Websites that are designed with RWD techniques adapt their structure to the viewer's environment through the use of fluid, proportional grids as well as flexible images. RWD websites also make use of CSS3 media queries. The fluid grid concept enhances the page element sizing by causing it to manifest in relative rather than absolute units. Similarly, flexible images are sized in terms of relative units, thereby preventing them from being displayed outside of the user's screen. Finally, media queries enable the web page to utilize distinct CSS rules based on the attributes of the electronic device through which the site is being viewed.

As made plain by the information outlined above, RWD results in the viewer having a customized experience with a website that precludes the irritation that would result from having to modify pages in order to read content or view images. When a website is designed according to the aforementioned RWD principles, viewers are more likely to stay on product pages and share them with people in their social networks. The end result is increased traffic to the site and a higher ranking in the SERPs of major engines like Google and Bing. 

Let's Get Started Now

As you may have gathered from reviewing the information found above, responsive design is an incredibly effective strategy that can heighten a client's ability to maintain the interest of the target market and thereby increase conversion rates. When you're looking for a high quality web design agency to offer this great service, look no further than Nexa. As an SEO Dubai company that offers a plethora of internet marketing strategies, our experts possess extensive experience in the field of responsive design. Additionally, we're pleased to offer other brand-boosting online advertising techniques such as search engine optimization, social media management, email marketing, content management systems, and software development. Our friendly customer service representatives are standing by to assist you, so contact us now and let's schedule a consultation.