YouTube is the third most viewed website in the UAE. That, along with the 800 million active users makes this platform great for advertising. We’ve got all you need to know about the advertising options available to you, as well as the goals, targeting, strategy and best practice tips to get you started.
In terms of cost effectiveness, video ads on YouTube are significantly cheaper than TV ads. They’re also more targeted and arguably more effective too. In fact, stats show that these ads, even if not watched to completion, will increase the chances of someone taking your call to action 10 times. They will be 23 times more likely to take action when watching the video in its entirety.
YouTube advertising is managed on the Google Ads platform. The process is simple: a video is selected from YouTube, the targeting is defined and then the budget is set. The video you create should be a combination of sight, sound and motion that is compelling and includes a call to action.
People on YouTube can find your ad when watching something or searching for something. Once your ad is seen, people then watch it and ideally take action. YouTube’s advertising catch phrase aptly sumises their services; “Be see where everyone is watching.” - where billions of people are watching. However, you don’t need to be afraid of your ad getting lost in a sea of advertisements. The Find My Audience is a tool used to target people effectively by determining:
It is therefore clear to see that advertising on YouTube allows businesses to reach audiences. In addition to this, you can connect in meaningful ways, since video is proven to be a growing medium that is both powerful and engaging with audiences.
In fact, the platform values engagement so much that when you advertise, you will only pay for the engagements your ad receives. This can be determined by your bidding strategy, which you should select based on your marketing objectives.
These are the options:
Google Ads has an offer of $100 credit for spending $50 on creating a YouTube ad. If you’re wondering exactly how much to budget for advertising, consider at least $10 per day for a local campaign. That being said, there are various factors to consider. One of the benefits of advertising on YouTube is that it is flexible - you will be able to make adjustments at any point. There are also platform experts who you can contact should you require assistance with your campaign.
As mentioned above, this should be informed by your goals. These include the following:
You will be able to select your ‘Inventory Type,’ which refers to the kind of content your ad will be displayed with. Options range from limited to standard and expanded, which determine the levels of sensitive content in the videos (eg violence, profanity and graphic visuals).
A digital agency can assist you with creating, running and monitoring YouTube ads for you. They will be able to assist with the conceptualisation, creative and high quality video production, as well as advanced targeting and social media management. Video can be complex and you’ll want it to be of a high quality to have the desired effect and results. Here is an overview of the processes involved in this:
Video marketing is highly effective and powerful. YouTube is one of the best platforms for this medium. Empowered with the know-how, the costs and the tips you need, you are on your way to creating a successful campaign.
Looking for an agency to work with? Book a meeting with us at Nexa to discuss your next campaign.