Over the last 10 years or so, websites such as Expedia, Booking.com and other online travel agencies (OTAs) have provided a valuable service to hotels looking to sell their rooms to the ever-growing online audience of travellers. But while this has allowed Hotels to have high online visibility this has come at a cost. More often than not, OTAs charge between 10% and 30% of all bookings made, which over a year can amount to significant revenue.
More recently, hotels have realised that this isn't perhaps the most economical way to market their rooms inventory and as a consequence, have started to drive direct booking initiatives that save hotels the money paid out in commissions. To help hotels understand this process better, Nexa has created a free e-book that breaks down some of the key marketing opportunities available to hotels. This can be downloaded by clicking on the button below.