Check out my article at Gulf News media and marketing section

While Google captures the highest number of clicks, look to other options as well.

At October’s Pubcon — the premier social media and search engine optimisation conference — event in Las Vegas, I came across companies and entrepreneurs who had lost over 70 per cent of revenues and were close to going out of business, or worse, had already gone out.

Why? The simple reason was that they had invested all their online marketing into a single channel and platform. It’s a bad investment strategy.

Read more at http://gulfnews.com/business/media-marketing/don-t-place-all-options-on-one-digital-platform-1.1421044