Nikhil is Head of Search at NEXA, leading the SEO and GEO practice with 12+ years of experience in digital marketing. He builds AI-led search strategies and automation frameworks that give brands a competitive edge in both traditional and AI-driven discovery. His work turns search visibility into pipeline, market share, and revenue growth for real estate, healthcare, education, hospitality, finance, and B2B technology brands across the GCC. He views AI as the most significant shift in search since its inception, and helps brands turn that disruption into long-term competitive advantage.