Sales Leads in Dubai: 2 questions to ask your Marketing Team

Is your business ready for the revolution?

Marketing in Dubai is tricky indeed. We are in a very busy marketplace with lots of consumers and, it seems, as many vendors. So how do we break out from the noise?

Ask your business the following 2 questions and see if Content Marketing in Dubai could be the right approach for you and your company.

1. how much is lead generation costing me?

No matter what type of digital lead generation you are using, you should be able to track what it is delivering and therefore the cost and value of every lead. The different types of lead generation can bring different results through various timescales. Most importantly, you need to be tracking and analysing the results of each activity to see if you are getting positive ROI and where you can improve.

Content Marketing employs a variety of tactics that include social media management, social media advertising, PPC (Search Engine Marketing), SEO, content creation, website conversions and lots more. The wide variety of these tactics and how they each play towards the big picture is very transparent. You can see what is working and how.

With this approach you are combining a number of strategies, because you are effectively buying in bulk you will pay less than buying each one individually. More importantly the results you are likely to see will yield a much better lead to closure ratio therefore increasing the value of each lead.

2. how good are the leads i am generating?

Quite simply, this is a question about quality and quantity. How many leads are you generating per month? More importantly, how many of these turn into actual customers? If you are generating thousands of leads per month but none of them are converting into customers then you have a problem and you are wasting your money.

The processes of Inbound marketing take your potential customers through a journey from awareness right the way through until these potential customers become promoters of your business. The great thing here is that you see the results of every single step. This allows you to see what is working and what is not. With these insights you can make your marketing efforts as reliable as a Swiss watch.

Wouldn't it be great to know how much to put into your marketing efforts and how much you will gain? This strategy allows you to make this equation and turn your lead generating efforts into a actual science!

For more insights as to how to make Inbound Marketing work for you please download the free e-book below.

If you have any other marketing questions, please drop me an email using the form at the top of the page.